Airbnb Market Analytics, Statistics and Data in Assisi, Umbria, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Assisi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Assisi:

Average Daily Rate

$147

Occupancy Rate

33.26%

Annual Revenue

$13,261

Revenue Growth YoY

5.39%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

562

How much do Airbnb hosts make on average per month in Assisi?

The short-term rental market in Assisi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,006 per month
Strong performing properties (top 25%) make $1,887 or more
Best-in-class properties (top 10%) achieve $3,225+ monthly
Entry-level properties (bottom 25%) typically earn around $465

Revenue Variations by Month

Occupancy Rates Throughout the Year in Assisi

The market in Assisi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 28% occupancy rates
Strong performing properties (top 25%) achieve 51% or higher
Best-in-class properties (top 10%) reach 70%+occupancy
Entry-level properties (bottom 25%) average around 14%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Assisi

Daily rates in Assisi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $107 per night
Strong performing properties (top 25%) secure $144 or more
Best-in-class properties (top 10%) pull in $222+ per night
Entry-level properties (bottom 25%) earn around $78

Daily Rate Variations by Month

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Seasonality patterns in Assisi

Peak Season (August, July, May)

Revenue peaks at $2030.03 per month
Occupancy rates reach 46.38%
Daily rates average $165.47

Shoulder Season

Revenue averages $1496.00 per month
Occupancy maintains 34.25%
Daily rates hold at $153.33

Low Season (December, November, January)

Revenue drops to $971.01 per month
Occupancy decreases to 23.29%
Daily rates adjust to $144.31

Is it still profitable to do Airbnb in Assisi in 2025?

Yes! Assisi demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1496 and As a mature market with 562 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Assisi

Area	Why Choose This Area	Key Attractions
Piazza del Comune	This central square is the heart of Assisi, surrounded by historical buildings and vibrant cafés. It attracts tourists for its cultural significance and beautiful architecture, making it ideal for Airbnb hosting.	Basilica of Santa Chiara, Temple of Minerva, Palazzo dei Priori, Fountain of the Commune, Piazza del Comune Café
Basilica di San Francesco	A UNESCO World Heritage site, the Basilica attracts millions each year, making nearby accommodations highly sought after. It offers a unique spiritual experience and the charm of medieval architecture.	Basilica of St. Francis, St. Francis' Tomb, Chapel of the Transito, Basilica Museum, Piazza San Francesco
Via San Francesco	A picturesque street leading from the Basilica to the city's center, lined with shops and restaurants. This area appeals to visitors looking for a quaint but accessible stay.	Shops and artisan workshops, Restaurants, Historical buildings, Views of its scenic streets, Piazza del Comune
Assisi's Old Town	This area is filled with narrow streets and medieval charm, drawing tourists looking for a cultural experience. It provides a unique atmosphere for guests who want to immerse themselves in history.	Rocca Maggiore, Piazza del Comune, Cattedrale di San Rufino, Palazzo del Capitano del Popolo, Chiesa Nuova
Porta Santa Maria	One of the main gates into the city, this area is popular with tourists entering Assisi. It's close to major attractions and offers a warm welcome to visitors.	Porta Santa Maria, Basilica of Santa Maria degli Angeli, Parco del Subasio, Views of Assisi, Artisan shops
Santa Maria degli Angeli	Located a short distance from Assisi, this area is home to the stunning Basilica of Santa Maria degli Angeli, which attracts visitors looking for spirituality and peace.	Basilica of Santa Maria degli Angeli, Porziuncola, St. Francis Retreat Center, Botanical Gardens, Local restaurants
Via San Giovanni	A charming street in the old town that offers a glimpse of local life as well as easy access to major attractions. It’s perfect for those who want an authentic stay in Assisi.	San Giovanni Battista Church, Local artisan shops, Quaint restaurants, Close to major sites, Beautiful views
Piazza del Vescovado	A quiet square away from the hustle and bustle of the tourist areas, perfect for guests looking for tranquility while still being close to attractions.	Bishop's Palace, Santa Maria sopra Minerva, Tranquil atmosphere, Nearby cafés, Historical significance

Do you need a license for Airbnb in Assisi?

$292.74

Daily Rate

Top Performing Professional Hosts in Assisi

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Elisa.Luca	10	$576,572	478	4.97/5.0
Riccardo E Michele	8	$302,872	310	4.91/5.0
Il Giardino	13	$271,237	130	4.41/5.0
Eddie Kaul	14	$224,152	656	4.89/5.0
Agnese	10	$199,083	1343	4.80/5.0
Evaristo	3	$113,269	124	4.91/5.0
Manuela	3	$112,001	15	3.30/5.0
Valentina	3	$110,958	225	4.80/5.0
B&B Cantico	6	$80,681	41	3.28/5.0
Benedetta	1	$76,688	34	4.88/5.0

Additional analytics on vacation rental, real estate, short term rental data in Assisi

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (75.4%), with apartment & condo and house properties comprising 80.1% of inventory
Strong specialty sector (19.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others, unique stays segments (1.1% combined)

Room Capacity Distribution

Analysis of 562 properties in Assisi shows that 1 bedroom properties are most prevalent, making up 49.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.2% of all listings.

Key Insights

Most common: 1 bedroom (49.8%)
Least common: 4 bedrooms (3%)
Market concentration: 77.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 562 properties in Assisi reveals that 4 guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.6% of the market.

Key Insights

Most common capacity: 4 guests (29.9% of market)
Least common capacity: 1 guest (0.5% of market)
Average guest capacity: 3.8 guests per property
Market concentration: 48.6% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 562 properties in Assisi, the most common availability pattern is 271-366 days (54.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.2% of properties).

Key Insights

Most common availability window: 271-366 days (54.6%)
Most common booking duration: 91-180 days (29.2%)
Properties with high availability (180+ days): 81.3%
Properties with long-term bookings (180+ days): 19.2%

Minimum Stay Distributions

1 Night (37.2%)

1 Night

184 listings

37.2% of total

2 Nights (40.7%)

2 Nights

201 listings

40.7% of total

3 Nights (11.1%)

3 Nights

55 listings

11.1% of total

4-6 Nights (2.4%)

4-6 Nights

12 listings

2.4% of total

7-29 Nights (1.6%)

7-29 Nights

8 listings

1.6% of total

30+ Nights (6.9%)

30+ Nights

34 listings

6.9% of total

Key Insights

Short stays (1-2 nights) dominate the market at 77.9%
Mid-length stays (4-6 nights) represent 2.4% of listings
Monthly+ stays (6.9%) suggest a stable extended-stay market
High market flexibility with 89.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.6%)

Super Strict 30 Days

3 listings

0.6% of total

Super Strict 60 Days (1.3%)

Super Strict 60 Days

6 listings

1.3% of total

Flexible (45.2%)

Flexible

217 listings

45.2% of total

Moderate (42.1%)

Moderate

202 listings

42.1% of total

Strict (10.8%)

Strict

52 listings

10.8% of total

Key Insights

Flexible is the preferred policy at 45.2% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 87.3% of the market
Strong market consensus around Flexible policies
Super Strict 30 Days policies are least common at 0.6% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Oct, Apr, averaging 81 days
Shortest booking windows are in Dec, Jan, Feb, averaging 49 days
Spring shows the longest average booking window at 77 days, while Winter has the shortest at 49 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 77 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Feb when lead times are shortest

Popular Airbnb Amenities in Assisi

Below is the distribution of amenities across listings in Assisi:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 31.5% of total guests, indicating a moderate local market presence.
Primary international markets: United States (35.6%) and United Kingdom (8.8%)
English is the top language at 48.8%, followed by Italian (21.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%

Recommendations

Target marketing campaigns for Rome and Milan markets
Develop localized content for United States and United Kingdom
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Assisi. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Tignano	12	$3,464	$504.45	34%
Parrano	19	$2,951	$341.44	34%
Buonconvento	70	$2,882	$528.86	40%
Monte Castello di Vibio	24	$2,872	$787.06	36%
Guardea	15	$2,863	$327.45	36%
Florence	9,738	$2,845	$205.30	53%
Marcialla	24	$2,839	$257.39	55%
Impruneta	144	$2,795	$254.59	44%
Nonantola	16	$2,691	$169.23	37%
Collazzone	37	$2,521	$396.83	31%

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