Beppu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oita Prefecture, Japan
Is Airbnb profitable in Beppu in 2025? Explore comprehensive Airbnb analytics for Beppu, Oita Prefecture, Japan to uncover income potential. This 2025 STR market report for Beppu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 166 active listings.
Whether you're considering an Airbnb investment in Beppu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Beppu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Beppu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Beppu (2025)
Understanding the monthly revenue variations for Airbnb listings in Beppu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Beppu is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Beppu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,251+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,357 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $693, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Beppu
Beppu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Beppu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Beppu:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Beppu
Average Daily Rate (ADR) Airbnb Trends in Beppu (2025)
Effective short term rental pricing strategy in Beppu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Beppu typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Beppu
Get Live Beppu Market Intelligence 👇

Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Beppu (2025)
Peak Season (December, January, August)
- Revenue averages $2,280 per month
- Occupancy rates average 49.8%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,919 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $114
Low Season (June, July, September)
- Revenue drops to average $1,558 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $104
Seasonality Insights for Beppu
- The Airbnb seasonality in Beppu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Beppu's highest earning potential, with monthly revenues capable of climbing to $2,491, occupancy reaching a high of 53.3%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,410, occupancy could drop to 33.4%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Beppu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Beppu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Beppu (2025)
Exploring the top neighborhoods for short-term rentals in Beppu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Kankaiji | Hot spring area known for its numerous onsen resorts and beautiful coastal views. A popular destination for both relaxation and cultural experiences, attracting tourists year-round. | Kankaiji Onsen, Yufuin, Beppu Onsen, Beppu Tower, Hells of Beppu |
Beppu Bay | Scenic bay area offering stunning views and seaside attractions. Ideal for those seeking a mix of relaxation and adventure, with access to various maritime activities. | Beppu Bay, Marine Activity Center, Beppu Ropeway, Mud Spa, Umi Jigoku |
Myoban | Famous for its unique hot springs with mineral-rich waters. It's a quaint area that offers a traditional Japanese onsen experience, appealing to tourists seeking authentic experiences. | Myoban Onsen, Shibaseki Onsen, Mud Baths, Local craft shops, Hiking trails |
Kannawa | A traditional hot spring neighborhood well-known for its vibrant hot spring culture and historical significance. Attracts visitors interested in onsen history and cultural immersion. | Kannawa Onsen, Oniyama Jigoku, Kijima Kogen Park, Beppu Tokiwa Hot Spring, Local eateries |
Shibaseki | This area is known for its therapeutic mud baths and serene atmosphere. It is appealing to visitors looking for wellness and relaxation. | Shibaseki Onsen, Kankaiji Park, Beppu Garden, Scenic overlooks, Local eateries |
Yufuin | Near Beppu, Yufuin is famous for its picturesque scenery and artistic vibe. It attracts those looking for a tranquil getaway surrounded by nature and art. | Lake Kinrinko, Yufuin Floral Village, Mount Yufu, Art museums, Hot air balloon rides |
Hells of Beppu | Tourist attraction showcasing various unique hot springs, known for their colorful waters and steam. Great for travelers interested in geothermal wonders. | Jigoku Meguri, Oniyama Jigoku, Shiraike Jigoku, Chinoike Jigoku, Umi Jigoku |
Beppu Station Area | The transport hub of Beppu, this area is convenient for travelers and offers easy access to nearby attractions, shopping, and dining. | Beppu Station, Shopping streets, Local food markets, Cultural landmark sites, Restaurants |
Understanding Airbnb License Requirements & STR Laws in Beppu (2025)
Yes, Beppu, Oita Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Beppu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Beppu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Beppubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Bette Yasu] Entire house | Up to 12 people | 3 minutes by car to Kannawa Onsen | Free parking for 4](https://a0.muscache.com/im/pictures/miso/Hosting-1054000852128383373/original/b136aaa2-e287-4d2a-8781-124467476804.jpeg?im_w=480&im_format=avif)
[Bette Yasu] Entire house | Up to 12 people | 3 minutes by car to Kannawa Onsen | Free parking for 4
Entire Place • 4 bedrooms

Villa with outdoor hot spring!/Up to 10 people
Entire Place • 3 bedrooms

Home with Natural Hot Spring/max10/3Parking/wi-fi
Entire Place • 3 bedrooms

Free P2/ Sanwasen Aoi
Entire Place • 3 bedrooms

House with open-air bath/ 2 bed rooms/Free2parking
Entire Place • 2 bedrooms

1 MIN to Beppu Main St -Family Room 1 & 2 & 3-
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Beppu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Beppu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Beppuairbnb | 16 | $329,486 | 1327 | 4.93/5.0 |
38tec | 3 | $154,208 | 168 | 4.75/5.0 |
Rei | 2 | $153,782 | 112 | 4.74/5.0 |
Jet | 3 | $145,887 | 534 | 4.49/5.0 |
Nao | 7 | $144,171 | 1439 | 4.55/5.0 |
Sara | 3 | $142,108 | 598 | 4.77/5.0 |
Beppu | 6 | $140,708 | 2545 | 4.87/5.0 |
Airstar | 1 | $114,895 | 49 | 4.94/5.0 |
Aya | 1 | $93,606 | 101 | 4.84/5.0 |
Prime | 2 | $85,364 | 53 | 4.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Beppu.
Dive Deeper: Advanced Beppu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Beppu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBeppu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Beppu
- The Beppu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.2% of the 166 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Beppu, Apartment/Condo properties are the most common (57.2%), reflecting the local real estate landscape.
- Houses represent a significant 26.5% portion, catering likely to families or larger groups.
- The presence of 14.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Beppu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Beppu
- The dominant room capacity in Beppu is 1 bedroom listings, making up 51.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.1% of the active Airbnb listings in Beppu, indicating a high concentration in these sizes.
- With over half the market (51.2%) consisting of studios or 1-bedroom units, Beppu is particularly well-suited for individuals or couples.
Beppu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Beppu
- The most common guest capacity trend in Beppu vacation rentals is listings accommodating 8+ guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Beppu STR market, accounting for 43.4% of listings.
- 41.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Beppu.
- On average, properties in Beppu are equipped to host 4.8 guests.
Beppu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Beppu
- The most common availability pattern in Beppu falls within the 91-180 days range, representing 33.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Beppu (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Beppu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
144 listings
88.9% of total
2 Nights
10 listings
6.2% of total
3 Nights
2 listings
1.2% of total
4-6 Nights
3 listings
1.9% of total
30+ Nights
3 listings
1.9% of total
Key Insights
- The most prevalent minimum stay requirement in Beppu is 1 Night, adopted by 88.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.1%) of the Beppu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.9% of Beppu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Beppu.
Beppu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
21.3% of total
Moderate
37 listings
23.9% of total
Firm
22 listings
14.2% of total
Strict
63 listings
40.6% of total
Cancellation Policy Insights for Beppu
- The prevailing Airbnb cancellation policy trend in Beppu is Strict, used by 40.6% of listings.
- A majority (54.8%) of hosts in Beppu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.6% market standard in Beppu.
- With 40.6% using Strict terms, this is a viable option in Beppu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Beppu.
Beppu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Beppu
- The overall average booking lead time for vacation rentals in Beppu is 39 days.
- Guests book furthest in advance for stays during July (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Beppu.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Beppu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Beppu (2025)
Amenity Prevalence
Amenity Insights for Beppu
- Essential amenities in Beppu that guests expect include: Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Shampoo, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Beppu: Air conditioning, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Hair dryer or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Beppu to stay competitive.
Beppu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Beppu
- The typical guest profile for Airbnb in Beppu consists of predominantly international visitors (83%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 17.4% of guests.
- Key international markets include Japan (17.4%) and South Korea (11.6%).
- Top languages spoken are English (41.9%) followed by Chinese (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Beppu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Ukiha | 10 | $3,797 | $249.05 | 51% |
Minamioguni | 19 | $3,676 | $288.14 | 55% |
Itoshima | 56 | $3,546 | $211.24 | 57% |
Yufu | 102 | $3,477 | $245.08 | 52% |
Minamiaso | 14 | $3,174 | $173.84 | 67% |
Kure | 12 | $2,392 | $234.98 | 32% |
Hagi | 12 | $2,027 | $162.86 | 49% |
Fukuoka | 1,024 | $1,924 | $122.51 | 56% |
Hatsukaichi | 62 | $1,892 | $166.63 | 37% |
Dazaifu | 27 | $1,761 | $136.11 | 40% |