Toyako Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Toyako in 2025? Explore comprehensive Airbnb analytics for Toyako, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Toyako, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Toyako, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toyako Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toyako Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toyako (2025)
Understanding the monthly revenue variations for Airbnb listings in Toyako is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toyako is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toyako across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,569+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,104 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,339 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,114, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toyako
Toyako Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toyako STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toyako:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toyako
Average Daily Rate (ADR) Airbnb Trends in Toyako (2025)
Effective short term rental pricing strategy in Toyako involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toyako typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $382+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $266 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Toyako
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Airbnb Seasonality Analysis & Trends in Toyako (2025)
Peak Season (January, February, August)
- Revenue averages $5,644 per month
- Occupancy rates average 63.5%
- Daily rates average $262
Shoulder Season
- Revenue averages $2,831 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $218
Low Season (April, June, November)
- Revenue drops to average $1,834 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $201
Seasonality Insights for Toyako
- The Airbnb seasonality in Toyako shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toyako's highest earning potential, with monthly revenues capable of climbing to $7,378, occupancy reaching a high of 68.9%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,636, occupancy could drop to 22.7%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toyako.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toyako seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toyako (2025)
Exploring the top neighborhoods for short-term rentals in Toyako? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Toyako Onsen | Famous hot spring resort area, attracting visitors looking for relaxation and rejuvenation. Beautiful views of Lake Toya and Mount Usu, making it ideal for nature lovers and spa goers. | Lake Toya, Mount Usu, Toyako Onsen Hot Springs, Toyako Art Museum, Geyser Park, Longitudinal Park |
| Lake Toya | Stunning lake views with opportunities for outdoor activities such as boating and hiking. A popular destination for families and nature enthusiasts seeking a tranquil environment. | Lake Toya Cruise, Toyako General Laboratory, Kantaro's Mochi Museum, Toyako Nature Center, Shikotsu-Toya National Park, Sculpture Park |
| Mount Usu | An active volcano with scenic hiking trails. Visitors are fascinated by the geological activity and panoramic views from the summit, perfect for adventure seekers. | Mount Usu Ropeway, Usu Volcano Crater, Sokogawa Onsen, Hiking Trails, Usuzan Visitor Center, Usuzan Skyline |
| Toyako Town Center | The heart of Toyako, offering local shops and restaurants. Great for visitors wanting to experience local culture and cuisine. | Toyako Town Market, Local cafes and izakayas, Toyako Cultural Center, Shopping at local boutiques, Seasonal festivals, Community events |
| Naka-Furano | Nearby area known for its beautiful lavender fields and flower parks. Ideal for visitors looking for picturesque landscapes and relaxing outdoor experiences. | Furano Cheese Factory, Farm Tomita, Shikisai no Oka, Flower Park, Lavender Fields, Scenic Train Rides |
| Shikotsu Lake | A serene lake known for its clear waters and scenic hiking trails. Perfect for outdoor activities and a peaceful retreat. | Shikotsuko Onsen, Hiking Trails, Boat Rentals, Picnic Areas, , Visitor Center |
| Sakaimachi Street | A historical street lined with charming shops and traditional architecture. Great for those interested in history and shopping. | Kanemori Red Brick Warehouse, Shopping and dining, Historical buildings, Souvenir shops, Coffee cafes, Cultural experiences |
| Noboribetsu | A nearby city known for its hot springs and Hell Valley. Attracts tourists looking for a unique geothermal experience. | Hell Valley (Jigokudani), Noboribetsu Onsen, Dainichigauth Temple, Bear Park, Dai-ichi Takimotokan, Noboribetsu Marine Park Nixe |
Understanding Airbnb License Requirements & STR Laws in Toyako (2025)
Yes, Toyako, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toyako to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Toyako (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toyakobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakehouse at Toyako
Entire Place • 9 bedrooms
The Blaubaum Toya【Villa with tent sauna/BBQ】
Entire Place • 4 bedrooms
Private Lodging HAN
Entire Place • 1 bedroom
Air conditioning in each room/Netflix 100 "projector/climbing wall/BBQ with roof
Entire Place • 6 bedrooms
Enjoy expansive nature and large space of buildings.
Entire Place • 3 bedrooms
Toya Cliff House/Private Spectacular Ocean View
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toyako (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toyako based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yuki Kitayama | 21 | $561,530 | 1160 | 4.57/5.0 |
| Hokkaido Resorts | 7 | $382,117 | 213 | 4.82/5.0 |
| Endo | 5 | $255,275 | 1239 | 4.95/5.0 |
| Satoshi | 7 | $254,278 | 217 | 4.81/5.0 |
| BreakOut | 2 | $229,227 | 194 | 4.86/5.0 |
| 拓 | 1 | $77,980 | 19 | 5.00/5.0 |
| 菅原 | 1 | $65,830 | 16 | 4.69/5.0 |
| 秋元 | 1 | $59,107 | 43 | 4.77/5.0 |
| 貴之 | 4 | $46,368 | 70 | 4.67/5.0 |
| Hubert | 1 | $45,025 | 28 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toyako.
Dive Deeper: Advanced Toyako STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toyako. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToyako Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toyako
- The Toyako Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.1% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Toyako, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
- The presence of 31.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Toyako Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toyako
- The dominant room capacity in Toyako is 1 bedroom listings, making up 37.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.2% of the active Airbnb listings in Toyako, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toyako.
Toyako Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toyako
- The most common guest capacity trend in Toyako vacation rentals is listings accommodating 6 guests (26.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Toyako STR market, accounting for 50.7% of listings.
- 56.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toyako.
- On average, properties in Toyako are equipped to host 5.0 guests.
Toyako Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toyako
- The most common availability pattern in Toyako falls within the 181-270 days range, representing 37.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Toyako (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toyako Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
61.8% of total
2 Nights
14 listings
20.6% of total
3 Nights
1 listings
1.5% of total
30+ Nights
11 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Toyako is 1 Night, adopted by 61.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.4%) of the Toyako Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Toyako, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.8% of Toyako hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toyako.
Toyako Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
21 listings
30.9% of total
Super Strict 60 Days
4 listings
5.9% of total
Flexible
7 listings
10.3% of total
Moderate
11 listings
16.2% of total
Firm
11 listings
16.2% of total
Strict
14 listings
20.6% of total
Cancellation Policy Insights for Toyako
- The prevailing Airbnb cancellation policy trend in Toyako is Super Strict 30 Days, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (26.5%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 30.9% market standard in Toyako.
- Regularly review your cancellation policy against competitors and market demand shifts in Toyako.
Toyako STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toyako
- The overall average booking lead time for vacation rentals in Toyako is 46 days.
- Guests book furthest in advance for stays during January (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Toyako.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Toyako averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toyako (2025)
Amenity Prevalence
Amenity Insights for Toyako
- Essential amenities in Toyako that guests expect include: Smoke alarm, Free parking on premises, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Shampoo, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toyako: Smoke alarm, Free parking on premises, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Heating, Wifi.
- Consider adding popular differentiators like Hair dryer or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toyako to stay competitive.
Toyako Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toyako
- The typical guest profile for Airbnb in Toyako consists of predominantly international visitors (90%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 10.5% of guests.
- Key international markets include Singapore (18.4%) and United States (12.2%).
- Top languages spoken are English (45.4%) followed by Chinese (22.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toyako Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Niseko | 164 | $3,424 | $515.78 | 41% |
| Kutchan | 335 | $3,326 | $457.25 | 39% |
| Rusutsu | 40 | $2,832 | $448.83 | 34% |
| Noboribetsu | 11 | $2,821 | $171.92 | 57% |
| Rankoshi | 24 | $2,696 | $314.63 | 47% |
| Yoichi | 16 | $2,559 | $370.83 | 42% |
| Shiraoi | 35 | $2,133 | $158.32 | 51% |
| Sapporo | 1,515 | $2,010 | $148.29 | 51% |
| Makkari | 24 | $1,862 | $261.63 | 46% |
| Otaru | 208 | $1,598 | $144.44 | 45% |