Airbnb Market Analytics, Statistics and Data in Okayama, Okayama Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Okayama? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Okayama:

Average Daily Rate

$113

Occupancy Rate

44.81%

Annual Revenue

$16,402

Revenue Growth YoY

5.73%

Best Month

August

Worst Month

February

Regulation

High

Active Listings

How much do Airbnb hosts make on average per month in Okayama?

The short-term rental market in Okayama shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $937 per month
Strong performing properties (top 25%) make $1,845 or more
Best-in-class properties (top 10%) achieve $3,943+ monthly
Entry-level properties (bottom 25%) typically earn around $480

Revenue Variations by Month

Occupancy Rates Throughout the Year in Okayama

The market in Okayama shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 41% occupancy rates
Strong performing properties (top 25%) achieve 66% or higher
Best-in-class properties (top 10%) reach 82%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Okayama

Daily rates in Okayama vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $69 per night
Strong performing properties (top 25%) secure $150 or more
Best-in-class properties (top 10%) pull in $250+ per night
Entry-level properties (bottom 25%) earn around $46

Daily Rate Variations by Month

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Seasonality patterns in Okayama

Peak Season (August, November, May)

Revenue peaks at $2044.85 per month
Occupancy rates reach 55.38%
Daily rates average $117.08

Shoulder Season

Revenue averages $1593.56 per month
Occupancy maintains 44.72%
Daily rates hold at $112.09

Low Season (January, June, February)

Revenue drops to $1198.19 per month
Occupancy decreases to 34.65%
Daily rates adjust to $105.59

Is it still profitable to do Airbnb in Okayama in 2025?

Yes! Okayama demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and monthly revenue averaging $1594 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Okayama

Area	Why Choose This Area	Key Attractions
Okayama City	The capital of Okayama Prefecture, Okayama City offers a blend of historical sites, cultural attractions, and modern amenities, making it ideal for tourists looking to explore Japan's heritage and urban life.	Okayama Korakuen Garden, Okayama Castle, Oriental Museum, Kibitsu Shrine, Momotaro Statue, Okayama Prefectural Museum of Art
Kurashiki	Famous for its historic Bikan district with preserved Edo-period buildings, Kurashiki draws visitors interested in history, traditional crafts, and a charming canal-side experience.	Kurashiki Bikan Historical Area, Ohara Museum of Art, Kurashiki Ivy Square, Shinkai Shrine, Kanryuji Temple
Setouchi City	Known for its beautiful Seto Inland Sea views, Setouchi City offers outdoor activities and relaxing scenery, appealing to nature lovers and those seeking peace.	Kibiji Line, Setouchi Olive Park, Naoshima Island, Shodoshima Olive Park, Bishamonten Shrine
Bizen	Famous for Bizen pottery, Bizen attracts those interested in traditional crafts and local culture. The region is rich in pottery kilns and workshops.	Bizen Osafune Sword Museum, Bizen Pottery Village, Bizen Town Pottery Museum, Bizen City Traditional Pottery Hall, Kokubun-ji Temple
Okayama Eden	A growing residential area with a vibrant community, Okayama Eden provides access to shopping and dining, attracting visitors looking for more suburban experiences.	Okayama Shopping Street, Local markets, Cafes and restaurants, Parks and outdoor spaces
Kasaoka	Located on the coast, Kasaoka is known for its fishing and seafood culture, appealing to culinary enthusiasts and beachgoers.	Kasaoka Island, Murotsu-Jinja Shrine, Kasaoka Bay, Seafood markets, Kasaoka Sea Glass Museum
Tsuyama	Rich in history and natural beauty, Tsuyama is known for its cherry blossoms and old samurai residences, attracting tourists seeking scenic and cultural experiences.	Tsuyama Castle, Tsuyama Cherry Blossom Park, Historical Samurai Residences, Tsuyama City Museum, Seigi Shrine
Mimasaka	A city surrounded by natural landscapes, Mimasaka is perfect for those looking to enjoy outdoor adventures like hiking and cycling, along with historical sites.	Mimasaka City Niyodo Shuzo, Katsuyama Historic Area, Mimasaka Onsen, Wakayama Castle Ruins, Natural Parks

Do you need a license for Airbnb in Okayama?

$249.35

Daily Rate

Top Performing Professional Hosts in Okayama

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Masa	6	$168,620	9	1.61/5.0
Yuuki	15	$159,106	1307	4.82/5.0
Yadokari	9	$145,731	447	4.06/5.0
Blue Spring Villa	1	$129,295	44	4.80/5.0
Yoshio	4	$96,836	215	4.59/5.0
Soushu	2	$81,542	140	4.96/5.0
大立	1	$74,497	28	4.86/5.0
ANABUKI Space Share	2	$60,008	86	4.53/5.0
Orasa (Boo)	2	$57,646	354	4.77/5.0
Yumiko	1	$57,621	99	4.97/5.0

Additional analytics on vacation rental, real estate, short term rental data in Okayama

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (62.2%), with apartment & condo and house properties comprising 86.7% of inventory
Untapped potential in outdoor & mobile, others segments (5.1% combined)

Room Capacity Distribution

Analysis of 98 properties in Okayama shows that 1 bedroom properties are most prevalent, making up 45.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.5% of all listings.

Key Insights

Most common: 1 bedroom (45.9%)
Least common: 4 bedrooms (3.1%)
Market concentration: 75.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 98 properties in Okayama reveals that 4 guests properties dominate the market, representing 22.4% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 39.8% of the market.

Key Insights

Most common capacity: 4 guests (22.4% of market)
Least common capacity: 1 guest (2% of market)
Average guest capacity: 4.1 guests per property
Market concentration: 39.8% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 98 properties in Okayama, the most common availability pattern is 181-270 days (44.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (43.9% of properties).

Key Insights

Most common availability window: 181-270 days (44.9%)
Most common booking duration: 91-180 days (43.9%)
Properties with high availability (180+ days): 69.4%
Properties with long-term bookings (180+ days): 32.7%

Minimum Stay Distributions

1 Night (91.3%)

1 Night

84 listings

91.3% of total

2 Nights (7.6%)

2 Nights

7 listings

7.6% of total

30+ Nights (1.1%)

30+ Nights

1 listings

1.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 98.9%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (1.1%) suggest a stable extended-stay market
High market flexibility with 98.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (18.7%)

Flexible

17 listings

18.7% of total

Moderate (39.6%)

Moderate

36 listings

39.6% of total

Firm (22%)

Firm

20 listings

22% of total

Strict (19.8%)

Strict

18 listings

19.8% of total

Key Insights

Moderate is the preferred policy at 39.6% of listings
The market shows a balanced distribution between guest-friendly (58.3%) and strict (41.8%) policies
Flexible policies are least common at 18.7% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Mar, Feb, May, averaging 48 days
Shortest booking windows are in Dec, Oct, Sep, averaging 33 days
Spring shows the longest average booking window at 46 days, while Fall has the shortest at 36 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 46 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Dec-Sep when lead times are shortest

Popular Airbnb Amenities in Okayama

Below is the distribution of amenities across listings in Okayama:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 22.3% of total guests, indicating a moderate local market presence.
Primary international markets: United States (17.9%) and Taiwan (16.4%)
English is the top language at 46%, followed by Japanese (21.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%

Recommendations

Target marketing campaigns for Taipei and Osaka markets
Develop localized content for United States and Taiwan
Prioritize English and Japanese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Okayama. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Minamiawaji	28	$4,388	$362.01	43%
Naoshima	16	$4,310	$207.48	70%
Awaji	86	$3,451	$272.70	42%
Sanuki	28	$2,908	$166.30	39%
Kure	12	$2,636	$231.40	36%
Sumoto	44	$2,527	$226.47	32%
Tonosho	50	$2,159	$163.81	48%
Izumo	11	$2,147	$163.21	38%
Hatsukaichi	62	$1,929	$162.91	37%
Kurashiki	50	$1,924	$185.09	44%

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