Airbnb Market Analytics, Statistics and Data in Lerici, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lerici? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lerici:
How much do Airbnb hosts make on average per month in Lerici?
The short-term rental market in Lerici shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,731 per month
- Strong performing properties (top 25%) make $3,012 or more
- Best-in-class properties (top 10%) achieve $4,942+ monthly
- Entry-level properties (bottom 25%) typically earn around $882
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lerici
The market in Lerici shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lerici
Daily rates in Lerici vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $140 per night
- Strong performing properties (top 25%) secure $198 or more
- Best-in-class properties (top 10%) pull in $321+ per night
- Entry-level properties (bottom 25%) earn around $107
Daily Rate Variations by Month
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Seasonality patterns in Lerici
Peak Season (August, July, June)
- Revenue peaks at $4277.78 per month
- Occupancy rates reach 66.77%
- Daily rates average $214.05
Shoulder Season
- Revenue averages $2385.50 per month
- Occupancy maintains 38.20%
- Daily rates hold at $195.17
Low Season (February, December, January)
- Revenue drops to $1070.79 per month
- Occupancy decreases to 21.49%
- Daily rates adjust to $182.28
Is it still profitable to do Airbnb in Lerici in 2025?
Yes! Lerici demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $2386 and With 479 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lerici
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lerici Beach | Beautiful sandy beach with stunning views of the Gulf of La Spezia. Popular with tourists for sunbathing, swimming, and water sports. Ideal for family vacations and romantic getaways. | Castello di Lerici, Lerici Beach, San Terenzo Beach, Punta Corvo, Lerici promenade, Boat trips to Portovenere and Cinque Terre |
| San Terenzo | Charming village right next to Lerici known for its picturesque waterfront and quaint streets. Attracts those looking for a relaxed atmosphere with beautiful scenery. | San Terenzo Castle, San Terenzo Beach, Lerici Marina, Walking paths along the coast, Local seafood restaurants, Parks and gardens |
| Tellaro | A hidden gem with colorful houses and a serene atmosphere. Excellent for visitors seeking tranquility, beauty, and traditional Ligurian charm. | Church of San Giorgio, Tellaro Beach, Scenic hiking trails, Lerici viewpoint, Local artisan shops, Restaurants with stunning sea views |
| Fezzano | A small fishing village offering an authentic Ligurian experience. Great for those who appreciate local culture and quaint surroundings away from the crowds. | Fezzano Marina, Seafront walking area, Local seafood markets, Fishing excursions, Hidden coves, Authentic local eateries |
| Punta Corvo | A natural paradise known for its stunning views and hiking trails. Ideal for nature lovers and those looking for outdoor adventures. | Punta Corvo Beach, Hiking trails, Stunning coastal views, Botanical diversity, Picnic areas, Wildlife watching |
| Portovenere | A UNESCO World Heritage site with impressive views, vibrant history, and a charming atmosphere. It’s a popular day trip and romantic destination. | San Pietro Church, Doria Castle, Portovenere Harbor, Palmaria Island, Via Garibaldi, Local artisan shops |
| Cinque Terre National Park | Famous for its five picturesque villages and breathtaking scenery. Ideal for tourists who want to hike, explore, and experience authentic Italian coastal towns. | Riomaggiore, Manarola, Corniglia, Vernazza, Monterosso al Mare, Spectacular hiking trails |
| La Spezia | Nearby city with a vibrant atmosphere, cultural attractions, and transport links to the Cinque Terre and other surrounding areas. Great for urban experiences. | Museo Tecnico Navale, La Spezia Harbor, Shopping streets, Cultural events and festivals, Nearby natural parks, Restaurants and cafes |
| Lerici Center | The heart of Lerici with shops, restaurants, and a lively atmosphere. Perfect for guests who want to experience local life and culture. | Main square, Shopping areas, Local eateries, Live music venues, Cultural events, Accessible transportation |
Do you need a license for Airbnb in Lerici?
Yes, Lerici requires a license for operating an Airbnb. Current market data shows 65% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Lerici
Casa Carla
Entire Place • 2 bedrooms
LUXURY VILLA-HEATED POOL-JACUZZI-A/C-near thebeach
Entire Place • 3 bedrooms
The Castle Suite
Entire Place • 1 bedroom
Stonehouse in olive grove with stunning sea view.
Entire Place • 3 bedrooms
Pool, Tennis, Parking and Free Car Spot in Lerici
Entire Place • 2 bedrooms
Pool, Tennis, Parking. Free Car Spot in Lerici too
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Lerici
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Convista | 20 | $455,922 | 121 | 2.34/5.0 |
| Cristina | 5 | $351,991 | 269 | 4.91/5.0 |
| Giada | 16 | $268,513 | 198 | 3.66/5.0 |
| Casper | 5 | $266,745 | 360 | 4.86/5.0 |
| Terre | 14 | $257,823 | 131 | 3.14/5.0 |
| Luca | 23 | $250,317 | 210 | 3.24/5.0 |
| Welcome To Liguria | 9 | $230,910 | 115 | 4.29/5.0 |
| Mytouristhome® | 9 | $187,528 | 104 | 2.59/5.0 |
| Ottavio | 4 | $177,063 | 206 | 4.94/5.0 |
| Holidu | 1 | $167,906 | 15 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lerici
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.2%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (3.9% combined)
Room Capacity Distribution
Analysis of 479 properties in Lerici shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.8% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 81.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 479 properties in Lerici reveals that 4 guests properties dominate the market, representing 41.3% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 55.5% of the market.
Key Insights
- Most common capacity: 4 guests (41.3% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 55.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 479 properties in Lerici, the most common availability pattern is 271-366 days (52.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.9% of properties).
Key Insights
- Most common availability window: 271-366 days (52.8%)
- Most common booking duration: 91-180 days (34.9%)
- Properties with high availability (180+ days): 86.0%
- Properties with long-term bookings (180+ days): 15.4%
Minimum Stay Distributions
1 Night
48 listings
11.1% of total
2 Nights
166 listings
38.2% of total
3 Nights
88 listings
20.3% of total
4-6 Nights
78 listings
18% of total
7-29 Nights
29 listings
6.7% of total
30+ Nights
25 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.3%
- Mid-length stays (4-6 nights) represent 18% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 69.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.8% of total
Super Strict 30 Days
2 listings
0.5% of total
Flexible
66 listings
16.8% of total
Moderate
196 listings
49.7% of total
Strict
127 listings
32.2% of total
Key Insights
- Moderate is the preferred policy at 49.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.5% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 95 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 95 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 95 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Lerici
Below is the distribution of amenities across listings in Lerici:
Traveler Demographics
Key Insights
- Domestic travelers make up 22.1% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (23.8%) and France (18.8%)
- English is the top language at 44.6%, followed by German (16.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Milan and London markets
- Develop localized content for Germany and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lerici. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Oliveto Lario | 111 | $3,570 | $357.74 | 51% |
| Faggeto Lario | 96 | $3,557 | $341.81 | 45% |
| Carate Urio | 74 | $3,479 | $335.09 | 44% |
| Cossano Belbo | 12 | $3,196 | $241.13 | 39% |
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