Matsumoto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Matsumoto in 2025? Explore comprehensive Airbnb analytics for Matsumoto, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Matsumoto, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Matsumoto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matsumoto Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matsumoto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matsumoto (2025)
Understanding the monthly revenue variations for Airbnb listings in Matsumoto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matsumoto is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matsumoto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,251 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matsumoto
Matsumoto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matsumoto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matsumoto:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matsumoto
Average Daily Rate (ADR) Airbnb Trends in Matsumoto (2025)
Effective short term rental pricing strategy in Matsumoto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matsumoto typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Matsumoto
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Airbnb Seasonality Analysis & Trends in Matsumoto (2025)
Peak Season (August, October, May)
- Revenue averages $2,267 per month
- Occupancy rates average 57.2%
- Daily rates average $103
Shoulder Season
- Revenue averages $1,921 per month
- Occupancy maintains around 46.4%
- Daily rates hold near $109
Low Season (February, March, December)
- Revenue drops to average $1,483 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $117
Seasonality Insights for Matsumoto
- The Airbnb seasonality in Matsumoto shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matsumoto's highest earning potential, with monthly revenues capable of climbing to $2,428, occupancy reaching a high of 61.7%, and ADRs peaking at $126.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,426, occupancy could drop to 35.9%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matsumoto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matsumoto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matsumoto (2025)
Exploring the top neighborhoods for short-term rentals in Matsumoto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nagano Matsumoto Castle Area | Historic area surrounding Matsumoto Castle, offering a blend of cultural heritage and beautiful scenery. Ideal for tourists eager to explore Japan's feudal history and architecture. | Matsumoto Castle, Nakamachi Street, Matsumoto City Museum of Art, Yohashira Shrine, Daidoji Temple |
| Alpico Plaza | Central transportation hub with easy access to various tourist destinations. Great location for travelers wanting to explore the Nagano region. | Alpico Plaza, Matsumoto Station, Shopping at Parco Matsumoto, Matsumoto Timepiece Museum |
| Matsumoto Highland | Scenic region known for beautiful mountainous landscapes and outdoor activities. Popular among nature lovers and adventure seekers looking for hiking, skiing, and relaxation. | Matsumoto Highland Ski Resort, Naraijuku, Shirahone Onsen, Tatsuzawa Fureai no Yu |
| Kaichi School | Located near the historic Kaichi School, this area offers educational tourism opportunities for those interested in Japan’s Meiji-era educational history. | Kaichi School, Matsumoto Folkcraft Museum, Matsumoto History Museum |
| Asama Onsen | Renowned hot spring area providing relaxation and wellness retreats. Ideal for tourists looking to experience traditional Japanese onsen culture. | Asama Hot Springs, Shinshu Matsumoto Wool Art Museum, Outdoor hot spring baths |
| Matsumoto Art Museum District | Culturally rich area featuring contemporary art museums and galleries, appealing to art enthusiasts and tourists interested in Japan's artistic scene. | Matsumoto City Museum of Art, Matsumoto Performing Arts Center, Art galleries |
| Nagano Prefectural Museum of History | Historical and educational site that attracts visitors interested in the region's history and culture, perfect for families and educational trips. | Nagano Prefectural Museum of History, Exhibitions on local history, Cultural workshops |
| Utsukushigahara Heights | Breathtaking mountain area with stunning views and outdoor activities. A great getaway for tourists looking for nature and tranquility. | Utsukushigahara Open-Air Museum, Hiking trails, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Matsumoto (2025)
Yes, Matsumoto, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matsumoto to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Matsumoto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matsumotobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rooftop Terrace・Matsumoto Castle 15 min・Private
Entire Place • 5 bedrooms
Central Location in Matsumoto/Traditional House
Entire Place • 4 bedrooms
Chartered, MatsumotoCastle 15 min, 2-free parking.
Entire Place • 4 bedrooms
![Japanese traditional house with world antiques/Matsumoto Castle 1 min walk/12 people [Popotel one]](https://a0.muscache.com/im/pictures/airflow/Hosting-48001279/original/b6af8e07-9599-4d9e-a2e5-e519b8ff227c.jpg?im_w=480&im_format=avif)
Japanese traditional house with world antiques/Matsumoto Castle 1 min walk/12 people [Popotel one]
Entire Place • 3 bedrooms
![Bright and cozy house/5min walk from Matsumoto station/up to 7 people [Popotel2NIKAI]](https://a0.muscache.com/im/pictures/1e704962-fa55-4cb1-a17c-e66f23c9c867.jpg?im_w=480&im_format=avif)
Bright and cozy house/5min walk from Matsumoto station/up to 7 people [Popotel2NIKAI]
Entire Place • 2 bedrooms
A traditional Japanese farmhouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matsumoto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matsumoto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eiryo | 3 | $168,877 | 564 | 4.92/5.0 |
| Ken | 2 | $136,019 | 242 | 4.69/5.0 |
| Masaya | 2 | $114,117 | 429 | 4.91/5.0 |
| Takeru | 7 | $109,965 | 357 | 4.91/5.0 |
| Toru | 2 | $61,222 | 22 | 5.00/5.0 |
| Masaki | 4 | $56,813 | 489 | 4.87/5.0 |
| Kei / Hacobune Inc | 1 | $55,017 | 21 | 4.95/5.0 |
| 宿や 松本本庄 | 1 | $51,492 | 42 | 4.71/5.0 |
| Host #476314475 | 2 | $44,113 | 14 | 2.35/5.0 |
| Lalala | 3 | $34,446 | 103 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matsumoto.
Dive Deeper: Advanced Matsumoto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matsumoto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatsumoto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matsumoto
- The Matsumoto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 44.1% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Matsumoto, House properties are the most common (42.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.4% portion, catering likely to families or larger groups.
- The presence of 28.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Matsumoto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matsumoto
- The dominant room capacity in Matsumoto is 1 bedroom listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.9% of the active Airbnb listings in Matsumoto, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matsumoto.
Matsumoto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matsumoto
- The most common guest capacity trend in Matsumoto vacation rentals is listings accommodating 8+ guests (15.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Matsumoto STR market, accounting for 30.6% of listings.
- 34.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matsumoto.
- On average, properties in Matsumoto are equipped to host 3.3 guests.
Matsumoto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matsumoto
- The most common availability pattern in Matsumoto falls within the 181-270 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matsumoto (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matsumoto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
84.2% of total
2 Nights
5 listings
8.8% of total
30+ Nights
4 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Matsumoto is 1 Night, adopted by 84.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.0%) of the Matsumoto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.2% of Matsumoto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matsumoto.
Matsumoto Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.9% of total
Flexible
10 listings
18.5% of total
Moderate
20 listings
37% of total
Firm
11 listings
20.4% of total
Strict
12 listings
22.2% of total
Cancellation Policy Insights for Matsumoto
- The prevailing Airbnb cancellation policy trend in Matsumoto is Moderate, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (42.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37% market standard in Matsumoto.
- Regularly review your cancellation policy against competitors and market demand shifts in Matsumoto.
Matsumoto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matsumoto
- The overall average booking lead time for vacation rentals in Matsumoto is 44 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Matsumoto.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Matsumoto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matsumoto (2025)
Amenity Prevalence
Amenity Insights for Matsumoto
- Essential amenities in Matsumoto that guests expect include: Shampoo, Wifi, Hair dryer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Fire extinguisher, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matsumoto: Shampoo, Wifi, Hair dryer, Smoke alarm.
- Prioritize adding missing essentials: Hair dryer, Smoke alarm.
- Consider adding popular differentiators like Heating or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matsumoto to stay competitive.
Matsumoto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matsumoto
- The typical guest profile for Airbnb in Matsumoto consists of predominantly international visitors (84%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 16.4% of guests.
- Key international markets include Japan (16.4%) and United States (13%).
- Top languages spoken are English (42.1%) followed by Japanese (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matsumoto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |
| Tsuru | 20 | $3,500 | $217.84 | 57% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Oshino | 10 | $3,366 | $518.54 | 32% |