Airbnb Market Analytics, Statistics and Data in Como, Lombardy, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Como? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Como:
How much do Airbnb hosts make on average per month in Como?
The short-term rental market in Como shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,595 per month
- Strong performing properties (top 25%) make $4,263 or more
- Best-in-class properties (top 10%) achieve $6,849+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,441
Revenue Variations by Month
Occupancy Rates Throughout the Year in Como
The market in Como shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Como
Daily rates in Como vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $163 per night
- Strong performing properties (top 25%) secure $241 or more
- Best-in-class properties (top 10%) pull in $367+ per night
- Entry-level properties (bottom 25%) earn around $120
Daily Rate Variations by Month
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Seasonality patterns in Como
Peak Season (May, June, July)
- Revenue peaks at $4826.04 per month
- Occupancy rates reach 63.32%
- Daily rates average $238.93
Shoulder Season
- Revenue averages $3438.43 per month
- Occupancy maintains 45.40%
- Daily rates hold at $213.03
Low Season (November, December, January)
- Revenue drops to $1350.75 per month
- Occupancy decreases to 23.62%
- Daily rates adjust to $192.31
Is it still profitable to do Airbnb in Como in 2025?
Yes! Como demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3438 and As a mature market with 1253 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Como
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Como Center | The bustling heart of Cernobbio and Como, offering picturesque views of the lake and access to public transport, shopping, and dining. Ideal for tourists wanting to experience the charm of Lake Como. | Como Cathedral, Funicular Railway to Brunate, Villa Olmo, Piazza Cavour, Mercato Coperto, L'Isola Comacina |
| Bellagio | Often referred to as the 'Pearl of Lake Como', Bellagio is renowned for its stunning lakeside villas and gardens, making it a hit among tourists looking for romantic getaways. | Villa Melzi, Villa Serbelloni, Lakeside Promenade, Bellagio Ferry Terminal, Castello di Vezio |
| Menaggio | A charming town on the western shore of Lake Como, known for its beautiful lakeside promenade and outdoor activities. Great for families and adventure seekers. | Menaggio and Cadenabbia Golf Club, Lake Como beach, Lido di Menaggio, Hiking trails, Boating on Lake Como |
| Varenna | A quaint village with stunning views and a picturesque waterfront. Famous for its romantic charm, Varenna attracts couples and those looking to explore the lesser-known parts of the lake. | Villa Monastero, Castello di Vezio, Varenna ferry terminal, Lakeside walk, Piazza San Giorgio |
| Laglio | A quieter option known for its luxurious villas, including George Clooney's, and beautiful surroundings. Ideal for travelers seeking tranquility and charm. | Villa Oleandra, Laglio waterfront, Local hiking paths, Tranquil cafés |
| Tremezzo | Known for its historical villas and botanical gardens, Tremezzo is a beautiful destination for tourists interested in art and nature. | Villa Carlotta, Tremezzo's gardens, Lakeside promenade, Ferry to Bellagio, Hiking paths |
| Cernobbio | A beautiful town with a charming waterfront and luxury hotels. It offers easy access to both Como and Bellagio, making it a strategic location for visitors. | Villa Erba, Cernobbio waterfront, Local markets, Hiking opportunities |
| Lenno | Famous for the picturesque Villa del Balbianello, Lenno offers stunning views and rich history, making it a great choice for cultural tourists. | Villa del Balbianello, Lenno beach, Ferry connections to other towns, Beautiful hiking routes, Local restaurants |
Do you need a license for Airbnb in Como?
Yes, Como requires a license for operating an Airbnb. Current market data shows 78% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Como
Villa Infinity - Lake Como
Entire Place • 4 bedrooms
Villa Maria on Lake Como
Entire Place • 5 bedrooms
Historic Villa in Como Center + 4 free parking
Entire Place • 5 bedrooms
![[Duomo-Porta Torre] Penthouse with Private Terrace](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-813742372288091915/original/d218ab2a-f35b-42c1-805f-b8b2d314f98f.jpeg)
[Duomo-Porta Torre] Penthouse with Private Terrace
Entire Place • 4 bedrooms
Charming House Lisa, lake view
Entire Place • 6 bedrooms
Casa Bianca Apartment
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Como
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| My Home In Como | 75 | $2,314,680 | 1514 | 4.49/5.0 |
| Rent All Como | 59 | $1,919,863 | 995 | 3.70/5.0 |
| Cristina | 12 | $868,439 | 229 | 4.86/5.0 |
| Rebecca Angelica | 4 | $603,751 | 133 | 4.72/5.0 |
| Holiday Solutions | 15 | $576,829 | 724 | 4.29/5.0 |
| Andrea | 3 | $530,019 | 78 | 4.61/5.0 |
| Jennifer | 9 | $456,996 | 1088 | 4.97/5.0 |
| 510343628 | 5 | $447,730 | 27 | 1.99/5.0 |
| Homesitter | 16 | $441,246 | 379 | 4.81/5.0 |
| Federica | 20 | $426,305 | 129 | 2.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Como
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.3%), with apartment & condo and house properties comprising 96.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (3.9% combined)
Room Capacity Distribution
Analysis of 1,253 properties in Como shows that 1 bedroom properties are most prevalent, making up 61.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 85.5% of all listings.
Key Insights
- Most common: 1 bedroom (61.1%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 85.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,253 properties in Como reveals that 4 guests properties dominate the market, representing 38.3% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.8% of the market.
Key Insights
- Most common capacity: 4 guests (38.3% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 61.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,253 properties in Como, the most common availability pattern is 181-270 days (32.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.8% of properties).
Key Insights
- Most common availability window: 181-270 days (32.6%)
- Most common booking duration: 91-180 days (32.8%)
- Properties with high availability (180+ days): 65.0%
- Properties with long-term bookings (180+ days): 37.1%
Minimum Stay Distributions
1 Night
303 listings
26.2% of total
2 Nights
585 listings
50.6% of total
3 Nights
105 listings
9.1% of total
4-6 Nights
11 listings
1% of total
7-29 Nights
6 listings
0.5% of total
30+ Nights
146 listings
12.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.8%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (12.6%) suggest a stable extended-stay market
- High market flexibility with 85.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.3% of total
Super Strict 30 Days
4 listings
0.4% of total
Flexible
257 listings
23.7% of total
Moderate
720 listings
66.4% of total
Strict
101 listings
9.3% of total
Key Insights
- Moderate is the preferred policy at 66.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 90.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 76 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 39 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Como
Below is the distribution of amenities across listings in Como:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (21.7%) and France (15%)
- English is the top language at 56.8%, followed by German (13.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Como. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
| Alpnach | 11 | $4,805 | $237.14 | 51% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brienz (BE) | 139 | $4,412 | $273.02 | 55% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Meiringen | 61 | $3,665 | $255.05 | 53% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
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