Kamakura Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanagawa Prefecture, Japan
Is Airbnb profitable in Kamakura in 2025? Explore comprehensive Airbnb analytics for Kamakura, Kanagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Kamakura, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 214 active listings.
Whether you're considering an Airbnb investment in Kamakura, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kamakura Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kamakura Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kamakura (2025)
Understanding the monthly revenue variations for Airbnb listings in Kamakura is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kamakura is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kamakura across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,548+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,372 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,766 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $907, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kamakura
Kamakura Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kamakura STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kamakura:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kamakura
Average Daily Rate (ADR) Airbnb Trends in Kamakura (2025)
Effective short term rental pricing strategy in Kamakura involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kamakura typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Kamakura
Get Live Kamakura Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kamakura (2025)
Peak Season (August, July, May)
- Revenue averages $3,312 per month
- Occupancy rates average 58.5%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,530 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $1,917 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $172
Seasonality Insights for Kamakura
- The Airbnb seasonality in Kamakura shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kamakura's highest earning potential, with monthly revenues capable of climbing to $3,552, occupancy reaching a high of 62.3%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,637, occupancy could drop to 40.5%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kamakura.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kamakura seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kamakura (2025)
Exploring the top neighborhoods for short-term rentals in Kamakura? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hase | A serene district famous for its historic temples and proximity to the Great Buddha. Ideal for those seeking a peaceful and cultural experience. | Hase-dera Temple, Great Buddha of Kamakura, Hase Beach, Jomyo-ji Temple, Engaku-ji Temple |
| Yuigahama | Known for its beautiful beach and lively atmosphere, Yuigahama attracts beach-goers and water sports enthusiasts, making it a prime location for vacation rentals. | Yuigahama Beach, Yuigahama Onsen, Surfing spots, Shichirigahama Beach, Kamakura's beach cafes |
| Kamakura Station Area | The main transport hub of Kamakura, this area is bustling with shops, restaurants, and easy access to various attractions, appealing to tourists and business travelers alike. | Kamakura Station, Komachi Street, Kamakura Museum of Literature, Tsurugaoka Hachimangu Shrine, Shopping and dining |
| Zushi | A nearby coastal city with excellent beach access and a relaxed atmosphere, Zushi is attractive for those looking for a more laid-back beach experience while being close to Kamakura's attractions. | Zushi Beach, Zushi Marina, Rokuroshi Shrine, Zushi Park, Local seafood dining |
| Kamakura Hiking Trails | Offers scenic views and a connection to nature, popular among hiking enthusiasts. Rentals near the trails attract nature lovers and outdoor adventurers. | Daibutsu Hiking Course, Hiking around Mt. Kamakura, Myohon-ji Temple, Hiking cafes, Cultural experiences |
| Kita-Kamakura | This area is home to several important temples and is known for its traditional atmosphere, attracting visitors interested in Japanese history and culture. | Engaku-ji Temple, Kencho-ji Temple, Daitoku-ji Temple, Local teahouses, Shops selling traditional crafts |
| Shichirigahama | Renowned for its stunning views of Mt. Fuji and beach access, this area appeals to tourists seeking picturesque sunsets and seaside activities. | Shichirigahama Beach, Mount Fuji views, Beachfront restaurants, Water sports, Scenic walking paths |
| Enoshima | A small island near Kamakura, popular for its beaches, shrines, and stunning ocean views. Enoshima attracts those looking for a unique island experience. | Enoshima Island, Enoshima Shrine, Sea Candle Lighthouse, Enoshima Beach, Cafes with ocean views |
Understanding Airbnb License Requirements & STR Laws in Kamakura (2025)
Yes, Kamakura, Kanagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kamakura to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Kamakura (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kamakurabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Limited to one group per day, a sauna, a few yoya shops, and a hidden inn in the garden
Entire Place • 3 bedrooms
「THE FLOW KAMAKURA」SORA Suite The nearest resort house to the city center
Entire Place • 2 bedrooms
![[Entire building for 10 people] 1-minute walk to Yuigahama Beach!Kamakura Kanko is also recommended!](https://a0.muscache.com/im/pictures/airflow/Hosting-656080631124277731/original/a074f563-0d60-45b6-9e17-491ca40ea6a9.jpg?im_w=480&im_format=avif)
[Entire building for 10 people] 1-minute walk to Yuigahama Beach!Kamakura Kanko is also recommended!
Entire Place • 4 bedrooms
【Entire holiday Japanese house 】Kamakura Rakuan
Entire Place • 2 bedrooms
The Kamakura＋Living
Entire Place • 1 bedroom
A whole house for rent, for up to 9 people
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kamakura (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kamakura based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yoshihiro | 2 | $227,846 | 178 | 4.85/5.0 |
| Toshi | 4 | $185,647 | 1118 | 4.82/5.0 |
| Kosuke | 1 | $168,197 | 7 | 4.86/5.0 |
| Tadao | 5 | $161,387 | 715 | 4.85/5.0 |
| Atta Hotel | 10 | $134,666 | 653 | 4.57/5.0 |
| 鎌倉楽庵 | 3 | $130,206 | 255 | 4.90/5.0 |
| Mari | 2 | $123,094 | 186 | 4.96/5.0 |
| Star | 1 | $118,095 | 55 | 4.80/5.0 |
| 佐藤 | 10 | $116,979 | 94 | 0.50/5.0 |
| マゴベイジャパン | 4 | $102,288 | 251 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kamakura.
Dive Deeper: Advanced Kamakura STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kamakura. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKamakura Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kamakura
- The Kamakura Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.7% of the 214 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Kamakura, House properties are the most common (51.4%), reflecting the local real estate landscape.
- Houses represent a significant 51.4% portion, catering likely to families or larger groups.
- The presence of 15.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Kamakura Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kamakura
- The dominant room capacity in Kamakura is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Kamakura, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kamakura.
Kamakura Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kamakura
- The most common guest capacity trend in Kamakura vacation rentals is listings accommodating 8+ guests (17.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Kamakura STR market, accounting for 29.9% of listings.
- 33.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kamakura.
- On average, properties in Kamakura are equipped to host 3.6 guests.
Kamakura Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kamakura
- The most common availability pattern in Kamakura falls within the 91-180 days range, representing 30.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Kamakura (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kamakura Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
191 listings
90.1% of total
2 Nights
11 listings
5.2% of total
3 Nights
2 listings
0.9% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
6 listings
2.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kamakura is 1 Night, adopted by 90.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.3%) of the Kamakura Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.1% of Kamakura hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kamakura.
Kamakura Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
12.5% of total
Moderate
91 listings
47.4% of total
Firm
39 listings
20.3% of total
Strict
38 listings
19.8% of total
Cancellation Policy Insights for Kamakura
- The prevailing Airbnb cancellation policy trend in Kamakura is Moderate, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.9%) and stricter (40.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Kamakura.
- Regularly review your cancellation policy against competitors and market demand shifts in Kamakura.
Kamakura STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kamakura
- The overall average booking lead time for vacation rentals in Kamakura is 37 days.
- Guests book furthest in advance for stays during April (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Kamakura.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Kamakura averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kamakura (2025)
Amenity Prevalence
Amenity Insights for Kamakura
- Essential amenities in Kamakura that guests expect include: Wifi, Hair dryer, Air conditioning, Shampoo, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kamakura: Wifi, Hair dryer, Air conditioning, Shampoo, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Hair dryer, Air conditioning, Shampoo, Smoke alarm.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kamakura to stay competitive.
Kamakura Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kamakura
- The typical guest profile for Airbnb in Kamakura consists of predominantly international visitors (81%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 18.7% of guests.
- Key international markets include China (24.3%) and Japan (18.7%).
- Top languages spoken are English (40.2%) followed by Chinese (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kamakura Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |