Airbnb Market Analytics, Statistics and Data in Bologna, Emilia-Romagna, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bologna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bologna:

Average Daily Rate

$148

Occupancy Rate

48.35%

Annual Revenue

$23,204

Revenue Growth YoY

3.08%

Best Month

September

Worst Month

January

Regulation

High

Active Listings

3671

How much do Airbnb hosts make on average per month in Bologna?

The short-term rental market in Bologna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,048 per month
Strong performing properties (top 25%) make $3,148 or more
Best-in-class properties (top 10%) achieve $4,727+ monthly
Entry-level properties (bottom 25%) typically earn around $1,161

Revenue Variations by Month

Occupancy Rates Throughout the Year in Bologna

The market in Bologna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 53% occupancy rates
Strong performing properties (top 25%) achieve 74% or higher
Best-in-class properties (top 10%) reach 87%+occupancy
Entry-level properties (bottom 25%) average around 28%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Bologna

Daily rates in Bologna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $114 per night
Strong performing properties (top 25%) secure $165 or more
Best-in-class properties (top 10%) pull in $244+ per night
Entry-level properties (bottom 25%) earn around $83

Daily Rate Variations by Month

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Seasonality patterns in Bologna

Peak Season (September, October, May)

Revenue peaks at $3356.99 per month
Occupancy rates reach 62.24%
Daily rates average $185.12

Shoulder Season

Revenue averages $2496.74 per month
Occupancy maintains 50.92%
Daily rates hold at $146.92

Low Season (February, December, January)

Revenue drops to $1429.03 per month
Occupancy decreases to 31.83%
Daily rates adjust to $126.26

Is it still profitable to do Airbnb in Bologna in 2025?

Yes! Bologna demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2497 and As a mature market with 3671 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Bologna

Area	Why Choose This Area	Key Attractions
Centro Storico	The historical center of Bologna, rich with cultural heritage, museums, and beautiful architecture. It's a prime location for tourists wanting to explore the city's most famous landmarks on foot.	Piazza Maggiore, Basilica di San Petronio, Torre degli Asinelli, Piazza Nettuno, Archiginnasio di Bologna, Palazzo Comunale
Bolognina	An up-and-coming neighborhood known for its multicultural vibe and diverse dining options. Ideal for travelers seeking an authentic local experience while being close to the city center.	Mercato di Bolognina, Parco della Montagnola, Casa di Lucio Dalla, Dining spots from various cuisines, Street art scene
San Luca	Home to the iconic Sanctuary of the Madonna di San Luca, offering breathtaking views of the city and lush green surroundings. Great for nature lovers and spiritual tourists.	Sanctuary of the Madonna di San Luca, Portico di San Luca, Belvedere hill, Hiking trails, City views
Fiera District	The bustling fair district, hosting numerous trade fairs and conventions throughout the year. This area attracts business travelers and exhibitors, making it a great location for short-term rentals.	Bologna Fiera, Exhibition centers, Shopping centers, Hotels and business venues
Santo Stefano	Known for its picturesque streets and tranquility, this neighborhood is one of the most charming in Bologna. It is close to major attractions while providing a peaceful atmosphere.	Basilica di Santo Stefano, Museum of the History of Bologna, Boutiques and local shops, Quiet parks and squares
Navile	A vibrant area featuring the historical canals of Bologna. It appeals to both tourists and locals with its lively markets and artistic vibe.	Canale di Reno, Cineteca di Bologna, Local markets and shops, Cafes along the canals
Mazzini	A residential area that combines local charm with accessibility to the city center. It's popular among families and longer-term visitors looking for a homely experience.	Parks and recreational areas, Local cafes and patisseries, Family-friendly environment
Via Indipendenza	The main shopping street in Bologna, packed with stores, restaurants, and easy access to public transport. A bustling area perfect for retail enthusiasts and city explorers.	Shopping stores, Restaurants and cafes, Public transport access, Cultural spots nearby

Do you need a license for Airbnb in Bologna?

$769.87

Daily Rate

Top Performing Professional Hosts in Bologna

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Wonderful Italy Emilia-Romagna	149	$3,188,225	2471	3.92/5.0
Welcome To Emilia Romagna & Ma	81	$2,203,068	3643	4.30/5.0
Luca	58	$2,122,471	2073	3.93/5.0
Realkasa	90	$2,055,702	2656	4.28/5.0
Rambaldo	27	$1,400,910	1561	4.81/5.0
Rino	37	$1,349,420	574	4.64/5.0
Patrizio	31	$1,304,144	798	4.75/5.0
Design Club Collection	35	$1,070,353	3140	4.75/5.0
Andrea	24	$977,847	1190	4.80/5.0
Valerio	23	$922,222	376	3.95/5.0

Additional analytics on vacation rental, real estate, short term rental data in Bologna

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (79.1%), with apartment & condo and house properties comprising 93.5% of inventory
Untapped potential in others, unique stays segments (0.7% combined)

Room Capacity Distribution

Analysis of 3,671 properties in Bologna shows that 1 bedroom properties are most prevalent, making up 58.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 78.8% of all listings.

Key Insights

Most common: 1 bedroom (58.9%)
Least common: 4 bedrooms (0.5%)
Market concentration: 78.8% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 3,671 properties in Bologna reveals that 4 guests properties dominate the market, representing 31.4% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.3% of the market.

Key Insights

Most common capacity: 4 guests (31.4% of market)
Least common capacity: 7 guests (1.1% of market)
Average guest capacity: 3.1 guests per property
Market concentration: 54.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 3,671 properties in Bologna, the most common availability pattern is 91-180 days (29.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.2% of properties).

Key Insights

Most common availability window: 91-180 days (29.9%)
Most common booking duration: 181-270 days (30.2%)
Properties with high availability (180+ days): 56.0%
Properties with long-term bookings (180+ days): 45.8%

Minimum Stay Distributions

1 Night (34.8%)

1 Night

1168 listings

34.8% of total

2 Nights (37.4%)

2 Nights

1253 listings

37.4% of total

3 Nights (12.1%)

3 Nights

405 listings

12.1% of total

4-6 Nights (4%)

4-6 Nights

135 listings

4% of total

7-29 Nights (1.5%)

7-29 Nights

51 listings

1.5% of total

30+ Nights (10.2%)

30+ Nights

341 listings

10.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 72.2%
Mid-length stays (4-6 nights) represent 4% of listings
Monthly+ stays (10.2%) suggest a stable extended-stay market
High market flexibility with 84.3% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (2.1%)

Super Strict 30 Days

66 listings

2.1% of total

Super Strict 60 Days (0.4%)

Super Strict 60 Days

12 listings

0.4% of total

Flexible (25.4%)

Flexible

810 listings

25.4% of total

Moderate (58.8%)

Moderate

1875 listings

58.8% of total

Strict (13.3%)

Strict

425 listings

13.3% of total

Key Insights

Moderate is the preferred policy at 58.8% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 84.2% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 0.4% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Apr, Jun, averaging 73 days
Shortest booking windows are in Feb, Dec, Jan, averaging 38 days
Spring shows the longest average booking window at 72 days, while Winter has the shortest at 38 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 72 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Jan when lead times are shortest

Popular Airbnb Amenities in Bologna

Below is the distribution of amenities across listings in Bologna:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 14.3% of total guests, indicating a mostly international-driven market.
Primary international markets: Italy (24.6%) and United Kingdom (23.3%)
English is the top language at 51.8%, followed by Italian (13.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%

Recommendations

Target marketing campaigns for London and England markets
Develop localized content for Italy and United Kingdom
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Bologna. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Brenzone sul Garda	21	$4,325	$349.88	51%
Romano d'Ezzelino	10	$4,052	$217.21	47%
Venice	6,505	$3,478	$235.66	53%
Tignano	12	$3,464	$504.45	34%
Crespina	20	$3,189	$556.27	42%
Cazzago San Martino	14	$2,894	$467.69	27%
Buonconvento	70	$2,882	$528.86	40%
Castelfranco di Sotto	49	$2,857	$302.30	37%
Florence	9,738	$2,845	$205.30	53%
Marcialla	24	$2,839	$257.39	55%

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