Best Places in Japan to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: March 31, 2025

Discover the most lucrative short-term rental markets in Japan with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2025.

Explore Live Data

Top Short-Term Rental Cities in Japan

Rank:#1Market:TokyoCountry:JapanProperties:12,314Monthly Revenue:$2727.12Daily Rate:$162.79Occupancy:61.43%Regulation:High
Rank:#2Market:OsakaCountry:JapanProperties:7,726Monthly Revenue:$1685.99Daily Rate:$104.06Occupancy:55.93%Regulation:High
Rank:#3Market:KyotoCountry:JapanProperties:3,288Monthly Revenue:$3050.71Daily Rate:$179.30Occupancy:58.37%Regulation:High
Rank:#4Market:SapporoCountry:JapanProperties:1,329Monthly Revenue:$2104.48Daily Rate:$137.83Occupancy:52.18%Regulation:High
Rank:#5Market:FukuokaCountry:JapanProperties:1,024Monthly Revenue:$1923.99Daily Rate:$122.51Occupancy:56.07%Regulation:High
Rank:#6Market:NahaCountry:JapanProperties:559Monthly Revenue:$1535.19Daily Rate:$116.96Occupancy:45.93%Regulation:High
Rank:#7Market:HiroshimaCountry:JapanProperties:519Monthly Revenue:$1470.29Daily Rate:$116.99Occupancy:44.77%Regulation:High
Rank:#8Market:HakubaCountry:JapanProperties:519Monthly Revenue:$3379.97Daily Rate:$392.03Occupancy:36.56%Regulation:High
Rank:#9Market:NagoyaCountry:JapanProperties:457Monthly Revenue:$2217.09Daily Rate:$129.78Occupancy:59.17%Regulation:High
Rank:#10Market:FujikawaguchikoCountry:JapanProperties:392Monthly Revenue:$4036.44Daily Rate:$243.54Occupancy:55.74%Regulation:High
Rank:#11Market:OnnaCountry:JapanProperties:362Monthly Revenue:$3236.37Daily Rate:$238.90Occupancy:48.91%Regulation:High
Rank:#12Market:KanazawaCountry:JapanProperties:335Monthly Revenue:$1802.52Daily Rate:$132.14Occupancy:47.65%Regulation:High
Rank:#13Market:KutchanCountry:JapanProperties:313Monthly Revenue:$2727.71Daily Rate:$437.34Occupancy:35.97%Regulation:High
Rank:#14Market:IshigakiCountry:JapanProperties:285Monthly Revenue:$1916.78Daily Rate:$178.82Occupancy:38.64%Regulation:High
Rank:#15Market:HakoneCountry:JapanProperties:269Monthly Revenue:$4753.58Daily Rate:$284.79Occupancy:54.26%Regulation:High
Rank:#16Market:ItoCountry:JapanProperties:249Monthly Revenue:$2922.41Daily Rate:$250.72Occupancy:37.58%Regulation:High
Rank:#17Market:TakamatsuCountry:JapanProperties:234Monthly Revenue:$1582.34Daily Rate:$110.42Occupancy:51.45%Regulation:High
Rank:#18Market:TakayamaCountry:JapanProperties:230Monthly Revenue:$2364.87Daily Rate:$168.50Occupancy:53.13%Regulation:High
Rank:#19Market:KumamotoCountry:JapanProperties:221Monthly Revenue:$1129.52Daily Rate:$72.81Occupancy:51.40%Regulation:High
Rank:#20Market:KamakuraCountry:JapanProperties:214Monthly Revenue:$2193.92Daily Rate:$173.92Occupancy:49.07%Regulation:High
Rank:#21Market:MotobuCountry:JapanProperties:199Monthly Revenue:$2096.87Daily Rate:$172.66Occupancy:44.38%Regulation:High
Rank:#22Market:MiyakojimaCountry:JapanProperties:196Monthly Revenue:$2653.68Daily Rate:$227.47Occupancy:44.02%Regulation:High
Rank:#23Market:ShirahamaCountry:JapanProperties:180Monthly Revenue:$1612.20Daily Rate:$168.47Occupancy:25.01%Regulation:High
Rank:#24Market:OtaruCountry:JapanProperties:175Monthly Revenue:$1697.91Daily Rate:$125.35Occupancy:46.37%Regulation:High
Rank:#25Market:YokohamaCountry:JapanProperties:174Monthly Revenue:$1328.92Daily Rate:$97.69Occupancy:50.55%Regulation:High
Rank:#26Market:FuranoCountry:JapanProperties:173Monthly Revenue:$2775.22Daily Rate:$308.27Occupancy:36.23%Regulation:High
Rank:#27Market:BeppuCountry:JapanProperties:166Monthly Revenue:$1738.30Daily Rate:$114.11Occupancy:49.40%Regulation:High
Rank:#28Market:NagoCountry:JapanProperties:163Monthly Revenue:$2066.83Daily Rate:$180.52Occupancy:42.13%Regulation:High
Rank:#29Market:NaraCountry:JapanProperties:159Monthly Revenue:$1550.00Daily Rate:$100.65Occupancy:50.24%Regulation:High
Rank:#30Market:KobeCountry:JapanProperties:150Monthly Revenue:$1432.49Daily Rate:$121.32Occupancy:43.53%Regulation:High
Rank:#31Market:YamanakakoCountry:JapanProperties:145Monthly Revenue:$3511.08Daily Rate:$339.30Occupancy:41.64%Regulation:High
Rank:#32Market:FujisawaCountry:JapanProperties:139Monthly Revenue:$1884.49Daily Rate:$132.24Occupancy:47.42%Regulation:High
Rank:#33Market:AsahikawaCountry:JapanProperties:138Monthly Revenue:$1346.99Daily Rate:$123.59Occupancy:34.60%Regulation:High
Rank:#34Market:NisekoCountry:JapanProperties:137Monthly Revenue:$3145.59Daily Rate:$429.53Occupancy:40.60%Regulation:High
Rank:#35Market:ShimodaCountry:JapanProperties:135Monthly Revenue:$2213.00Daily Rate:$211.41Occupancy:37.27%Regulation:High
Rank:#36Market:NikkoCountry:JapanProperties:135Monthly Revenue:$1606.06Daily Rate:$139.33Occupancy:42.41%Regulation:High
Rank:#37Market:ChatanCountry:JapanProperties:131Monthly Revenue:$2799.15Daily Rate:$204.60Occupancy:50.21%Regulation:High
Rank:#38Market:AtamiCountry:JapanProperties:131Monthly Revenue:$4016.37Daily Rate:$321.77Occupancy:39.86%Regulation:High
Rank:#39Market:FujiyoshidaCountry:JapanProperties:130Monthly Revenue:$2985.95Daily Rate:$181.74Occupancy:59.45%Regulation:High
Rank:#40Market:YomitanCountry:JapanProperties:124Monthly Revenue:$2226.36Daily Rate:$149.70Occupancy:51.32%Regulation:High
Rank:#41Market:NagasakiCountry:JapanProperties:119Monthly Revenue:$1363.73Daily Rate:$115.69Occupancy:44.34%Regulation:High
Rank:#42Market:NasuCountry:JapanProperties:118Monthly Revenue:$3326.22Daily Rate:$325.46Occupancy:38.89%Regulation:High
Rank:#43Market:HakodateCountry:JapanProperties:115Monthly Revenue:$1694.10Daily Rate:$137.68Occupancy:43.37%Regulation:High
Rank:#44Market:NakijinCountry:JapanProperties:111Monthly Revenue:$2809.26Daily Rate:$213.84Occupancy:43.97%Regulation:High
Rank:#45Market:YuzawaCountry:JapanProperties:110Monthly Revenue:$1466.11Daily Rate:$200.53Occupancy:26.81%Regulation:High
Rank:#46Market:IzumisanoCountry:JapanProperties:109Monthly Revenue:$748.96Daily Rate:$97.32Occupancy:36.71%Regulation:High
Rank:#47Market:NozawaonsenCountry:JapanProperties:108Monthly Revenue:$1413.94Daily Rate:$282.63Occupancy:32.42%Regulation:High
Rank:#48Market:KaruizawaCountry:JapanProperties:103Monthly Revenue:$4388.12Daily Rate:$367.82Occupancy:43.29%Regulation:High
Rank:#49Market:YufuCountry:JapanProperties:102Monthly Revenue:$3476.77Daily Rate:$245.08Occupancy:51.83%Regulation:High
Rank:#50Market:KagoshimaCountry:JapanProperties:101Monthly Revenue:$1085.56Daily Rate:$106.95Occupancy:39.75%Regulation:High
Rank:#51Market:OkayamaCountry:JapanProperties:95Monthly Revenue:$1339.24Daily Rate:$109.32Occupancy:45.25%Regulation:High
Rank:#52Market:IsumiCountry:JapanProperties:94Monthly Revenue:$3141.42Daily Rate:$278.26Occupancy:33.68%Regulation:High
Rank:#53Market:NanjoCountry:JapanProperties:93Monthly Revenue:$2684.28Daily Rate:$213.32Occupancy:51.00%Regulation:High
Rank:#54Market:IchinomiyaCountry:JapanProperties:89Monthly Revenue:$3555.77Daily Rate:$248.53Occupancy:37.21%Regulation:High
Rank:#55Market:OnomichiCountry:JapanProperties:89Monthly Revenue:$1512.26Daily Rate:$114.48Occupancy:50.98%Regulation:High
Rank:#56Market:AwajiCountry:JapanProperties:87Monthly Revenue:$3352.43Daily Rate:$266.98Occupancy:41.41%Regulation:High
Rank:#57Market:MiyazakiCountry:JapanProperties:86Monthly Revenue:$1017.34Daily Rate:$95.77Occupancy:36.53%Regulation:High
Rank:#58Market:OkinawaCountry:JapanProperties:86Monthly Revenue:$1351.68Daily Rate:$131.65Occupancy:40.33%Regulation:High
Rank:#59Market:UrumaCountry:JapanProperties:85Monthly Revenue:$2045.11Daily Rate:$142.06Occupancy:48.23%Regulation:High
Rank:#60Market:TsumagoiCountry:JapanProperties:83Monthly Revenue:$3329.37Daily Rate:$295.25Occupancy:38.13%Regulation:High
Rank:#61Market:NaganoCountry:JapanProperties:81Monthly Revenue:$1594.03Daily Rate:$119.35Occupancy:43.91%Regulation:High
Rank:#62Market:YakushimaCountry:JapanProperties:80Monthly Revenue:$1425.78Daily Rate:$115.69Occupancy:48.02%Regulation:High
Rank:#63Market:ChibaCountry:JapanProperties:68Monthly Revenue:$1014.47Daily Rate:$80.77Occupancy:42.84%Regulation:High
Rank:#64Market:TakashimaCountry:JapanProperties:68Monthly Revenue:$1915.34Daily Rate:$157.53Occupancy:35.60%Regulation:High
Rank:#65Market:OdawaraCountry:JapanProperties:65Monthly Revenue:$1507.72Daily Rate:$122.93Occupancy:43.69%Regulation:High
Rank:#66Market:UrayasuCountry:JapanProperties:63Monthly Revenue:$2337.44Daily Rate:$155.88Occupancy:52.21%Regulation:High
Rank:#67Market:HatsukaichiCountry:JapanProperties:62Monthly Revenue:$1891.93Daily Rate:$166.63Occupancy:36.82%Regulation:High
Rank:#68Market:AmamiCountry:JapanProperties:61Monthly Revenue:$1733.97Daily Rate:$141.21Occupancy:44.35%Regulation:High
Rank:#69Market:ToyakoCountry:JapanProperties:60Monthly Revenue:$2942.28Daily Rate:$229.16Occupancy:44.89%Regulation:High
Rank:#70Market:MatsuyamaCountry:JapanProperties:59Monthly Revenue:$1311.95Daily Rate:$84.00Occupancy:49.49%Regulation:High
Rank:#71Market:MatsumotoCountry:JapanProperties:59Monthly Revenue:$1638.09Daily Rate:$118.48Occupancy:47.44%Regulation:High
Rank:#72Market:TamanoCountry:JapanProperties:59Monthly Revenue:$939.57Daily Rate:$77.24Occupancy:39.04%Regulation:High
Rank:#73Market:OtsuCountry:JapanProperties:59Monthly Revenue:$1464.26Daily Rate:$118.06Occupancy:41.81%Regulation:High
Rank:#74Market:BieiCountry:JapanProperties:58Monthly Revenue:$2126.19Daily Rate:$178.39Occupancy:43.35%Regulation:High
Rank:#75Market:MyokoCountry:JapanProperties:58Monthly Revenue:$1740.28Daily Rate:$268.42Occupancy:29.68%Regulation:High
Rank:#76Market:KōchiCountry:JapanProperties:57Monthly Revenue:$1230.78Daily Rate:$109.56Occupancy:40.77%Regulation:High
Rank:#77Market:OtariCountry:JapanProperties:57Monthly Revenue:$1306.79Daily Rate:$182.71Occupancy:36.06%Regulation:High
Rank:#78Market:ItoshimaCountry:JapanProperties:56Monthly Revenue:$3545.70Daily Rate:$211.24Occupancy:56.72%Regulation:High
Rank:#79Market:MinamibosoCountry:JapanProperties:55Monthly Revenue:$2258.86Daily Rate:$293.66Occupancy:26.29%Regulation:High
Rank:#80Market:HigashiizuCountry:JapanProperties:55Monthly Revenue:$1773.11Daily Rate:$190.46Occupancy:33.32%Regulation:High
Rank:#81Market:TanabeCountry:JapanProperties:54Monthly Revenue:$1230.03Daily Rate:$95.79Occupancy:49.35%Regulation:High
Rank:#82Market:SendaiCountry:JapanProperties:51Monthly Revenue:$1104.88Daily Rate:$79.60Occupancy:52.23%Regulation:High
Rank:#83Market:KurashikiCountry:JapanProperties:50Monthly Revenue:$1877.66Daily Rate:$176.12Occupancy:44.21%Regulation:High
Rank:#84Market:TonoshoCountry:JapanProperties:49Monthly Revenue:$2135.88Daily Rate:$136.82Occupancy:47.48%Regulation:High
Rank:#85Market:MinamiizuCountry:JapanProperties:49Monthly Revenue:$2144.22Daily Rate:$228.03Occupancy:33.00%Regulation:High
Rank:#86Market:KawasakiCountry:JapanProperties:48Monthly Revenue:$1012.39Daily Rate:$71.76Occupancy:53.24%Regulation:High
Rank:#87Market:KinCountry:JapanProperties:47Monthly Revenue:$2647.69Daily Rate:$150.24Occupancy:57.02%Regulation:High
Rank:#88Market:WakayamaCountry:JapanProperties:47Monthly Revenue:$484.93Daily Rate:$60.63Occupancy:32.18%Regulation:High
Rank:#89Market:HigashiōsakaCountry:JapanProperties:46Monthly Revenue:$683.06Daily Rate:$82.30Occupancy:38.52%Regulation:High
Rank:#90Market:TokushimaCountry:JapanProperties:46Monthly Revenue:$559.74Daily Rate:$77.42Occupancy:32.03%Regulation:High
Rank:#91Market:SumotoCountry:JapanProperties:45Monthly Revenue:$2497.12Daily Rate:$216.16Occupancy:33.53%Regulation:High
Rank:#92Market:ZaoCountry:JapanProperties:45Monthly Revenue:$2154.14Daily Rate:$146.64Occupancy:46.70%Regulation:High
Rank:#93Market:IzuCountry:JapanProperties:45Monthly Revenue:$2517.66Daily Rate:$374.73Occupancy:34.42%Regulation:High
Rank:#94Market:NumazuCountry:JapanProperties:45Monthly Revenue:$2885.50Daily Rate:$214.20Occupancy:37.15%Regulation:High
Rank:#95Market:KujukuriCountry:JapanProperties:44Monthly Revenue:$3141.30Daily Rate:$264.52Occupancy:36.80%Regulation:High
Rank:#96Market:KitakyushuCountry:JapanProperties:44Monthly Revenue:$954.20Daily Rate:$81.25Occupancy:42.42%Regulation:High
Rank:#97Market:IseCountry:JapanProperties:44Monthly Revenue:$1130.89Daily Rate:$110.92Occupancy:34.53%Regulation:High
Rank:#98Market:ToyamaCountry:JapanProperties:44Monthly Revenue:$999.32Daily Rate:$68.66Occupancy:43.90%Regulation:High
Rank:#99Market:SaitamaCountry:JapanProperties:44Monthly Revenue:$1285.66Daily Rate:$83.21Occupancy:54.44%Regulation:High
Rank:#100Market:IiyamaCountry:JapanProperties:43Monthly Revenue:$1874.63Daily Rate:$280.47Occupancy:35.40%Regulation:High

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

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