Airbnb Market Analytics, Statistics and Data in Imperia, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Imperia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Imperia:
How much do Airbnb hosts make on average per month in Imperia?
The short-term rental market in Imperia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,282 per month
- Strong performing properties (top 25%) make $2,316 or more
- Best-in-class properties (top 10%) achieve $3,898+ monthly
- Entry-level properties (bottom 25%) typically earn around $596
Revenue Variations by Month
Occupancy Rates Throughout the Year in Imperia
The market in Imperia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Imperia
Daily rates in Imperia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $159 or more
- Best-in-class properties (top 10%) pull in $232+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
Get Live Imperia Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Imperia
Peak Season (August, July, June)
- Revenue peaks at $3308.32 per month
- Occupancy rates reach 63.15%
- Daily rates average $163.38
Shoulder Season
- Revenue averages $1874.48 per month
- Occupancy maintains 36.20%
- Daily rates hold at $146.52
Low Season (November, December, January)
- Revenue drops to $1005.85 per month
- Occupancy decreases to 23.56%
- Daily rates adjust to $133.30
Is it still profitable to do Airbnb in Imperia in 2025?
Yes! Imperia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $1874 and As a mature market with 540 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Imperia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sanremo | Famous for its casino, music festival, and beautiful coastline. A prime destination for tourists seeking luxury and culture. | Sanremo Casino, Teatro Ariston, Porto Sole, Sanctuary of the Holy Cross, Goutte d'O, La Pigna |
| Diano Marina | Known for its picturesque beaches and relaxed seaside ambiance. Popular with families and beachgoers looking for a tranquil retreat. | Diano Marina Beach, Villa Scuttari, Molo delle Tartarughe, Borgo di Diano Castello, Chiesa di Sant'Antonio |
| Alassio | A charming seaside town known for its sandy beaches and vibrant promenade. Attracts tourists looking for a lively beach experience with shops and restaurants. | Muretto di Alassio, Galleria de Palma, Alassio Beach, Church of Saint John the Baptist, Bagni Don Carlos |
| Imperia - Oneglia | A vibrant area known for its history, culture, and beautiful waterfront. Great for tourists who appreciate local cuisine and historical sites. | Porto di Oneglia, Museo della Comunicazione, Cappella di Santa Rita, Borgo di Porto Maurizio, Villa Grock |
| Cervo | A picturesque medieval village perched on a hill overlooking the sea. This area is perfect for those seeking history and stunning views. | Borgo di Cervo, Church of St. John the Baptist, Spiaggia di Cervo, Castello dei Clavi, Palazzo dei Conti |
| Ventimiglia | Known for its proximity to the French border, it's a hotspot for travelers interested in cross-border tourism. Also famous for its local market. | Hanbury Botanical Gardens, Ventimiglia Beach, Merchants of Ventimiglia, Roman theatre, Old town of Ventimiglia |
| Bordighera | A lovely coastal town famous for its flowers and Mediterranean climate. Ideal for tourists looking for a quiet beach holiday. | Villa Garnier, Bordighera Beach, Giardini della Villa Regina Margherita, Ponte delle Nave, Old Bordighera |
| Taggia | A historic town located inland with beautiful medieval architecture. Great for those interested in cultural tourism and nature. | Old Town of Taggia, Santuario di San Domenico, Fossato di Taggia, Lago di Taggia, Abbey of the Holy Spirit |
Do you need a license for Airbnb in Imperia?
Yes, Imperia requires a license for operating an Airbnb. Current market data shows 56% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Imperia
Villa Sabrina Riviera dei Fiori with Pool and SPA
Entire Place • 4 bedrooms
Villa CliCla, farmhouse with swimming pool
Entire Place • 3 bedrooms
Amazing Apartment w/ Private Parking & Pool
Entire Place • 4 bedrooms
Farmhouse villa with private pool
Entire Place • 5 bedrooms
Peppina Villa
Entire Place • 5 bedrooms
The terrace overlooking the sea
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Imperia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome Group | 33 | $515,876 | 203 | 1.97/5.0 |
| Cecilia | 1 | $157,495 | 10 | 5.00/5.0 |
| Alessandro | 1 | $142,233 | 10 | 5.00/5.0 |
| Welcome To Liguria | 1 | $132,890 | 24 | 4.71/5.0 |
| VIP-BOOKING Mauro Bricca | 5 | $118,963 | 62 | 4.70/5.0 |
| Evelina | 5 | $114,731 | 139 | 4.97/5.0 |
| Federica | 1 | $110,352 | 118 | 4.93/5.0 |
| Loredana | 6 | $109,033 | 45 | 3.14/5.0 |
| Federico | 19 | $105,668 | 44 | 1.43/5.0 |
| Andrea | 4 | $87,963 | 380 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Imperia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.2%), with apartment & condo and house properties comprising 98.9% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, unique stays segments (1.2% combined)
Room Capacity Distribution
Analysis of 540 properties in Imperia shows that 1 bedroom properties are most prevalent, making up 43.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.9% of all listings.
Key Insights
- Most common: 1 bedroom (43.5%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 81.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 540 properties in Imperia reveals that 4 guests properties dominate the market, representing 45.6% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 62.2% of the market.
Key Insights
- Most common capacity: 4 guests (45.6% of market)
- Least common capacity: 7 guests (2.6% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 62.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 540 properties in Imperia, the most common availability pattern is 271-366 days (64.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.1% of properties).
Key Insights
- Most common availability window: 271-366 days (64.3%)
- Most common booking duration: 31-90 days (33.1%)
- Properties with high availability (180+ days): 88.9%
- Properties with long-term bookings (180+ days): 12.0%
Minimum Stay Distributions
1 Night
105 listings
23.2% of total
2 Nights
104 listings
23% of total
3 Nights
93 listings
20.5% of total
4-6 Nights
103 listings
22.7% of total
7-29 Nights
25 listings
5.5% of total
30+ Nights
23 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.2%
- Mid-length stays (4-6 nights) represent 22.7% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 66.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
51 listings
12.7% of total
Super Strict 60 Days
13 listings
3.2% of total
Flexible
72 listings
17.9% of total
Moderate
156 listings
38.8% of total
Strict
110 listings
27.4% of total
Key Insights
- Moderate is the preferred policy at 38.8% of listings
- The market shows a balanced distribution between guest-friendly (56.7%) and strict (27.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 3.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 89 days
- Shortest booking windows are in Apr, Dec, Jan, averaging 44 days
- Summer shows the longest average booking window at 86 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 86 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Imperia
Below is the distribution of amenities across listings in Imperia:
Traveler Demographics
Key Insights
- Domestic travelers make up 21.4% of total guests, indicating a moderate local market presence.
- Primary international markets: France (27.4%) and Italy (26.3%)
- English is the top language at 39.3%, followed by French (19.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Turin and Milan markets
- Develop localized content for France and Italy
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Imperia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Cossano Belbo | 12 | $3,196 | $241.13 | 39% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Monterosso al Mare | 358 | $3,128 | $248.37 | 56% |
| Cassinasco | 19 | $3,117 | $403.97 | 41% |
| Beverino Castello | 11 | $3,115 | $788.53 | 27% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights