Airbnb Market Analytics, Statistics and Data in Lucca, Tuscany, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lucca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lucca:
How much do Airbnb hosts make on average per month in Lucca?
The short-term rental market in Lucca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,661 per month
- Strong performing properties (top 25%) make $2,926 or more
- Best-in-class properties (top 10%) achieve $4,880+ monthly
- Entry-level properties (bottom 25%) typically earn around $803
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lucca
The market in Lucca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lucca
Daily rates in Lucca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $130 per night
- Strong performing properties (top 25%) secure $202 or more
- Best-in-class properties (top 10%) pull in $365+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
Get Live Lucca Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Lucca
Peak Season (July, August, September)
- Revenue peaks at $3775.83 per month
- Occupancy rates reach 55.57%
- Daily rates average $216.69
Shoulder Season
- Revenue averages $2490.62 per month
- Occupancy maintains 40.58%
- Daily rates hold at $203.33
Low Season (February, December, January)
- Revenue drops to $1091.90 per month
- Occupancy decreases to 22.36%
- Daily rates adjust to $187.35
Is it still profitable to do Airbnb in Lucca in 2025?
Yes! Lucca demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2491 and As a mature market with 1720 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lucca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | The heart of Lucca, filled with medieval architecture, churches, and vibrant piazzas. It's a prime location for tourists looking to explore the rich history and culture of the area. | Lucca's City Walls, Piazza dell'Anfiteatro, Guinigi Tower, Lucca Cathedral, Palazzo Pfanner, Puccini Museum |
| San Frediano | A charming neighborhood known for its local artisan shops and authentic Tuscan atmosphere. It offers a more local experience for visitors, attractive for those seeking to immerse themselves in Lucca's culture. | Basilica of San Frediano, Piazza San Frediano, Antique shops, Local trattorias, Street art, Wine bars |
| Montecarlo | A scenic nearby town famous for its wines and beautiful views. It's appealing for those who want a quieter stay while still having access to Lucca's attractions. | Vineyards, Montecarlo Castle, Local wine tasting, Historic center, Views of the surrounding hills |
| Outside the City Walls | The areas just outside the historic walls offer more residential settings with local amenities and potential for quieter stays for families and groups, while still being close to major sights. | Parks, Local markets, Cycling paths, Restaurants, Churches |
| Via Fillungo | The main shopping street in Lucca, bustling with life and activity. It's great for attracting tourists who love shopping and dining, with easy access to other attractions. | Shops, Cafes, Restaurants, Historic buildings, Street performances |
| Torre Guinigi | Known for its iconic tower topped with trees, this area is a must-see. Hosting here attracts visitors wanting to explore the uniqueness of Lucca's landscape and architecture. | Guinigi Tower, Botanical Garden, Nearby cafes, Historical significance |
| Barga | A picturesque town not far from Lucca, offering stunning views and a peaceful atmosphere, attracting visitors looking for a quieter retreat yet still wanting to explore Tuscany. | Historic center, Barga Cathedral, Local festivals, Natural scenery, Cafes |
| Pisa | Although slightly outside Lucca, its proximity to the famous Leaning Tower makes it a desirable location for Airbnb hosting, with plenty of tourist traffic from Lucca to Pisa. | Leaning Tower of Pisa, Pisa Cathedral, Piazza dei Miracoli, Baptistery, Botanical Garden |
Do you need a license for Airbnb in Lucca?
Yes, Lucca requires a license for operating an Airbnb. Current market data shows 62% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Lucca
Hillside villa with pool
Entire Place • 5 bedrooms
Villa Noa, Romantic 8 bedroom Luxury Farmhouse wit
Entire Place • 8 bedrooms
Renaissance Winery Villa Among The Vineyards, 9 Be
Entire Place • 9 bedrooms
VILLA GIOMA - Rustic completely renovated
Entire Place • 6 bedrooms
Villa Borbone in Pieve Santo Stefano, a Luxury Ren
Entire Place • 9 bedrooms
Fully serviced villa with breathtaking views
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Lucca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucca Apartments And Villas S. | 146 | $6,737,262 | 2541 | 4.35/5.0 |
| Antonella | 33 | $790,816 | 821 | 4.51/5.0 |
| Valentina | 24 | $647,734 | 1678 | 4.56/5.0 |
| Barbara | 35 | $543,026 | 774 | 4.02/5.0 |
| Nicola | 2 | $441,717 | 24 | 4.64/5.0 |
| Lorenzo | 6 | $426,848 | 58 | 3.32/5.0 |
| Elisabeth | 12 | $406,809 | 306 | 4.74/5.0 |
| Affitti Brevi Italia | 17 | $374,425 | 318 | 4.06/5.0 |
| GoGuest | 21 | $334,536 | 373 | 3.84/5.0 |
| Chiara | 9 | $287,584 | 1933 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lucca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.7%), with apartment & condo and house properties comprising 93.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (6.4% combined)
Room Capacity Distribution
Analysis of 1,720 properties in Lucca shows that 1 bedroom properties are most prevalent, making up 35.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.4% of all listings.
Key Insights
- Most common: 1 bedroom (35.3%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,720 properties in Lucca reveals that 4 guests properties dominate the market, representing 30.9% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 46.5% of the market.
Key Insights
- Most common capacity: 4 guests (30.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 46.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,720 properties in Lucca, the most common availability pattern is 271-366 days (44.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.1% of properties).
Key Insights
- Most common availability window: 271-366 days (44.4%)
- Most common booking duration: 91-180 days (34.1%)
- Properties with high availability (180+ days): 78.1%
- Properties with long-term bookings (180+ days): 23.6%
Minimum Stay Distributions
1 Night
462 listings
30.2% of total
2 Nights
394 listings
25.8% of total
3 Nights
329 listings
21.5% of total
4-6 Nights
175 listings
11.4% of total
7-29 Nights
61 listings
4% of total
30+ Nights
109 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.0%
- Mid-length stays (4-6 nights) represent 11.4% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 77.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
185 listings
12.6% of total
Super Strict 95 Days
1 listings
0.1% of total
Super Strict 60 Days
29 listings
2% of total
Flexible
361 listings
24.5% of total
Moderate
574 listings
38.9% of total
Strict
324 listings
22% of total
Key Insights
- Moderate is the preferred policy at 38.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 95 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Oct, Nov, averaging 114 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 43 days
- Fall shows the longest average booking window at 103 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 103 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Lucca
Below is the distribution of amenities across listings in Lucca:
Traveler Demographics
Key Insights
- Domestic travelers make up 16.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (24.6%) and Italy (24.3%)
- English is the top language at 51.3%, followed by Italian (15.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United Kingdom and Italy
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lucca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Crespina | 20 | $3,189 | $556.27 | 42% |
| Monterosso al Mare | 358 | $3,128 | $248.37 | 56% |
| Beverino Castello | 11 | $3,115 | $788.53 | 27% |
| Riomaggiore | 662 | $2,889 | $195.53 | 56% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Castelfranco di Sotto | 49 | $2,857 | $302.30 | 37% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights