Airbnb Market Analytics, Statistics and Data in Takamatsu, Kagawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Takamatsu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Takamatsu:
How much do Airbnb hosts make on average per month in Takamatsu?
The short-term rental market in Takamatsu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,249 per month
- Strong performing properties (top 25%) make $2,293 or more
- Best-in-class properties (top 10%) achieve $3,831+ monthly
- Entry-level properties (bottom 25%) typically earn around $551
Revenue Variations by Month
Occupancy Rates Throughout the Year in Takamatsu
The market in Takamatsu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Takamatsu
Daily rates in Takamatsu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $132 or more
- Best-in-class properties (top 10%) pull in $221+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
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Seasonality patterns in Takamatsu
Peak Season (August, March, November)
- Revenue peaks at $2352.67 per month
- Occupancy rates reach 60.79%
- Daily rates average $125.31
Shoulder Season
- Revenue averages $1902.03 per month
- Occupancy maintains 50.07%
- Daily rates hold at $116.50
Low Season (June, January, September)
- Revenue drops to $1461.81 per month
- Occupancy decreases to 39.57%
- Daily rates adjust to $110.24
Is it still profitable to do Airbnb in Takamatsu in 2025?
Yes! Takamatsu demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $1902 and With 236 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Takamatsu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Takamatsu City | The capital of Kagawa Prefecture, offering a blend of historical sites, modern amenities, and cultural experiences. Its proximity to Setouchi islands makes it a popular base for tourists. | Ritsurin Garden, Takamatsu Castle, Yashima, Shikoku Mura, Tamamo Park, Kagawa Prefectural Gymnasium |
| Shido | A charming area located just outside of Takamatsu, known for its scenic views and small-town atmosphere. Great for travelers looking for a quieter stay while still being close to the city. | Shidoji Temple, Sanuki Mura, Local seafood restaurants, Natural hot springs, Takamatsu Bay views |
| Yashima | A historic mountain area with stunning views and outdoor activities. Ideal for nature lovers and those exploring Shikoku Heritage trails and temples. | Yashima Temple, Yashima Amusement Park, Great views from Yashima Mountain, The battlefield of Yashima, Wildflower spots in spring |
| Naoshima | Famous for its art museums and installations, this island attracts art lovers and those interested in contemporary culture. A unique destination that can complement a Takamatsu stay. | Benesse House, Chichu Art Museum, Yayoi Kusama's pumpkin, Art House Project, Naoshima Beach |
| Ogijima | This small island is part of the Setouchi Art Triennale and is known for its rustic charm and artistic community. A peaceful retreat for those looking to escape the bustle. | Ogijima Art Project, Traditional fishing villages, Scenic walking trails, Local craft shops, Beautiful sunsets |
| Mitarai | A historic port town known for its preserved Edo-period buildings and the stunning Setouchi coastline. Attracts history buffs and photography enthusiasts. | Mitarai Port, Edo-period architecture, Kintaikyo Bridge, Local sake breweries, Tranquil seaside scenery |
| Kurashiki | Although a bit further away, Kurashiki is known for its beautiful canals and historic Bikan district. Popular with tourists visiting Kagawa for its historic value. | Ohara Museum of Art, Kurashiki Bikan Historical Quarter, Canal boat rides, Local craft shops, Traditional inns |
| Shikoku Mura | An open-air museum showcasing traditional architecture from all over Shikoku. Great for tourists interested in culture, history, and nature. | Traditional farmhouses, Edo-period buildings, Scenic gardens, Cultural workshops, Music events |
Do you need a license for Airbnb in Takamatsu?
Yes, Takamatsu requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Takamatsu
![[3 min walk to the beach] Exquisite one private villa with bonfire, BBQ and private pool (Building A](https://a0.muscache.com/im/pictures/miso/Hosting-827237344284553981/original/1e4a3e61-08d1-4b47-92a9-50756193c4db.jpeg)
[3 min walk to the beach] Exquisite one private villa with bonfire, BBQ and private pool (Building A
Entire Place • 4 bedrooms
Anabuki-tei（ One-Unit Private Mansion Hotel）
Entire Place • 5 bedrooms
Experience a sauna and retreat in the "Zen Inn", a hot spring town where you can feel the seasonal n
Entire Place • 1 bedroom
Newly built and opened in 2023! Enjoy the sound of the waves on the terrace.Quad Room with Jacuzzi (
Entire Place • 1 bedroom
Newly built and opened in March 2023!Scenic room with jacuzziSeto Inland Sea during the day and star
Entire Place • 1 bedroom
Free BBQ charcoal stove!Wood terrace jacuzzi with jacuzzi for sea views (Building D)
Entire Place • 1 bedroom
Top Performing Professional Hosts in Takamatsu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ANABUKI Space Share | 47 | $956,679 | 3395 | 4.67/5.0 |
| Seto Clas Aji | 4 | $525,800 | 158 | 4.93/5.0 |
| 浜町小院 | 6 | $202,993 | 219 | 4.82/5.0 |
| 英太郎 | 1 | $139,797 | 9 | 5.00/5.0 |
| Ryosuke | 5 | $138,153 | 473 | 4.95/5.0 |
| 神崎 | 1 | $132,488 | 17 | 5.00/5.0 |
| Yo | 3 | $104,541 | 114 | 4.87/5.0 |
| 鷗宿 | 3 | $97,026 | 108 | 4.86/5.0 |
| 日 | 6 | $87,581 | 583 | 4.55/5.0 |
| Hiroshi | 1 | $79,401 | 24 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Takamatsu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.6%), with apartment & condo and house properties comprising 86.0% of inventory
- Untapped potential in outdoor & mobile segments (2.5% combined)
Room Capacity Distribution
Analysis of 236 properties in Takamatsu shows that 1 bedroom properties are most prevalent, making up 49.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.9% of all listings.
Key Insights
- Most common: 1 bedroom (49.2%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 72.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 236 properties in Takamatsu reveals that 5 guests properties dominate the market, representing 16.9% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 5 guests and 2 guests make up 33.5% of the market.
Key Insights
- Most common capacity: 5 guests (16.9% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 33.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 236 properties in Takamatsu, the most common availability pattern is 91-180 days (34.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.9% of properties).
Key Insights
- Most common availability window: 91-180 days (34.7%)
- Most common booking duration: 181-270 days (33.9%)
- Properties with high availability (180+ days): 50.0%
- Properties with long-term bookings (180+ days): 51.7%
Minimum Stay Distributions
1 Night
175 listings
79.5% of total
2 Nights
31 listings
14.1% of total
4-6 Nights
4 listings
1.8% of total
30+ Nights
10 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.6%
- Mid-length stays (4-6 nights) represent 1.8% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 93.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
49 listings
21.7% of total
Moderate
127 listings
56.2% of total
Firm
22 listings
9.7% of total
Strict
28 listings
12.4% of total
Key Insights
- Moderate is the preferred policy at 56.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.9% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 9.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Mar, Apr, averaging 55 days
- Shortest booking windows are in Jan, Sep, Dec, averaging 37 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Takamatsu
Below is the distribution of amenities across listings in Takamatsu:
Traveler Demographics
Key Insights
- Domestic travelers make up 20% of total guests, indicating a moderate local market presence.
- Primary international markets: South Korea (22.4%) and Hong Kong (21.6%)
- English is the top language at 42.6%, followed by Chinese (23.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Seoul and Shanghai markets
- Develop localized content for South Korea and Hong Kong
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Takamatsu. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Minamiawaji | 28 | $4,388 | $362.01 | 43% |
| Naoshima | 16 | $4,310 | $207.47 | 70% |
| Awaji | 86 | $3,451 | $272.70 | 42% |
| Kyoto | 3,340 | $2,999 | $172.09 | 59% |
| Sanuki | 28 | $2,908 | $166.30 | 39% |
| Sumoto | 44 | $2,527 | $226.47 | 32% |
| Tamba-Sasayama | 11 | $2,307 | $153.75 | 53% |
| Tonosho | 50 | $2,159 | $163.81 | 48% |
| Kurashiki | 50 | $1,924 | $185.09 | 44% |
| Mitoyo | 34 | $1,910 | $162.66 | 44% |
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