Airbnb Market Analytics, Statistics and Data in Nagoya, Aichi Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nagoya? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nagoya:
How much do Airbnb hosts make on average per month in Nagoya?
The short-term rental market in Nagoya shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,796 per month
- Strong performing properties (top 25%) make $3,360 or more
- Best-in-class properties (top 10%) achieve $5,250+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,011
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nagoya
The market in Nagoya shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 63% occupancy rates
- Strong performing properties (top 25%) achieve 81% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 38%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nagoya
Daily rates in Nagoya vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $169 or more
- Best-in-class properties (top 10%) pull in $270+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Nagoya
Peak Season (December, November, March)
- Revenue peaks at $2797.43 per month
- Occupancy rates reach 66.38%
- Daily rates average $144.63
Shoulder Season
- Revenue averages $2472.74 per month
- Occupancy maintains 58.82%
- Daily rates hold at $138.39
Low Season (February, May, September)
- Revenue drops to $2053.74 per month
- Occupancy decreases to 52.67%
- Daily rates adjust to $127.01
Is it still profitable to do Airbnb in Nagoya in 2025?
Yes! Nagoya demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 59% and solid monthly revenue averaging $2473 and With 461 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nagoya
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sakae | The bustling entertainment and shopping district of Nagoya, Sakae is packed with department stores, restaurants, and attractions, making it a prime spot for tourists. | Nagoya TV Tower, Oasis 21, Sakae Mitsukoshi, Nagoya Oasis 21, Midoriko Park |
| Nagoya Station | As one of Japan's busiest railway stations, Nagoya Station is a major transportation hub that attracts business travelers and tourists alike, providing easy access to various parts of the city and beyond. | JR Central Towers, Nagoya Lucent Tower, Midland Square, Nagoya Station's Sky Plaza, Shopping at Nagoya Station |
| Osu | A vibrant and eclectic district known for its shopping streets, Osu is popular for anime, electronics, and traditional snacks, attracting a diverse crowd of visitors. | Osu Kannon Temple, Osu Shopping District, Nagoya's Electric Town, Street food stalls, Vintage shops |
| Fushimi | The business district of Nagoya with tall office buildings and proximity to Naka Ward's cultural attractions. Ideal for business travelers seeking convenience and comfort. | Fushimi Shrine, Nagoya City Science Museum, Cultural attractions, Restaurants and bars |
| Naka Ward | Home to many of Nagoya's cultural and historical sites, Naka Ward is an excellent area for visitors wanting to explore the city's rich heritage and local culture. | Nagoya Castle, Atsuta Shrine, Tsuruma Park, Nagoya City Art Museum, Sakae nightlife |
| Kanayama | Kanayama is a transportation hub that connects multiple train lines, making it an ideal location for visitors looking to explore not just Nagoya, but other regions in Japan. | Kanayama Shrine, Shopping malls, Cafes and restaurants, Nagoya City Gymnasium, Public transport |
| Shinsakae | A new and trendy area known for dining and entertainment, Shinsakae attracts younger crowds and those seeking a lively nightlife experience. | Shinsakae Shopping District, Restaurants and nightclubs, Shinsakae Park, Local events and festivals |
| Nagoya Port | An industrial and shipping hub, Nagoya Port also features attractions such as the maritime museum and shopping options, appealing to families and business visitors alike. | Nagoya Port Aquarium, Port of Nagoya Public Aquarium, Shopping at Nagoya Port, Maritime Museum, Cruise tours |
Do you need a license for Airbnb in Nagoya?
Yes, Nagoya requires a license for operating an Airbnb. Current market data shows 94% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nagoya
″ Best house for All Group ″ up to 10 adults can prepare their own futon.
Entire Place • 4 bedrooms
![[Nagoya] 4LDK, flat rate for up to 12 people](https://a0.muscache.com/im/pictures/4da9f7f9-1a51-43a2-9aa0-9288f1029e2e.jpg)
[Nagoya] 4LDK, flat rate for up to 12 people
Entire Place • 4 bedrooms
![[samurai house 3★ ·★ consecutive nights] Shin-Tsukuri detached house★ Nagoya★ Station 8 2 parking lo](https://a0.muscache.com/im/pictures/9befee6f-3853-466e-ad68-76425f660c78.jpg)
[samurai house 3★ ·★ consecutive nights] Shin-Tsukuri detached house★ Nagoya★ Station 8 2 parking lo
Entire Place • 3 bedrooms
[samurai house 3 ·★ 1 night]★ Shinketsu House Nagoya Station★ 8 minutes★ 2 parking lots 2
Entire Place • 3 bedrooms
無料駐車場2台/Whole House/2浴室2廁2廚房 2 bathrooms 2 toilets
Entire Place • 4 bedrooms
【銀太閤本店】名古屋駅から徒歩圏内禁止宴会
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Nagoya
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Toshio | 26 | $585,419 | 3047 | 4.83/5.0 |
| Ryota | 10 | $493,143 | 467 | 4.81/5.0 |
| Toshio | 23 | $321,197 | 4335 | 4.76/5.0 |
| Trive | 8 | $316,267 | 267 | 4.17/5.0 |
| Osu | 7 | $303,827 | 328 | 4.71/5.0 |
| Kyo | 9 | $290,759 | 410 | 4.12/5.0 |
| Kiyoshi | 8 | $277,268 | 267 | 4.64/5.0 |
| Suguru | 9 | $276,683 | 1373 | 4.63/5.0 |
| Toshio | 25 | $267,562 | 4344 | 4.78/5.0 |
| 宗華 | 9 | $266,273 | 3049 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nagoya
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.2%), with apartment & condo and house properties comprising 90.2% of inventory
- Untapped potential in others, outdoor & mobile segments (1.5% combined)
Room Capacity Distribution
Analysis of 461 properties in Nagoya shows that 1 bedroom properties are most prevalent, making up 57.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.7% of all listings.
Key Insights
- Most common: 1 bedroom (57.5%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 77.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 461 properties in Nagoya reveals that 8+ guests properties dominate the market, representing 23.2% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 43.0% of the market.
Key Insights
- Most common capacity: 8+ guests (23.2% of market)
- Least common capacity: 1 guest (3.3% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 43.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 461 properties in Nagoya, the most common availability pattern is 91-180 days (36.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.7% of properties).
Key Insights
- Most common availability window: 91-180 days (36.9%)
- Most common booking duration: 181-270 days (36.7%)
- Properties with high availability (180+ days): 31.9%
- Properties with long-term bookings (180+ days): 70.1%
Minimum Stay Distributions
1 Night
339 listings
76.9% of total
2 Nights
88 listings
20% of total
3 Nights
1 listings
0.2% of total
7-29 Nights
5 listings
1.1% of total
30+ Nights
8 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 97.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
18 listings
4.1% of total
Flexible
60 listings
13.6% of total
Moderate
77 listings
17.5% of total
Firm
55 listings
12.5% of total
Strict
231 listings
52.4% of total
Key Insights
- Strict is the preferred policy at 52.4% of listings
- Stricter policies (Firm & Strict) dominate at 64.9% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 4.1% of listings
Recommendations
- The market supports stricter policies, with 64.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Jul, averaging 59 days
- Shortest booking windows are in Jan, Sep, Aug, averaging 43 days
- Spring shows the longest average booking window at 58 days, while Fall has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 58 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Aug when lead times are shortest
Popular Airbnb Amenities in Nagoya
Every property in Nagoya comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 17.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Hong Kong (21.4%) and United States (18.2%)
- English is the top language at 48%, followed by Chinese (23.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Seoul and Taipei markets
- Develop localized content for Hong Kong and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nagoya. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,547 | $217.79 | 69% |
| Shima | 32 | $3,395 | $232.77 | 45% |
| Hida | 23 | $3,009 | $172.81 | 56% |
| Kyoto | 3,340 | $2,999 | $172.09 | 59% |
| Hakuba | 545 | $2,936 | $367.74 | 36% |
| Kuwana | 20 | $2,454 | $155.67 | 58% |
| Tamba-Sasayama | 11 | $2,307 | $153.75 | 53% |
| Takayama | 233 | $2,306 | $182.64 | 53% |
| Takashima | 68 | $2,042 | $158.38 | 37% |
| Ōmachi | 28 | $2,031 | $172.47 | 35% |
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