Airbnb Market Analytics, Statistics and Data in San Gimignano, Tuscany, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Gimignano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Gimignano:
How much do Airbnb hosts make on average per month in San Gimignano?
The short-term rental market in San Gimignano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,693 per month
- Strong performing properties (top 25%) make $3,038 or more
- Best-in-class properties (top 10%) achieve $5,321+ monthly
- Entry-level properties (bottom 25%) typically earn around $786
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Gimignano
The market in San Gimignano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Gimignano
Daily rates in San Gimignano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $148 per night
- Strong performing properties (top 25%) secure $227 or more
- Best-in-class properties (top 10%) pull in $475+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in San Gimignano
Peak Season (July, August, June)
- Revenue peaks at $3933.74 per month
- Occupancy rates reach 53.80%
- Daily rates average $253.37
Shoulder Season
- Revenue averages $2663.13 per month
- Occupancy maintains 38.94%
- Daily rates hold at $235.20
Low Season (November, December, January)
- Revenue drops to $1252.17 per month
- Occupancy decreases to 20.38%
- Daily rates adjust to $222.70
Is it still profitable to do Airbnb in San Gimignano in 2025?
Yes! San Gimignano demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $2663 and As a mature market with 580 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Gimignano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | The heart of San Gimignano, famous for its medieval towers and rich history. It's a UNESCO World Heritage site attracting tourists year-round due to its beautiful architecture and cultural significance. | Torre Grossa, Piazza della Cisterna, Collegiate Church of San Gimignano, Museo del Tortura, San Gimignano 1300 Museum |
| City Walls | These ancient walls offer stunning views of the surrounding countryside and the town itself. Guests can enjoy walking the walls while taking in the historical context of this remarkable town. | City Walls, Panoramic Viewpoints, Rocca di Montestaffoli, Sisters of St. Joseph Componi, San Gimignano Viewpoints |
| Piazza della Cisterna | A central square surrounded by historical buildings, restaurants, and shops. An ideal location for visitors who want to be in the midst of local culture and activities. | Torre della Rognosa, Gelateria Dondoli, Local markets, Restaurants and shops, Café terraces |
| Vernaccia Wine Region | Renowned for its white wine, this area attracts wine lovers and those seeking culinary experiences. It's a great location for wine tours and tastings. | Vernaccia di San Gimignano, Wine estates, Wine tastings, Wine tours, Local vineyards |
| San Bartolo | A more serene area with lush landscapes and beautiful views, likely to attract those looking for a quiet retreat away from the tourist crowds. | Countryside walks, Bike paths, Local farms, Scenic viewpoints, Nature walks |
| Piazza delle Erbe | Historic square that often serves as a marketplace. Great for visitors interested in local products and experiencing the town’s daily life. | Local markets, Restaurants, Historical buildings, Street performances, Cafés |
| Local Olive Oil Farms | Beyond wine, San Gimignano is known for its high-quality olive oil. Guests can visit farms and participate in tastings and tours, enhancing their local culinary experience. | Olive oil tastings, Olive groves, Agriturismo experiences, Workshops, Local gastronomy |
| Santa Chiara | A quieter residential area providing a more authentic experience of the town's lifestyle with access to local shops and eateries, appealing to longer-term stays. | Local bakeries, Small shops, Traditional restaurants, Community life, Parks and gardens |
Do you need a license for Airbnb in San Gimignano?
Yes, San Gimignano requires a license for operating an Airbnb. Current market data shows 66% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in San Gimignano
Exclusive villa private pool Florence and Sienna
Entire Place • 7 bedrooms
Truly Tuscan villa with pool 6km to San Gimignano
Entire Place • 5 bedrooms
Exclusive Villa near San Gimignano with pool
Entire Place • 7 bedrooms
![[Luxury Villa] Piscina e Vista su San Gimignano](https://a0.muscache.com/im/pictures/miso/Hosting-932864382918731929/original/0dea8775-60bf-463d-8f92-04c63b629f09.jpeg?aki_policy=medium)
[Luxury Villa] Piscina e Vista su San Gimignano
Entire Place • 3 bedrooms
The House of Corinna
Entire Place • 2 bedrooms
Exclusive Villa with pool in San Gimignano
Entire Place • 10 bedrooms
Top Performing Professional Hosts in San Gimignano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| We Tuscany | 27 | $783,519 | 484 | 3.98/5.0 |
| Serena | 1 | $503,354 | 31 | 4.97/5.0 |
| Birgit - Interhome Group | 19 | $380,680 | 317 | 3.53/5.0 |
| Giulia | 3 | $354,772 | 431 | 4.96/5.0 |
| Pierluigi | 11 | $307,138 | 1525 | 4.65/5.0 |
| Posarelli Villas | 9 | $303,696 | 97 | 4.09/5.0 |
| Sofia | 4 | $303,043 | 109 | 4.88/5.0 |
| MMega Homes And Villas | 6 | $297,642 | 36 | 2.35/5.0 |
| Samantha Geco Vacation Rentals | 16 | $292,860 | 63 | 1.94/5.0 |
| Paolo | 10 | $215,436 | 1678 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Gimignano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.4%), with apartment & condo and house properties comprising 79.5% of inventory
- Strong specialty sector (19.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (1.2% combined)
Room Capacity Distribution
Analysis of 580 properties in San Gimignano shows that 1 bedroom properties are most prevalent, making up 39.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.4% of all listings.
Key Insights
- Most common: 1 bedroom (39.1%)
- Least common: 4 bedrooms (3.6%)
- Market concentration: 73.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 580 properties in San Gimignano reveals that 4 guests properties dominate the market, representing 33.4% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.9% of the market.
Key Insights
- Most common capacity: 4 guests (33.4% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 56.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 580 properties in San Gimignano, the most common availability pattern is 271-366 days (50.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.6% of properties).
Key Insights
- Most common availability window: 271-366 days (50.2%)
- Most common booking duration: 91-180 days (31.6%)
- Properties with high availability (180+ days): 81.6%
- Properties with long-term bookings (180+ days): 19.3%
Minimum Stay Distributions
1 Night
136 listings
27.2% of total
2 Nights
129 listings
25.8% of total
3 Nights
99 listings
19.8% of total
4-6 Nights
86 listings
17.2% of total
7-29 Nights
13 listings
2.6% of total
30+ Nights
37 listings
7.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.0%
- Mid-length stays (4-6 nights) represent 17.2% of listings
- Monthly+ stays (7.4%) suggest a stable extended-stay market
- High market flexibility with 72.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
41 listings
8.1% of total
Super Strict 60 Days
28 listings
5.5% of total
Flexible
141 listings
27.9% of total
Moderate
168 listings
33.3% of total
Strict
127 listings
25.1% of total
Key Insights
- Moderate is the preferred policy at 33.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 5.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 99 days
- Shortest booking windows are in Mar, Dec, Jan, averaging 60 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in San Gimignano
Below is the distribution of amenities across listings in San Gimignano:
Traveler Demographics
Key Insights
- Domestic travelers make up 5.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (18.2%) and Canada (13.2%)
- English is the top language at 56%, followed by Spanish (13.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Gimignano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Crespina | 20 | $3,189 | $556.27 | 42% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Castelfranco di Sotto | 49 | $2,857 | $302.30 | 37% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
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