Airbnb Market Analytics, Statistics and Data in Montepulciano, Tuscany, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Montepulciano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Montepulciano:
How much do Airbnb hosts make on average per month in Montepulciano?
The short-term rental market in Montepulciano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,778 per month
- Strong performing properties (top 25%) make $3,171 or more
- Best-in-class properties (top 10%) achieve $5,861+ monthly
- Entry-level properties (bottom 25%) typically earn around $840
Revenue Variations by Month
Occupancy Rates Throughout the Year in Montepulciano
The market in Montepulciano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Montepulciano
Daily rates in Montepulciano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $147 per night
- Strong performing properties (top 25%) secure $236 or more
- Best-in-class properties (top 10%) pull in $555+ per night
- Entry-level properties (bottom 25%) earn around $103
Daily Rate Variations by Month
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Seasonality patterns in Montepulciano
Peak Season (July, August, May)
- Revenue peaks at $4234.12 per month
- Occupancy rates reach 54.62%
- Daily rates average $279.01
Shoulder Season
- Revenue averages $3048.27 per month
- Occupancy maintains 39.55%
- Daily rates hold at $263.88
Low Season (February, December, January)
- Revenue drops to $1319.46 per month
- Occupancy decreases to 17.83%
- Daily rates adjust to $250.99
Is it still profitable to do Airbnb in Montepulciano in 2025?
Yes! Montepulciano demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3048 and As a mature market with 541 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Montepulciano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Montepulciano is renowned for its stunning Renaissance architecture, charming streets, and beautiful piazzas. It's a prime location for tourists who want to immerse themselves in the local culture and history. | Piazza Grande, San Biagio Church, Palazzo Comunale, Montepulciano Fortress, Etruscan Ruins, Wine cellars and tasting rooms |
| Vino Nobile Region | This area is famous for its vineyards and the production of Vino Nobile di Montepulciano wine. Attracts wine enthusiasts and those looking to enjoy the Tuscan countryside with picturesque views. | Vino Nobile wineries, Scenic wine tours, Castello di Montepulciano, Local olive oil farms, Cooking classes |
| La Foce | Known for its beautiful gardens and stunning countryside views, La Foce provides a serene setting for guests who appreciate nature and tranquility. It's ideal for those looking for a getaway in the hills. | La Foce Gardens, Walking and cycling paths, Views of Val d'Orcia, Agriturismo experiences, Seasonal festivals |
| Pieve di Santa Maria | This area offers both cultural heritage and beautiful landscapes. It attracts visitors who are keen to explore less touristy spots while still being close to Montepulciano's main attractions. | Santa Maria Church, Countryside hikes, Traditional Tuscan villages, Local artisanal shops, Cultural festivals |
| Cecina River Area | Perfect for nature lovers, this tranquil river area provides opportunities for hiking and outdoor activities. Ideal for families and those seeking adventure in nature. | Cecina River trails, Fishing and boating, Picnic spots, Nature walks, Rural landscape |
| Nobile Valley | This beautiful valley is surrounded by rolling hills and vineyards, making it a picturesque location for retreats and tours. Perfect for those who wish to relax and enjoy the scenery. | Hiking trails, Wine and cheese pairings, Bicycle tours, Scenic overlooks, Local festivals |
| Palazzone | A quieter area just outside Montepulciano, it's known for its agricultural heritage and charming countryside. Great for those who seek peace while remaining near attractions. | Local farms, Traditional cuisine, Heritage tours, Nature walks, Community events |
| Val d'Orcia | This UNESCO World Heritage site is famous for its stunning landscapes and is a favorite for photographers and tourists. Ideal for visitors wanting to explore the beauty of Tuscany. | Pienza, San Quirico d'Orcia, Bagno Vignoni thermal baths, Brunello wineries, Cypress tree-lined roads |
Do you need a license for Airbnb in Montepulciano?
Yes, Montepulciano requires a license for operating an Airbnb. Current market data shows 69% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Montepulciano
Villa Nobile - Private Jacuzzi
Entire Place • 4 bedrooms
Luxury Serviced Family Villa - Pool/Hot Tub *A/C*
Entire Place • 6 bedrooms
Tenuta Golo | Tuscan Escape | Pool | Winery
Entire Place • 6 bedrooms
villa pianoia charming house
Entire Place • 7 bedrooms
Terra Antica Suite & Ville - Montepulciano
Entire Place • 2 bedrooms
Luxury Attic in Tuscany+Incredible view and A/C
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Montepulciano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mario | 11 | $1,567,099 | 232 | 3.63/5.0 |
| Emma | 9 | $676,365 | 46 | 3.24/5.0 |
| Alex | 7 | $321,971 | 265 | 4.96/5.0 |
| Charles | 1 | $310,261 | 19 | 5.00/5.0 |
| Liliana | 5 | $301,222 | 412 | 4.86/5.0 |
| Team Tenuta Golo | 1 | $288,907 | 89 | 4.93/5.0 |
| Arcangelo | 1 | $276,587 | 7 | 5.00/5.0 |
| Raffaele | 7 | $256,318 | 51 | 2.85/5.0 |
| Piero | 1 | $230,599 | 46 | 5.00/5.0 |
| Bradley William | 4 | $207,854 | 63 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Montepulciano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.6%), with apartment & condo and house properties comprising 80.2% of inventory
- Strong specialty sector (17.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.2% combined)
Room Capacity Distribution
Analysis of 541 properties in Montepulciano shows that 1 bedroom properties are most prevalent, making up 43.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.6% of all listings.
Key Insights
- Most common: 1 bedroom (43.3%)
- Least common: 4 bedrooms (3.3%)
- Market concentration: 72.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 541 properties in Montepulciano reveals that 4 guests properties dominate the market, representing 27.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.6% of the market.
Key Insights
- Most common capacity: 4 guests (27.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 55.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 541 properties in Montepulciano, the most common availability pattern is 271-366 days (51.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (51.9%)
- Most common booking duration: 31-90 days (28.5%)
- Properties with high availability (180+ days): 78.7%
- Properties with long-term bookings (180+ days): 22.2%
Minimum Stay Distributions
1 Night
133 listings
28.3% of total
2 Nights
176 listings
37.4% of total
3 Nights
80 listings
17% of total
4-6 Nights
36 listings
7.7% of total
7-29 Nights
12 listings
2.6% of total
30+ Nights
33 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.7%
- Mid-length stays (4-6 nights) represent 7.7% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 82.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 95 Days
1 listings
0.2% of total
Super Strict 30 Days
24 listings
5.1% of total
Super Strict 60 Days
25 listings
5.3% of total
Flexible
148 listings
31.6% of total
Moderate
185 listings
39.5% of total
Strict
85 listings
18.2% of total
Key Insights
- Moderate is the preferred policy at 39.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 95 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 103 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 50 days
- Summer shows the longest average booking window at 98 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 98 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Montepulciano
Below is the distribution of amenities across listings in Montepulciano:
Traveler Demographics
Key Insights
- Domestic travelers make up 9.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (13.8%) and Canada (11.3%)
- English is the top language at 61%, followed by Spanish (11%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for Italy and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Montepulciano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Crespina | 20 | $3,189 | $556.27 | 42% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Castelfranco di Sotto | 49 | $2,857 | $302.30 | 37% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
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