Airbnb Market Analytics, Statistics and Data in Turin, Piedmont, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Turin? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Turin:

Average Daily Rate

$105

Occupancy Rate

44.50%

Annual Revenue

$13,855

Revenue Growth YoY

16.37%

Best Month

November

Worst Month

January

Regulation

High

Active Listings

4426

How much do Airbnb hosts make on average per month in Turin?

The short-term rental market in Turin shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,338 per month
Strong performing properties (top 25%) make $2,095 or more
Best-in-class properties (top 10%) achieve $3,072+ monthly
Entry-level properties (bottom 25%) typically earn around $703

Revenue Variations by Month

Occupancy Rates Throughout the Year in Turin

The market in Turin shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 46% occupancy rates
Strong performing properties (top 25%) achieve 69% or higher
Best-in-class properties (top 10%) reach 85%+occupancy
Entry-level properties (bottom 25%) average around 23%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Turin

Daily rates in Turin vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $81 per night
Strong performing properties (top 25%) secure $115 or more
Best-in-class properties (top 10%) pull in $177+ per night
Entry-level properties (bottom 25%) earn around $60

Daily Rate Variations by Month

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Seasonality patterns in Turin

Peak Season (November, October, May)

Revenue peaks at $2034.38 per month
Occupancy rates reach 55.73%
Daily rates average $122.57

Shoulder Season

Revenue averages $1637.84 per month
Occupancy maintains 46.39%
Daily rates hold at $106.54

Low Season (July, August, January)

Revenue drops to $1196.01 per month
Occupancy decreases to 35.81%
Daily rates adjust to $97.65

Is it still profitable to do Airbnb in Turin in 2025?

Yes! Turin demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and monthly revenue averaging $1638 and As a mature market with 4426 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Turin

Area	Why Choose This Area	Key Attractions
Centro Storico	The historical center of Turin, filled with beautiful architecture, museums, and cultural landmarks. A prime location for tourists who want to explore the rich history and vibrant life of the city.	Piazza Castello, Mole Antonelliana, Royal Palace of Turin, Egyptian Museum, Piazza San Carlo
San Salvario	A lively neighborhood known for its nightlife, restaurants, and proximity to the city center. It’s a favorite among young travelers and locals looking for entertainment and dining options.	Parco del Valentino, Via Baretti, Porta Palazzo market, clubs and bars, restaurants and cafes
Cit Turin	A charming area known for its Liberty-style architecture and a more residential feel. It attracts families and those looking for a quieter stay close to the city center.	Piazza Benefica, Parco Michelotti, Viale XX Settembre, local boutiques, cafes and pastry shops
Vanchiglia	An artistic and bohemian neighborhood along the Po River, known for its art studios and cultural events. It attracts creatives and those looking for an artistic vibe.	Mole Antonelliana Museum, Murazzi del Po, Via della Rocca, street art, local eateries
Borgo Po	A beautiful residential area with stunning views of the city and the hills. Popular with tourists looking for a peaceful retreat while still being close to the main attractions.	Monte dei Cappuccini, Parco della Rimembranza, Villa Scott, local trattorias, hiking trails
Lingotto	An area that combines history with modernity, known for the old Fiat factory and the Lingotto Conference Center. It attracts business travelers and tourists interested in innovation sites.	Lingotto Fiere, Pinacoteca Giovanni e Marella Agnelli, Eataly Torino, shops and restaurants
Parella	A largely residential area that offers a more local experience, with parks and family-friendly facilities. Suitable for longer stays and those wanting to experience everyday life in Turin.	Parco della Tesoriera, local shops and markets, Piazza Fiume, family-oriented restaurants
Quadrilatero Romano	Located in the heart of Turin, this district offers a mix of history, shopping, and dining experiences. A great spot for those looking to immerse themselves in the local culture.	Via Garibaldi, Roman ruins, Piazza della Repubblica, voracious food and nightlife scene, local boutiques

Do you need a license for Airbnb in Turin?

$445.23

Daily Rate

Top Performing Professional Hosts in Turin

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Wonderful Italy Piemonte	156	$2,295,825	1613	3.51/5.0
Welcome To Turin	119	$1,821,799	2521	4.16/5.0
Francesco	28	$881,266	1516	4.83/5.0
Giada	59	$693,530	1326	2.04/5.0
Maison Metropole	35	$505,065	554	3.56/5.0
Alexa	5	$499,551	829	4.85/5.0
Fabio	21	$403,972	304	4.06/5.0
Cristina E Patrizia	17	$361,180	863	4.36/5.0
495660137	12	$345,328	1	0.00/5.0
Luca	15	$309,623	406	4.46/5.0

Additional analytics on vacation rental, real estate, short term rental data in Turin

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (86.4%), with apartment & condo and house properties comprising 98.3% of inventory
Untapped potential in house, boutique & hotels, others segments (5.9% combined)

Room Capacity Distribution

Analysis of 4,426 properties in Turin shows that 1 bedroom properties are most prevalent, making up 66.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.6% of all listings.

Key Insights

Most common: 1 bedroom (66.9%)
Least common: 5+ bedrooms (0.2%)
Market concentration: 84.6% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 4,426 properties in Turin reveals that 4 guests properties dominate the market, representing 32.2% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 60.6% of the market.

Key Insights

Most common capacity: 4 guests (32.2% of market)
Least common capacity: 7 guests (1% of market)
Average guest capacity: 3.2 guests per property
Market concentration: 60.6% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 4,426 properties in Turin, the most common availability pattern is 271-366 days (37.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.5% of properties).

Key Insights

Most common availability window: 271-366 days (37.8%)
Most common booking duration: 91-180 days (27.5%)
Properties with high availability (180+ days): 65.4%
Properties with long-term bookings (180+ days): 36.1%

Minimum Stay Distributions

1 Night (38.3%)

1 Night

1479 listings

38.3% of total

2 Nights (39.5%)

2 Nights

1527 listings

39.5% of total

3 Nights (7.2%)

3 Nights

278 listings

7.2% of total

4-6 Nights (3.5%)

4-6 Nights

134 listings

3.5% of total

7-29 Nights (2.5%)

7-29 Nights

97 listings

2.5% of total

30+ Nights (9.1%)

30+ Nights

351 listings

9.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 77.8%
Mid-length stays (4-6 nights) represent 3.5% of listings
Monthly+ stays (9.1%) suggest a stable extended-stay market
High market flexibility with 85.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.1%)

Super Strict 30 Days

5 listings

0.1% of total

Super Strict 60 Days (0%)

Super Strict 60 Days

1 listings

0% of total

Flexible (41.7%)

Flexible

1502 listings

41.7% of total

Moderate (47.6%)

Moderate

1714 listings

47.6% of total

Strict (10.5%)

Strict

376 listings

10.5% of total

Key Insights

Moderate is the preferred policy at 47.6% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 89.3% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 0.0% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jul, Jun, averaging 65 days
Shortest booking windows are in Feb, Dec, Jan, averaging 36 days
Spring shows the longest average booking window at 57 days, while Winter has the shortest at 36 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Jan when lead times are shortest

Popular Airbnb Amenities in Turin

Below is the distribution of amenities across listings in Turin:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 35.7% of total guests, indicating a moderate local market presence.
Primary international markets: France (25.1%) and United States (9.1%)
English is the top language at 41.7%, followed by Italian (22.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%

Recommendations

Target marketing campaigns for Turin and Rome markets
Develop localized content for France and United States
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Turin. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Lauterbrunnen	517	$7,184	$550.44	54%
Matten bei Interlaken	51	$6,179	$336.06	62%
Monteu Roero	14	$5,880	$652.02	34%
Iseltwald	14	$5,849	$364.85	57%
La Rivière-Enverse	17	$5,717	$560.63	43%
Habkern	13	$5,548	$345.96	54%
Niederried bei Interlaken	10	$5,456	$501.82	36%
Riggisberg	10	$5,433	$313.22	56%
Interlaken	290	$5,217	$323.90	56%
Oberhofen am Thunersee	24	$4,946	$267.05	56%

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