Airbnb Market Analytics, Statistics and Data in Amalfi, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Amalfi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Amalfi:
How much do Airbnb hosts make on average per month in Amalfi?
The short-term rental market in Amalfi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,246 per month
- Strong performing properties (top 25%) make $5,342 or more
- Best-in-class properties (top 10%) achieve $8,704+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,768
Revenue Variations by Month
Occupancy Rates Throughout the Year in Amalfi
The market in Amalfi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Amalfi
Daily rates in Amalfi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $219 per night
- Strong performing properties (top 25%) secure $306 or more
- Best-in-class properties (top 10%) pull in $505+ per night
- Entry-level properties (bottom 25%) earn around $162
Daily Rate Variations by Month
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Seasonality patterns in Amalfi
Peak Season (September, July, June)
- Revenue peaks at $6865.64 per month
- Occupancy rates reach 69.26%
- Daily rates average $370.40
Shoulder Season
- Revenue averages $4517.41 per month
- Occupancy maintains 44.59%
- Daily rates hold at $322.77
Low Season (November, December, January)
- Revenue drops to $1727.26 per month
- Occupancy decreases to 22.74%
- Daily rates adjust to $283.74
Is it still profitable to do Airbnb in Amalfi in 2025?
Yes! Amalfi demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $4517 and With 492 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Amalfi
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Positano | A picturesque village known for its cliffside views, vibrant buildings, and stunning beaches. A popular destination for luxury travelers and honeymooners, offering breathtaking views and high-end amenities. | Spiaggia Grande, Path of the Gods, Marina di Positano, Fornillo Beach, Church of Santa Maria Assunta |
| Amalfi | The historical heart of the Amalfi Coast, known for its stunning coastline and rich history. Attracts tourists for its architecture, shops, and the beautiful Amalfi Cathedral. | Amalfi Cathedral, Paper Museum, Marina Coppola, Valle delle Ferriere, Museo della Carta |
| Ravello | Famous for its stunning villas and terraced gardens, Ravello is known for its cultural events and breathtaking panoramas. Ideal for travelers seeking tranquility and beautiful landscapes. | Villa Rufolo, Villa Cimbrone, Ravello Festival, Piazzo Vatticano, Church of San Giovanni del Toro |
| Maiori | A charming beach town with a long shoreline, known for its sandy beaches and relaxed atmosphere. A more affordable option on the Amalfi Coast, appealing to families and groups. | Maiori Beach, Basilica di Santa Maria a Mare, Castle of San Nicola de Thoro-Plano, Lido di Ravello, Excursions along the coast |
| Minori | A smaller town with a lovely beach and rich history. Known for being quieter than its neighbors, making it a good option for couples seeking a romantic getaway. | Minori Beach, Santa Trofimena's Basilica, Roman Villa of Minori, Limoncello tasting tours, Pasta making classes |
| Atrani | One of the smallest towns in Italy, Atrani offers a quaint atmosphere and is close to Amalfi. Known for its authentic Italian charm and close-knit community. | Atrani Beach, Church of San Salvatore del Birecto, Historical alleys, Local eateries, Scenic coastal paths |
| Sorrento | Nearby Sorrento serves as a major hub for tourists exploring the Amalfi Coast. Known for its cliffs, lemon groves, and vibrant nightlife, making it a great base for travelers. | Piazza Tasso, Marina Piccola, Sorrento Cathedral, Lemon Grove Tours, Museo Correale di Terranova |
| Cetara | A small fishing village known for its seafood and traditional Italian charm. Offers a more authentic experience away from the more touristic areas, perfect for culinary enthusiasts. | Cetara Beach, Church of San Pietro Apostolo, Fishing Port, Local restaurants, Hiking trails nearby |
Do you need a license for Airbnb in Amalfi?
Yes, Amalfi requires a license for operating an Airbnb. Current market data shows 69% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Amalfi
Amore Rentals - Palazzo della Storia with Sea View
Entire Place • 4 bedrooms
Villa LAURO- Old Chapel
Entire Place • 4 bedrooms
AmalfiRa Luxury Seaview Rooftop
Entire Place • 3 bedrooms
Amalfi Coast Villa Knight
Entire Place • 5 bedrooms
Villa Gioiello - Sea view pool with chromotherapy
Entire Place • 8 bedrooms
Capri Positano Amalfi Coast Sail
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Amalfi
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rossella | 12 | $620,763 | 589 | 4.78/5.0 |
| Giovanna | 4 | $575,783 | 285 | 4.65/5.0 |
| Domenico And Luisa | 17 | $496,233 | 386 | 4.33/5.0 |
| Anna | 14 | $483,280 | 1207 | 4.79/5.0 |
| Amore Rentals | 1 | $450,785 | 35 | 5.00/5.0 |
| Cristian | 5 | $385,721 | 101 | 4.97/5.0 |
| Cristina | 6 | $365,970 | 291 | 4.84/5.0 |
| Giulia | 1 | $354,517 | 24 | 4.88/5.0 |
| Federica | 3 | $318,980 | 478 | 4.97/5.0 |
| Amalfivacation.It SRL | 4 | $303,305 | 198 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Amalfi
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.1%), with apartment & condo and house properties comprising 85.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.2% combined)
Room Capacity Distribution
Analysis of 492 properties in Amalfi shows that 1 bedroom properties are most prevalent, making up 51.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.0% of all listings.
Key Insights
- Most common: 1 bedroom (51.6%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 77.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 492 properties in Amalfi reveals that 4 guests properties dominate the market, representing 29.3% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.1% of the market.
Key Insights
- Most common capacity: 4 guests (29.3% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 56.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 492 properties in Amalfi, the most common availability pattern is 271-366 days (39.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.5% of properties).
Key Insights
- Most common availability window: 271-366 days (39.6%)
- Most common booking duration: 91-180 days (33.5%)
- Properties with high availability (180+ days): 71.5%
- Properties with long-term bookings (180+ days): 29.3%
Minimum Stay Distributions
1 Night
96 listings
21.6% of total
2 Nights
109 listings
24.5% of total
3 Nights
147 listings
33% of total
4-6 Nights
55 listings
12.4% of total
7-29 Nights
3 listings
0.7% of total
30+ Nights
35 listings
7.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.1%
- Mid-length stays (4-6 nights) represent 12.4% of listings
- Monthly+ stays (7.9%) suggest a stable extended-stay market
- High market flexibility with 79.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
50 listings
11.1% of total
Super Strict 60 Days
28 listings
6.2% of total
Flexible
57 listings
12.6% of total
Moderate
165 listings
36.5% of total
Strict
152 listings
33.6% of total
Key Insights
- Moderate is the preferred policy at 36.5% of listings
- The market shows a balanced distribution between guest-friendly (49.1%) and strict (33.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 6.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Sep, averaging 96 days
- Shortest booking windows are in Mar, Dec, Jan, averaging 59 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Amalfi
Below is the distribution of amenities across listings in Amalfi:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (14.2%) and United Kingdom (11.9%)
- English is the top language at 70.1%, followed by Spanish (14%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Amalfi. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
| Sant'Agnello | 304 | $2,524 | $312.91 | 46% |
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