Cefalù Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy
Is Airbnb profitable in Cefalù in 2025? Explore comprehensive Airbnb analytics for Cefalù, Sicily, Italy to uncover income potential. This 2025 STR market report for Cefalù, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,021 active listings.
Whether you're considering an Airbnb investment in Cefalù, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cefalù Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cefalù Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cefalù (2025)
Understanding the monthly revenue variations for Airbnb listings in Cefalù is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cefalù is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cefalù across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,584+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,796 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,687 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $865, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cefalù
Cefalù Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cefalù STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cefalù:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cefalù
Average Daily Rate (ADR) Airbnb Trends in Cefalù (2025)
Effective short term rental pricing strategy in Cefalù involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cefalù typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Cefalù
Get Live Cefalù Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Cefalù (2025)
Peak Season (August, July, September)
- Revenue averages $3,646 per month
- Occupancy rates average 58.8%
- Daily rates average $188
Shoulder Season
- Revenue averages $2,033 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $174
Low Season (January, February, December)
- Revenue drops to average $1,166 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $183
Seasonality Insights for Cefalù
- The Airbnb seasonality in Cefalù shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cefalù's highest earning potential, with monthly revenues capable of climbing to $4,259, occupancy reaching a high of 60.5%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,094, occupancy could drop to 25.0%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cefalù.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cefalù seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cefalù (2025)
Exploring the top neighborhoods for short-term rentals in Cefalù? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Cefalù's charming historic center with medieval architecture, narrow streets, and vibrant cafes. It's a prime location for tourists interested in history and culture, providing easy access to local attractions and the beautiful coast. | Cefalù Cathedral, La Rocca, Museo Mandralisca, Piazza del Duomo, Costa di Cefalù |
| La Spiaggia | The main beach area of Cefalù, known for its sandy shores and crystal-clear waters. This location attracts sun-seekers and families, making it ideal for beach-related stays. | Cefalù Beach, La Spiaggia di Cefalù, Baia dei Pescatori, Beaches of Capo Playa |
| Via Roma | A lively street featuring shops, restaurants, and local markets. This area provides a vibrant atmosphere and is popular among tourists looking for local cuisine and shopping options. | Local boutiques, Cafés and restaurants, Historical buildings, Street markets |
| Santa Lucia | A picturesque coastal area just outside of Cefalù's center, perfect for those looking for a quieter stay closer to nature and hiking trails. A great option for adventurous travelers. | Hiking trails, Secluded beaches, Natural landscapes, Wildlife watching |
| Capo Playa | A serene area known for its stunning coastal views and less crowded beaches. An attractive choice for visitors looking for a more tranquil environment away from the hustle and bustle. | Capo Playa Beach, Scenic walking paths, Fishing spots, Sunset views |
| San Giovanni | This residential area offers a more local experience and is a short distance from the tourist hotspots. It’s ideal for guests who want to immerse themselves in Sicilian life. | Local restaurants, Community shops, Cultural events, Parks and gardens |
| Piazza Marina | A vibrant square surrounded by cafes and restaurants, making it a perfect spot for socializing and enjoying local cuisine. Great for tourists looking for nightlife and dining options. | Nightlife venues, Street performances, Restaurants and bars, Livestream events |
| Lido di Cefalù | This beachside area offers various amenities and is suitable for families and larger groups looking for vacation rentals close to the beach experience. | Lido di Cefalù Beach, Resorts and family facilities, Water sports activities, Beachfront dining |
Understanding Airbnb License Requirements & STR Laws in Cefalù (2025)
Yes, Cefalù, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cefalù to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Cefalù (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cefalùbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
VILLA NORMANNO_infinity pool_
Entire Place • 4 bedrooms
TERRE DI BEA COTTAGE BY THE SEA, CEFALU'
Entire Place • 2 bedrooms
Villa Archipelago Cefalù with private sea access
Entire Place • 4 bedrooms
La Villa Del Borgo Cefalù - sicilian dream
Entire Place • 3 bedrooms
Wonderful Italy | Relax at the Swimming Pool
Entire Place • 5 bedrooms
~ Sikelia House Cefalù ~Apartment with balcony
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cefalù (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cefalù based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sergio | 39 | $940,728 | 1128 | 4.60/5.0 |
| Wonderful Italy Sicilia | 39 | $657,758 | 479 | 4.41/5.0 |
| Vincenzo | 18 | $474,345 | 290 | 4.71/5.0 |
| Keesily | 20 | $272,458 | 116 | 4.42/5.0 |
| Villa | 10 | $264,504 | 242 | 4.46/5.0 |
| Antonio | 3 | $214,894 | 60 | 4.97/5.0 |
| Villatravellers | 3 | $199,538 | 16 | 4.74/5.0 |
| Hermannus | 8 | $197,840 | 350 | 4.75/5.0 |
| Angela & Alban | 5 | $194,587 | 981 | 4.92/5.0 |
| Valerio | 10 | $184,743 | 222 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cefalù.
Dive Deeper: Advanced Cefalù STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cefalù. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCefalù Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cefalù
- The Cefalù Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 1,021 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cefalù, Apartment/Condo properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 34.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays, others (combined 5.0%) offer potential for unique stay experiences.
Cefalù Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cefalù
- The dominant room capacity in Cefalù is 1 bedroom listings, making up 49.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.7% of the active Airbnb listings in Cefalù, indicating a high concentration in these sizes.
Cefalù Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cefalù
- The most common guest capacity trend in Cefalù vacation rentals is listings accommodating 4 guests (32.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Cefalù STR market, accounting for 55.0% of listings.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cefalù.
- On average, properties in Cefalù are equipped to host 3.9 guests.
Cefalù Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cefalù
- The most common availability pattern in Cefalù falls within the 271-366 days range, representing 46.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cefalù (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cefalù Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
129 listings
13.1% of total
2 Nights
157 listings
16% of total
3 Nights
211 listings
21.4% of total
4-6 Nights
113 listings
11.5% of total
7-29 Nights
129 listings
13.1% of total
30+ Nights
245 listings
24.9% of total
Key Insights
- The most prevalent minimum stay requirement in Cefalù is 30+ Nights, adopted by 24.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (24.9%) caters to monthly stays (30+ nights) in Cefalù, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 24.9% of Cefalù hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cefalù.
Cefalù Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
0.8% of total
Flexible
203 listings
22.8% of total
Moderate
421 listings
47.4% of total
Strict
258 listings
29% of total
Cancellation Policy Insights for Cefalù
- The prevailing Airbnb cancellation policy trend in Cefalù is Moderate, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 70.2% of listings offering Flexible or Moderate policies. This suggests guests in Cefalù may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Cefalù.
- Regularly review your cancellation policy against competitors and market demand shifts in Cefalù.
Cefalù STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cefalù
- The overall average booking lead time for vacation rentals in Cefalù is 59 days.
- Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Cefalù.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Cefalù averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cefalù (2025)
Amenity Prevalence
Amenity Insights for Cefalù
- Essential amenities in Cefalù that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cefalù: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cefalù to stay competitive.
Cefalù Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cefalù
- The typical guest profile for Airbnb in Cefalù consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.5% of guests.
- Key international markets include United States (15.4%) and United Kingdom (14.7%).
- Top languages spoken are English (44.4%) followed by French (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cefalù Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 1,038 | $2,235 | $226.36 | 45% |
| Graniti | 21 | $2,202 | $165.56 | 48% |
| San Marco d'Alunzio | 11 | $2,087 | $182.51 | 38% |
| Partinico | 122 | $1,889 | $276.58 | 36% |
| Santa Venerina | 55 | $1,883 | $217.82 | 40% |
| Torregrotta | 15 | $1,784 | $263.45 | 37% |
| Viagrande | 36 | $1,720 | $193.01 | 38% |
| Collesano | 48 | $1,698 | $245.67 | 33% |
| Mistretta | 10 | $1,646 | $158.56 | 35% |
| Santa Flavia | 200 | $1,581 | $162.04 | 45% |