Airbnb Market Analytics, Statistics and Data in Nasu, Tochigi Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nasu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nasu:

Average Daily Rate

$323

Occupancy Rate

39.95%

Annual Revenue

$42,770

Revenue Growth YoY

13.04%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

119

How much do Airbnb hosts make on average per month in Nasu?

The short-term rental market in Nasu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $3,339 per month
Strong performing properties (top 25%) make $6,365 or more
Best-in-class properties (top 10%) achieve $10,967+ monthly
Entry-level properties (bottom 25%) typically earn around $1,394

Revenue Variations by Month

Occupancy Rates Throughout the Year in Nasu

The market in Nasu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 32% occupancy rates
Strong performing properties (top 25%) achieve 60% or higher
Best-in-class properties (top 10%) reach 80%+occupancy
Entry-level properties (bottom 25%) average around 16%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Nasu

Daily rates in Nasu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $242 per night
Strong performing properties (top 25%) secure $327 or more
Best-in-class properties (top 10%) pull in $492+ per night
Entry-level properties (bottom 25%) earn around $173

Daily Rate Variations by Month

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Seasonality patterns in Nasu

Peak Season (August, February, June)

Revenue peaks at $5909.15 per month
Occupancy rates reach 55.88%
Daily rates average $396.40

Shoulder Season

Revenue averages $4810.77 per month
Occupancy maintains 38.65%
Daily rates hold at $293.20

Low Season (September, July, January)

Revenue drops to $3660.62 per month
Occupancy decreases to 24.27%
Daily rates adjust to $256.46

Is it still profitable to do Airbnb in Nasu in 2025?

Yes! Nasu demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $4811 and The market's 119 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Nasu

Area	Why Choose This Area	Key Attractions
Nasuonsen	A famous hot spring area known for its natural beauty and soothing onsen baths. Ideal for tourists seeking relaxation and wellness.	Nasu Onsen, Nasu Animal Kingdom, Nasu Heisei no Mori Park, Nasu World Monkey Park, Nasu Rindoko Lake View
Nasu Kogen	A mountainous area offering stunning views, hiking trails, and outdoor activities. Attracts nature lovers and outdoor enthusiasts.	Nasu Kogen Ski Resort, Nasu Highland Park, Nasu Power Spot, Nasu Cafe, Nasu Open Air Museum
Nasu Shika	Known for its serene atmosphere and beautiful landscapes, appealing to travelers looking for a peaceful retreat.	Shika no Haka, Goshozan Shrine, Nasu Wildlife Observation Center, Kuroiso Hot Spring
Towa Kanko	A popular resort area known for its leisure facilities and family-friendly attractions.	Towa Jinja Shrine, Towa Resort, Nasu Towa Farm, Lake Towa
Nasu Town Center	The main hub of Nasu, providing convenient access to shops, restaurants, and local culture.	Nasu Town Museum, Local eateries, Nasu Market
Nasu Yu no Sato	Recognized for its quaint hot spring inns and traditional Japanese architecture, catering to those looking for authentic accommodation.	Yu no Sato hot springs, Traditional ryokans, Historical streets
Nasu Daisan Park	A family-friendly location featuring parks and recreational activities, perfect for families and nature lovers.	Nasu Daisan Park, Playgrounds, Picnic areas
Nasu Agricultural Park	An engaging location that offers a glimpse into local farming and agriculture, attracting families and educational visitors.	Fruit picking, Farm tours, Workshops

Do you need a license for Airbnb in Nasu?

$509.36

Daily Rate

Top Performing Professional Hosts in Nasu

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
楽天ｽﾃｲ	8	$744,148	112	4.66/5.0
Toru	5	$277,167	877	4.57/5.0
Norio	1	$254,168	15	4.87/5.0
丸山	3	$214,182	96	4.61/5.0
NASU Private FOREST	1	$197,322	6	4.50/5.0
Michiyo	3	$149,279	70	4.86/5.0
Hiro	6	$143,615	251	4.53/5.0
リソル不動産	1	$114,079	52	4.50/5.0
Shuhei	1	$113,037	45	4.87/5.0
Taka	3	$108,756	544	4.99/5.0

Additional analytics on vacation rental, real estate, short term rental data in Nasu

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (95.8%), with house and outdoor & mobile properties comprising 96.7% of inventory
Strong specialty sector (16.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in apartment & condo, others segments (3.3% combined)

Room Capacity Distribution

Analysis of 119 properties in Nasu shows that 2 bedrooms properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 72.3% of all listings.

Key Insights

Most common: 2 bedrooms (37%)
Least common: 4 bedrooms (4.2%)
Market concentration: 72.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 119 properties in Nasu reveals that 8+ guests properties dominate the market, representing 67.2% of all listings. The average property accommodates 7.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 80.7% of the market.

Key Insights

Most common capacity: 8+ guests (67.2% of market)
Least common capacity: 2 guests (0.8% of market)
Average guest capacity: 7.2 guests per property
Market concentration: 80.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 119 properties in Nasu, the most common availability pattern is 271-366 days (40.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.6% of properties).

Key Insights

Most common availability window: 271-366 days (40.3%)
Most common booking duration: 91-180 days (28.6%)
Properties with high availability (180+ days): 67.2%
Properties with long-term bookings (180+ days): 32.8%

Minimum Stay Distributions

1 Night (87.4%)

1 Night

97 listings

87.4% of total

2 Nights (7.2%)

2 Nights

8 listings

7.2% of total

30+ Nights (5.4%)

30+ Nights

6 listings

5.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 94.6%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (5.4%) suggest a stable extended-stay market
High market flexibility with 94.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (6.7%)

Flexible

7 listings

6.7% of total

Moderate (62.5%)

Moderate

65 listings

62.5% of total

Firm (18.3%)

Firm

19 listings

18.3% of total

Strict (12.5%)

Strict

13 listings

12.5% of total

Key Insights

Moderate is the preferred policy at 62.5% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 69.2% of the market
Strong market consensus around Moderate policies
Flexible policies are least common at 6.7% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jan, Feb, averaging 39 days
Shortest booking windows are in Sep, Jun, Oct, averaging 24 days
Winter shows the longest average booking window at 36 days, while Fall has the shortest at 25 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 36 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Sep-Oct when lead times are shortest

Popular Airbnb Amenities in Nasu

Every property in Nasu comes standard with Kitchen. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 87.8% of total guests, indicating a dominant local market share.
Primary international markets: United States (2.1%) and Taiwan (2.1%)
Japanese is the top language at 62.4%, followed by English (27.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 12.4%

Recommendations

Target marketing campaigns for Tokyo and Yokohama markets
Develop localized content for United States and Taiwan
Prioritize Japanese and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Nasu. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Hokota	15	$3,602	$238.57	49%
Kashima	19	$3,601	$215.98	42%
Kawasaki	11	$3,131	$214.57	58%
Hitachinaka	10	$2,341	$138.09	38%
Nasushiobara	28	$2,309	$219.98	35%
Zao	45	$2,082	$141.09	47%
Yamagata	14	$1,937	$134.49	45%
Nikko	137	$1,577	$135.45	43%
Kasama	13	$1,493	$123.94	29%
Aizuwakamatsu	15	$1,313	$91.09	48%

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