Takamatsu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagawa Prefecture, Japan
Is Airbnb profitable in Takamatsu in 2025? Explore comprehensive Airbnb analytics for Takamatsu, Kagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Takamatsu, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 292 active listings.
Whether you're considering an Airbnb investment in Takamatsu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Takamatsu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Takamatsu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Takamatsu (2025)
Understanding the monthly revenue variations for Airbnb listings in Takamatsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Takamatsu is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Takamatsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,000+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,692 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,426 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $618, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Takamatsu
Takamatsu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Takamatsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Takamatsu:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Takamatsu
Average Daily Rate (ADR) Airbnb Trends in Takamatsu (2025)
Effective short term rental pricing strategy in Takamatsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Takamatsu typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Takamatsu
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Airbnb Seasonality Analysis & Trends in Takamatsu (2025)
Peak Season (March, April, May)
- Revenue averages $2,579 per month
- Occupancy rates average 62.6%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,862 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $125
Low Season (January, September, November)
- Revenue drops to average $1,506 per month
- Occupancy decreases to average 47.4%
- Daily rates adjust to average $112
Seasonality Insights for Takamatsu
- The Airbnb seasonality in Takamatsu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Takamatsu's highest earning potential, with monthly revenues capable of climbing to $2,673, occupancy reaching a high of 65.9%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,374, occupancy could drop to 41.0%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Takamatsu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Takamatsu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Takamatsu (2025)
Exploring the top neighborhoods for short-term rentals in Takamatsu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ritsurin Park | Ritsurin Park is a historic landscape garden known for its beautiful scenery and tranquil atmosphere. It attracts both tourists and locals looking for a serene experience. | Ritsurin Garden, Shikoku Performing Arts, Traditional tea houses, Kagawa Prefectural Gymnasium, Museum of Setouchi Mura |
| Takamatsu Castle | Historical landmark that offers insights into Samurai culture and Japanese history. It's a significant attraction for visitors wanting to explore the cultural heritage of Takamatsu. | Takamatsu Castle, The Tamataregu Shrine, Chuo Park, Artisan workshops, Takamatsu Maritime Museum |
| Sunport Takamatsu | Modern urban development that combines waterfront views with shopping and dining options. Popular for both events and leisurely activities by the harbor. | Sunport Hall Takamatsu, The Marina, Shopping malls, Public parks, Seaside walking paths |
| Kagawa Prefectural Gymnasium | A well-known venue for sports events and cultural shows, this area attracts fans and participants alike, making it a great place for short-term rentals. | Kagawa Prefectural Gymnasium, Local sports events, Concerts, Nearby restaurants, Café spaces |
| Nakano Ura | A tranquil area with traditional streets and local cuisine, ideal for travelers seeking an authentic Japanese experience away from the bustling tourist spots. | Local food markets, Artisan shops, Cultural workshops, Scenic views of the Seto Inland Sea, Traditional Japanese inns |
| Yashima | Famous for its historic battlefield and stunning views of the surrounding islands, this area is perfect for tourists interested in history and natural beauty. | Yashima Temple, Yashima Skyline Observation Deck, Local walking trails, Yashima Amusement Park, Setonaikai National Park |
| Shionoe | A picturesque area known for its hot springs and rural landscapes, attracting visitors looking for relaxation and nature. | Hot spring resorts, Countryside scenery, Local farms, Hiking trails, Japanese inns |
| Takamatsu Station Area | The central hub of transportation in Takamatsu with easy access to various attractions, shopping, and dining. Ideal for travelers seeking convenience. | Takamatsu Station, Shopping centers, Restaurants, Cafés, Local transport links |
Understanding Airbnb License Requirements & STR Laws in Takamatsu (2025)
While Takamatsu, Kagawa Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Takamatsu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Takamatsu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Takamatsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[1-minute walk to the sandy beach] An exquisite private villa (Building A) with a fireplace, BBQ, an](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6ODI3MjM3MzQ0Mjg0NTUzOTgx/original/f0d2d4cb-0a0b-4780-ac11-e6dc5170be4c.jpeg?im_w=480&im_format=avif)
[1-minute walk to the sandy beach] An exquisite private villa (Building A) with a fireplace, BBQ, an
Entire Place • 4 bedrooms
Zen-style inn in Shiobata, a hot spring town where you can feel the nature of the seasons, with a sa
Entire Place • 1 bedroom
![14 people | Karaoke | Private lodging for 1 group | 24h stay [Alphabed Villa Waka]](https://a0.muscache.com/im/pictures/miso/Hosting-1105569252189446714/original/3755da60-2693-425e-bc5c-76886fbf274f.jpeg?im_w=480&im_format=avif)
14 people | Karaoke | Private lodging for 1 group | 24h stay [Alphabed Villa Waka]
Entire Place • 6 bedrooms
1-minute walk to the sandy beach Enjoy the sound of the waves on the terrace. Quad room with a jacu
Entire Place • 1 bedroom
Takamatsu Station, 3 minutes by foot from the port, 3 toilets, 3 bathrooms, 3 showers, 2 kitchens, l
Entire Place • 4 bedrooms
Anabuki-tei（ One-Unit Private Mansion Hotel）
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Takamatsu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Takamatsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ANABUKI Space Share | 43 | $1,137,687 | 3588 | 4.69/5.0 |
| Seto Clas Aji | 4 | $362,129 | 186 | 4.92/5.0 |
| 浜町小院 | 6 | $200,495 | 265 | 4.80/5.0 |
| Ryosuke | 6 | $194,897 | 625 | 4.94/5.0 |
| Miyuki | 6 | $128,228 | 504 | 4.99/5.0 |
| 神崎 | 1 | $122,124 | 24 | 4.96/5.0 |
| Yo | 3 | $105,476 | 154 | 4.90/5.0 |
| 日 | 6 | $104,780 | 657 | 4.55/5.0 |
| Alphabed Inn高松駅前 | 9 | $102,363 | 48 | 4.79/5.0 |
| 鷗宿 | 3 | $99,251 | 116 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Takamatsu.
Dive Deeper: Advanced Takamatsu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Takamatsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTakamatsu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Takamatsu
- The Takamatsu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 292 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Takamatsu, Apartment/Condo properties are the most common (51.4%), reflecting the local real estate landscape.
- Houses represent a significant 34.6% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.1%) offer potential for unique stay experiences.
Takamatsu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Takamatsu
- The dominant room capacity in Takamatsu is 1 bedroom listings, making up 47.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.9% of the active Airbnb listings in Takamatsu, indicating a high concentration in these sizes.
Takamatsu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Takamatsu
- The most common guest capacity trend in Takamatsu vacation rentals is listings accommodating 8+ guests (16.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Takamatsu STR market, accounting for 33.2% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Takamatsu.
- On average, properties in Takamatsu are equipped to host 4.3 guests.
Takamatsu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Takamatsu
- The most common availability pattern in Takamatsu falls within the 181-270 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Takamatsu (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Takamatsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
210 listings
72.7% of total
2 Nights
27 listings
9.3% of total
4-6 Nights
4 listings
1.4% of total
30+ Nights
48 listings
16.6% of total
Key Insights
- The most prevalent minimum stay requirement in Takamatsu is 1 Night, adopted by 72.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.0%) of the Takamatsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.6%) caters to monthly stays (30+ nights) in Takamatsu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.7% of Takamatsu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Takamatsu.
Takamatsu Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.7% of total
Refundable
1 listings
0.3% of total
Flexible
57 listings
19.6% of total
Moderate
165 listings
56.7% of total
Firm
34 listings
11.7% of total
Strict
32 listings
11% of total
Cancellation Policy Insights for Takamatsu
- The prevailing Airbnb cancellation policy trend in Takamatsu is Moderate, used by 56.7% of listings.
- The market strongly favors guest-friendly terms, with 76.3% of listings offering Flexible or Moderate policies. This suggests guests in Takamatsu may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.7% market standard in Takamatsu.
- Using a Strict policy might deter some guests, as only 11% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Takamatsu.
Takamatsu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Takamatsu
- The overall average booking lead time for vacation rentals in Takamatsu is 43 days.
- Guests book furthest in advance for stays during April (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Takamatsu.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Takamatsu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Takamatsu (2025)
Amenity Prevalence
Amenity Insights for Takamatsu
- Essential amenities in Takamatsu that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Smoke alarm, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Takamatsu: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Hair dryer or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Takamatsu to stay competitive.
Takamatsu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Takamatsu
- The typical guest profile for Airbnb in Takamatsu consists of predominantly international visitors (84%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 16.3% of guests.
- Key international markets include South Korea (17.7%) and Japan (16.3%).
- Top languages spoken are English (39.1%) followed by Chinese (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Takamatsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 22 | $3,982 | $184.51 | 73% |
| Minamiawaji | 38 | $3,939 | $372.70 | 39% |
| Awaji | 103 | $3,202 | $275.51 | 40% |
| Kyoto | 3,692 | $3,165 | $190.38 | 58% |
| Setouchi | 11 | $2,938 | $208.68 | 39% |
| Kameoka | 12 | $2,862 | $202.18 | 46% |
| Kurashiki | 51 | $2,272 | $197.16 | 48% |
| Sanuki | 35 | $2,260 | $195.06 | 37% |
| Tonosho | 57 | $2,209 | $154.26 | 47% |
| Sumoto | 64 | $2,166 | $211.62 | 35% |