Airbnb Market Analytics, Statistics and Data in Modena, Emilia-Romagna, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Modena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Modena:
How much do Airbnb hosts make on average per month in Modena?
The short-term rental market in Modena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,532 per month
- Strong performing properties (top 25%) make $2,611 or more
- Best-in-class properties (top 10%) achieve $3,722+ monthly
- Entry-level properties (bottom 25%) typically earn around $705
Revenue Variations by Month
Occupancy Rates Throughout the Year in Modena
The market in Modena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Modena
Daily rates in Modena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $134 or more
- Best-in-class properties (top 10%) pull in $178+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Modena
Peak Season (June, May, October)
- Revenue peaks at $2410.78 per month
- Occupancy rates reach 53.19%
- Daily rates average $125.53
Shoulder Season
- Revenue averages $1902.29 per month
- Occupancy maintains 43.45%
- Daily rates hold at $114.48
Low Season (December, August, January)
- Revenue drops to $1115.95 per month
- Occupancy decreases to 28.37%
- Daily rates adjust to $104.40
Is it still profitable to do Airbnb in Modena in 2025?
Yes! Modena demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1902 and As a mature market with 549 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Modena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Centre | The historic heart of Modena, known for its beautiful architecture, cobblestone streets, and rich cultural heritage. A prime location for tourists visiting the Duomo and other historical sites. | Modena Cathedral, Piazza Grande, Palazzo Ducale, Museo Enzo Ferrari, Acetaia, Historic markets |
| San Francesco | A vibrant and trendy area with a mix of local shops, cafes, and restaurants. Close to the city center, it attracts both locals and tourists looking for a lively atmosphere. | Piazza Roma, Parco della Rimembranza, Local artisan shops, Cafes and gelaterias, Vibrant nightlife |
| Via Emilia | One of Modena's main thoroughfares, lined with shops, restaurants, and bars. Excellent for visitors who want to experience the city's commercial life. | Shopping boutiques, Restaurants offering traditional cuisine, Cafes, Cultural events |
| Morane | A quiet residential area with access to local parks and family-friendly amenities. Ideal for longer stays, attracting families or those looking for a relaxed atmosphere. | Parco della Libertà, Local parks, Family-friendly activities, Community events |
| Villanova | A charming suburb near Modena, known for its agricultural landscapes and tranquility. Popular for travelers seeking peace and nature, as well as local culinary experiences. | Vineyards, Local farms, Culinary workshops, Nature trails, Scenic views |
| Cognento | A peaceful area known for its rural charm and close-knit community. Attractive for those who enjoy the countryside yet wish to be near Modena's amenities. | Countryside landscapes, Local festivals, Traditional cuisine, Biking trails |
| Albareto | A picturesque area characterized by its historical buildings and scenic views. This neighborhood is great for those looking to immerse themselves in Modena's history. | Historical churches, Scenic overlooks, Local wine producers, Cultural tours |
| Centro Storico | The central historical area, rich in art and culture, making it a prime location for tourists who want to experience the essence of Modena. | Palazzo Comunale, Teatro Storchi, Museo Civico, Shopping and cafes, Local events and festivals |
Do you need a license for Airbnb in Modena?
Yes, Modena requires a license for operating an Airbnb. Current market data shows 64% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Modena
A luxurious “home-from-home” in central Modena
Entire Place • 3 bedrooms
Casa Barbieri
Entire Place • 5 bedrooms
Two prestigious residences.
Entire Place • 4 bedrooms
Villa Porpora | Luxury Design
Entire Place • 4 bedrooms
Villa Vandelli | In the heart of Motor Valley
Entire Place • 4 bedrooms
Feltrinelli Suite: 2 bedrooms, 2 bathrooms and terrace
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Modena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sally E Family | 18 | $658,962 | 1410 | 4.68/5.0 |
| Daniela'S | 13 | $373,945 | 338 | 3.89/5.0 |
| Erica | 7 | $347,860 | 589 | 4.90/5.0 |
| Agenzia Farini | 29 | $240,622 | 360 | 3.30/5.0 |
| Passione Immobiliare | 7 | $237,175 | 372 | 4.69/5.0 |
| Alberto | 4 | $234,724 | 208 | 4.94/5.0 |
| Laura | 12 | $191,274 | 315 | 4.83/5.0 |
| Tortellino Suite | 8 | $175,421 | 538 | 4.89/5.0 |
| Cucchiari Suite | 17 | $172,745 | 334 | 4.85/5.0 |
| Dario | 5 | $164,371 | 180 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Modena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74%), with apartment & condo and boutique & hotels properties comprising 94.2% of inventory
- Untapped potential in house, others, outdoor & mobile segments (5.8% combined)
Room Capacity Distribution
Analysis of 549 properties in Modena shows that 1 bedroom properties are most prevalent, making up 57.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.2% of all listings.
Key Insights
- Most common: 1 bedroom (57.4%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 79.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 549 properties in Modena reveals that 2 guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 55.6% of the market.
Key Insights
- Most common capacity: 2 guests (30.1% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 55.6% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 549 properties in Modena, the most common availability pattern is 271-366 days (39.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.8% of properties).
Key Insights
- Most common availability window: 271-366 days (39.5%)
- Most common booking duration: 91-180 days (26.8%)
- Properties with high availability (180+ days): 65.9%
- Properties with long-term bookings (180+ days): 35.7%
Minimum Stay Distributions
1 Night
264 listings
53.7% of total
2 Nights
160 listings
32.5% of total
3 Nights
29 listings
5.9% of total
4-6 Nights
15 listings
3% of total
7-29 Nights
6 listings
1.2% of total
30+ Nights
18 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.2%
- Mid-length stays (4-6 nights) represent 3% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 92.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
249 listings
55.6% of total
Moderate
172 listings
38.4% of total
Strict
27 listings
6% of total
Key Insights
- Flexible is the preferred policy at 55.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 94.0% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 6.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 58 days
- Shortest booking windows are in Jan, Nov, Dec, averaging 32 days
- Summer shows the longest average booking window at 51 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 51 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Modena
Below is the distribution of amenities across listings in Modena:
Traveler Demographics
Key Insights
- Domestic travelers make up 29.6% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (25.7%) and United Kingdom (10.2%)
- English is the top language at 46.7%, followed by Italian (21%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Rome and Milan markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Modena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Romano d'Ezzelino | 10 | $4,052 | $217.21 | 47% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Oliveto Lario | 111 | $3,570 | $357.74 | 51% |
| Faggeto Lario | 96 | $3,557 | $341.81 | 45% |
| Carate Urio | 74 | $3,479 | $335.09 | 44% |
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