Airbnb Market Analytics, Statistics and Data in Perugia, Umbria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Perugia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Perugia:
How much do Airbnb hosts make on average per month in Perugia?
The short-term rental market in Perugia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,178 per month
- Strong performing properties (top 25%) make $2,056 or more
- Best-in-class properties (top 10%) achieve $3,414+ monthly
- Entry-level properties (bottom 25%) typically earn around $576
Revenue Variations by Month
Occupancy Rates Throughout the Year in Perugia
The market in Perugia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Perugia
Daily rates in Perugia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $241+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in Perugia
Peak Season (October, June, July)
- Revenue peaks at $2330.04 per month
- Occupancy rates reach 48.11%
- Daily rates average $187.86
Shoulder Season
- Revenue averages $1841.15 per month
- Occupancy maintains 40.55%
- Daily rates hold at $165.07
Low Season (March, January, February)
- Revenue drops to $1215.79 per month
- Occupancy decreases to 25.02%
- Daily rates adjust to $147.07
Is it still profitable to do Airbnb in Perugia in 2025?
Yes! Perugia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1841 and As a mature market with 953 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Perugia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Perugia, rich in medieval architecture and vibrant cultural life. It attracts tourists looking to explore the beautiful streets, museums, and historical sites. | Piazza IV Novembre, Rocca Paolina, Galleria Nazionale dell'Umbria, Cattedrale di San Lorenzo, Palazzo dei Priori, Fontana Maggiore |
| Piazza Italia | A central square surrounded by cafes and shops, making it a lively hub for visitors. Its central location makes it ideal for those wanting to explore Perugia easily. | Caffè Punto, Hotel Brufani, Grifo Brewery, Local markets, Parks and open spaces |
| Elce | A residential area known for its relaxed atmosphere and proximity to the university. Great for hosting students and young professionals. | University of Perugia, Cimitero Monumentale, Local eateries and cafes, Parks, Cultural events |
| Pila | A charming suburb of Perugia featuring beautiful views and outdoor activities. Attractive for nature-loving guests looking for quieter accommodations. | Nature trails, Local vineyards, Picnic spots, Historical sites, Tranquil parks |
| San Marco | A district with a mix of residential and commercial areas, popular with families and longer-stay guests due to its convenience and access to amenities. | Family-friendly parks, Shopping centers, Local restaurants, Cultural venues, Public transport options |
| Giacomo Mancini | A vibrant area with a strong local community, appealing to those looking for an authentic Perugian experience. Close to the city center and local attractions. | Local shops, Artisans, Cultural festivals, Community events, Good transport links |
| Monteluce | A picturesque neighborhood with beautiful views and historical significance. Draws visitors who appreciate art, history, and stunning landscapes. | Historical churches, Artistic venues, Nature paths, Local eateries, Cultural experiences |
| Prepo | An area known for its parks and outdoor activities, suitable for families and outdoor enthusiasts. Ideal for those who enjoy nature while being close to the city. | Parco di Sant'Angelo, Walking trails, Sports facilities, Parks, Cultural venues |
Do you need a license for Airbnb in Perugia?
Yes, Perugia requires a license for operating an Airbnb. Current market data shows 54% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Perugia
Towers of Bagnara Castles
Entire Place • 15 bedrooms
Castelli Di Napoleone
Entire Place • 15 bedrooms
Torre Villa Belvedere Luxury & Relax with pool
Entire Place • 3 bedrooms
Villa Antorrita Farmhouse, infinity pool, ensuite
Entire Place • 5 bedrooms
Farmhouse in Umbria with a private pool
Entire Place • 6 bedrooms
Villa Molinella
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Perugia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco, Marco, Michele | 19 | $1,004,166 | 1093 | 4.56/5.0 |
| Riccardo | 16 | $446,214 | 1198 | 4.47/5.0 |
| 445147605 | 8 | $412,427 | 0 | 0.00/5.0 |
| Dante | 14 | $409,804 | 240 | 4.58/5.0 |
| Welcome To Italy | 27 | $378,220 | 233 | 4.15/5.0 |
| Zenaide Giulia | 1 | $245,193 | 4 | 4.75/5.0 |
| 13378050 | 4 | $205,331 | 0 | 0.00/5.0 |
| Carlotta | 2 | $185,438 | 3 | 2.50/5.0 |
| Marco | 4 | $183,896 | 77 | 4.99/5.0 |
| Francesca | 10 | $180,893 | 112 | 3.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Perugia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81%), with apartment & condo and house properties comprising 87.9% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (5.1% combined)
Room Capacity Distribution
Analysis of 953 properties in Perugia shows that 1 bedroom properties are most prevalent, making up 47.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.8% of all listings.
Key Insights
- Most common: 1 bedroom (47.4%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 72.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 953 properties in Perugia reveals that 2 guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.8% of the market.
Key Insights
- Most common capacity: 2 guests (26.2% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 51.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 953 properties in Perugia, the most common availability pattern is 271-366 days (48.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (48.7%)
- Most common booking duration: 91-180 days (29.4%)
- Properties with high availability (180+ days): 76.8%
- Properties with long-term bookings (180+ days): 24.7%
Minimum Stay Distributions
1 Night
244 listings
29.9% of total
2 Nights
352 listings
43.1% of total
3 Nights
98 listings
12% of total
4-6 Nights
42 listings
5.1% of total
7-29 Nights
26 listings
3.2% of total
30+ Nights
55 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.0%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 85.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
10 listings
1.2% of total
Super Strict 95 Days
6 listings
0.7% of total
Super Strict 60 Days
16 listings
2% of total
Flexible
286 listings
35.7% of total
Moderate
360 listings
44.9% of total
Strict
124 listings
15.5% of total
Key Insights
- Moderate is the preferred policy at 44.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 95 Days policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 78 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 34 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Perugia
Below is the distribution of amenities across listings in Perugia:
Traveler Demographics
Key Insights
- Domestic travelers make up 39.5% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (16.5%) and United Kingdom (13.9%)
- English is the top language at 44.3%, followed by Italian (25.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for Rome and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Perugia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
| Nonantola | 16 | $2,691 | $169.23 | 37% |
| Collazzone | 37 | $2,521 | $396.83 | 31% |
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