Airbnb Market Analytics, Statistics and Data in Nara, Nara Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nara? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nara:
How much do Airbnb hosts make on average per month in Nara?
The short-term rental market in Nara shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,166 per month
- Strong performing properties (top 25%) make $2,203 or more
- Best-in-class properties (top 10%) achieve $3,802+ monthly
- Entry-level properties (bottom 25%) typically earn around $594
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nara
The market in Nara shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nara
Daily rates in Nara vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $58 per night
- Strong performing properties (top 25%) secure $111 or more
- Best-in-class properties (top 10%) pull in $172+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
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Seasonality patterns in Nara
Peak Season (November, October, April)
- Revenue peaks at $2439.19 per month
- Occupancy rates reach 64.81%
- Daily rates average $114.92
Shoulder Season
- Revenue averages $1729.86 per month
- Occupancy maintains 50.73%
- Daily rates hold at $90.32
Low Season (February, September, January)
- Revenue drops to $1289.94 per month
- Occupancy decreases to 38.22%
- Daily rates adjust to $75.75
Is it still profitable to do Airbnb in Nara in 2025?
Yes! Nara demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $1730 and The market's 157 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nara
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nara Park | A large public park that is home to many of Nara's most famous attractions and free-roaming deer. Ideal for visitors looking to combine nature and culture in their stay. | Todai-ji Temple, Nara National Museum, Kasuga-taisha Shrine, Nara Deer Park, Isuien Garden |
| Naramachi | The historic merchant district offers traditional Japanese architecture and a glimpse into Nara's past. Popular for travelers wanting an authentic experience with quaint shops and eateries. | Naramachi District, Naramachi Pottery, Naramachi Koshino Ie, Traditional tea houses, Local artisan shops |
| Mount Wakakusa | Famous for panoramic views of the city and its surrounding nature, attracting hikers and nature lovers. A great spot for visitors wanting outdoor experiences. | Mount Wakakusa, Wakakusa Yamayaki Festival, Viewpoint of Nara city, Hiking trails, Scenic picnic spots |
| Kasuga-taisha | Known for its beautiful, ancient shrine and thousands of stone and bronze lanterns, it draws visitors interested in culture and spirituality. | Kasuga-taisha Shrine, Lantern festivals, Historical trails, Forest area, Cultural significance |
| Koen-cho | A charming area with a mix of modern and traditional influences, popular for its cafes, restaurants, and proximity to shopping. | Shopping streets, Local eateries, Cafes, Cultural events, Community festivals |
| Todai-ji Area | Home to the Great Buddha and a UNESCO World Heritage Site, it's a must-visit for anyone interested in Japanese culture and history. | Great Buddha Hall, Nara Park, Cultural heritage tours, Historical exhibitions, Nearby temples |
| Sumiya | A unique area known for its traditional inns (ryokan), providing a genuine Japanese experience for tourists looking for luxurious stays. | Sumiya-style ryokan, Historic inns, Onsen, Cultural experiences, Quiet atmosphere |
| Asuka Village | Known for its historical significance and beautiful countryside, it attracts visitors interested in ancient Japan and its ruins. | Asuka Historical Museum, Ancient tombs, Scenic rice fields, Walking trails, Local festivals |
Do you need a license for Airbnb in Nara?
Yes, Nara requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nara
Konjakuso Nara Naramachi "Mushiburoya" Sauna Villa
Entire Place • 4 bedrooms
A private guest house in a prime location in Nara
Entire Place • 4 bedrooms
KintetuNara ： 7 min walk, Kyoto&Osaka ： 50 min train
Entire Place • 3 bedrooms
肖舍 Shoya- Convenient-Quiet-One Group Only each day
Entire Place • 3 bedrooms
450 y old Temple BBQ Garden → Todaiji & Nara Park
Entire Place • 1 bedroom
2800 square meters Japanese courtyard villa
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Nara
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yuki | 38 | $652,621 | 1692 | 4.81/5.0 |
| Kyoko | 5 | $150,715 | 688 | 4.89/5.0 |
| Yuzan Guesthouse | 7 | $139,886 | 869 | 4.92/5.0 |
| Kazuhiko | 9 | $112,829 | 722 | 4.82/5.0 |
| Hiroaki And Ayaka | 4 | $106,562 | 324 | 4.89/5.0 |
| Mitsuo | 8 | $95,559 | 661 | 4.75/5.0 |
| 蘭奢待 | 2 | $83,566 | 133 | 4.74/5.0 |
| Ted | 1 | $80,160 | 10 | 5.00/5.0 |
| 228880171 | 5 | $76,865 | 167 | 4.83/5.0 |
| 奈良ゲストハウス | 1 | $75,915 | 95 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nara
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (53.5%), with house and boutique & hotels properties comprising 65.7% of inventory
- Strong specialty sector (37.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.6% combined)
Room Capacity Distribution
Analysis of 157 properties in Nara shows that 1 bedroom properties are most prevalent, making up 52.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.2% of all listings.
Key Insights
- Most common: 1 bedroom (52.9%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 66.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 157 properties in Nara reveals that 2 guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 42.0% of the market.
Key Insights
- Most common capacity: 2 guests (24.8% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 42.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 157 properties in Nara, the most common availability pattern is 91-180 days (35.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.2% of properties).
Key Insights
- Most common availability window: 91-180 days (35.7%)
- Most common booking duration: 181-270 days (38.2%)
- Properties with high availability (180+ days): 45.2%
- Properties with long-term bookings (180+ days): 57.3%
Minimum Stay Distributions
1 Night
136 listings
88.9% of total
2 Nights
7 listings
4.6% of total
3 Nights
3 listings
2% of total
4-6 Nights
4 listings
2.6% of total
30+ Nights
3 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.5%
- Mid-length stays (4-6 nights) represent 2.6% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 95.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
22 listings
14.3% of total
Moderate
102 listings
66.2% of total
Firm
12 listings
7.8% of total
Strict
18 listings
11.7% of total
Key Insights
- Moderate is the preferred policy at 66.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 7.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Apr, May, averaging 68 days
- Shortest booking windows are in Aug, Dec, Jan, averaging 45 days
- Spring shows the longest average booking window at 68 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 68 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Nara
Below is the distribution of amenities across listings in Nara:
Traveler Demographics
Key Insights
- Domestic travelers make up 8.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: China (23.7%) and France (17.7%)
- English is the top language at 52.9%, followed by Chinese (15.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.0%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for China and France
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nara. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,388 | $362.01 | 43% |
| Awaji | 86 | $3,451 | $272.70 | 42% |
| Shima | 32 | $3,395 | $232.77 | 45% |
| Kyoto | 3,340 | $2,999 | $172.09 | 59% |
| Sanuki | 28 | $2,908 | $166.30 | 39% |
| Sumoto | 44 | $2,527 | $226.47 | 32% |
| Kuwana | 20 | $2,454 | $155.67 | 58% |
| Tamba-Sasayama | 11 | $2,307 | $153.75 | 53% |
| Nagoya | 461 | $2,286 | $127.61 | 59% |
| Tonosho | 50 | $2,159 | $163.81 | 48% |
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