Okayama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okayama Prefecture, Japan
Is Airbnb profitable in Okayama in 2025? Explore comprehensive Airbnb analytics for Okayama, Okayama Prefecture, Japan to uncover income potential. This 2025 STR market report for Okayama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Okayama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Okayama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Okayama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Okayama (2025)
Understanding the monthly revenue variations for Airbnb listings in Okayama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Okayama is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Okayama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,701+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,801 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $984 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $474, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Okayama
Okayama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Okayama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Okayama:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Okayama
Average Daily Rate (ADR) Airbnb Trends in Okayama (2025)
Effective short term rental pricing strategy in Okayama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Okayama typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Okayama
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Airbnb Seasonality Analysis & Trends in Okayama (2025)
Peak Season (August, May, December)
- Revenue averages $1,797 per month
- Occupancy rates average 48.0%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,532 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $108
Low Season (February, June, July)
- Revenue drops to average $1,299 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $107
Seasonality Insights for Okayama
- The Airbnb seasonality in Okayama shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Okayama's highest earning potential, with monthly revenues capable of climbing to $1,949, occupancy reaching a high of 54.8%, and ADRs peaking at $114.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,227, occupancy could drop to 33.8%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Okayama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Okayama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Okayama (2025)
Exploring the top neighborhoods for short-term rentals in Okayama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Okayama City | The capital of Okayama Prefecture, known for its historical sites and cultural attractions. It is a popular destination for both domestic and international tourists, offering a blend of urban and traditional experiences. | Korakuen Garden, Okayama Castle, Okayama Prefectural Museum of Art, Oriental Museum, Kibitsu Shrine |
| Kurashiki | Famous for its historic Bikan district with traditional white-walled buildings and canals. A picturesque area that attracts many visitors seeking cultural experiences and beautiful scenery. | Kurashiki Bikan Historical Quarter, Ohara Museum of Art, Kurashiki Folk Crafts Museum, Momotaro no Karakuri Hakubutsukan, Tsurugata |
| Kibichuo | Small town known for its scenic rice fields and rural charm. It offers a peaceful getaway for those looking to escape the city and enjoy nature, attracting agritourism. | Kibichu Castle, Mountain hiking trails, Local rice farms, Kibichijo Cultural Center |
| Setouchi | Known for its stunning views over the Seto Inland Sea and many small islands. Ideal for those seeking a relaxing spot by the sea with opportunities for outdoor activities such as cycling and kayaking. | Naoshima Island, Inujima, Setonaikai National Park, Cycling routes along the coastline, Local seafood restaurants |
| Okinawa | A destination for warm retreats with beautiful beaches. While not part of Okayama, it has amenities and attractions drawing many tourists, making it a favorable spot for Airbnb rentals. | Naha Beach, Shurijo Castle, Kokusai Dori, Snorkeling and diving spots, Tropical gardens |
| Asakuchi | A quiet town famous for sake brewing, offering cultural insights and rural tourism. It's ideal for visitors interested in traditional Japanese culture and cuisine. | Asakuchi Sake Brewery, Local food festivals, Historical villages, Rice paddies |
| Bizen | Known for its traditional Bizen pottery and picturesque countryside. Attracts visitors interested in art, crafts, and authentic rural experiences. | Bizen Pottery Museum, Bizen Historical Museum, Local pottery workshops, Countryside hiking trails |
| Sakuto | A lesser-known gem with a charming rural ambiance. Perfect for guests who want to experience a slower pace of life in a beautiful setting, often seen as a hidden tourist spot. | Sakuto Bridge, Local hot springs, Scenic countryside views, Traditional festivals |
Understanding Airbnb License Requirements & STR Laws in Okayama (2025)
Yes, Okayama, Okayama Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Okayama to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Okayama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Okayamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Blue Spring Villa] ~ Mansion in the woods ~ 1 1 1](https://a0.muscache.com/im/pictures/5973a243-0e81-46b9-9eb7-0959a378382f.jpg?im_w=480&im_format=avif)
[Blue Spring Villa] ~ Mansion in the woods ~ 1 1 1
Entire Place • 2 bedrooms
Inn ~ kourakuen ~ for up to 8 people!貸切宿泊施設
Entire Place • 3 bedrooms
【54㎡】5mins to JR Okayama Sta./Wi-Fi/Kitchen/6 ppl
Entire Place • 1 bedroom
![[Alphabed Okama Momotaro Dori # 201] 1 1 1 1](https://a0.muscache.com/im/pictures/miso/Hosting-43142436/original/1a5bc34c-6c68-497d-859a-2c7a0ba54344.jpeg?im_w=480&im_format=avif)
[Alphabed Okama Momotaro Dori # 201] 1 1 1 1
Entire Place • 2 bedrooms
Stay in a villa in the city.Guesthouse Moriya-machi (limited to one group per day) You can travel he
Entire Place • 2 bedrooms
HH house. 3km from okayama stn. 4-9 guest.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Okayama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Okayama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yuuki | 15 | $149,236 | 1307 | 4.82/5.0 |
| Yadokari | 9 | $140,895 | 447 | 4.06/5.0 |
| Masa | 6 | $132,254 | 9 | 1.61/5.0 |
| Blue Spring Villa | 1 | $126,671 | 44 | 4.80/5.0 |
| Yoshio | 4 | $94,788 | 215 | 4.59/5.0 |
| Soushu | 2 | $81,958 | 140 | 4.96/5.0 |
| 大立 | 1 | $69,122 | 28 | 4.86/5.0 |
| ANABUKI Space Share | 2 | $62,327 | 86 | 4.53/5.0 |
| Orasa (Boo) | 2 | $59,464 | 354 | 4.77/5.0 |
| Yumiko | 1 | $51,261 | 99 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Okayama.
Dive Deeper: Advanced Okayama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Okayama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOkayama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Okayama
- The Okayama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.1% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Okayama, Apartment/Condo properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 30.5% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.3%) offer potential for unique stay experiences.
Okayama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Okayama
- The dominant room capacity in Okayama is 1 bedroom listings, making up 45.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.8% of the active Airbnb listings in Okayama, indicating a high concentration in these sizes.
Okayama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Okayama
- The most common guest capacity trend in Okayama vacation rentals is listings accommodating 4 guests (23.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Okayama STR market, accounting for 41.1% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Okayama.
- On average, properties in Okayama are equipped to host 4.2 guests.
Okayama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Okayama
- The most common availability pattern in Okayama falls within the 181-270 days range, representing 46.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Okayama (46.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Okayama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
84 listings
91.3% of total
2 Nights
6 listings
6.5% of total
30+ Nights
2 listings
2.2% of total
Key Insights
- The most prevalent minimum stay requirement in Okayama is 1 Night, adopted by 91.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.8%) of the Okayama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.3% of Okayama hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Okayama.
Okayama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
18% of total
Moderate
35 listings
39.3% of total
Firm
20 listings
22.5% of total
Strict
18 listings
20.2% of total
Cancellation Policy Insights for Okayama
- The prevailing Airbnb cancellation policy trend in Okayama is Moderate, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.3%) and stricter (42.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Okayama.
- Regularly review your cancellation policy against competitors and market demand shifts in Okayama.
Okayama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Okayama
- The overall average booking lead time for vacation rentals in Okayama is 37 days.
- Guests book furthest in advance for stays during February (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Okayama.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Okayama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Okayama (2025)
Amenity Prevalence
Amenity Insights for Okayama
- Essential amenities in Okayama that guests expect include: Air conditioning, Smoke alarm, Wifi, Hair dryer, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Okayama: Air conditioning, Smoke alarm, Wifi, Hair dryer, Shampoo.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Hair dryer, Shampoo.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Okayama to stay competitive.
Okayama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Okayama
- The typical guest profile for Airbnb in Okayama consists of predominantly international visitors (78%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 21.6% of guests.
- Key international markets include Japan (21.6%) and United States (10.7%).
- Top languages spoken are English (38.6%) followed by Japanese (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Okayama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Kure | 12 | $2,392 | $234.98 | 32% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |
| Matsue | 25 | $1,958 | $144.41 | 41% |
| Izumo | 11 | $1,931 | $163.96 | 37% |
| Hatsukaichi | 62 | $1,892 | $166.62 | 37% |