Airbnb Market Analytics, Statistics and Data in Salerno, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salerno? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salerno:
How much do Airbnb hosts make on average per month in Salerno?
The short-term rental market in Salerno shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,500 per month
- Strong performing properties (top 25%) make $2,542 or more
- Best-in-class properties (top 10%) achieve $3,807+ monthly
- Entry-level properties (bottom 25%) typically earn around $751
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salerno
The market in Salerno shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salerno
Daily rates in Salerno vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $144 or more
- Best-in-class properties (top 10%) pull in $202+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
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Seasonality patterns in Salerno
Peak Season (August, June, May)
- Revenue peaks at $2635.23 per month
- Occupancy rates reach 63.48%
- Daily rates average $148.77
Shoulder Season
- Revenue averages $1882.97 per month
- Occupancy maintains 43.09%
- Daily rates hold at $134.26
Low Season (November, December, January)
- Revenue drops to $768.21 per month
- Occupancy decreases to 21.10%
- Daily rates adjust to $123.24
Is it still profitable to do Airbnb in Salerno in 2025?
Yes! Salerno demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1883 and As a mature market with 911 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salerno
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Salerno City Center | The vibrant heart of Salerno, filled with shops, restaurants, and historical sites. Perfect for tourists wanting to explore local culture and enjoy easy access to transportation. | Salerno Cathedral, Lungomare Trieste, Castello di Arechi, Museo Archeologico Provinciale, Via dei Mercanti |
| Mercatello | A residential neighborhood that offers a mix of local and tourist accommodations. Close to beautiful beaches and an authentic italian lifestyle, making it appealing for families. | Giardino della Minerva, Santa Teresa Beach, Arechi Stadium, Local markets, Parks and green spaces |
| Pastena | A lively neighborhood with a blend of local markets and eateries. Known for its accessibility and the availability of public transportation to the city center. | Parco del Mercatello, Shopping in Pastena, Local pizzerias, Nearby beaches, Cafés and trattorias |
| Hotel Zone | A popular area for tourists, filled with numerous hotels and resorts. Close to the coast and beach activities, ideal for those seeking sun and sea. | Salerno's Marina, Beach clubs, Water sports, Vibrant nightlife, Coastal promenades |
| Minori | A charming coastal town close to Salerno, known for its beautiful beaches and lemon groves. Ideal for those who want a quieter, scenic stay. | Villa Romana, Minori Beach, Lemon gardens, Local cuisine, Hiking trails |
| Maiori | Adjacent to Minori, this town boasts a long beach promenade and great dining options. Attractive for families and beach lovers. | Maiori Beach, Historic Towers, Local seafood restaurants, Shopping areas, Cultural festivals |
| Vietri sul Mare | Famous for its ceramics and beautiful beaches, this town is part of the Amalfi Coast. Great for guests looking for artsy experiences and stunning views. | Ceramics shops, Beach of Vietri, Cultural events, Scenic coastal views, Walking paths along the coast |
| Agropoli | A historic town that offers beautiful beaches and a medieval castle. It's a bit farther from Salerno, but very attractive for those looking to explore the South of Italy. | Agropoli Castle, Baia di Trentova, Local vineyards, Historic churches, Seafood restaurants |
Do you need a license for Airbnb in Salerno?
Yes, Salerno requires a license for operating an Airbnb. Current market data shows 61% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Salerno
Ferry/Bus Coast 2 min foot | Concordia
Entire Place • 4 bedrooms
Casa Maris, luxury and comfort in historic Salerno
Entire Place • 3 bedrooms
Villa Ipomea - Cielo e Terra
Entire Place • 6 bedrooms
![[15 Min from Amalfi Coast] Sea View + Jacuzzi](https://z1.muscache.cn/im/pictures/miso/Hosting-893352193365648930/original/af5bd271-9f3f-4a16-b065-6cf0ac99c8f3.jpeg?aki_policy=medium)
[15 Min from Amalfi Coast] Sea View + Jacuzzi
Entire Place • 3 bedrooms
Central and Bright Apartment
Entire Place • 1 bedroom
Mareluna Penthouse - Luxury Rooftop
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Salerno
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Welcome To Italy | 32 | $876,821 | 660 | 4.17/5.0 |
| Maria | 8 | $341,389 | 541 | 4.23/5.0 |
| Pasquale | 10 | $293,455 | 382 | 4.81/5.0 |
| 461196414 | 3 | $162,123 | 24 | 4.45/5.0 |
| Filomena | 6 | $157,666 | 36 | 1.67/5.0 |
| Quattro Accommodations | 15 | $147,151 | 52 | 2.13/5.0 |
| Olimpia | 4 | $135,198 | 418 | 4.78/5.0 |
| Vincenzo E Nadia | 6 | $119,188 | 128 | 3.22/5.0 |
| Marcella | 2 | $118,060 | 70 | 4.93/5.0 |
| Francesco | 5 | $114,417 | 517 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salerno
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.9%), with apartment & condo and boutique & hotels properties comprising 87.7% of inventory
- Strong specialty sector (25.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (0.5% combined)
Room Capacity Distribution
Analysis of 911 properties in Salerno shows that 1 bedroom properties are most prevalent, making up 53.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.1% of all listings.
Key Insights
- Most common: 1 bedroom (53.7%)
- Least common: 5+ bedrooms (0.3%)
- Market concentration: 76.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 911 properties in Salerno reveals that 4 guests properties dominate the market, representing 29.6% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.7% of the market.
Key Insights
- Most common capacity: 4 guests (29.6% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 50.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 911 properties in Salerno, the most common availability pattern is 271-366 days (41.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.2% of properties).
Key Insights
- Most common availability window: 271-366 days (41.1%)
- Most common booking duration: 91-180 days (33.2%)
- Properties with high availability (180+ days): 73.4%
- Properties with long-term bookings (180+ days): 27.8%
Minimum Stay Distributions
1 Night
327 listings
40.7% of total
2 Nights
298 listings
37.1% of total
3 Nights
94 listings
11.7% of total
4-6 Nights
19 listings
2.4% of total
7-29 Nights
4 listings
0.5% of total
30+ Nights
61 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.8%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 89.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
1.1% of total
Super Strict 60 Days
3 listings
0.4% of total
Flexible
211 listings
28.8% of total
Moderate
361 listings
49.3% of total
Strict
149 listings
20.4% of total
Key Insights
- Moderate is the preferred policy at 49.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 78 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 38 days
- Summer shows the longest average booking window at 71 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Salerno
Below is the distribution of amenities across listings in Salerno:
Traveler Demographics
Key Insights
- Domestic travelers make up 8.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (16.9%) and United Kingdom (16.2%)
- English is the top language at 55.2%, followed by Spanish (17%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salerno. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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