Airbnb Market Analytics, Statistics and Data in Kamakura, Kanagawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kamakura? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kamakura:
How much do Airbnb hosts make on average per month in Kamakura?
The short-term rental market in Kamakura shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,860 per month
- Strong performing properties (top 25%) make $3,565 or more
- Best-in-class properties (top 10%) achieve $6,333+ monthly
- Entry-level properties (bottom 25%) typically earn around $915
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kamakura
The market in Kamakura shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kamakura
Daily rates in Kamakura vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $114 per night
- Strong performing properties (top 25%) secure $203 or more
- Best-in-class properties (top 10%) pull in $333+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
Get Live Kamakura Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Kamakura
Peak Season (August, July, March)
- Revenue peaks at $3600.25 per month
- Occupancy rates reach 62.35%
- Daily rates average $182.91
Shoulder Season
- Revenue averages $2795.45 per month
- Occupancy maintains 51.26%
- Daily rates hold at $170.87
Low Season (September, December, January)
- Revenue drops to $1945.04 per month
- Occupancy decreases to 37.22%
- Daily rates adjust to $155.58
Is it still profitable to do Airbnb in Kamakura in 2025?
Yes! Kamakura demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2795 and With 220 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kamakura
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Yuigahama | Popular beach area known for its picturesque coastline and surfing spots. Ideal for beach lovers and families looking to enjoy the seaside experience. | Yuigahama Beach, Hase-dera Temple, Great Buddha of Kamakura, Enoshima Island, Zeniarai Benten Shrine |
| Kamakura Station Area | Convenient location close to public transport and dining options. A bustling area that appeals to tourists for its accessibility to major attractions. | Kamakura Station, Komachi Street, Kamakura Gu Shrine, Tsurugaoka Hachiman-gu, Kamakura Museum of Literature |
| Hase | Known for its temples and historical landmarks, Hase is perfect for those seeking culture and history in a serene setting. | Hase-dera Temple, Great Buddha of Kamakura, Hase Beach, Ankokuronji Temple, Hase-dera Garden |
| Zushi Beach | A trendy beach town that attracts visitors with its beautiful sandy beaches and vibrant atmosphere. Great for young travelers and families looking for beach activities. | Zushi Beach, Zushi Marina, Hayama's seaside parks, Zushi's shopping district, Nearby Enoshima |
| Enoshima | A small island with scenic views and charming attractions, Enoshima is ideal for tourists seeking nature and leisure activities alongside ancient shrines. | Enoshima Shrine, Enoshima Aquarium, Shonan coastline, Sea Candle, Enoshima Iwaya Caves |
| Kita-Kamakura | A quieter area known for its old temples and traditional atmosphere, perfect for visitors looking for a peaceful retreat while still being close to the action. | Engaku-ji Temple, Meigetsu-in Temple, Tokei-ji Temple, Hokoku-ji Temple, Kita-Kamakura Station |
| Ofuna | An emerging neighborhood with excellent transport links, Ofuna offers a mix of urban conveniences and proximity to Kamakura's attractions. | Ofuna Kannon Temple, Ofuna Station, Shinyokohama Ramen Museum, Ofuna Flower Park, Near Kamakura's attractions |
| Hayama | A coastal area known for its upscale residential community and beautiful beaches, appealing to visitors seeking a luxurious seaside experience. | Morito Beach, Hayama Marina, Hayama Shiosai Park, Hase-dera Temple nearby, Zushi Beach |
Do you need a license for Airbnb in Kamakura?
Yes, Kamakura requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Kamakura
Limited to one group per day, a sauna, a few yoya shops, and a hidden inn in the garden
Entire Place • 3 bedrooms
「THE FLOW KAMAKURA」SORA Suite The nearest resort house to the city center
Entire Place • 2 bedrooms
湘南Ocean House
Entire Place • 1 bedroom
Enjoy Kamakura, surrounded 10+ Japanese shrines!
Entire Place • 4 bedrooms
![[Entire building for 10 people] 1-minute walk to Yuigahama Beach!Kamakura Kanko is also recommended!](https://a0.muscache.com/im/pictures/airflow/Hosting-656080631124277731/original/a074f563-0d60-45b6-9e17-491ca40ea6a9.jpg)
[Entire building for 10 people] 1-minute walk to Yuigahama Beach!Kamakura Kanko is also recommended!
Entire Place • 4 bedrooms
【Entire holiday Japanese house 】Kamakura Rakuan
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Kamakura
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yoshihiro | 2 | $237,303 | 178 | 4.85/5.0 |
| Kosuke | 1 | $211,228 | 7 | 4.86/5.0 |
| Toshi | 4 | $186,293 | 1118 | 4.82/5.0 |
| Tadao | 5 | $169,138 | 715 | 4.85/5.0 |
| Mari | 2 | $139,579 | 186 | 4.96/5.0 |
| Atta Hotel | 10 | $137,865 | 653 | 4.57/5.0 |
| 鎌倉楽庵 | 3 | $130,091 | 255 | 4.90/5.0 |
| 22310150 | 1 | $124,300 | 12 | 4.50/5.0 |
| ﾐｯｸ | 16 | $118,776 | 869 | 4.59/5.0 |
| Mina | 1 | $118,195 | 33 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kamakura
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (53.2%), with house and apartment & condo properties comprising 70.4% of inventory
- Strong specialty sector (28.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.4% combined)
Room Capacity Distribution
Analysis of 220 properties in Kamakura shows that 1 bedroom properties are most prevalent, making up 38.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.0% of all listings.
Key Insights
- Most common: 1 bedroom (38.6%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 55.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 220 properties in Kamakura reveals that 8+ guests properties dominate the market, representing 17.3% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 30.0% of the market.
Key Insights
- Most common capacity: 8+ guests (17.3% of market)
- Least common capacity: 5 guests (5.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 30.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 220 properties in Kamakura, the most common availability pattern is 181-270 days (30.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 181-270 days (30.9%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 53.6%
- Properties with long-term bookings (180+ days): 48.2%
Minimum Stay Distributions
1 Night
195 listings
90.7% of total
2 Nights
12 listings
5.6% of total
3 Nights
2 listings
0.9% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
4 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 97.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
24 listings
12.2% of total
Moderate
96 listings
48.7% of total
Firm
39 listings
19.8% of total
Strict
38 listings
19.3% of total
Key Insights
- Moderate is the preferred policy at 48.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.9% of the market
- Strong market consensus around Moderate policies
- Flexible policies are least common at 12.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Feb, averaging 53 days
- Shortest booking windows are in Jan, Sep, Dec, averaging 36 days
- Spring shows the longest average booking window at 52 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Kamakura
Below is the distribution of amenities across listings in Kamakura:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Japan (28.1%) and United States (23.3%)
- English is the top language at 46%, followed by Chinese (24.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.3%
Recommendations
- Target marketing campaigns for Beijing and Shanghai markets
- Develop localized content for Japan and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kamakura. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $5,302 | $298.33 | 49% |
| Futtsu | 21 | $5,192 | $430.71 | 35% |
| Hakone | 273 | $4,992 | $296.96 | 55% |
| Karuizawa | 102 | $4,837 | $393.63 | 43% |
| Naganohara | 10 | $4,814 | $371.26 | 50% |
| Atami | 134 | $4,376 | $337.28 | 40% |
| Kamogawa | 27 | $4,324 | $316.14 | 38% |
| Kusatsu | 26 | $4,297 | $355.37 | 37% |
| Fujikawaguchiko | 393 | $4,120 | $242.45 | 56% |
| Tateyama | 30 | $4,108 | $348.95 | 32% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights