Nagoya Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aichi Prefecture, Japan
Is Airbnb profitable in Nagoya in 2025? Explore comprehensive Airbnb analytics for Nagoya, Aichi Prefecture, Japan to uncover income potential. This 2025 STR market report for Nagoya, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 457 active listings.
Whether you're considering an Airbnb investment in Nagoya, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nagoya Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nagoya Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nagoya (2025)
Understanding the monthly revenue variations for Airbnb listings in Nagoya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nagoya is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nagoya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,059+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,338 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,812 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $995, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nagoya
Nagoya Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nagoya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nagoya:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 62%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nagoya
Average Daily Rate (ADR) Airbnb Trends in Nagoya (2025)
Effective short term rental pricing strategy in Nagoya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nagoya typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $269+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Nagoya
Get Live Nagoya Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Nagoya (2025)
Peak Season (December, January, August)
- Revenue averages $2,726 per month
- Occupancy rates average 61.8%
- Daily rates average $141
Shoulder Season
- Revenue averages $2,466 per month
- Occupancy maintains around 59.3%
- Daily rates hold near $139
Low Season (March, September, October)
- Revenue drops to average $2,094 per month
- Occupancy decreases to average 54.2%
- Daily rates adjust to average $138
Seasonality Insights for Nagoya
- The Airbnb seasonality in Nagoya shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nagoya's highest earning potential, with monthly revenues capable of climbing to $2,911, occupancy reaching a high of 65.8%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,874, occupancy could drop to 51.8%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nagoya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nagoya seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nagoya (2025)
Exploring the top neighborhoods for short-term rentals in Nagoya? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sakae | The bustling heart of Nagoya, Sakae is known for its shopping, dining, and entertainment options. It's a prime location for tourists and business travelers alike, with easy access to cultural landmarks. | Nagoya TV Tower, Oasis 21, Sakae Shopping District, Namikita Park, Nadya Park, Royal Gallery Nagoya |
| Nagoya Station | As the main transportation hub of Nagoya, this area is perfect for connecting travelers to various destinations in Japan. Visitors appreciate the convenience and array of amenities available. | Nagoya Station, Sky Promenade, Toyota Commemorative Museum of Industry and Technology, Nana-chan Mannequin, JR Central Towers |
| Osu | Osu is known for its vibrant and eclectic atmosphere, featuring traditional shopping streets and modern shops. It attracts both tourists and locals looking for unique experiences and cultural insights. | Osu Kannon Temple, Osu Shopping District, Nagoya Little World Museum, Atsuta Jingu Shrine, Osu Bazaar |
| Fushimi | A lively business area that transforms into a nightlife hotspot in the evening. Fushimi is perfect for visitors looking for urban excitement and great dining options. | Nagoya City Science Museum, Fushimi Underground Shopping Street, Tsuruma Park, Osu Kannon Shopping District, Fushimi Shrine |
| Shirakawa Park | A beautiful urban park in the center of Nagoya, ideal for those who enjoy nature and relaxation. The area also attracts tourists with its proximity to museums and cultural sites. | Nagoya City Art Museum, Nagoya Prefectural Art Museum, Shirakawa Park, Nagoya Symphony Hall, Civic Lifestyle Center |
| Chikusa | A residential area that is increasingly popular among visitors looking for a more local experience. Chikusa offers a blend of modern convenience and traditional culture. | Higashiyama Zoo and Botanical Gardens, Chikusa Ward Museum, Cultural facilities, Neighborhood cafes, Preserved historical sites |
| Meieki | Part of the Nagoya Station area, Meieki is known for its shopping and entertainment options. It is a great locale for those wishing to enjoy urban amenities and easy travel around the city. | Nagoya East Exit Shopping District, Nagoya Lucent Tower, Nagoya Hilton, Esca Underground Shopping Mall, Nagoya Arts Theatre |
| Higashi Ward | Higashi Ward features a mix of commercial and residential areas, attracting both locals and travelers looking for a diverse experience, including access to parks and cultural landmarks. | Nagoya Castle, Meiji-mura, Kiyosu Castle, Higashi Park, Cultural festivals and events |
Understanding Airbnb License Requirements & STR Laws in Nagoya (2025)
Yes, Nagoya, Aichi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nagoya to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 95% licensed listings)
Top Performing Airbnb Properties in Nagoya (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nagoyabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Nagoya] 4LDK, flat rate for up to 12 people](https://a0.muscache.com/im/pictures/4da9f7f9-1a51-43a2-9aa0-9288f1029e2e.jpg?im_w=480&im_format=avif)
[Nagoya] 4LDK, flat rate for up to 12 people
Entire Place • 4 bedrooms
″ Best house for All Group ″ up to 10 adults can prepare their own futon.
Entire Place • 4 bedrooms
![[samurai house 3 ·★ 1 night]★ Shinketsu House Nagoya Station★ 8 minutes★ 2 parking lots 2](https://a0.muscache.com/im/pictures/9befee6f-3853-466e-ad68-76425f660c78.jpg?im_w=480&im_format=avif)
[samurai house 3 ·★ 1 night]★ Shinketsu House Nagoya Station★ 8 minutes★ 2 parking lots 2
Entire Place • 3 bedrooms
[samurai house 3★ ·★ consecutive nights] Shin-Tsukuri detached house★ Nagoya★ Station 8 2 parking lo
Entire Place • 3 bedrooms
SAMURAI HOUSE 2【1day】★10Min Nagoya Sta★Max8ppl★
Entire Place • 2 bedrooms
Walking distance to Osu Shopping Street, there is also a★ free parking lot with a★ spacious two-stor
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nagoya (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nagoya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Toshio | 26 | $586,457 | 3047 | 4.83/5.0 |
| Ryota | 10 | $396,959 | 467 | 4.81/5.0 |
| Toshio | 23 | $335,271 | 4335 | 4.76/5.0 |
| Trive | 8 | $320,985 | 267 | 4.17/5.0 |
| Osu | 7 | $312,422 | 328 | 4.71/5.0 |
| Suguru | 9 | $295,147 | 1373 | 4.63/5.0 |
| Kiyoshi | 8 | $278,574 | 267 | 4.64/5.0 |
| 宗華 | 9 | $266,948 | 3049 | 4.82/5.0 |
| Kyo | 9 | $265,301 | 410 | 4.12/5.0 |
| Takahiro | 7 | $264,781 | 912 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nagoya.
Dive Deeper: Advanced Nagoya STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nagoya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNagoya Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nagoya
- The Nagoya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 457 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nagoya, Apartment/Condo properties are the most common (68.3%), reflecting the local real estate landscape.
- Houses represent a significant 21.9% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.5%) offer potential for unique stay experiences.
Nagoya Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nagoya
- The dominant room capacity in Nagoya is 1 bedroom listings, making up 57.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.7% of the active Airbnb listings in Nagoya, indicating a high concentration in these sizes.
- With over half the market (57.3%) consisting of studios or 1-bedroom units, Nagoya is particularly well-suited for individuals or couples.
Nagoya Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nagoya
- The most common guest capacity trend in Nagoya vacation rentals is listings accommodating 8+ guests (23%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Nagoya STR market, accounting for 42.7% of listings.
- 42.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nagoya.
- On average, properties in Nagoya are equipped to host 4.7 guests.
Nagoya Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nagoya
- The most common availability pattern in Nagoya falls within the 91-180 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 35.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Nagoya (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 65.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nagoya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
328 listings
74% of total
2 Nights
87 listings
19.6% of total
3 Nights
1 listings
0.2% of total
7-29 Nights
5 listings
1.1% of total
30+ Nights
22 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Nagoya is 1 Night, adopted by 74% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.6%) of the Nagoya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74% of Nagoya hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nagoya.
Nagoya Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
18 listings
4.1% of total
Flexible
60 listings
13.7% of total
Moderate
77 listings
17.6% of total
Firm
55 listings
12.6% of total
Strict
228 listings
52.1% of total
Cancellation Policy Insights for Nagoya
- The prevailing Airbnb cancellation policy trend in Nagoya is Strict, used by 52.1% of listings.
- A majority (64.7%) of hosts in Nagoya utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.1% market standard in Nagoya.
- With 52.1% using Strict terms, this is a viable option in Nagoya, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nagoya.
Nagoya STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nagoya
- The overall average booking lead time for vacation rentals in Nagoya is 46 days.
- Guests book furthest in advance for stays during April (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Nagoya.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Nagoya averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nagoya (2025)
Amenity Prevalence
Amenity Insights for Nagoya
- Essential amenities in Nagoya that guests expect include: Air conditioning, Hair dryer, Shampoo, Wifi, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nagoya: Air conditioning, Hair dryer, Shampoo, Wifi, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Hair dryer, Shampoo, Wifi, Smoke alarm, Essentials.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nagoya to stay competitive.
Nagoya Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nagoya
- The typical guest profile for Airbnb in Nagoya consists of predominantly international visitors (84%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 16.5% of guests.
- Key international markets include Japan (16.5%) and Hong Kong (11.8%).
- Top languages spoken are English (41.1%) followed by Chinese (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nagoya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Shima | 32 | $3,426 | $228.80 | 47% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Hida | 23 | $2,937 | $174.31 | 53% |
| Takayama | 230 | $2,365 | $168.50 | 53% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Ōmachi | 28 | $2,104 | $177.39 | 37% |
| Takashima | 68 | $1,915 | $157.53 | 36% |