Airbnb Market Analytics, Statistics and Data in Pisa, Tuscany, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pisa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pisa:

Average Daily Rate

$125

Occupancy Rate

46.96%

Annual Revenue

$17,598

Revenue Growth YoY

8.24%

Best Month

June

Worst Month

January

Regulation

High

Active Listings

1144

How much do Airbnb hosts make on average per month in Pisa?

The short-term rental market in Pisa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,617 per month
Strong performing properties (top 25%) make $2,594 or more
Best-in-class properties (top 10%) achieve $3,803+ monthly
Entry-level properties (bottom 25%) typically earn around $839

Revenue Variations by Month

Occupancy Rates Throughout the Year in Pisa

The market in Pisa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 48% occupancy rates
Strong performing properties (top 25%) achieve 71% or higher
Best-in-class properties (top 10%) reach 84%+occupancy
Entry-level properties (bottom 25%) average around 23%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Pisa

Daily rates in Pisa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $99 per night
Strong performing properties (top 25%) secure $142 or more
Best-in-class properties (top 10%) pull in $207+ per night
Entry-level properties (bottom 25%) earn around $73

Daily Rate Variations by Month

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Seasonality patterns in Pisa

Peak Season (June, July, May)

Revenue peaks at $2555.14 per month
Occupancy rates reach 61.47%
Daily rates average $130.85

Shoulder Season

Revenue averages $1962.35 per month
Occupancy maintains 47.19%
Daily rates hold at $123.70

Low Season (November, December, January)

Revenue drops to $1009.44 per month
Occupancy decreases to 29.63%
Daily rates adjust to $115.52

Is it still profitable to do Airbnb in Pisa in 2025?

Yes! Pisa demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1962 and As a mature market with 1144 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Pisa

Area	Why Choose This Area	Key Attractions
Piazza dei Miracoli	This iconic square is home to the Leaning Tower of Pisa and attracts millions of visitors each year. It's vital for any Airbnb due to high tourist footfall.	Leaning Tower of Pisa, Pisa Cathedral, Baptistry of St. John, Monumento ai Caduti, Museo dell'Opera del Duomo
Centro Storico (Historic Center)	The historic center of Pisa is full of charming streets and historic buildings. It's ideal for tourists wanting to explore the city's rich history and culture.	Piazza dei Cavalieri, Palazzo della Carovana, Borgo Stretto, Church of Santa Maria della Spina, Museum of San Matteo
Pisa Lungarno	The picturesque riverside area along the Arno River, known for its beautiful views and scenic walks. Great for guests looking for a tranquil environment close to major attractions.	Lungarno Mediceo, Borgo Stretto, Palazzo Blu, Santa Maria della Spina, Arno River
San Martino	A vibrant neighborhood with a mix of restaurants, shops, and local life. Perfect for those looking to experience more of the local culture alongside tourists.	Pisa Cathedral, Chiesa di San Martino, Piazza dell'Arcadia, Local dining spots, Cultural events
Pisa East (Avenue of the City)	This area offers a more modern development feel, with local cafes and stores, making it suitable for tourists interested in experiencing local city life.	Shopping centers, Local cafes and restaurants, Cultural centers, Public parks, University of Pisa
Pisa West	This area is known for its residential character and quieter atmosphere, appealing to longer-term visitors or families looking for a home-away-from-home experience.	Parks and green spaces, Family-friendly restaurants, Nearby attractions, Local grocery stores, Community events
Cisanello	Located a bit further from the tourist spots, this district is known for medical facilities and appeals to visitors in need of accommodation near hospitals.	Cisanello Hospital, Local markets, Cafes, Family-friendly parks, Transport links
San Giuliano Terme	A short distance from Pisa, this area offers thermal baths and a more relaxed environment, attracting visitors seeking wellness and tranquility.	Thermal spas, Parks, Walking trails, Local restaurants, Scenic views of the hills

Do you need a license for Airbnb in Pisa?

$281.99

Daily Rate

Top Performing Professional Hosts in Pisa

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Welcome To Italy	35	$789,817	815	4.00/5.0
AwesHome	16	$555,760	353	4.47/5.0
Hostly	11	$424,124	500	4.79/5.0
Carmen	17	$402,603	466	4.12/5.0
Fabio	6	$337,985	367	4.78/5.0
Salvatore	7	$322,228	394	4.68/5.0
Irene By TuscanyWeGo	9	$250,062	261	4.58/5.0
Pleiades Home	6	$196,406	59	2.83/5.0
Sandro	6	$194,715	256	4.59/5.0
Gianluca	6	$184,267	31	4.56/5.0

Additional analytics on vacation rental, real estate, short term rental data in Pisa

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (70.5%), with apartment & condo and house properties comprising 88.2% of inventory
Untapped potential in others, outdoor & mobile segments (1.2% combined)

Room Capacity Distribution

Analysis of 1,144 properties in Pisa shows that 1 bedroom properties are most prevalent, making up 47.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.0% of all listings.

Key Insights

Most common: 1 bedroom (47.9%)
Least common: 5+ bedrooms (1%)
Market concentration: 72.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,144 properties in Pisa reveals that 4 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.9% of the market.

Key Insights

Most common capacity: 4 guests (27.5% of market)
Least common capacity: 1 guest (1.5% of market)
Average guest capacity: 3.3 guests per property
Market concentration: 46.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,144 properties in Pisa, the most common availability pattern is 271-366 days (33.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30% of properties).

Key Insights

Most common availability window: 271-366 days (33.2%)
Most common booking duration: 181-270 days (30%)
Properties with high availability (180+ days): 61.9%
Properties with long-term bookings (180+ days): 40.2%

Minimum Stay Distributions

1 Night (50%)

1 Night

506 listings

50% of total

2 Nights (28.1%)

2 Nights

285 listings

28.1% of total

3 Nights (10.7%)

3 Nights

108 listings

10.7% of total

4-6 Nights (4.7%)

4-6 Nights

48 listings

4.7% of total

7-29 Nights (2.3%)

7-29 Nights

23 listings

2.3% of total

30+ Nights (4.2%)

30+ Nights

43 listings

4.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 78.1%
Mid-length stays (4-6 nights) represent 4.7% of listings
Monthly+ stays (4.2%) suggest a stable extended-stay market
High market flexibility with 88.8% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (1%)

Super Strict 30 Days

10 listings

1% of total

Super Strict 60 Days (0.1%)

Super Strict 60 Days

1 listings

0.1% of total

Flexible (39.5%)

Flexible

385 listings

39.5% of total

Moderate (44.9%)

Moderate

437 listings

44.9% of total

Strict (14.5%)

Strict

141 listings

14.5% of total

Key Insights

Moderate is the preferred policy at 44.9% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 84.4% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 0.1% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, May, Jun, averaging 66 days
Shortest booking windows are in Dec, Feb, Jan, averaging 38 days
Summer shows the longest average booking window at 64 days, while Winter has the shortest at 38 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Jan when lead times are shortest

Popular Airbnb Amenities in Pisa

Below is the distribution of amenities across listings in Pisa:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 10.2% of total guests, indicating a mostly international-driven market.
Primary international markets: Italy (17.1%) and France (15.8%)
English is the top language at 54.9%, followed by Spanish (13.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for Italy and France
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Pisa. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Portofino	75	$4,019	$518.99	42%
Tignano	12	$3,464	$504.45	34%
Crespina	20	$3,189	$556.27	42%
Monterosso al Mare	358	$3,128	$248.37	56%
Beverino Castello	11	$3,115	$788.53	27%
Riomaggiore	662	$2,889	$195.53	56%
Buonconvento	70	$2,882	$528.86	40%
Castelfranco di Sotto	49	$2,857	$302.30	37%
Florence	9,738	$2,845	$205.30	53%
Marcialla	24	$2,839	$257.39	55%

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