Modena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Emilia-Romagna, Italy
Is Airbnb profitable in Modena in 2025? Explore comprehensive Airbnb analytics for Modena, Emilia-Romagna, Italy to uncover income potential. This 2025 STR market report for Modena, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 579 active listings.
Whether you're considering an Airbnb investment in Modena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Modena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Modena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Modena (2025)
Understanding the monthly revenue variations for Airbnb listings in Modena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Modena is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Modena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,306 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $593, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Modena
Modena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Modena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Modena:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Modena
Average Daily Rate (ADR) Airbnb Trends in Modena (2025)
Effective short term rental pricing strategy in Modena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Modena typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Modena
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Airbnb Seasonality Analysis & Trends in Modena (2025)
Peak Season (April, March, September)
- Revenue averages $2,037 per month
- Occupancy rates average 49.7%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,716 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $131
Low Season (January, June, July)
- Revenue drops to average $1,431 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $130
Seasonality Insights for Modena
- The Airbnb seasonality in Modena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Modena's highest earning potential, with monthly revenues capable of climbing to $2,096, occupancy reaching a high of 52.9%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,353, occupancy could drop to 31.1%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Modena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Modena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Modena (2025)
Exploring the top neighborhoods for short-term rentals in Modena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Modena offers rich cultural experiences, with beautiful architecture, museums, and a vibrant atmosphere. It's perfect for tourists exploring the city's history and gastronomy. | Modena Cathedral, Piazza Grande, Ghirlandina Tower, Palazzo Ducale, Enzo Ferrari Museum |
| San Francesco | A charming neighborhood known for its local shops, cafes, and close proximity to the city center. It attracts visitors looking for a more residential and authentic Italian experience. | Piazza San Francesco, San Francesco Church, Local markets, Family-run trattorias |
| Parco Amendola | A pleasant green area popular with families and locals, featuring parks and recreational spots. Ideal for short-term stays near nature while still being close to the city. | Parks and playgrounds, Running paths, Outdoor cafes |
| Soliera | A suburban area with growing interest, attracting families and longer-term visitors. Offers a quieter stay while maintaining easy access to Modena's urban attractions. | Local parks, Community events, Shopping centers |
| Castelnuovo Rangone | Known for its picturesque scenery and proximity to hills, this area is appealing for those looking to experience rural Italy while being a short drive away from Modena's city center. | Hiking trails, Local wineries, Traditional restaurants |
| Via Emilia | This main thoroughfare features shops, restaurants, and historical sights, making it a central location for visitors wanting to explore the main attractions of Modena. | Basilica di San Pietro, Shopping districts, Historical architecture |
| Viale Italia | A vibrant street lined with cafes, restaurants, and shops, popular with both locals and tourists. Good for those who want to be in a lively environment. | Boutique shops, Dining options, Nightlife |
| Villaggio Giardino | A peaceful neighborhood ideal for families and short-term rentals, offering a glimpse of local life away from the tourist paths. A great spot for longer stays. | Family-friendly parks, Local schools, Residential feel |
Understanding Airbnb License Requirements & STR Laws in Modena (2025)
Yes, Modena, Emilia-Romagna, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Modena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Modena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Modenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A luxurious “home-from-home” in central Modena
Entire Place • 3 bedrooms
Casa Barbieri
Entire Place • 5 bedrooms
Two prestigious residences.
Entire Place • 4 bedrooms
Drake's Royal Suite | City Centre & Train Station
Entire Place • 2 bedrooms
Oasi urbana near Osteria Francesana
Entire Place • 1 bedroom
Villa Porpora | Luxury Design
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Modena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Modena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sally E Family | 23 | $847,277 | 1510 | 4.68/5.0 |
| Daniela'S | 15 | $392,854 | 378 | 4.57/5.0 |
| Erica | 8 | $348,575 | 615 | 4.91/5.0 |
| Laura | 13 | $312,184 | 322 | 4.85/5.0 |
| Alberto | 5 | $219,068 | 211 | 4.95/5.0 |
| Agenzia Farini | 27 | $200,248 | 366 | 4.40/5.0 |
| Passione Immobiliare | 9 | $188,830 | 392 | 4.72/5.0 |
| Cucchiari Suite | 16 | $156,213 | 330 | 4.85/5.0 |
| Tortellino Suite | 8 | $154,819 | 557 | 4.88/5.0 |
| Dario | 5 | $151,827 | 182 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Modena.
Dive Deeper: Advanced Modena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Modena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsModena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Modena
- The Modena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.2% of the 579 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Modena, Apartment/Condo properties are the most common (88.3%), reflecting the local real estate landscape.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.7%) offer potential for unique stay experiences.
Modena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Modena
- The dominant room capacity in Modena is 1 bedroom listings, making up 55.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.6% of the active Airbnb listings in Modena, indicating a high concentration in these sizes.
- With over half the market (55.1%) consisting of studios or 1-bedroom units, Modena is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Modena.
Modena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Modena
- The most common guest capacity trend in Modena vacation rentals is listings accommodating 2 guests (28.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Modena STR market, accounting for 54.0% of listings.
- 10.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Modena.
- On average, properties in Modena are equipped to host 3.1 guests.
Modena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Modena
- The most common availability pattern in Modena falls within the 271-366 days range, representing 49.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Modena (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Modena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
266 listings
47.9% of total
2 Nights
141 listings
25.4% of total
3 Nights
22 listings
4% of total
4-6 Nights
15 listings
2.7% of total
7-29 Nights
50 listings
9% of total
30+ Nights
61 listings
11% of total
Key Insights
- The most prevalent minimum stay requirement in Modena is 1 Night, adopted by 47.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.3%) of the Modena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11%) caters to monthly stays (30+ nights) in Modena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.9% of Modena hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Modena.
Modena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
291 listings
57.4% of total
Moderate
186 listings
36.7% of total
Strict
30 listings
5.9% of total
Cancellation Policy Insights for Modena
- The prevailing Airbnb cancellation policy trend in Modena is Flexible, used by 57.4% of listings.
- The market strongly favors guest-friendly terms, with 94.1% of listings offering Flexible or Moderate policies. This suggests guests in Modena may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.4% market standard in Modena.
- Given the high prevalence of Flexible policies (57.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Modena.
Modena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Modena
- The overall average booking lead time for vacation rentals in Modena is 35 days.
- Guests book furthest in advance for stays during May (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Modena.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Modena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Modena (2025)
Amenity Prevalence
Amenity Insights for Modena
- Essential amenities in Modena that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Modena: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Modena to stay competitive.
Modena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Modena
- The typical guest profile for Airbnb in Modena consists of predominantly international visitors (71%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 28.8% of guests.
- Key international markets include Italy (28.8%) and United States (17.6%).
- Top languages spoken are English (40.4%) followed by Italian (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Modena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sala Comacina | 69 | $4,017 | $390.28 | 48% |
| Laglio | 63 | $3,984 | $459.63 | 43% |
| Brenzone sul Garda | 20 | $3,425 | $328.41 | 46% |
| Portofino | 72 | $3,339 | $483.34 | 41% |
| Oliveto Lario | 100 | $3,303 | $334.90 | 51% |
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Bellagio | 426 | $3,082 | $323.91 | 49% |
| Castelfranco di Sotto | 48 | $3,001 | $328.90 | 37% |
| Carate Urio | 74 | $2,952 | $332.52 | 44% |