Nara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nara Prefecture, Japan
Is Airbnb profitable in Nara in 2025? Explore comprehensive Airbnb analytics for Nara, Nara Prefecture, Japan to uncover income potential. This 2025 STR market report for Nara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 159 active listings.
Whether you're considering an Airbnb investment in Nara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nara (2025)
Understanding the monthly revenue variations for Airbnb listings in Nara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nara is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,671+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,132 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,166 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $578, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nara
Nara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nara:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nara
Average Daily Rate (ADR) Airbnb Trends in Nara (2025)
Effective short term rental pricing strategy in Nara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nara typically peaks in March and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $59 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Nara
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Airbnb Seasonality Analysis & Trends in Nara (2025)
Peak Season (November, April, May)
- Revenue averages $2,037 per month
- Occupancy rates average 59.3%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,724 per month
- Occupancy maintains around 49.7%
- Daily rates hold near $93
Low Season (January, February, September)
- Revenue drops to average $1,184 per month
- Occupancy decreases to average 41.8%
- Daily rates adjust to average $95
Seasonality Insights for Nara
- The Airbnb seasonality in Nara shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nara's highest earning potential, with monthly revenues capable of climbing to $2,110, occupancy reaching a high of 63.6%, and ADRs peaking at $114.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,023, occupancy could drop to 39.5%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nara (2025)
Exploring the top neighborhoods for short-term rentals in Nara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nara Park | Famous for its free-roaming deer and historic temples. A tranquil location that attracts visitors interested in Japanese culture and nature, making it ideal for Airbnb hosting. | Todai-ji Temple, Kofuku-ji Temple, Nara National Museum, Isuien Garden, Nara Park's deer |
| Naramachi | The old merchant district with traditional wooden houses and shops. Perfect for tourists who want an authentic Japanese experience in a historic setting. | Naramachi District, Naramachi Mechanical Toy Museum, Traditional crafts shops, Kiku-ya, Naramachi Food Hall |
| Mount Wakakusa | A beautiful mountain offering great hiking opportunities and panoramic views of Nara city. Attracts nature lovers and hikers. | Wakakusa Yamayaki, Hiking trails, Night view of Nara city |
| Kasuga-taisha | A UNESCO World Heritage Site known for its thousands of lanterns and beautiful shrines. It draws visitors seeking spirituality and landscape attraction. | Kasuga-taisha Shrine, Lanterns, The forest paths leading to the shrine |
| Nara City Center | The bustling center of Nara with shops, restaurants, and attractions. Perfect for urban tourists who want to explore Nara's modern culture. | Shopping streets, Local restaurants, Nara Great Hall, Nara Hotel |
| Horyu-ji Temple | One of the oldest wooden buildings in the world and a UNESCO site. Ideal for cultural tourists and history enthusiasts. | Horyu-ji Temple, Toshodai-ji Temple, Cultural heritage sites |
| Sarusawa Pond | A picturesque spot in Nara with seasonal beauty. Attracts those who appreciate scenic views and photography. | Sarusawa Pond, Nearby cafes and shops, Seasonal flower gardens |
| Heijo Palace | The former imperial palace of the Nara period, offering a glimpse into Japan's past. Great for history lovers. | Heijo Palace site, Nara Palace Museum, Historic ruins and gardens |
Understanding Airbnb License Requirements & STR Laws in Nara (2025)
Yes, Nara, Nara Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 87% licensed listings)
Top Performing Airbnb Properties in Nara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Narabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Konjakuso Nara Naramachi "Mushiburoya" Sauna Villa
Entire Place • 4 bedrooms
KintetuNara ： 7 min walk, Kyoto&Osaka ： 50 min train
Entire Place • 3 bedrooms
A private guest house in a prime location in Nara
Entire Place • 4 bedrooms
肖舍 Shoya- Convenient-Quiet-One Group Only each day
Entire Place • 3 bedrooms
2800 square meters Japanese courtyard villa
Entire Place • 6 bedrooms
450 y old Temple BBQ Garden → Todaiji & Nara Park
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yuki | 38 | $674,076 | 1692 | 4.81/5.0 |
| Kyoko | 5 | $145,085 | 688 | 4.89/5.0 |
| Yuzan Guesthouse | 7 | $133,342 | 869 | 4.92/5.0 |
| Kazuhiko | 9 | $117,920 | 722 | 4.82/5.0 |
| Hiroaki And Ayaka | 4 | $100,871 | 324 | 4.89/5.0 |
| Ted | 1 | $95,839 | 10 | 5.00/5.0 |
| Mitsuo | 8 | $93,768 | 661 | 4.75/5.0 |
| 蘭奢待 | 2 | $91,182 | 133 | 4.74/5.0 |
| 奈良ゲストハウス | 1 | $75,904 | 95 | 4.89/5.0 |
| Hitoshi | 2 | $70,883 | 257 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nara.
Dive Deeper: Advanced Nara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nara
- The Nara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.8% of the 159 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nara, House properties are the most common (37.7%), reflecting the local real estate landscape.
- Houses represent a significant 37.7% portion, catering likely to families or larger groups.
- The presence of 28.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Nara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nara
- The dominant room capacity in Nara is 1 bedroom listings, making up 53.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.1% of the active Airbnb listings in Nara, indicating a high concentration in these sizes.
- With over half the market (53.5%) consisting of studios or 1-bedroom units, Nara is particularly well-suited for individuals or couples.
Nara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nara
- The most common guest capacity trend in Nara vacation rentals is listings accommodating 2 guests (25.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Nara STR market, accounting for 42.8% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nara.
- On average, properties in Nara are equipped to host 3.6 guests.
Nara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nara
- The most common availability pattern in Nara falls within the 91-180 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 46.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Nara (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
137 listings
87.8% of total
2 Nights
7 listings
4.5% of total
3 Nights
3 listings
1.9% of total
4-6 Nights
4 listings
2.6% of total
30+ Nights
5 listings
3.2% of total
Key Insights
- The most prevalent minimum stay requirement in Nara is 1 Night, adopted by 87.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.3%) of the Nara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 87.8% of Nara hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nara.
Nara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
14.3% of total
Moderate
102 listings
66.2% of total
Firm
12 listings
7.8% of total
Strict
18 listings
11.7% of total
Cancellation Policy Insights for Nara
- The prevailing Airbnb cancellation policy trend in Nara is Moderate, used by 66.2% of listings.
- The market strongly favors guest-friendly terms, with 80.5% of listings offering Flexible or Moderate policies. This suggests guests in Nara may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 66.2% market standard in Nara.
- Using a Strict policy might deter some guests, as only 11.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nara.
Nara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nara
- The overall average booking lead time for vacation rentals in Nara is 47 days.
- Guests book furthest in advance for stays during April (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Nara.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Nara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nara (2025)
Amenity Prevalence
Amenity Insights for Nara
- Essential amenities in Nara that guests expect include: Air conditioning, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nara: Air conditioning, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi.
- Consider adding popular differentiators like Shampoo or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nara to stay competitive.
Nara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nara
- The typical guest profile for Airbnb in Nara consists of predominantly international visitors (92%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 8.3% of guests.
- Key international markets include United States (18.6%) and China (14.4%).
- Top languages spoken are English (43.5%) followed by Chinese (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,182 | $361.67 | 41% |
| Shima | 32 | $3,426 | $228.80 | 47% |
| Awaji | 87 | $3,352 | $266.98 | 41% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Sanuki | 28 | $2,629 | $160.42 | 40% |
| Sumoto | 45 | $2,497 | $216.16 | 34% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Tonosho | 49 | $2,136 | $136.82 | 47% |