Hakodate Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Hakodate in 2025? Explore comprehensive Airbnb analytics for Hakodate, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Hakodate, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 115 active listings.
Whether you're considering an Airbnb investment in Hakodate, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hakodate Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hakodate Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hakodate (2025)
Understanding the monthly revenue variations for Airbnb listings in Hakodate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hakodate is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hakodate across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,549+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,934 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $946 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $494, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hakodate
Hakodate Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hakodate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hakodate:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hakodate
Average Daily Rate (ADR) Airbnb Trends in Hakodate (2025)
Effective short term rental pricing strategy in Hakodate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hakodate typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Hakodate
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Airbnb Seasonality Analysis & Trends in Hakodate (2025)
Peak Season (August, January, May)
- Revenue averages $2,397 per month
- Occupancy rates average 51.2%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,975 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $118
Low Season (February, March, November)
- Revenue drops to average $1,494 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $139
Seasonality Insights for Hakodate
- The Airbnb seasonality in Hakodate shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hakodate's highest earning potential, with monthly revenues capable of climbing to $2,805, occupancy reaching a high of 65.7%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,319, occupancy could drop to 28.6%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hakodate.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hakodate seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hakodate (2025)
Exploring the top neighborhoods for short-term rentals in Hakodate? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Motomachi | Historic district with European-style architecture and scenic views of Hakodate Bay. A popular spot for tourists who enjoy history and culture, providing easy access to various historical sites and beautiful parks. | Hakodate Mountain, St. John’s Church, Motomachi Park, Old Public Hall of Hakodate Ward, The Former British Consulate of Hakodate, Matsukata Soshun Memorial Museum |
| Goryokaku | Famous for its star-shaped fort and vibrant cherry blossoms, Goryokaku attracts history buffs and nature enthusiasts alike. Perfect for guests looking to explore Japanese history in a beautiful setting. | Goryokaku Park, Goryokaku Tower, Hakodate Museum of Northern Peoples, Goryokaku Fort, The Old Magistrate's Office |
| Hakodate Bay Area | The bay area features stunning waterfront views and a bustling market, ideal for travelers seeking local flavor and scenic beauty. It's a vibrant area with plenty of activities, including shopping and dining. | Morning Market, Kanemori Red Brick Warehouse, Bay Area Promenade, Hakodate Seafood Market, Old Warehouse Area |
| Yachiyo-cho | A quieter neighborhood providing easy access to hot springs and nature. Ideal for travelers looking to relax and enjoy the soothing experience of local onsens while being close to attractions. | Yunokawa Onsen, Hakodate Tropical Botanical Garden, Yunokawa Beach, Hakodate Park, Sandoku Park |
| Jujigai | Close to public transport and major shopping districts, Jujigai is perfect for travelers wanting convenience and local shopping. Ideal for those who prefer urban conveniences while exploring Hakodate. | Hakodate Train Station, Azuma-yu Bathhouse, Goryokaku Shopping Street, Goryokaku Zoo, Jujigai Market |
| Onuma | A picturesque area near a national park, ideal for nature lovers and outdoor enthusiasts. Offers a unique escape from the city, perfect for guests interested in hiking and exploring natural beauty. | Onuma Quasi-National Park, Onuma Lake, Mount Komagatake, Cycling Trails, Hiking Paths |
| Yunokawa | Renowned for its hot spring resorts, this area is sought after by tourists looking for relaxation and wellness. A great place for visitors who want to experience the healing benefits of Japanese onsens. | Yunokawa Hot Springs, Hakodate Morning Market, Yunokawa Aquarium, Yunokawa Beach, Hakodate Horse Racing |
| Naka Ward | Centrally located, Naka Ward mixes modern living with traditional Japanese culture. It's popular with tourists who want to experience both the old and the new side of Hakodate. | Fort Goryokaku, Hakodate City Museum of Literature, Kanamori Red Brick Warehouse, Hakodate Art Museum, Mt. Hakodate Ropeway |
Understanding Airbnb License Requirements & STR Laws in Hakodate (2025)
Yes, Hakodate, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hakodate to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 88% licensed listings)
Top Performing Airbnb Properties in Hakodate (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hakodatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private hot spring rental villa /La Cachette
Entire Place • 3 bedrooms
【蒼-AOI-】max 16／Large with hot spring／7 min airport
Entire Place • 3 bedrooms
Villa for rent K.Kashiwaya hakodate hokkaido
Private Room • 3 bedrooms
The Best Ocean View Villa / near airport / Free P
Entire Place • 2 bedrooms
An ancient private home that was 100 years old was renovated. Fully equipped with a rock bath and sa
Entire Place • 4 bedrooms
【Rent out a whole house】SMALL TOWN HOTEL Hakodate
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hakodate (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hakodate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Cachette | 1 | $210,811 | 12 | 5.00/5.0 |
| Shin | 1 | $168,209 | 23 | 4.91/5.0 |
| Ayuko | 6 | $137,526 | 538 | 4.91/5.0 |
| Kouhei | 1 | $134,660 | 4 | 5.00/5.0 |
| Sinori | 1 | $126,492 | 102 | 4.97/5.0 |
| Kodatel | 4 | $112,827 | 249 | 4.60/5.0 |
| 寛之 | 2 | $94,780 | 116 | 4.89/5.0 |
| 保司 | 1 | $93,513 | 133 | 4.94/5.0 |
| Michiyo | 1 | $64,372 | 4 | 4.75/5.0 |
| Host #58429212 | 1 | $60,847 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hakodate.
Dive Deeper: Advanced Hakodate STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hakodate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHakodate Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hakodate
- The Hakodate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.1% of the 115 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hakodate, House properties are the most common (42.6%), reflecting the local real estate landscape.
- Houses represent a significant 42.6% portion, catering likely to families or larger groups.
- The presence of 18.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.
Hakodate Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hakodate
- The dominant room capacity in Hakodate is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.0% of the active Airbnb listings in Hakodate, indicating a high concentration in these sizes.
- A significant 26.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hakodate.
Hakodate Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hakodate
- The most common guest capacity trend in Hakodate vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Hakodate STR market, accounting for 45.2% of listings.
- 46.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hakodate.
- On average, properties in Hakodate are equipped to host 4.9 guests.
Hakodate Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hakodate
- The most common availability pattern in Hakodate falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hakodate (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hakodate Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
92.6% of total
2 Nights
5 listings
4.6% of total
3 Nights
2 listings
1.9% of total
30+ Nights
1 listings
0.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hakodate is 1 Night, adopted by 92.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.2%) of the Hakodate Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 92.6% of Hakodate hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hakodate.
Hakodate Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.9% of total
Flexible
16 listings
14.7% of total
Moderate
57 listings
52.3% of total
Firm
9 listings
8.3% of total
Strict
26 listings
23.9% of total
Cancellation Policy Insights for Hakodate
- The prevailing Airbnb cancellation policy trend in Hakodate is Moderate, used by 52.3% of listings.
- There's a relatively balanced mix between guest-friendly (67.0%) and stricter (32.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.3% market standard in Hakodate.
- Regularly review your cancellation policy against competitors and market demand shifts in Hakodate.
Hakodate STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hakodate
- The overall average booking lead time for vacation rentals in Hakodate is 44 days.
- Guests book furthest in advance for stays during June (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Hakodate.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Hakodate averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hakodate (2025)
Amenity Prevalence
Amenity Insights for Hakodate
- Essential amenities in Hakodate that guests expect include: Wifi, Smoke alarm, Heating, Shampoo, Essentials, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hakodate: Wifi, Smoke alarm, Heating, Shampoo, Essentials, Hair dryer.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Shampoo, Essentials, Hair dryer.
- Consider adding popular differentiators like Hangers or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hakodate to stay competitive.
Hakodate Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hakodate
- The typical guest profile for Airbnb in Hakodate consists of predominantly international visitors (82%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 18.5% of guests.
- Key international markets include Japan (18.5%) and United States (13%).
- Top languages spoken are English (42.5%) followed by Chinese (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hakodate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $3,254 | $169.95 | 59% |
| Rusutsu | 32 | $3,177 | $444.75 | 35% |
| Niseko | 137 | $3,146 | $429.53 | 41% |
| Toyako | 60 | $2,942 | $229.16 | 45% |
| Kutchan | 313 | $2,728 | $437.34 | 36% |
| Shiraoi | 32 | $2,437 | $146.81 | 52% |
| Rankoshi | 19 | $2,330 | $249.62 | 43% |
| Makkari | 16 | $1,734 | $142.67 | 57% |
| Chitose | 35 | $1,625 | $133.88 | 40% |
| Kimobetsu | 14 | $1,377 | $163.07 | 33% |