Airbnb Market Analytics, Statistics and Data in Hakodate, Hokkaido Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hakodate? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hakodate:
How much do Airbnb hosts make on average per month in Hakodate?
The short-term rental market in Hakodate shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $994 per month
- Strong performing properties (top 25%) make $2,098 or more
- Best-in-class properties (top 10%) achieve $5,132+ monthly
- Entry-level properties (bottom 25%) typically earn around $506
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hakodate
The market in Hakodate shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hakodate
Daily rates in Hakodate vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $143 or more
- Best-in-class properties (top 10%) pull in $264+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
Get Live Hakodate Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Hakodate
Peak Season (August, October, January)
- Revenue peaks at $2810.18 per month
- Occupancy rates reach 65.74%
- Daily rates average $150.78
Shoulder Season
- Revenue averages $2084.76 per month
- Occupancy maintains 45.48%
- Daily rates hold at $122.97
Low Season (February, April, March)
- Revenue drops to $1605.49 per month
- Occupancy decreases to 34.89%
- Daily rates adjust to $107.92
Is it still profitable to do Airbnb in Hakodate in 2025?
Yes! Hakodate demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $2085 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hakodate
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Motomachi | Historic district known for its charming Western-style buildings and proximity to Mount Hakodate. Attracts tourists interested in history and scenic views. | Hakodate Mountain, Mikasa Museum, Motomachi Park, The Old Public Hall of Hakodate Ward, Yukiyama Shrine |
| Goryokaku | Famous for its star-shaped fort and beautiful park, Goryokaku is a popular destination for families and history enthusiasts. | Goryokaku Park, Goryokaku Tower, Hakodate Museum of Northern Peoples, Fort Goryokaku, Hakodate Art Museum |
| Yunokawa | Known for its hot springs and beach, Yunokawa is ideal for travelers looking for relaxation and recreation by the sea. | Yunokawa Onsen, Yunokawa Beach, Hakodate Racecourse, Yunokawa Kanko Park, Shikabe Onsen |
| Bay Area | The revitalized waterfront area offers shopping, dining, and stunning views of the bay, attracting both tourists and locals. | Kanemori Red Brick Warehouse, Hakodate Port, Hakodate City Ferry Terminal, Morning Market, Tramway Museum |
| Hakodate City Center | The bustling heart of the city, perfect for tourists looking for convenience, shopping, and dining options. | Motomachi Church, Hakodate Station, Goryokaku Tower, Kameda Factory, Kanemori Red Brick Warehouse |
| Suhama | Quiet neighborhood with beautiful views of the sea and mountains, ideal for nature lovers and those seeking tranquility. | Suhama Beach, Mount Hakodate, Hirakubo Lighthouse, Nature trails, Scenic viewpoints |
| South Hakodate | A local area with authentic Japanese charm, great for visitors looking to experience local life away from the tourist crowds. | Funadama Shrine, Local markets, Ramen shops, Old warehouses, Scenic coastal roads |
| Shikabe | A small town near Hakodate known for its natural hot springs and scenic beauty, appealing to those seeking relaxation and nature. | Shikabe Onsen, Lake Shikabe, Oshima Island, Nature parks, Local seafood |
Do you need a license for Airbnb in Hakodate?
Yes, Hakodate requires a license for operating an Airbnb. Current market data shows 87% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Hakodate
Private hot spring rental villa /La Cachette
Entire Place • 3 bedrooms
Villa for rent K.Kashiwaya hakodate hokkaido
Private Room • 3 bedrooms
【蒼-AOI-】max 16／Large with hot spring／7 min airport
Entire Place • 3 bedrooms
The Best Ocean View Villa / near airport / Free P
Entire Place • 2 bedrooms
An ancient private home that was 100 years old was renovated. Fully equipped with a rock bath and sa
Entire Place • 4 bedrooms
【Rent out a whole house】SMALL TOWN HOTEL Hakodate
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Hakodate
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Cachette | 1 | $234,050 | 12 | 5.00/5.0 |
| Ayuko | 6 | $169,550 | 538 | 4.91/5.0 |
| Kouhei | 1 | $161,496 | 4 | 5.00/5.0 |
| Shin | 1 | $148,638 | 23 | 4.91/5.0 |
| Sinori | 1 | $130,824 | 102 | 4.97/5.0 |
| Kodatel | 4 | $121,354 | 249 | 4.60/5.0 |
| 寛之 | 2 | $96,752 | 116 | 4.89/5.0 |
| 保司 | 1 | $95,593 | 133 | 4.94/5.0 |
| Michiyo | 1 | $82,957 | 4 | 4.75/5.0 |
| Noru | 6 | $67,612 | 638 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hakodate
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.5%), with house and apartment & condo properties comprising 65.5% of inventory
- Strong specialty sector (33.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.9% combined)
Room Capacity Distribution
Analysis of 116 properties in Hakodate shows that 1 bedroom properties are most prevalent, making up 40.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.2% of all listings.
Key Insights
- Most common: 1 bedroom (40.5%)
- Least common: 4 bedrooms (5.2%)
- Market concentration: 67.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 116 properties in Hakodate reveals that 8+ guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 5 guests make up 44.8% of the market.
Key Insights
- Most common capacity: 8+ guests (27.6% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 44.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 116 properties in Hakodate, the most common availability pattern is 181-270 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.3% of properties).
Key Insights
- Most common availability window: 181-270 days (34.5%)
- Most common booking duration: 91-180 days (35.3%)
- Properties with high availability (180+ days): 62.9%
- Properties with long-term bookings (180+ days): 38.8%
Minimum Stay Distributions
1 Night
100 listings
92.6% of total
2 Nights
5 listings
4.6% of total
3 Nights
2 listings
1.9% of total
30+ Nights
1 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.9%) suggest a stable extended-stay market
- High market flexibility with 99.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.9% of total
Flexible
16 listings
14.5% of total
Moderate
58 listings
52.7% of total
Firm
9 listings
8.2% of total
Strict
26 listings
23.6% of total
Key Insights
- Moderate is the preferred policy at 52.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 55 days
- Shortest booking windows are in Oct, Nov, Dec, averaging 38 days
- Summer shows the longest average booking window at 54 days, while Fall has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 54 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in Hakodate
Below is the distribution of amenities across listings in Hakodate:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (20.9%) and Singapore (18.4%)
- English is the top language at 49.2%, followed by Chinese (23.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Taipei and Sapporo markets
- Develop localized content for United States and Singapore
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hakodate. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $3,276 | $174.25 | 58% |
| Rusutsu | 32 | $2,928 | $421.78 | 37% |
| Toyako | 64 | $2,685 | $216.34 | 44% |
| Shiraoi | 32 | $2,501 | $150.57 | 50% |
| Kutchan | 339 | $2,441 | $430.99 | 36% |
| Niseko | 139 | $2,150 | $416.75 | 38% |
| Rankoshi | 21 | $1,808 | $220.54 | 44% |
| Chitose | 35 | $1,623 | $140.65 | 37% |
| Kimobetsu | 15 | $1,141 | $156.97 | 29% |
| Hirosaki | 23 | $1,132 | $151.19 | 30% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights