Airbnb Market Analytics, Statistics and Data in Pula, Sardinia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pula? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pula:
How much do Airbnb hosts make on average per month in Pula?
The short-term rental market in Pula shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,442 per month
- Strong performing properties (top 25%) make $2,711 or more
- Best-in-class properties (top 10%) achieve $4,834+ monthly
- Entry-level properties (bottom 25%) typically earn around $719
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pula
The market in Pula shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pula
Daily rates in Pula vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $140 per night
- Strong performing properties (top 25%) secure $223 or more
- Best-in-class properties (top 10%) pull in $379+ per night
- Entry-level properties (bottom 25%) earn around $99
Daily Rate Variations by Month
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Seasonality patterns in Pula
Peak Season (August, July, June)
- Revenue peaks at $4716.86 per month
- Occupancy rates reach 64.01%
- Daily rates average $248.34
Shoulder Season
- Revenue averages $2223.90 per month
- Occupancy maintains 33.37%
- Daily rates hold at $211.42
Low Season (January, December, February)
- Revenue drops to $705.94 per month
- Occupancy decreases to 13.18%
- Daily rates adjust to $187.97
Is it still profitable to do Airbnb in Pula in 2025?
Yes! Pula demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and solid monthly revenue averaging $2224 and As a mature market with 668 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pula
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bastione di Saint Remy | A historic area with stunning views of the harbor, offering a vibrant atmosphere, restaurants, and beautiful architecture. It's a favorite spot for tourists wanting to experience the culture of Pula. | Bastione di Saint Remy, Pula Harbour, Cittadella di Pula, Teatro Romano di Pula, Pula's Old Town |
| Nora | Famous for its archaeological site and ancient ruins, Nora is a popular destination for history enthusiasts and beachgoers alike, blending cultural tourism with relaxation. | Nora Archaeological Site, Spiaggia di Nora, Chiesa di Sant'Efisio, Aquarium of Nora, Porto di Pula |
| Chia | Known for its beautiful beaches and clear waters, Chia attracts visitors looking for sun-kissed relaxation and outdoor activities, making it a lucrative spot for Airbnb hosts. | Chia Beach, Su Giudeu Beach, Torre di Chia, Cala del Morto, Spiaggia di Cala Cipolla |
| Villasimius | A bit further but famous for stunning beaches and marine reserves. This area is ideal for those looking to escape to nature and enjoy a luxurious beach holiday. | Spiaggia del Riso, Porto Giunco, Capo Carbonara Marine Protected Area, Notteri Beach, Simius Beach |
| Poetto Beach | A long stretch of sandy beach in Cagliari, not far from Pula, Poetto is known for its vibrant atmosphere, beach clubs, and restaurants, appealing to urban tourists. | Poetto Beach, Marina di Capitana, Faro di Quarto, Lungomare Poetto, Tuvixeddu Necropolis |
| Pula Old Town | Quaint streets filled with shops and local markets, perfect for tourists looking to immerse themselves in the local culture and cuisine. | Main Square, Church of Saint Mary, Local shops and markets, Pula's nightlife, Cultural events |
| Torre delle Stelle | A beautiful seaside resort with a more relaxed atmosphere, ideal for families and those seeking tranquility away from the busy tourist spots. | Torre delle Stelle Beach, Private coves, Walking trails, Local restaurants, Summer festivals |
| Santa Margherita di Pula | Known for its luxury resorts and beautiful beaches, this area attracts affluent travelers looking for a high-end vacation experience. | Santa Margherita Beach, Is Molas Golf Club, Local luxury resorts, Nature parks, Cultural events and festivals |
Do you need a license for Airbnb in Pula?
Most likely, Pula requires a license for Airbnb operations. With 46% of current listings showing licensing information, we recommend checking Pula's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Pula
Villa A
Entire Place • 5 bedrooms
Entire Place • 4 bedrooms
Villetta Noemi
Entire Place • 2 bedrooms
Su Faru 1 Villa "Nora Beach"
Entire Place • 4 bedrooms
Luxury Villa Angelina private pool Pula Sardinia
Entire Place • 4 bedrooms
Casa La Stella di Capo Blu
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Pula
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Estay | 37 | $555,098 | 158 | 2.02/5.0 |
| Angelo | 20 | $394,831 | 359 | 4.00/5.0 |
| Stefano | 10 | $315,809 | 130 | 4.89/5.0 |
| Nicola Aleardo Alfredo | 5 | $219,978 | 60 | 4.61/5.0 |
| Alessandro | 3 | $208,822 | 29 | 4.34/5.0 |
| Aldo | 2 | $154,354 | 76 | 4.96/5.0 |
| Progetti E Strutture Real Esta | 9 | $127,005 | 60 | 3.87/5.0 |
| Alessandro | 1 | $126,973 | 11 | 4.91/5.0 |
| Oliviero | 1 | $119,447 | 29 | 4.97/5.0 |
| Holidu | 3 | $108,931 | 6 | 3.22/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pula
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.2%), with house and apartment & condo properties comprising 96.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (3.4% combined)
Room Capacity Distribution
Analysis of 668 properties in Pula shows that 2 bedrooms properties are most prevalent, making up 39.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.7% of all listings.
Key Insights
- Most common: 2 bedrooms (39.5%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 62.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 668 properties in Pula reveals that 4 guests properties dominate the market, representing 30.4% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 50.9% of the market.
Key Insights
- Most common capacity: 4 guests (30.4% of market)
- Least common capacity: 7 guests (3.9% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 50.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 668 properties in Pula, the most common availability pattern is 271-366 days (71% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.2% of properties).
Key Insights
- Most common availability window: 271-366 days (71%)
- Most common booking duration: 31-90 days (39.2%)
- Properties with high availability (180+ days): 94.8%
- Properties with long-term bookings (180+ days): 5.4%
Minimum Stay Distributions
1 Night
76 listings
13.1% of total
2 Nights
75 listings
13% of total
3 Nights
99 listings
17.1% of total
4-6 Nights
207 listings
35.8% of total
7-29 Nights
102 listings
17.6% of total
30+ Nights
20 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 26.1%
- Mid-length stays (4-6 nights) represent 35.8% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 43.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
1.1% of total
Super Strict 30 Days
6 listings
1.1% of total
Flexible
72 listings
13.5% of total
Moderate
239 listings
44.8% of total
Strict
210 listings
39.4% of total
Key Insights
- Moderate is the preferred policy at 44.8% of listings
- The market shows a balanced distribution between guest-friendly (58.3%) and strict (39.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Sep, averaging 96 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Pula
Below is the distribution of amenities across listings in Pula:
Traveler Demographics
Key Insights
- Domestic travelers make up 27.7% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (22.2%) and France (18.6%)
- English is the top language at 42.3%, followed by German (17.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.0%
Recommendations
- Target marketing campaigns for Milan and London markets
- Develop localized content for Germany and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pula. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Maracalagonis | 295 | $2,035 | $309.80 | 44% |
| Sarrocu/Sarroch | 109 | $1,624 | $235.17 | 40% |
| Castiadas | 203 | $1,541 | $228.91 | 41% |
| Sìnnia/Sinnai | 192 | $1,322 | $204.22 | 39% |
| Crabonaxa/Villasimius | 952 | $1,321 | $225.43 | 41% |
| Quartu Sant'Aleni/Quartu Sant'Elena | 893 | $1,314 | $176.08 | 43% |
| Domus De Maria | 335 | $1,308 | $213.48 | 42% |
| Cagliari | 1,826 | $1,231 | $133.51 | 43% |
| Tertenia | 221 | $1,182 | $156.16 | 47% |
| Murera/Muravera | 565 | $1,170 | $197.65 | 40% |
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