Nasu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tochigi Prefecture, Japan
Is Airbnb profitable in Nasu in 2025? Explore comprehensive Airbnb analytics for Nasu, Tochigi Prefecture, Japan to uncover income potential. This 2025 STR market report for Nasu, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Nasu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nasu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nasu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nasu (2025)
Understanding the monthly revenue variations for Airbnb listings in Nasu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nasu is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nasu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,407+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,249 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,724 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,176, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nasu
Nasu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nasu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nasu:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nasu
Average Daily Rate (ADR) Airbnb Trends in Nasu (2025)
Effective short term rental pricing strategy in Nasu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nasu typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $502+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $354 or more.
- Typical properties (Median) charge around $259 per night.
- Entry-level properties (Bottom 25%) earn around $193 per night.
Average Daily Rate (ADR) Trend by Month in Nasu
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Airbnb Seasonality Analysis & Trends in Nasu (2025)
Peak Season (August, March, February)
- Revenue averages $5,403 per month
- Occupancy rates average 47.9%
- Daily rates average $318
Shoulder Season
- Revenue averages $3,686 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $307
Low Season (April, June, November)
- Revenue drops to average $2,713 per month
- Occupancy decreases to average 29.1%
- Daily rates adjust to average $316
Seasonality Insights for Nasu
- The Airbnb seasonality in Nasu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nasu's highest earning potential, with monthly revenues capable of climbing to $5,731, occupancy reaching a high of 56.0%, and ADRs peaking at $350.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,273, occupancy could drop to 24.2%, and ADRs may adjust down to $271.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nasu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nasu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nasu (2025)
Exploring the top neighborhoods for short-term rentals in Nasu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nasu Onsen | Famous hot spring area with numerous ryokans (Japanese inns) and beautiful natural scenery. Ideal for travelers seeking relaxation and wellness. | Nasu Onsen, Nasu Highland Park, Nasu Animal Kingdom, Nasu World Monkey Park, Shika no Yu, Nasu Teddy Bear Museum |
| Nasu Kogen | Scenic highland area with stunning views, outdoor activities, and attractions such as hiking and skiing. Perfect for families and nature lovers. | Nasu Kogen Yuai no Mori, Nasu Heisei no Mori, Nasu Kogen Ski Resort, Nasu Zoo, Freshwater Springs |
| Nasu Game Museum | Unique museum dedicated to games with interactive exhibits. Attracts families and gaming enthusiasts looking for a fun day out. | Nasu Game Museum, Interactive game exhibits, Board game area, Arcade games, Souvenir shop |
| Shika no Yu Onsen | Newly developed hot spring area known for its open-air baths and beautiful surroundings. Popular among tourists wanting a unique onsen experience. | Shika no Yu Onsen, Open-air baths, Walking trails, Local shops, Nature parks |
| Mount Chausu | Part of the Nasu mountain range, known for hiking and breathtaking views. A great spot for outdoor enthusiasts and nature lovers. | Mount Chausu hiking trails, Scenic viewpoints, Wildlife watching, Picnic areas |
| Nasu Safari Park | A drive-through safari park that attracts families and animal lovers, offering close encounters with wildlife in a natural setting. | Nasu Safari Park, Animal encounters, Wildlife tours, Picnic area |
| Nasu Equestrian Club | Popular among horse-riding enthusiasts, offering riding lessons and horse activities. Appeals to families looking for unique experiences. | Horse riding lessons, Equestrian events, Scenic riding trails, Horseback tours |
| Nasu Vineyard | A lovely vineyard offering wine tasting and picturesque views of the countryside. Attracts tourists interested in wine culture and gourmet experiences. | Wine tasting tours, Vineyard tours, Wine shop, Scenic picnic areas |
Understanding Airbnb License Requirements & STR Laws in Nasu (2025)
While Nasu, Tochigi Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nasu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Nasu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nasubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Detached house with atrium/BBQ rental/CLIMB NASU
Entire Place • 1 bedroom
Nature all to yourself / Log house / BBQ / Nasu 12
Entire Place • 1 bedroom
Nasu Miyagawa-tei: A high-end designer log house nestled in a forest on a highland
Entire Place • 3 bedrooms
NASU Private Forest: 5000-tsubo Modern House in a Vast Forest, with a Professional Sauna and BBQ
Entire Place • 3 bedrooms
Large house with 11 rooms for rent, accommodating 35 people, pets allowed! Deck roof completed [Even
Entire Place • 11 bedrooms
Flat Type Room With Jacuzzi Bath（No Pets Allowed）
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nasu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nasu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 良夫 | 7 | $389,061 | 130 | 4.63/5.0 |
| Toru | 6 | $330,159 | 970 | 4.62/5.0 |
| 丸山 | 3 | $233,645 | 115 | 4.63/5.0 |
| Hiro | 8 | $230,533 | 273 | 4.47/5.0 |
| Climb | 1 | $196,730 | 52 | 4.60/5.0 |
| Michiyo | 2 | $169,358 | 73 | 4.90/5.0 |
| Taka | 3 | $147,528 | 588 | 4.97/5.0 |
| S-Villa | 1 | $136,749 | 51 | 4.71/5.0 |
| NASU Private FOREST | 1 | $109,905 | 6 | 4.50/5.0 |
| 那須 | 2 | $109,321 | 51 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nasu.
Dive Deeper: Advanced Nasu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nasu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNasu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nasu
- The Nasu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nasu, House properties are the most common (81.5%), reflecting the local real estate landscape.
- Houses represent a significant 81.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others (combined 2.8%) offer potential for unique stay experiences.
Nasu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nasu
- The dominant room capacity in Nasu is 2 bedrooms listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.8% of the active Airbnb listings in Nasu, indicating a high concentration in these sizes.
- A significant 48.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nasu.
Nasu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nasu
- The most common guest capacity trend in Nasu vacation rentals is listings accommodating 8+ guests (67.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nasu STR market, accounting for 78.8% of listings.
- 87.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nasu.
- On average, properties in Nasu are equipped to host 7.1 guests.
Nasu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nasu
- The most common availability pattern in Nasu falls within the 271-366 days range, representing 47.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nasu (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nasu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
123 listings
84.2% of total
2 Nights
3 listings
2.1% of total
30+ Nights
20 listings
13.7% of total
Key Insights
- The most prevalent minimum stay requirement in Nasu is 1 Night, adopted by 84.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.3%) of the Nasu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.7%) caters to monthly stays (30+ nights) in Nasu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.2% of Nasu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nasu.
Nasu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
6.8% of total
Moderate
83 listings
56.8% of total
Firm
34 listings
23.3% of total
Strict
19 listings
13% of total
Cancellation Policy Insights for Nasu
- The prevailing Airbnb cancellation policy trend in Nasu is Moderate, used by 56.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.6%) and stricter (36.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.8% market standard in Nasu.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nasu.
Nasu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nasu
- The overall average booking lead time for vacation rentals in Nasu is 28 days.
- Guests book furthest in advance for stays during July (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (29 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Nasu.
- Target marketing efforts for the Winter season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Nasu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nasu (2025)
Amenity Prevalence
Amenity Insights for Nasu
- Essential amenities in Nasu that guests expect include: Kitchen, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nasu: Kitchen, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nasu to stay competitive.
Nasu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nasu
- The typical guest profile for Airbnb in Nasu consists of primarily domestic travelers (87%), often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 87.1% of guests.
- Key international markets include Japan (87.1%) and Hong Kong (1.7%).
- Top languages spoken are Japanese (56.7%) followed by English (28.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tokyo and Yokohama.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nasu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hokota | 16 | $3,479 | $259.87 | 49% |
| Kawasaki | 11 | $3,212 | $208.37 | 57% |
| Utsunomiya | 10 | $2,429 | $234.24 | 36% |
| Kashima | 26 | $2,343 | $231.29 | 32% |
| Nasushiobara | 37 | $2,007 | $238.06 | 31% |
| Zao | 57 | $2,004 | $183.47 | 40% |
| Hitachinaka | 11 | $1,886 | $156.21 | 31% |
| Inawashiro | 13 | $1,812 | $267.51 | 32% |
| Nikko | 164 | $1,647 | $170.92 | 41% |
| Yamagata | 26 | $1,389 | $191.87 | 42% |