Airbnb Market Analytics, Statistics and Data in Sorrento, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sorrento? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sorrento:
How much do Airbnb hosts make on average per month in Sorrento?
The short-term rental market in Sorrento shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,962 per month
- Strong performing properties (top 25%) make $6,373 or more
- Best-in-class properties (top 10%) achieve $10,013+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,232
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sorrento
The market in Sorrento shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sorrento
Daily rates in Sorrento vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $246 per night
- Strong performing properties (top 25%) secure $365 or more
- Best-in-class properties (top 10%) pull in $589+ per night
- Entry-level properties (bottom 25%) earn around $173
Daily Rate Variations by Month
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Seasonality patterns in Sorrento
Peak Season (September, June, July)
- Revenue peaks at $8131.44 per month
- Occupancy rates reach 74.30%
- Daily rates average $410.75
Shoulder Season
- Revenue averages $5104.83 per month
- Occupancy maintains 49.07%
- Daily rates hold at $353.26
Low Season (November, December, January)
- Revenue drops to $1967.26 per month
- Occupancy decreases to 25.98%
- Daily rates adjust to $292.89
Is it still profitable to do Airbnb in Sorrento in 2025?
Yes! Sorrento demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $5105 and As a mature market with 1543 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sorrento
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marina Grande | Picturesque harbor area famous for its charming coastline and vibrant seafood scene. Ideal for guests wanting to experience the local culture and stunning sea views. | Marina Grande Beach, Fornillo Beach, Lido di Meta, Punta del Capo, Marina di Cassano |
| Sorrento City Center | The bustling heart of Sorrento, filled with shops, restaurants, and easy access to attractions. A prime location for tourists seeking convenience and vibrant local life. | Piazza Tasso, Sedile Dominova, Sorrento Cathedral, Museo Correale di Terranova, Marina Piccola |
| Sant'Agnello | Charming coastal town just outside Sorrento. Offers a quieter vibe with lovely villas and gardens, attracting families and travelers seeking a peaceful retreat. | Piazza San Giovanni, Parco di San Liborio, Villa Fondi, Chiesa di San Giovanni Battista, Meta Beach |
| Positano | Famous cliffside village known for its colorful buildings and stunning views. A highly sought-after destination for tourists looking for a romantic getaway. | Spiaggia Grande, Chiesa di Santa Maria Assunta, Sentiero degli Dei, Le Sirene, Fornillo Beach |
| Nerano | Quaint fishing village known for its beautiful coves and crystal clear waters. Perfect for guests seeking a beach escape with traditional Italian charm. | Baia di Ieranto, Marina del Cantone, Ristorante Lo Scoglio, Cove of Recommone, Chiesa di Santa Maria delle Grazie |
| Vico Equense | Historic town with beautiful views of the Bay of Naples. Attracts travelers interested in history, culture, and stunning landscapes. | Castello Giusso, Church of Santissima Annunziata, Marina di Vico, Antiquarium Salernitano, Monte Faito |
| Piano di Sorrento | Gateway to the Sorrento Peninsula, offering shops and local eateries. A great place for tourists wanting to explore nearby attractions with a local feel. | Piazza della Repubblica, Cattedrale di San Michele, Villa Fondi, Golf Club Sorrento, La Marinella Beach |
| Capri | Famous island known for its rugged landscape, upscale shops, and stunning scenery. A must-visit for travelers seeking luxury and unique experiences. | Blue Grotto, Faraglioni Rocks, Villa Jovis, Piazzetta di Capri, Anacapri |
Do you need a license for Airbnb in Sorrento?
Yes, Sorrento requires a license for operating an Airbnb. Current market data shows 71% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Sorrento
Villa Giulia: Boutique Villa, Views, Pool & Concie
Entire Place • 6 bedrooms
Villa on the Sea with Hut Tub
Entire Place • 4 bedrooms
Villa Ares, pool,few minutes from Sorrento center!
Entire Place • 6 bedrooms
Villa with amazing infinity pool
Entire Place • 6 bedrooms
Amore Rentals -Villa Giada with Swimming Pool, Gar
Entire Place • 5 bedrooms
Romantic Garden
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Sorrento
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amore Rentals | 41 | $3,474,840 | 793 | 3.72/5.0 |
| Giuseppe | 34 | $3,051,884 | 2088 | 4.41/5.0 |
| Daniela Elena | 29 | $2,353,562 | 280 | 3.17/5.0 |
| Francesco | 34 | $1,807,536 | 1692 | 4.79/5.0 |
| Raffaele | 22 | $1,735,287 | 1079 | 4.80/5.0 |
| Estate | 18 | $1,135,171 | 1054 | 4.44/5.0 |
| The Gocce Team | 22 | $1,041,351 | 697 | 4.62/5.0 |
| The Feeling Italy Team | 4 | $943,491 | 147 | 4.83/5.0 |
| Giuseppe | 8 | $873,343 | 810 | 4.78/5.0 |
| Smart Holiday Sorrento | 13 | $812,942 | 571 | 3.31/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sorrento
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.1%), with apartment & condo and house properties comprising 78.3% of inventory
- Strong specialty sector (21.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (0.9% combined)
Room Capacity Distribution
Analysis of 1,543 properties in Sorrento shows that 1 bedroom properties are most prevalent, making up 44.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.8% of all listings.
Key Insights
- Most common: 1 bedroom (44.5%)
- Least common: 4 bedrooms (2.8%)
- Market concentration: 72.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,543 properties in Sorrento reveals that 4 guests properties dominate the market, representing 25.3% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 43.1% of the market.
Key Insights
- Most common capacity: 4 guests (25.3% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 43.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,543 properties in Sorrento, the most common availability pattern is 271-366 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (35.4%)
- Most common booking duration: 181-270 days (30.3%)
- Properties with high availability (180+ days): 64.6%
- Properties with long-term bookings (180+ days): 37.3%
Minimum Stay Distributions
1 Night
322 listings
23.1% of total
2 Nights
383 listings
27.5% of total
3 Nights
505 listings
36.3% of total
4-6 Nights
52 listings
3.7% of total
7-29 Nights
14 listings
1% of total
30+ Nights
116 listings
8.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.6%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (8.3%) suggest a stable extended-stay market
- High market flexibility with 86.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 95 Days
1 listings
0.1% of total
Super Strict 30 Days
134 listings
9.9% of total
Super Strict 60 Days
68 listings
5% of total
Flexible
218 listings
16.2% of total
Moderate
640 listings
47.4% of total
Strict
288 listings
21.3% of total
Key Insights
- Moderate is the preferred policy at 47.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 95 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 110 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 56 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Sorrento
Below is the distribution of amenities across listings in Sorrento:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (16.7%) and Canada (11.9%)
- English is the top language at 70.2%, followed by Spanish (15.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for New York and England markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sorrento. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
| Sant'Agnello | 304 | $2,524 | $312.91 | 46% |
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