Myoko Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Niigata Prefecture, Japan
Is Airbnb profitable in Myoko in 2025? Explore comprehensive Airbnb analytics for Myoko, Niigata Prefecture, Japan to uncover income potential. This 2025 STR market report for Myoko, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Myoko, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Myoko Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Myoko Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Myoko (2025)
Understanding the monthly revenue variations for Airbnb listings in Myoko is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Myoko is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Myoko across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,241+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,345 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,378 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $505, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Myoko
Myoko Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Myoko STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Myoko:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Myoko
Average Daily Rate (ADR) Airbnb Trends in Myoko (2025)
Effective short term rental pricing strategy in Myoko involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Myoko typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $551+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $363 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Myoko
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Airbnb Seasonality Analysis & Trends in Myoko (2025)
Peak Season (January, February, December)
- Revenue averages $6,292 per month
- Occupancy rates average 47.4%
- Daily rates average $348
Shoulder Season
- Revenue averages $2,312 per month
- Occupancy maintains around 24.1%
- Daily rates hold near $260
Low Season (May, June, September)
- Revenue drops to average $1,056 per month
- Occupancy decreases to average 14.3%
- Daily rates adjust to average $232
Seasonality Insights for Myoko
- The Airbnb seasonality in Myoko shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Myoko's highest earning potential, with monthly revenues capable of climbing to $8,078, occupancy reaching a high of 56.4%, and ADRs peaking at $358.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $837, occupancy could drop to 10.2%, and ADRs may adjust down to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Myoko.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Myoko seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Myoko (2025)
Exploring the top neighborhoods for short-term rentals in Myoko? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Myoko Kogen | A popular ski resort area, known for its powder snow and extensive winter sports opportunities. Ideal for winter sports enthusiasts and families looking for a winter getaway. | Myoko Ski Park, Akakura Onsen Ski Resort, Myoko Kogen Ski Resort, Naena Waterfall, Myoko Kogen Ropeway |
| Akakura Onsen | Famous for its hot springs and ski resorts, this area attracts tourists seeking relaxation and winter sports in a beautiful mountain setting. | Akakura Onsen Hot Springs, Myoko Onsen, Akakura Kanko Ski Area, Naena Waterfall, Myoko Kogen Golf Course |
| Ikenotaira Onsen | A serene onsen town offering beautiful natural landscapes and ski facilities, perfect for travelers seeking tranquility and outdoor activities. | Ikenotaira Onsen, Ikenotaira Ski Resort, Myoko Snow Park, Mount Myoko, Kurohime Plateau |
| Suginohara | Known for its ski slopes and panoramic views, this area is great for winter sports lovers and offers family-friendly activities. | Suginohara Ski Resort, Myoko Kogen Ski Resort, Mount Myoko, Naena Waterfall, Myoko Kogen Golf Course |
| Myoko City | A charming city that provides access to nature, hot springs, and cultural experiences, appealing to both tourists and locals. | Myoko City Local Museum, Myoko Shrine, Hakusan Shrine, Enzanso Park, Myoko City Market |
| Suginosawa Onsen | A quiet onsen area ideal for visitors looking to relax in therapeutic hot springs amidst stunning natural beauty. | Suginosawa Onsen, Hot Springs, Mount Myoko, Fureai no Yu Hot Spring Center, Lake Nojiri |
| Lake Nojiri | A picturesque lake area popular for summer activities, fishing, and water sports, attracting vacationers year-round. | Lake Nojiri, Nojiri Naumann Elephant Museum, Nojiri Park, Nojiri Onsen, Camping and Water Sports |
| Goka Onsen | A quaint onsen town offering traditional accommodations and a peaceful environment, perfect for those seeking a more relaxed Airbnb experience. | Goka Onsen, Goka Ski Resort, Local hot springs, Scenic hiking trails, Cultural experiences in local temples |
Understanding Airbnb License Requirements & STR Laws in Myoko (2025)
Yes, Myoko, Niigata Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Myoko to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Myoko (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Myokobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unique Boutique Chalet. Wasabi Wonderland
Entire Place • 4 bedrooms
Catered Chalet @ Myoko Suginohara ski resort
Entire Place • 5 bedrooms
Entire Place • 5 bedrooms
Kendama house close to slopes and town centre
Entire Place • 5 bedrooms
SUGI Chalet
Entire Place • 6 bedrooms
Ski In Ski Out Myoko! Luxury Chalet Riders Ridge
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Myoko (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Myoko based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jen & Matt | 3 | $253,996 | 79 | 4.87/5.0 |
| Tayler | 7 | $98,062 | 6 | 0.69/5.0 |
| Ryan | 5 | $94,948 | 31 | 1.89/5.0 |
| Ben | 1 | $92,756 | 12 | 4.92/5.0 |
| Ross | 1 | $89,982 | 13 | 4.92/5.0 |
| Gaku | 1 | $61,751 | 27 | 4.89/5.0 |
| Donald | 1 | $55,648 | 6 | 5.00/5.0 |
| Shigeo | 1 | $50,188 | 10 | 5.00/5.0 |
| Host #563204524 | 1 | $45,177 | 0 | 0.00/5.0 |
| Soto | 2 | $37,247 | 10 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Myoko.
Dive Deeper: Advanced Myoko STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Myoko. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMyoko Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Myoko
- The Myoko Airbnb market composition is heavily skewed towards Private Room listings, which make up 48.3% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Myoko, Outdoor/Unique properties are the most common (34.5%), reflecting the local real estate landscape.
- Houses represent a significant 34.5% portion, catering likely to families or larger groups.
- The presence of 22.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Myoko Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Myoko
- The dominant room capacity in Myoko is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 69.0% of the active Airbnb listings in Myoko, indicating a high concentration in these sizes.
- A significant 32.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Myoko.
Myoko Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Myoko
- The most common guest capacity trend in Myoko vacation rentals is listings accommodating 8+ guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Myoko STR market, accounting for 46.5% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Myoko.
- On average, properties in Myoko are equipped to host 4.4 guests.
Myoko Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Myoko
- The most common availability pattern in Myoko falls within the 271-366 days range, representing 75.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Myoko (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Myoko Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
31.1% of total
2 Nights
5 listings
11.1% of total
3 Nights
6 listings
13.3% of total
4-6 Nights
2 listings
4.4% of total
7-29 Nights
3 listings
6.7% of total
30+ Nights
15 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Myoko is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Myoko, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Myoko hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Myoko.
Myoko Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
10.6% of total
Super Strict 60 Days
2 listings
4.3% of total
Flexible
2 listings
4.3% of total
Moderate
6 listings
12.8% of total
Firm
12 listings
25.5% of total
Strict
20 listings
42.6% of total
Cancellation Policy Insights for Myoko
- The prevailing Airbnb cancellation policy trend in Myoko is Strict, used by 42.6% of listings.
- A majority (68.1%) of hosts in Myoko utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.6% market standard in Myoko.
- With 42.6% using Strict terms, this is a viable option in Myoko, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Myoko.
Myoko STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Myoko
- The overall average booking lead time for vacation rentals in Myoko is 102 days.
- Guests book furthest in advance for stays during February (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (106 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (102 days) as a baseline for your pricing and availability strategy in Myoko.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Myoko averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Myoko (2025)
Amenity Prevalence
Amenity Insights for Myoko
- Essential amenities in Myoko that guests expect include: Washer, Wifi, Heating, Smoke alarm, Fire extinguisher, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Myoko: Washer, Wifi, Heating, Smoke alarm, Fire extinguisher, Essentials.
- Prioritize adding missing essentials: Smoke alarm, Fire extinguisher, Essentials.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Myoko to stay competitive.
Myoko Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Myoko
- The typical guest profile for Airbnb in Myoko consists of predominantly international visitors (79%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 20.7% of guests.
- Key international markets include Australia (31.5%) and Japan (20.7%).
- Top languages spoken are English (53.2%) followed by Japanese (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Myoko Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |