Karuizawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Karuizawa in 2025? Explore comprehensive Airbnb analytics for Karuizawa, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Karuizawa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Karuizawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Karuizawa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Karuizawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Karuizawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Karuizawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Karuizawa is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Karuizawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,075+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,433 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,029 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,932, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Karuizawa
Karuizawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Karuizawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Karuizawa:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Karuizawa
Average Daily Rate (ADR) Airbnb Trends in Karuizawa (2025)
Effective short term rental pricing strategy in Karuizawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Karuizawa typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $665+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $506 or more.
- Typical properties (Median) charge around $314 per night.
- Entry-level properties (Bottom 25%) earn around $202 per night.
Average Daily Rate (ADR) Trend by Month in Karuizawa
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Airbnb Seasonality Analysis & Trends in Karuizawa (2025)
Peak Season (August, July, May)
- Revenue averages $6,766 per month
- Occupancy rates average 47.7%
- Daily rates average $385
Shoulder Season
- Revenue averages $5,144 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $366
Low Season (February, March, November)
- Revenue drops to average $4,134 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $351
Seasonality Insights for Karuizawa
- The Airbnb seasonality in Karuizawa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Karuizawa's highest earning potential, with monthly revenues capable of climbing to $8,084, occupancy reaching a high of 61.9%, and ADRs peaking at $402.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,914, occupancy could drop to 29.2%, and ADRs may adjust down to $347.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Karuizawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Karuizawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Karuizawa (2025)
Exploring the top neighborhoods for short-term rentals in Karuizawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Karuizawa Station Area | The central hub of Karuizawa, attracting visitors with easy access to shopping, dining, and transportation. Ideal for tourists seeking convenience near key attractions and activities. | Karuizawa Prince Shopping Plaza, Karuizawa Taliesin, Shiraito Falls, Karuizawa New Art Museum, Asama Otaki Fall |
| Karuizawa Lake Area | A serene lakeside environment perfect for relaxation and outdoor activities. Popular for families and nature lovers, providing a picturesque setting for visitors. | Karuizawa Lake Garden, Karuizawa Taliesin, Yukawa Furusato Park, Karuizawa Flower Garden, Asama Lake |
| Karuizawa Ski Resort | A renowned winter sports destination known for its ski slopes and charming winter atmosphere. Attracts winter sport enthusiasts and those looking for snowy retreats. | Karuizawa Prince Hotel Ski Resort, Karuizawa Snow Park, Karuizawa Ski Area, Ski cafes and shops, Onsen (hot springs) nearby |
| Old Karuizawa | The historic area with charming streets, boutiques, and traditional architecture. This area appeals to travelers interested in history and culture. | Karuizawa Kumano Shrine, Old Karuizawa Ginza Street, Shirakaba Lake, Karuizawa History Museum, Old Western-style buildings |
| Karuizawa Arts District | A cultural hotspot featuring art galleries, studios, and events. Attracts art enthusiasts and those seeking a creative atmosphere. | Karuizawa Picture Book Museum, Karuizawa New Art Museum, Art festivals, Local artisan shops, Workshops and exhibitions |
| Karuizawa Golf Course Area | Popular with golf enthusiasts, featuring beautiful courses and serene landscapes. Attractive to those seeking recreational activities. | Karuizawa 72 Golf North Course, Karuizawa 72 Golf South Course, Local golf clubhouses, Golf events and tournaments, Scenic hiking trails nearby |
| Karuizawa Nature Area | Known for its beautiful natural surroundings, including mountains and forests. Ideal for nature lovers and those looking for outdoor adventures. | Asama Highlands, Kumoba Pond, Wildlife watching spots, Hiking trails, Nature parks |
| Shiozawa Area | A quieter, family-friendly area with local charm. Suitable for visitors looking for a more laid-back, residential experience while still close to attractions. | Local markets, Small cafes and restaurants, Nature walks, Proximity to Karuizawa main attractions, Community events |
Understanding Airbnb License Requirements & STR Laws in Karuizawa (2025)
Yes, Karuizawa, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Karuizawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Karuizawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Karuizawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with BBQ & Campfire, Abundant Surroundings
Entire Place • 3 bedrooms
Homes along the forest
Entire Place • 1 bedroom
Modern architecture over 1150 square meters of pets welcome, rental house [Sauna hut: optional
Entire Place • 2 bedrooms
![[Pets allowed] Good location near Karuizawa Station/Modern and open stairwell house villa/Parking fo](https://a0.muscache.com/im/pictures/miso/Hosting-914787052515280210/original/b4767a4c-0770-4198-a867-9d7d68d90c24.jpeg?im_w=480&im_format=avif)
[Pets allowed] Good location near Karuizawa Station/Modern and open stairwell house villa/Parking fo
Entire Place • 3 bedrooms
Hoshino area/Newly built Finnish log/Let's be healed by the sound of nature in the forest (11 to 24
Entire Place • 8 bedrooms
【Karuizawa Luxury Villa】bbq bonfire garden- Midori
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Karuizawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Karuizawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ﾎﾟｰﾗｰ | 14 | $809,401 | 384 | 4.81/5.0 |
| レンタヴィラ | 15 | $695,810 | 805 | 4.83/5.0 |
| Adapt Service | 4 | $449,877 | 87 | 4.77/5.0 |
| Wisteria Forest | 6 | $337,953 | 13 | 2.43/5.0 |
| 大井 | 5 | $267,858 | 697 | 4.88/5.0 |
| Seina And Junichiro | 2 | $263,925 | 17 | 4.96/5.0 |
| 軽井沢森四季 | 3 | $263,767 | 30 | 4.67/5.0 |
| Hotel Karuizawa Cross | 9 | $262,352 | 100 | 4.81/5.0 |
| 慎一郎 | 2 | $236,724 | 17 | 4.95/5.0 |
| The Hours KARUIZAWA | 1 | $178,531 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Karuizawa.
Dive Deeper: Advanced Karuizawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Karuizawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKaruizawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Karuizawa
- The Karuizawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Karuizawa, House properties are the most common (71.8%), reflecting the local real estate landscape.
- Houses represent a significant 71.8% portion, catering likely to families or larger groups.
- The presence of 12.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 5.9%) offer potential for unique stay experiences.
Karuizawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Karuizawa
- The dominant room capacity in Karuizawa is 2 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.3% of the active Airbnb listings in Karuizawa, indicating a high concentration in these sizes.
- A significant 43.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Karuizawa.
Karuizawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Karuizawa
- The most common guest capacity trend in Karuizawa vacation rentals is listings accommodating 8+ guests (42.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Karuizawa STR market, accounting for 60.2% of listings.
- 65.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Karuizawa.
- On average, properties in Karuizawa are equipped to host 5.9 guests.
Karuizawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Karuizawa
- The most common availability pattern in Karuizawa falls within the 181-270 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Karuizawa (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Karuizawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
84.2% of total
2 Nights
4 listings
4% of total
3 Nights
1 listings
1% of total
30+ Nights
11 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in Karuizawa is 1 Night, adopted by 84.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the Karuizawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in Karuizawa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.2% of Karuizawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Karuizawa.
Karuizawa Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
3 listings
3.1% of total
Flexible
3 listings
3.1% of total
Moderate
40 listings
41.7% of total
Firm
25 listings
26% of total
Strict
25 listings
26% of total
Cancellation Policy Insights for Karuizawa
- The prevailing Airbnb cancellation policy trend in Karuizawa is Moderate, used by 41.7% of listings.
- A majority (52.0%) of hosts in Karuizawa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Karuizawa.
- Regularly review your cancellation policy against competitors and market demand shifts in Karuizawa.
Karuizawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Karuizawa
- The overall average booking lead time for vacation rentals in Karuizawa is 48 days.
- Guests book furthest in advance for stays during May (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Karuizawa.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Karuizawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Karuizawa (2025)
Amenity Prevalence
Amenity Insights for Karuizawa
- Essential amenities in Karuizawa that guests expect include: Smoke alarm, Free parking on premises, Refrigerator, Wifi, Heating, Fire extinguisher, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Karuizawa: Smoke alarm, Free parking on premises, Refrigerator, Wifi, Heating, Fire extinguisher, Hair dryer.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Refrigerator, Wifi, Heating, Fire extinguisher, Hair dryer.
- Consider adding popular differentiators like Shampoo or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Karuizawa to stay competitive.
Karuizawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Karuizawa
- The typical guest profile for Airbnb in Karuizawa consists of a mix of domestic (45%) and international guests, with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 45.2% of guests.
- Key international markets include Japan (45.2%) and Hong Kong (12.6%).
- Top languages spoken are English (38.5%) followed by Japanese (27%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Karuizawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Yamanakako | 145 | $3,511 | $339.30 | 42% |