Kanazawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ishikawa Prefecture, Japan
Is Airbnb profitable in Kanazawa in 2025? Explore comprehensive Airbnb analytics for Kanazawa, Ishikawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Kanazawa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 335 active listings.
Whether you're considering an Airbnb investment in Kanazawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kanazawa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kanazawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kanazawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Kanazawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kanazawa is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kanazawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,723+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,358 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $682, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kanazawa
Kanazawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kanazawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kanazawa:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kanazawa
Average Daily Rate (ADR) Airbnb Trends in Kanazawa (2025)
Effective short term rental pricing strategy in Kanazawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kanazawa typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Kanazawa
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Airbnb Seasonality Analysis & Trends in Kanazawa (2025)
Peak Season (April, November, October)
- Revenue averages $2,462 per month
- Occupancy rates average 59.8%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,994 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $129
Low Season (January, February, September)
- Revenue drops to average $1,629 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $126
Seasonality Insights for Kanazawa
- The Airbnb seasonality in Kanazawa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kanazawa's highest earning potential, with monthly revenues capable of climbing to $2,491, occupancy reaching a high of 62.0%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,411, occupancy could drop to 37.8%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kanazawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kanazawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kanazawa (2025)
Exploring the top neighborhoods for short-term rentals in Kanazawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kenrokuen | Famous for its beautiful gardens and historical significance, Kenrokuen is a must-visit site in Kanazawa. It attracts many tourists who want to experience traditional Japanese landscaping and culture. | Kenrokuen Garden, Kanazawa Castle, 21st Century Museum of Contemporary Art, Higashi Chaya District, Nishi Chaya District |
| Higashi Chaya District | A historic geisha district featuring traditional wooden houses and tea houses. Popular with tourists looking to experience the cultural heritage of Kanazawa and enjoy local tea ceremonies. | Higashi Chaya Tea House, Shima Tea House, Kanazawa Folklore Museum, Kazuemachi Tea House Street, Geisha performances |
| Nishi Chaya District | Another historic geisha district known for its beautiful architecture and quaint atmosphere. It offers a more local experience compared to Higashi Chaya and attracts visitors interested in local traditions. | Nishi Chaya Tea House, Gyokusen-en Garden, Hanami, Kotoji-tai, Local artisans' shops, Cultural workshops |
| Kanazawa Castle Park | Surrounding the historic Kanazawa Castle, this park is a great spot for enjoying seasonal flowers and historical walks. It's ideal for tourists interested in sightseeing and learning about Kanazawa's history. | Kanazawa Castle, Higashi Zumiya, Song of the House of Tea, The Ninben Furniture Museum, The Kanazawa Castle Museum |
| Samurai District (Nagamachi) | This area showcases the history of the Samurai with preserved houses and museums. Visitors who are fans of Japanese history often seek out this cultural experience. | Nagamachi Samurai District, Nomura Clan Samurai House, Kanazawa Ninja Temple, D.T. Suzuki Museum, Myoryuji (Ninja Temple) |
| Omicho Market | Known as Kanazawa's kitchen, this vibrant market offers fresh seafood and local delicacies. It's a popular spot for both locals and tourists seeking authentic culinary experiences. | Omicho Market, Kanazawa Seafood, Local craft shops, Food stalls, Culinary workshops |
| Katsurazaka | A charming area close to the city center, known for its picturesque streets and traditional homes. Ideal for travelers who wish to explore a quieter, more residential part of Kanazawa. | Katsurazaka Street, Traditional ryokan, Local bakeries, Art galleries, Gion’s Seasonal Festivals |
| Tateyama-Kurobe Alpine Route | While not directly in Kanazawa, this stunning natural attraction nearby offers breathtaking views and is a major draw for nature lovers and adventure seekers traveling to the region. | Tateyama Mountain Range, Kurobe Dam, Snow Walls, Cable Cars, Scenic Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Kanazawa (2025)
Yes, Kanazawa, Ishikawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kanazawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 88% licensed listings)
Top Performing Airbnb Properties in Kanazawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kanazawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kenrokutei Oyado - Very Traditional Japanese House
Entire Place • 4 bedrooms
【Koochi】Traditional Machiya facing the Asano River
Entire Place • 1 bedroom
Spacious & Luxurious 3BR｜Near Samurai District
Entire Place • 3 bedrooms
Privately Reservation, Max 18 Guests, Free parking
Entire Place • 4 bedrooms
3 min from Sta. Whole building with 5 bedrooms!
Entire Place • 5 bedrooms
Traditional House near Higashi Chaya Tea District
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kanazawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kanazawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Machiya Residence Inn | 17 | $884,166 | 435 | 4.90/5.0 |
| Kyohei | 44 | $685,673 | 4682 | 4.86/5.0 |
| Amy | 30 | $645,600 | 3600 | 4.77/5.0 |
| Expressions | 16 | $627,586 | 1546 | 4.88/5.0 |
| Takuya | 10 | $313,770 | 1118 | 4.87/5.0 |
| Minn Kanazawa | 10 | $242,071 | 528 | 4.74/5.0 |
| 山口 | 7 | $208,956 | 227 | 4.87/5.0 |
| 町家ｹﾞｽﾄﾊｳｽかるた | 6 | $202,219 | 195 | 4.95/5.0 |
| Arts And Stay | 6 | $199,493 | 524 | 4.01/5.0 |
| Japan Experience | 4 | $178,120 | 486 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kanazawa.
Dive Deeper: Advanced Kanazawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kanazawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKanazawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kanazawa
- The Kanazawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.7% of the 335 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 23.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Kanazawa, Apartment/Condo properties are the most common (43.9%), reflecting the local real estate landscape.
- Houses represent a significant 35.2% portion, catering likely to families or larger groups.
- The presence of 15.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Kanazawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kanazawa
- The dominant room capacity in Kanazawa is 1 bedroom listings, making up 54% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Kanazawa, indicating a high concentration in these sizes.
- With over half the market (54%) consisting of studios or 1-bedroom units, Kanazawa is particularly well-suited for individuals or couples.
Kanazawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kanazawa
- The most common guest capacity trend in Kanazawa vacation rentals is listings accommodating 2 guests (18.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Kanazawa STR market, accounting for 33.7% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kanazawa.
- On average, properties in Kanazawa are equipped to host 3.9 guests.
Kanazawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kanazawa
- The most common availability pattern in Kanazawa falls within the 181-270 days range, representing 38.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kanazawa (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kanazawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
249 listings
77.3% of total
2 Nights
23 listings
7.1% of total
3 Nights
3 listings
0.9% of total
7-29 Nights
5 listings
1.6% of total
30+ Nights
42 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Kanazawa is 1 Night, adopted by 77.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.4%) of the Kanazawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Kanazawa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.3% of Kanazawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kanazawa.
Kanazawa Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.3% of total
Flexible
32 listings
10% of total
Moderate
155 listings
48.4% of total
Firm
72 listings
22.5% of total
Strict
60 listings
18.8% of total
Cancellation Policy Insights for Kanazawa
- The prevailing Airbnb cancellation policy trend in Kanazawa is Moderate, used by 48.4% of listings.
- There's a relatively balanced mix between guest-friendly (58.4%) and stricter (41.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.4% market standard in Kanazawa.
- Regularly review your cancellation policy against competitors and market demand shifts in Kanazawa.
Kanazawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kanazawa
- The overall average booking lead time for vacation rentals in Kanazawa is 50 days.
- Guests book furthest in advance for stays during November (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Kanazawa.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Kanazawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kanazawa (2025)
Amenity Prevalence
Amenity Insights for Kanazawa
- Essential amenities in Kanazawa that guests expect include: Air conditioning, Wifi, Smoke alarm, Hair dryer, Shampoo, Heating, Fire extinguisher, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kanazawa: Air conditioning, Wifi, Smoke alarm, Hair dryer, Shampoo, Heating, Fire extinguisher, Essentials.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Hair dryer, Shampoo, Heating, Fire extinguisher, Essentials.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kanazawa to stay competitive.
Kanazawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kanazawa
- The typical guest profile for Airbnb in Kanazawa consists of predominantly international visitors (89%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 11.2% of guests.
- Key international markets include United States (20.8%) and Japan (11.2%).
- Top languages spoken are English (45.8%) followed by Japanese (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kanazawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Hida | 23 | $2,937 | $174.31 | 53% |
| Takayama | 230 | $2,365 | $168.50 | 53% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Ōmachi | 28 | $2,104 | $177.39 | 37% |
| Takashima | 68 | $1,915 | $157.53 | 36% |