Airbnb Market Analytics, Statistics and Data in Karuizawa, Nagano Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Karuizawa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Karuizawa:
How much do Airbnb hosts make on average per month in Karuizawa?
The short-term rental market in Karuizawa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,287 per month
- Strong performing properties (top 25%) make $8,190 or more
- Best-in-class properties (top 10%) achieve $12,147+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,957
Revenue Variations by Month
Occupancy Rates Throughout the Year in Karuizawa
The market in Karuizawa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Karuizawa
Daily rates in Karuizawa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $322 per night
- Strong performing properties (top 25%) secure $539 or more
- Best-in-class properties (top 10%) pull in $734+ per night
- Entry-level properties (bottom 25%) earn around $199
Daily Rate Variations by Month
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Seasonality patterns in Karuizawa
Peak Season (August, July, March)
- Revenue peaks at $8696.14 per month
- Occupancy rates reach 61.92%
- Daily rates average $422.24
Shoulder Season
- Revenue averages $5974.19 per month
- Occupancy maintains 41.75%
- Daily rates hold at $384.60
Low Season (November, December, January)
- Revenue drops to $4461.07 per month
- Occupancy decreases to 29.25%
- Daily rates adjust to $366.24
Is it still profitable to do Airbnb in Karuizawa in 2025?
Yes! Karuizawa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $5974 and The market's 102 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Karuizawa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Karuizawa Station Area | The hub for transportation and shopping in Karuizawa, making it a convenient choice for travelers looking for accessibility to attractions and dining options. | Karuizawa Prince Shopping Plaza, Karuizawa Station, Asama Onsen, Karuizawa Ski Resort, Karuizawa Art Museum |
| Karuizawa Lake Area | A serene area surrounding a picturesque lake, perfect for nature lovers and those seeking relaxation amidst stunning scenery. | Karuizawa Lake, Karuizawa Water Garden, walking trails, bicycle rental services, picnic spots |
| Shiraito Falls | A natural wonder that attracts visitors with its scenic beauty, offering a peaceful retreat in close proximity to various outdoor activities. | Shiraito Falls, hiking trails, waterfall views, picnic areas |
| Taliesin Karuizawa | An artistic cultural spot that offers both nature and art experiences, making it an attractive destination for those interested in culture and history. | Taliesin Museum, art exhibitions, nature trails, beautiful gardens |
| Karuizawa Old Town | This area retains historical charm with traditional shops and cafes, appealing to tourists interested in the heritage of Karuizawa. | Old Karuizawa Ginza Street, historic buildings, local shops, restaurants, cultural sites |
| Naka-Karuizawa | A quiet community that offers a more relaxed atmosphere while still being close to the main attractions of Karuizawa. | local parks, scenic views, cafes, walking trails |
| Karuizawa Highlands | A popular area for travelers seeking outdoor activities and beautiful mountain scenery, particularly during the ski season. | Karuizawa Ski Resort, hiking trails, golf courses, mountain biking, scenic lookout points |
| Karuizawa Outlet | Famous for its outlet shopping, attracting visitors who want to enjoy shopping while experiencing the beauty of Karuizawa. | Karuizawa Prince Shopping Plaza, designer outlet stores, restaurants, entertainment options |
Do you need a license for Airbnb in Karuizawa?
Yes, Karuizawa requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Karuizawa
【Karuizawa Luxury Villa】bbq bonfire garden- Midori
Entire Place • 1 bedroom
Villa with BBQ & Campfire, Abundant Surroundings
Entire Place • 3 bedrooms
Villa rental villa in Karuizawa, surrounded by nature in Karuizawa with pets! BBQ OK
Entire Place • 2 bedrooms
Modern architecture over 1150 square meters of pets welcome, rental house [Sauna hut: optional
Entire Place • 2 bedrooms
Homes along the forest
Entire Place • 1 bedroom
![[Pets allowed] Good location near Karuizawa Station/Modern and open stairwell house villa/Parking fo](https://a0.muscache.com/im/pictures/miso/Hosting-914787052515280210/original/b4767a4c-0770-4198-a867-9d7d68d90c24.jpeg)
[Pets allowed] Good location near Karuizawa Station/Modern and open stairwell house villa/Parking fo
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Karuizawa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| レンタヴィラ | 16 | $883,006 | 822 | 4.83/5.0 |
| ﾎﾟｰﾗｰ | 14 | $821,060 | 384 | 4.81/5.0 |
| Adapt Service | 4 | $451,527 | 87 | 4.77/5.0 |
| Wisteria Forest | 6 | $406,849 | 13 | 2.43/5.0 |
| 軽井沢森四季 | 3 | $334,063 | 30 | 4.67/5.0 |
| 大井 | 5 | $309,404 | 697 | 4.88/5.0 |
| Seina And Junichiro | 2 | $270,973 | 17 | 4.96/5.0 |
| 慎一郎 | 2 | $270,270 | 17 | 4.95/5.0 |
| Hotel Karuizawa Cross | 10 | $259,102 | 101 | 4.33/5.0 |
| The Hours KARUIZAWA | 1 | $216,104 | 5 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Karuizawa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.3%), with house and boutique & hotels properties comprising 84.3% of inventory
- Strong specialty sector (20.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, others segments (5.9% combined)
Room Capacity Distribution
Analysis of 102 properties in Karuizawa shows that 2 bedrooms properties are most prevalent, making up 30.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 56.9% of all listings.
Key Insights
- Most common: 2 bedrooms (30.4%)
- Least common: 5+ bedrooms (7.8%)
- Market concentration: 56.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 102 properties in Karuizawa reveals that 8+ guests properties dominate the market, representing 43.1% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 61.8% of the market.
Key Insights
- Most common capacity: 8+ guests (43.1% of market)
- Least common capacity: 3 guests (2.9% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 61.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 102 properties in Karuizawa, the most common availability pattern is 181-270 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.4% of properties).
Key Insights
- Most common availability window: 181-270 days (32.4%)
- Most common booking duration: 91-180 days (32.4%)
- Properties with high availability (180+ days): 62.7%
- Properties with long-term bookings (180+ days): 39.2%
Minimum Stay Distributions
1 Night
81 listings
84.4% of total
2 Nights
13 listings
13.5% of total
3 Nights
1 listings
1% of total
30+ Nights
1 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 98.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
3 listings
3.2% of total
Flexible
3 listings
3.2% of total
Moderate
39 listings
41.5% of total
Firm
25 listings
26.6% of total
Strict
24 listings
25.5% of total
Key Insights
- Moderate is the preferred policy at 41.5% of listings
- The market shows a balanced distribution between guest-friendly (44.7%) and strict (52.1%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 3.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Aug, Jul, averaging 71 days
- Shortest booking windows are in Sep, Nov, Oct, averaging 47 days
- Spring shows the longest average booking window at 63 days, while Fall has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 63 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Karuizawa
Below is the distribution of amenities across listings in Karuizawa:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.3% of total guests, indicating a significant local market share.
- Primary international markets: Hong Kong (15.2%) and Taiwan (10.2%)
- English is the top language at 40.7%, followed by Japanese (32%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Tokyo and Taipei markets
- Develop localized content for Hong Kong and Taiwan
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Karuizawa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Miyota | 34 | $5,302 | $298.33 | 49% |
| Futtsu | 21 | $5,192 | $430.71 | 35% |
| Hakone | 273 | $4,992 | $296.96 | 55% |
| Naganohara | 10 | $4,814 | $371.26 | 50% |
| Atami | 134 | $4,376 | $337.28 | 40% |
| Kusatsu | 26 | $4,297 | $355.37 | 37% |
| Fujikawaguchiko | 393 | $4,120 | $242.45 | 56% |
| Miura | 17 | $3,746 | $441.74 | 36% |
| Tsumagoi | 84 | $3,669 | $301.65 | 39% |
| Tsuru | 20 | $3,626 | $225.10 | 58% |
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