Best Places in Japan to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: January 31, 2025

Discover the most lucrative short-term rental markets in Japan with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2024.

Explore Live Data

Top Short-Term Rental Cities in Japan

Rank:#1Market:TokyoCountry:JapanProperties:12,248Monthly Revenue:$2710.19Daily Rate:$156.48Occupancy:61.78%Regulation:High
Rank:#2Market:OsakaCountry:JapanProperties:7,875Monthly Revenue:$1670.94Daily Rate:$101.92Occupancy:55.71%Regulation:High
Rank:#3Market:KyotoCountry:JapanProperties:3,340Monthly Revenue:$2999.42Daily Rate:$172.09Occupancy:59.04%Regulation:High
Rank:#4Market:SapporoCountry:JapanProperties:1,314Monthly Revenue:$1998.92Daily Rate:$138.29Occupancy:50.39%Regulation:High
Rank:#5Market:FukuokaCountry:JapanProperties:1,061Monthly Revenue:$1886.90Daily Rate:$119.67Occupancy:55.35%Regulation:High
Rank:#6Market:NahaCountry:JapanProperties:572Monthly Revenue:$1479.79Daily Rate:$111.03Occupancy:44.86%Regulation:High
Rank:#7Market:HakubaCountry:JapanProperties:545Monthly Revenue:$2936.47Daily Rate:$367.74Occupancy:35.68%Regulation:High
Rank:#8Market:HiroshimaCountry:JapanProperties:522Monthly Revenue:$1509.86Daily Rate:$118.32Occupancy:45.31%Regulation:High
Rank:#9Market:NagoyaCountry:JapanProperties:461Monthly Revenue:$2286.43Daily Rate:$127.61Occupancy:59.48%Regulation:High
Rank:#10Market:FujikawaguchikoCountry:JapanProperties:393Monthly Revenue:$4120.26Daily Rate:$242.45Occupancy:56.09%Regulation:High
Rank:#11Market:OnnaCountry:JapanProperties:372Monthly Revenue:$3250.92Daily Rate:$238.90Occupancy:48.26%Regulation:High
Rank:#12Market:KutchanCountry:JapanProperties:339Monthly Revenue:$2441.46Daily Rate:$430.99Occupancy:35.97%Regulation:High
Rank:#13Market:KanazawaCountry:JapanProperties:339Monthly Revenue:$1843.27Daily Rate:$131.44Occupancy:48.92%Regulation:High
Rank:#14Market:IshigakiCountry:JapanProperties:293Monthly Revenue:$1939.06Daily Rate:$184.12Occupancy:39.10%Regulation:High
Rank:#15Market:HakoneCountry:JapanProperties:273Monthly Revenue:$4992.28Daily Rate:$296.96Occupancy:55.05%Regulation:High
Rank:#16Market:ItoCountry:JapanProperties:252Monthly Revenue:$3143.84Daily Rate:$253.88Occupancy:38.17%Regulation:High
Rank:#17Market:TakamatsuCountry:JapanProperties:236Monthly Revenue:$1640.78Daily Rate:$117.49Occupancy:50.19%Regulation:High
Rank:#18Market:TakayamaCountry:JapanProperties:233Monthly Revenue:$2306.01Daily Rate:$182.64Occupancy:53.06%Regulation:High
Rank:#19Market:KamakuraCountry:JapanProperties:220Monthly Revenue:$2298.18Daily Rate:$171.56Occupancy:50.31%Regulation:High
Rank:#20Market:KumamotoCountry:JapanProperties:220Monthly Revenue:$1174.90Daily Rate:$73.53Occupancy:52.32%Regulation:High
Rank:#21Market:MotobuCountry:JapanProperties:220Monthly Revenue:$2059.12Daily Rate:$170.84Occupancy:44.30%Regulation:High
Rank:#22Market:MiyakojimaCountry:JapanProperties:203Monthly Revenue:$2755.17Daily Rate:$231.08Occupancy:44.22%Regulation:High
Rank:#23Market:FuranoCountry:JapanProperties:187Monthly Revenue:$2573.68Daily Rate:$299.25Occupancy:36.17%Regulation:High
Rank:#24Market:ShirahamaCountry:JapanProperties:182Monthly Revenue:$1795.40Daily Rate:$173.87Occupancy:25.32%Regulation:High
Rank:#25Market:OtaruCountry:JapanProperties:177Monthly Revenue:$1585.45Daily Rate:$124.79Occupancy:43.64%Regulation:High
Rank:#26Market:YokohamaCountry:JapanProperties:173Monthly Revenue:$1391.12Daily Rate:$100.88Occupancy:50.17%Regulation:High
Rank:#27Market:BeppuCountry:JapanProperties:168Monthly Revenue:$1750.81Daily Rate:$116.81Occupancy:49.83%Regulation:High
Rank:#28Market:NagoCountry:JapanProperties:162Monthly Revenue:$2089.84Daily Rate:$178.43Occupancy:43.44%Regulation:High
Rank:#29Market:NaraCountry:JapanProperties:157Monthly Revenue:$1593.40Daily Rate:$100.04Occupancy:51.48%Regulation:High
Rank:#30Market:KobeCountry:JapanProperties:153Monthly Revenue:$1415.57Daily Rate:$116.11Occupancy:43.84%Regulation:High
Rank:#31Market:YamanakakoCountry:JapanProperties:152Monthly Revenue:$3439.17Daily Rate:$333.84Occupancy:40.96%Regulation:High
Rank:#32Market:ShimodaCountry:JapanProperties:146Monthly Revenue:$2295.08Daily Rate:$207.47Occupancy:37.07%Regulation:High
Rank:#33Market:FujisawaCountry:JapanProperties:142Monthly Revenue:$1975.32Daily Rate:$132.88Occupancy:47.54%Regulation:High
Rank:#34Market:NisekoCountry:JapanProperties:139Monthly Revenue:$2149.91Daily Rate:$416.75Occupancy:37.52%Regulation:High
Rank:#35Market:AsahikawaCountry:JapanProperties:137Monthly Revenue:$1321.41Daily Rate:$123.92Occupancy:34.43%Regulation:High
Rank:#36Market:NikkoCountry:JapanProperties:137Monthly Revenue:$1577.04Daily Rate:$135.45Occupancy:42.65%Regulation:High
Rank:#37Market:AtamiCountry:JapanProperties:134Monthly Revenue:$4376.23Daily Rate:$337.28Occupancy:39.74%Regulation:High
Rank:#38Market:ChatanCountry:JapanProperties:131Monthly Revenue:$2694.49Daily Rate:$199.73Occupancy:50.02%Regulation:High
Rank:#39Market:FujiyoshidaCountry:JapanProperties:130Monthly Revenue:$2979.86Daily Rate:$176.16Occupancy:60.50%Regulation:High
Rank:#40Market:YomitanCountry:JapanProperties:125Monthly Revenue:$2218.00Daily Rate:$148.18Occupancy:50.01%Regulation:High
Rank:#41Market:NagasakiCountry:JapanProperties:121Monthly Revenue:$1434.38Daily Rate:$124.24Occupancy:45.09%Regulation:High
Rank:#42Market:NasuCountry:JapanProperties:119Monthly Revenue:$3564.17Daily Rate:$322.51Occupancy:39.95%Regulation:High
Rank:#43Market:HakodateCountry:JapanProperties:116Monthly Revenue:$1763.47Daily Rate:$134.30Occupancy:44.22%Regulation:High
Rank:#44Market:NozawaonsenCountry:JapanProperties:114Monthly Revenue:$1223.52Daily Rate:$255.87Occupancy:34.11%Regulation:High
Rank:#45Market:YuzawaCountry:JapanProperties:111Monthly Revenue:$1338.95Daily Rate:$181.34Occupancy:25.78%Regulation:High
Rank:#46Market:NakijinCountry:JapanProperties:111Monthly Revenue:$2870.65Daily Rate:$212.77Occupancy:44.21%Regulation:High
Rank:#47Market:IzumisanoCountry:JapanProperties:110Monthly Revenue:$762.48Daily Rate:$97.60Occupancy:35.68%Regulation:High
Rank:#48Market:KagoshimaCountry:JapanProperties:106Monthly Revenue:$1107.56Daily Rate:$110.35Occupancy:39.95%Regulation:High
Rank:#49Market:YufuCountry:JapanProperties:103Monthly Revenue:$3434.21Daily Rate:$243.74Occupancy:52.55%Regulation:High
Rank:#50Market:KaruizawaCountry:JapanProperties:102Monthly Revenue:$4837.42Daily Rate:$393.63Occupancy:43.28%Regulation:High
Rank:#51Market:OkayamaCountry:JapanProperties:98Monthly Revenue:$1366.82Daily Rate:$113.07Occupancy:44.81%Regulation:High
Rank:#52Market:IsumiCountry:JapanProperties:95Monthly Revenue:$3356.64Daily Rate:$278.89Occupancy:34.90%Regulation:High

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights

All Markets in Japan

Aichi PrefectureChiba PrefectureFukuoka PrefectureGifu PrefectureHiroshima PrefectureHokkaido PrefectureHyogo PrefectureIshikawa PrefectureKagawa PrefectureKagoshima PrefectureKanagawa PrefectureKumamoto PrefectureKyoto PrefectureNagano PrefectureNagasaki PrefectureNara PrefectureNiigata PrefectureOita PrefectureOkayama PrefectureOkinawa PrefectureOsaka PrefectureShizuoka PrefectureTochigi PrefectureTokyoWakayama PrefectureYamanashi Prefecture