Airbnb Market Analytics, Statistics and Data in Beppu, Oita Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Beppu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Beppu:

Average Daily Rate

$117

Occupancy Rate

49.83%

Annual Revenue

$21,010

Revenue Growth YoY

14.38%

Best Month

December

Worst Month

September

Regulation

High

Active Listings

168

How much do Airbnb hosts make on average per month in Beppu?

The short-term rental market in Beppu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,389 per month
Strong performing properties (top 25%) make $2,585 or more
Best-in-class properties (top 10%) achieve $4,285+ monthly
Entry-level properties (bottom 25%) typically earn around $704

Revenue Variations by Month

Occupancy Rates Throughout the Year in Beppu

The market in Beppu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 49% occupancy rates
Strong performing properties (top 25%) achieve 68% or higher
Best-in-class properties (top 10%) reach 84%+occupancy
Entry-level properties (bottom 25%) average around 27%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Beppu

Daily rates in Beppu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $83 per night
Strong performing properties (top 25%) secure $152 or more
Best-in-class properties (top 10%) pull in $248+ per night
Entry-level properties (bottom 25%) earn around $51

Daily Rate Variations by Month

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Seasonality patterns in Beppu

Peak Season (December, November, August)

Revenue peaks at $2356.00 per month
Occupancy rates reach 56.02%
Daily rates average $146.18

Shoulder Season

Revenue averages $1960.00 per month
Occupancy maintains 48.70%
Daily rates hold at $118.66

Low Season (June, July, September)

Revenue drops to $1636.60 per month
Occupancy decreases to 33.42%
Daily rates adjust to $102.97

Is it still profitable to do Airbnb in Beppu in 2025?

Yes! Beppu demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $1960 and The market's 168 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Beppu

Area	Why Choose This Area	Key Attractions
Kamegawa	Kamegawa is known for its hot springs. These geothermally heated waters attract visitors seeking relaxation and wellness. A great area for Airbnb as tourists flock here for the onsen experience.	Beppu Onsen, Ginnosuki Onsen, Kamegawa Onsen, Kamegawa Station, Oita Trench, Mt. Tsurumi
Beppu Bay	Beppu Bay offers stunning sea views and access to various local attractions. This area is popular for tourists who enjoy coastal activities and beautiful beaches, making it ideal for Airbnb hosts.	Beppu Bay, Beppu Marine Terminal, Sunoidoba Beach, Umitamago Aquarium, Kijima Kogen Park, Takasaki Mountain
Shibaseki	Known for its beautiful parks and peaceful atmosphere, Shibaseki is an attractive area for families and couples. This neighborhood provides a nice experience for visitors wanting a quieter stay.	Shibaseki Park, Beppu Park, Hana no Yu, Shibaseki Station, Yamagasaki Park, Oita Prefectural Art Museum
Myoban	Myoban is famous for its unique mud baths and traditional ryokans. It offers visitors a unique experience in Beppu with a focus on authentic Japanese hospitality and wellness.	Myoban Onsen, Yufuin, Kintetsu Beppu Station, Yasuhara Shrine, Oniyama Jigoku, Local craft shops
Hiji	Hiji is a charming village just outside Beppu known for its historical sites and the beautiful Hiji Castle ruins. A unique yet easily accessible area for tourists looking for history and culture.	Hiji Castle, Yasuhara Shrine, Hijimachi Onsen, Hiji Town Historical Museum, Nishikido Temple, Chijiwa Onsen
Kannawa	Kannawa is another onsen area of Beppu, providing visitors with various hot spring options. It's a vibrant community known for its hot spring culture, making it highly attractive for Airbnb guests.	Kannawa Onsen, Hells of Beppu, Chinoike Jigoku, Oniyama Jigoku, Kannawa Steam Boiler, Local dining spots
Sakuragaoka	Sakuragaoka is known for its scenic views and proximity to various tourist attractions. It's a great neighborhood to stay in for easy access to dining and leisure activities in Beppu.	Sakuragaoka Park, Dogo Onsen, Local eateries, Shonai Temple, Beppu Tower, Beppu Shopping Streets
Yufuin	Nearby Yufuin is a quaint town that attracts many tourists for its art, crafts, and scenic rice fields. While technically not Beppu, it's very close and desirable for Airbnb rentals.	Lake Kinrin, Yufuin Floral Village, Yufuin Onsen, Yufuin Art Museum, Local shops and cafes, Mount Yufu

Do you need a license for Airbnb in Beppu?

$253.84

Daily Rate

Top Performing Professional Hosts in Beppu

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Beppuairbnb	16	$327,717	1327	4.93/5.0
Rei	2	$158,039	112	4.74/5.0
Jet	3	$151,472	534	4.49/5.0
Beppu	6	$151,080	2545	4.87/5.0
Sara	3	$150,564	598	4.77/5.0
Nao	7	$147,961	1439	4.55/5.0
38tec	3	$138,007	168	4.75/5.0
Airstar	1	$115,674	49	4.94/5.0
Tsubasa	2	$97,082	42	4.82/5.0
Aya	1	$96,337	101	4.84/5.0

Additional analytics on vacation rental, real estate, short term rental data in Beppu

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (60.7%), with apartment & condo and house properties comprising 83.9% of inventory
Strong specialty sector (16.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in outdoor & mobile segments (1.8% combined)

Room Capacity Distribution

Analysis of 168 properties in Beppu shows that 1 bedroom properties are most prevalent, making up 51.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.8% of all listings.

Key Insights

Most common: 1 bedroom (51.2%)
Least common: 5+ bedrooms (1.8%)
Market concentration: 70.8% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 168 properties in Beppu reveals that 8+ guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 5 guests make up 43.5% of the market.

Key Insights

Most common capacity: 8+ guests (28.6% of market)
Least common capacity: 7 guests (3.6% of market)
Average guest capacity: 4.9 guests per property
Market concentration: 43.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 168 properties in Beppu, the most common availability pattern is 91-180 days (35.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.7% of properties).

Key Insights

Most common availability window: 91-180 days (35.1%)
Most common booking duration: 181-270 days (32.7%)
Properties with high availability (180+ days): 47.0%
Properties with long-term bookings (180+ days): 54.2%

Minimum Stay Distributions

1 Night (88.9%)

1 Night

144 listings

88.9% of total

2 Nights (6.8%)

2 Nights

11 listings

6.8% of total

3 Nights (1.2%)

3 Nights

2 listings

1.2% of total

4-6 Nights (1.9%)

4-6 Nights

3 listings

1.9% of total

30+ Nights (1.2%)

30+ Nights

2 listings

1.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 95.7%
Mid-length stays (4-6 nights) represent 1.9% of listings
Monthly+ stays (1.2%) suggest a stable extended-stay market
High market flexibility with 96.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (21.3%)

Flexible

33 listings

21.3% of total

Moderate (23.9%)

Moderate

37 listings

23.9% of total

Firm (14.2%)

Firm

22 listings

14.2% of total

Strict (40.6%)

Strict

63 listings

40.6% of total

Key Insights

Strict is the preferred policy at 40.6% of listings
The market shows a balanced distribution between guest-friendly (45.2%) and strict (54.8%) policies
Strong market consensus around Strict policies
Firm policies are least common at 14.2% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Apr, Mar, averaging 54 days
Shortest booking windows are in Dec, Oct, Sep, averaging 39 days
Spring shows the longest average booking window at 53 days, while Fall has the shortest at 40 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 53 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Dec-Sep when lead times are shortest

Popular Airbnb Amenities in Beppu

Every property in Beppu comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 18.7% of total guests, indicating a mostly international-driven market.
Primary international markets: South Korea (22.1%) and Hong Kong (19.3%)
English is the top language at 49.5%, followed by Chinese (18.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%

Recommendations

Target marketing campaigns for Seoul and Bangkok markets
Develop localized content for South Korea and Hong Kong
Prioritize English and Chinese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Beppu. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Minamioguni	18	$4,201	$282.57	55%
Ukiha	10	$3,763	$249.44	53%
Itoshima	58	$3,756	$209.67	55%
Yufu	103	$3,434	$243.74	53%
Minamiaso	14	$3,135	$162.99	66%
Kure	12	$2,636	$231.40	36%
Hatsukaichi	62	$1,929	$162.91	37%
Fukuoka	1,061	$1,887	$119.67	55%
Dazaifu	27	$1,852	$135.82	40%
Hagi	13	$1,805	$148.09	46%

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