Airbnb Market Analytics, Statistics and Data in Kanazawa, Ishikawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kanazawa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kanazawa:
How much do Airbnb hosts make on average per month in Kanazawa?
The short-term rental market in Kanazawa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,452 per month
- Strong performing properties (top 25%) make $2,724 or more
- Best-in-class properties (top 10%) achieve $4,795+ monthly
- Entry-level properties (bottom 25%) typically earn around $725
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kanazawa
The market in Kanazawa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kanazawa
Daily rates in Kanazawa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $169 or more
- Best-in-class properties (top 10%) pull in $259+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Kanazawa
Peak Season (November, October, April)
- Revenue peaks at $2678.36 per month
- Occupancy rates reach 62.19%
- Daily rates average $146.98
Shoulder Season
- Revenue averages $2122.64 per month
- Occupancy maintains 49.60%
- Daily rates hold at $129.67
Low Season (July, June, January)
- Revenue drops to $1707.51 per month
- Occupancy decreases to 37.63%
- Daily rates adjust to $114.95
Is it still profitable to do Airbnb in Kanazawa in 2025?
Yes! Kanazawa demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2123 and With 339 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kanazawa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Higashi Chaya District | A historic geisha district known for its traditional teahouses and charming streets. Perfect for tourists interested in Japanese culture and history, providing picturesque views and cultural experiences. | Higashi Chaya Museum, Shima Geisha House, Junkan Street, Kazuemachi Tea House Street, Geisha Performances |
| Kanazawa Castle Park | A beautiful park surrounding the historic Kanazawa Castle, offering lush scenery and historical significance. Ideal for families and history enthusiasts who want to explore Kanazawa's heritage. | Kanazawa Castle, Gyokusen-ji Temple, Higashi Chaya District, Kenrokuen Garden, Kanazawa Phonograph Museum |
| Kenrokuen Garden | One of Japan's three most famous landscape gardens, known for its stunning seasonal beauty. A must-visit for nature lovers and photographers, attracting many visitors year-round. | Kenrokuen Garden, Kotojitoro Lantern, Nezu Shrine, Kanazawa Prison Museum, Kamakura Temple |
| Nishi Chaya District | Another charming geisha district that offers a quieter experience compared to Higashi Chaya, with traditional houses and tea shops. Great for those seeking a more tranquil atmosphere. | Nishi Chaya Tea Houses, Old Samurai District, Kanazawa Noh Theater, Kaga Yuzen Traditional Industry Center, Yuwaku Geen Tea House |
| Nagamachi Samurai District | The historic samurai district with preserved Edo period houses and cobblestone streets. Excellent for visitors wanting to experience the samurai culture and architecture of Kanazawa. | Nagamoachi District, Higashi Kanazawa Samurai Museum, Hoshokan Museum, Kanazawa Shinise Memorial Hall, D.T. Suzuki Museum |
| 21st Century Museum of Contemporary Art | A modern art museum known for its unique architecture and rotating exhibitions. Attracts art enthusiasts and younger crowds looking for contemporary cultural experiences. | 21st Century Museum, Modern Art Exhibitions, Garden of Arts and Nature, Local Craft Shops, Kanazawa City Museum |
| Omicho Market | A lively market known for its fresh seafood and local produce. Popular among foodies and those wanting to experience local culinary delights in Kanazawa. | Fresh Sushi, Local Vegetables, Omicho Market Restaurants, Food Stalls, Seafood Cook-Off Events |
| Kanazawa Station Area | The bustling area surrounding the main train station, offering modern amenities and convenience for travelers. Ideal for both tourists and business travelers due to its connectivity and facilities. | Kanazawa Station, Motenashi Dome, Kanazawa 21st Century Museum, Shopping Malls, Restaurants and Cafes |
Do you need a license for Airbnb in Kanazawa?
Yes, Kanazawa requires a license for operating an Airbnb. Current market data shows 86% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Kanazawa
Kenrokutei Oyado - Very Traditional Japanese House
Entire Place • 4 bedrooms
【Koochi】Traditional Machiya facing the Asano River
Entire Place • 1 bedroom
Spacious & Luxurious 3BR｜Near Samurai District
Entire Place • 3 bedrooms
Privately Reservation, Max 18 Guests, Free parking
Entire Place • 4 bedrooms
Renovated in 2022｜Near Downtown｜Free Parking
Entire Place • 2 bedrooms
3 min from Sta. Whole building with 5 bedrooms!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Kanazawa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Machiya Residence Inn | 17 | $893,019 | 435 | 4.90/5.0 |
| Kyohei | 44 | $743,188 | 4682 | 4.86/5.0 |
| Expressions | 16 | $650,942 | 1546 | 4.88/5.0 |
| Amy | 30 | $649,381 | 3600 | 4.77/5.0 |
| Takuya | 10 | $300,305 | 1059 | 4.87/5.0 |
| Arts And Stay | 6 | $229,996 | 524 | 4.01/5.0 |
| 山口 | 7 | $219,646 | 227 | 4.87/5.0 |
| Minn Kanazawa | 8 | $215,406 | 506 | 4.77/5.0 |
| 町家ｹﾞｽﾄﾊｳｽかるた | 6 | $190,072 | 195 | 4.95/5.0 |
| Japan Experience | 4 | $183,710 | 486 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kanazawa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.6%), with apartment & condo and house properties comprising 77.9% of inventory
- Strong specialty sector (21.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.6% combined)
Room Capacity Distribution
Analysis of 339 properties in Kanazawa shows that 1 bedroom properties are most prevalent, making up 54.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.3% of all listings.
Key Insights
- Most common: 1 bedroom (54.3%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 77.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 339 properties in Kanazawa reveals that 2 guests properties dominate the market, representing 19.2% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 34.5% of the market.
Key Insights
- Most common capacity: 2 guests (19.2% of market)
- Least common capacity: 7 guests (2.1% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 34.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 339 properties in Kanazawa, the most common availability pattern is 181-270 days (34.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.2% of properties).
Key Insights
- Most common availability window: 181-270 days (34.8%)
- Most common booking duration: 91-180 days (34.2%)
- Properties with high availability (180+ days): 56.3%
- Properties with long-term bookings (180+ days): 45.1%
Minimum Stay Distributions
1 Night
259 listings
82.2% of total
2 Nights
30 listings
9.5% of total
3 Nights
6 listings
1.9% of total
7-29 Nights
2 listings
0.6% of total
30+ Nights
18 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 93.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.3% of total
Flexible
35 listings
10.8% of total
Moderate
158 listings
48.8% of total
Firm
70 listings
21.6% of total
Strict
60 listings
18.5% of total
Key Insights
- Moderate is the preferred policy at 48.8% of listings
- The market shows a balanced distribution between guest-friendly (59.6%) and strict (40.1%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Oct, Apr, averaging 63 days
- Shortest booking windows are in Dec, Sep, Feb, averaging 42 days
- Spring shows the longest average booking window at 57 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Kanazawa
Every property in Kanazawa comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 12.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Japan (21.9%) and Australia (18.8%)
- English is the top language at 57.7%, followed by Japanese (12.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for London and Paris markets
- Develop localized content for Japan and Australia
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kanazawa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,547 | $217.79 | 69% |
| Hida | 23 | $3,009 | $172.81 | 56% |
| Kyoto | 3,340 | $2,999 | $172.09 | 59% |
| Hakuba | 545 | $2,936 | $367.74 | 36% |
| Kuwana | 20 | $2,454 | $155.67 | 58% |
| Tamba-Sasayama | 11 | $2,307 | $153.75 | 53% |
| Takayama | 233 | $2,306 | $182.64 | 53% |
| Nagoya | 461 | $2,286 | $127.61 | 59% |
| Takashima | 68 | $2,042 | $158.38 | 37% |
| Ōmachi | 28 | $2,031 | $172.47 | 35% |
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