Awaji Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hyogo Prefecture, Japan
Is Airbnb profitable in Awaji in 2025? Explore comprehensive Airbnb analytics for Awaji, Hyogo Prefecture, Japan to uncover income potential. This 2025 STR market report for Awaji, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Awaji, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Awaji Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Awaji Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Awaji (2025)
Understanding the monthly revenue variations for Airbnb listings in Awaji is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Awaji is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Awaji across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,107+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,586 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,158 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,051, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Awaji
Awaji Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Awaji STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Awaji:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Awaji
Average Daily Rate (ADR) Airbnb Trends in Awaji (2025)
Effective short term rental pricing strategy in Awaji involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Awaji typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $515+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $356 or more.
- Typical properties (Median) charge around $206 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Awaji
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Airbnb Seasonality Analysis & Trends in Awaji (2025)
Peak Season (August, March, September)
- Revenue averages $4,962 per month
- Occupancy rates average 54.0%
- Daily rates average $289
Shoulder Season
- Revenue averages $3,475 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $283
Low Season (January, February, June)
- Revenue drops to average $2,732 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $267
Seasonality Insights for Awaji
- The Airbnb seasonality in Awaji shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Awaji's highest earning potential, with monthly revenues capable of climbing to $6,570, occupancy reaching a high of 66.8%, and ADRs peaking at $312.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,645, occupancy could drop to 29.6%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Awaji.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Awaji seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Awaji (2025)
Exploring the top neighborhoods for short-term rentals in Awaji? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Minami Awaji | A bustling area known for its beautiful coastal scenery and local seafood delicacies. It attracts visitors seeking relaxation and vibrant seaside activities, making it perfect for vacation rentals. | Awaji Yumebutai, Minami Awaji City Museum, Sunset Beach, Awaji Island Park, Kazeno Nenrin Park |
| Awaji Island | Famous for its natural beauty and cultural heritage, Awaji Island offers a peaceful getaway with numerous temples and parks, ideal for those looking for a serene vacation. | Naruto whirlpools, Awaji Puppet Theatre, Awaji Hanasajiki, Iwaya Beach, Awaji Island Sake Brewery |
| Kinosaki | Renowned for its onsen (hot spring) culture, Kinosaki attracts travelers seeking relaxation in its charming traditional ryokans and beautiful public baths. | Kinosaki Onsen, Gion Shigure, Kinosaki International Arts Center, Taiko no Yu, Hachigoro's Tojima Pear |
| Ikawadani Valley | An attractive countryside area with scenic views and local farms, Ikawadani Valley is great for eco-tourism and offers a unique experience away from urban settings. | Ikawadani Valley Scenic Area, Local tea plantations, Cycling routes, Wildflower fields, Birdwatching spots |
| Awaji Farm Park | A family-friendly destination with ample attractions including interactive petting zoos and local produce markets. It’s perfect for families looking for outdoor activities. | Awaji Farm Park, Petting zoo, Nature trails, Picnic areas, Farm Markets |
| Sumoto | With its rich history and beautiful beaches, Sumoto is a charming coastal town that attracts both history buffs and beachgoers, making it a versatile choice for Airbnb hosts. | Sumoto Castle, Nishinomiya Shrine, Sumoto Beach, Awa Odori Festival, Sumoto Onsen |
| Hyogo Prefectural Awaji Island Park | A vast park area offering recreational activities, beautiful gardens, and events, making it a prime spot for tourists who appreciate nature and outdoor leisure. | Flower gardens, Themed parks, Bicycle rentals, Seasonal festivals, Nature walks |
| Otsuka Museum of Art | This unique museum features a vast collection of art replicas. It draws art enthusiasts from various regions and serves as an unusual yet attractive location for Airbnb guests. | Otsuka Museum of Art, Artwork collections, Cafés and restaurants nearby, Cultural workshops, Surrounding nature |
Understanding Airbnb License Requirements & STR Laws in Awaji (2025)
While Awaji, Hyogo Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Awaji to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Awaji (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Awajibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Awaji Island Resort DiosHotel "Private"
Private Room • 6 bedrooms
Private Villa with Pool｜BBQ｜Outdoor Jacuzzi Tub
Entire Place • 5 bedrooms
ReluVILLA/Awaji Island/Newly Built/Ocean View/BBQ
Entire Place • 2 bedrooms
A private villa where you can spend a relaxing time overlooking the sea
Entire Place • 2 bedrooms
Open in 2024! Villa with large windows and a view of the sea and sky/All-weather BBQ
Entire Place • 2 bedrooms
Large group BBQ with an ocean view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Awaji (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Awaji based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kazuyuki | 5 | $476,462 | 81 | 4.84/5.0 |
| Maki | 18 | $281,206 | 1289 | 4.63/5.0 |
| Wellis Villa | 1 | $279,182 | 6 | 4.50/5.0 |
| かな | 3 | $258,024 | 114 | 4.93/5.0 |
| Yi | 4 | $241,174 | 338 | 4.72/5.0 |
| Noriko | 2 | $240,158 | 78 | 4.95/5.0 |
| ゆう | 5 | $194,920 | 161 | 4.66/5.0 |
| Sawako And Keiko | 3 | $140,400 | 51 | 4.95/5.0 |
| 中野 | 2 | $132,976 | 65 | 4.87/5.0 |
| Mio | 1 | $132,833 | 37 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Awaji.
Dive Deeper: Advanced Awaji STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Awaji. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAwaji Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Awaji
- The Awaji Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Awaji, House properties are the most common (74.8%), reflecting the local real estate landscape.
- Houses represent a significant 74.8% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays, others (combined 5.9%) offer potential for unique stay experiences.
Awaji Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Awaji
- The dominant room capacity in Awaji is 2 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.2% of the active Airbnb listings in Awaji, indicating a high concentration in these sizes.
- A significant 33.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Awaji.
Awaji Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Awaji
- The most common guest capacity trend in Awaji vacation rentals is listings accommodating 8+ guests (36.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Awaji STR market, accounting for 54.4% of listings.
- 64.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Awaji.
- On average, properties in Awaji are equipped to host 6.0 guests.
Awaji Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Awaji
- The most common availability pattern in Awaji falls within the 181-270 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Awaji (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Awaji Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
101 listings
98.1% of total
2 Nights
1 listings
1% of total
4-6 Nights
1 listings
1% of total
Key Insights
- The most prevalent minimum stay requirement in Awaji is 1 Night, adopted by 98.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (99.1%) of the Awaji Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 98.1% of Awaji hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Awaji.
Awaji Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
7.8% of total
Moderate
57 listings
55.3% of total
Firm
26 listings
25.2% of total
Strict
12 listings
11.7% of total
Cancellation Policy Insights for Awaji
- The prevailing Airbnb cancellation policy trend in Awaji is Moderate, used by 55.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.3% market standard in Awaji.
- Using a Strict policy might deter some guests, as only 11.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Awaji.
Awaji STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Awaji
- The overall average booking lead time for vacation rentals in Awaji is 39 days.
- Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Awaji.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Awaji averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Awaji (2025)
Amenity Prevalence
Amenity Insights for Awaji
- Essential amenities in Awaji that guests expect include: Air conditioning, Wifi, Smoke alarm, Hair dryer, Kitchen, Free parking on premises, Refrigerator, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Conditioner are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Awaji: Air conditioning, Wifi, Smoke alarm, Hair dryer, Kitchen, Free parking on premises, Refrigerator, Shampoo.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Hair dryer, Kitchen, Free parking on premises, Refrigerator, Shampoo.
- Consider adding popular differentiators like Dishes and silverware or Conditioner to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Awaji to stay competitive.
Awaji Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Awaji
- The typical guest profile for Airbnb in Awaji consists of a mix of domestic (63%) and international guests, often arriving from nearby Osaka, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 63.3% of guests.
- Key international markets include Japan (63.3%) and Hong Kong (11.8%).
- Top languages spoken are Japanese (41.6%) followed by English (30.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Osaka and Kobe.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Awaji Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 22 | $3,982 | $184.51 | 73% |
| Minamiawaji | 38 | $3,939 | $372.70 | 39% |
| Kyoto | 3,692 | $3,165 | $190.38 | 58% |
| Setouchi | 11 | $2,938 | $208.68 | 39% |
| Kameoka | 12 | $2,862 | $202.18 | 46% |
| Kurashiki | 51 | $2,272 | $197.16 | 48% |
| Sanuki | 35 | $2,260 | $195.06 | 37% |
| Tonosho | 57 | $2,209 | $154.26 | 47% |
| Sumoto | 64 | $2,166 | $211.62 | 35% |
| Shodoshima | 23 | $2,152 | $182.57 | 47% |