Airbnb Market Analytics, Statistics and Data in La Spezia, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Spezia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Spezia:
How much do Airbnb hosts make on average per month in La Spezia?
The short-term rental market in La Spezia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,713 per month
- Strong performing properties (top 25%) make $2,725 or more
- Best-in-class properties (top 10%) achieve $3,997+ monthly
- Entry-level properties (bottom 25%) typically earn around $904
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Spezia
The market in La Spezia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Spezia
Daily rates in La Spezia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $118 per night
- Strong performing properties (top 25%) secure $162 or more
- Best-in-class properties (top 10%) pull in $227+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in La Spezia
Peak Season (August, May, June)
- Revenue peaks at $3112.91 per month
- Occupancy rates reach 62.60%
- Daily rates average $164.65
Shoulder Season
- Revenue averages $2149.98 per month
- Occupancy maintains 43.85%
- Daily rates hold at $148.23
Low Season (November, December, January)
- Revenue drops to $830.06 per month
- Occupancy decreases to 21.04%
- Daily rates adjust to $133.48
Is it still profitable to do Airbnb in La Spezia in 2025?
Yes! La Spezia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2150 and As a mature market with 1552 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Spezia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Portovenere | A stunning coastal village known for its picturesque views, historic architecture, and proximity to the Cinque Terre. Attracts tourists looking for a romantic getaway and nature lovers. | Portovenere Church, Doria Castle, Byron's Grotto, Palmaria Island, Cinque Terre National Park |
| Cinque Terre | A UNESCO World Heritage site that consists of five beautiful villages perched on cliffs by the sea. Extremely popular with tourists for hiking, culture, and stunning landscapes. | Monterosso al Mare, Vernazza, Manarola, Riomaggiore, Corniglia, Scenic hiking trails |
| La Spezia City Center | The bustling urban center of La Spezia, offering good transport links, shops, and local cuisine. Ideal for guests wanting to explore the area and visit nearby attractions. | La Spezia Cathedral, Museo Civico Amedeo Lia, Piazza Garibaldi, Marina di La Spezia, Local markets |
| Tellaro | A charming fishing village overlooking the sea, known for its vibrant colors and serene atmosphere. Great for travelers seeking tranquility and scenic views. | Tellaro Beach, Church of San Giorgio, Walking trails along the coast, Local seafood restaurants |
| Le Grazie | A quaint seaside village near Portovenere, ideal for visitors looking for a laid-back atmosphere and stunning coastal scenery. | Le Grazie Marina, Statue of Our Lady of Grace, Local hiking paths, Seafood dining options |
| Riomaggiore | The first village in the Cinque Terre, known for its steep terraces and colorful houses. A favorite spot for tourists and hikers. | Riomaggiore Beach, Wine tasting, Via dell'Amore hiking trail, Local artisan shops |
| Santo Stefano di Magra | Located just outside of La Spezia, this area offers a quieter, more local experience while still being close to major attractions. | Archaeological Park of Luni, Nature trails, Local wineries, Village festivals |
| Piticchio di Arcola | A historical hilltop village providing stunning views of the surrounding landscape, perfect for visitors interested in nature and culture. | Ancient churches, Nature parks, Scenic viewpoints, Local wine and food festivals |
Do you need a license for Airbnb in La Spezia?
Yes, La Spezia requires a license for operating an Airbnb. Current market data shows 72% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in La Spezia
Yacht Sanlorenzo 22
Entire Place • 4 bedrooms
YACHT 20 mt la Spezia, 5 Terre
Entire Place • 2 bedrooms
Villa Spenser, 8+Pax, Privat Pool, A/C, Sea View,
Entire Place • 5 bedrooms
Croce di Malta Royale
Entire Place • 6 bedrooms
Cinque Terre Dream
Entire Place • 4 bedrooms
Private Villa with Superb Sea Views and Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in La Spezia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terre | 59 | $1,045,475 | 417 | 2.92/5.0 |
| Mytouristhome® | 33 | $701,414 | 602 | 2.88/5.0 |
| Welcome To Liguria | 32 | $659,444 | 584 | 4.00/5.0 |
| Lea Ginevra (Downtown Srl) | 8 | $653,064 | 465 | 4.55/5.0 |
| Eshel | 38 | $533,191 | 507 | 2.99/5.0 |
| Giacomo | 1 | $448,442 | 23 | 5.00/5.0 |
| Yulia | 13 | $284,400 | 418 | 4.52/5.0 |
| Homy | 6 | $257,452 | 73 | 3.89/5.0 |
| Giacomo | 1 | $241,785 | 7 | 5.00/5.0 |
| Giordano | 6 | $224,872 | 774 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Spezia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.4%), with apartment & condo and house properties comprising 89.2% of inventory
- Untapped potential in outdoor & mobile, others segments (2.3% combined)
Room Capacity Distribution
Analysis of 1,552 properties in La Spezia shows that 1 bedroom properties are most prevalent, making up 50.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.7% of all listings.
Key Insights
- Most common: 1 bedroom (50.1%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 77.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,552 properties in La Spezia reveals that 4 guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.1% of the market.
Key Insights
- Most common capacity: 4 guests (32.8% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 52.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,552 properties in La Spezia, the most common availability pattern is 271-366 days (39.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.9% of properties).
Key Insights
- Most common availability window: 271-366 days (39.4%)
- Most common booking duration: 91-180 days (32.9%)
- Properties with high availability (180+ days): 72.2%
- Properties with long-term bookings (180+ days): 29.4%
Minimum Stay Distributions
1 Night
417 listings
28.9% of total
2 Nights
671 listings
46.5% of total
3 Nights
218 listings
15.1% of total
4-6 Nights
50 listings
3.5% of total
7-29 Nights
9 listings
0.6% of total
30+ Nights
77 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.4%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 90.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
10 listings
0.8% of total
Super Strict 30 Days
2 listings
0.2% of total
Flexible
469 listings
35.2% of total
Moderate
708 listings
53.2% of total
Strict
142 listings
10.7% of total
Key Insights
- Moderate is the preferred policy at 53.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 88.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 74 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 45 days
- Summer shows the longest average booking window at 71 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in La Spezia
Below is the distribution of amenities across listings in La Spezia:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (23.2%) and Italy (12.9%)
- English is the top language at 50.2%, followed by French (18.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United States and Italy
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Spezia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Oliveto Lario | 111 | $3,570 | $357.74 | 51% |
| Faggeto Lario | 96 | $3,557 | $341.81 | 45% |
| Carate Urio | 74 | $3,479 | $335.09 | 44% |
| Cossano Belbo | 12 | $3,196 | $241.13 | 39% |
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