Okinawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Okinawa in 2025? Explore comprehensive Airbnb analytics for Okinawa, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Okinawa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 86 active listings.
Whether you're considering an Airbnb investment in Okinawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Okinawa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Okinawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Okinawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Okinawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Okinawa is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Okinawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,537+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,205 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,067 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $558, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Okinawa
Okinawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Okinawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Okinawa:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Okinawa
Average Daily Rate (ADR) Airbnb Trends in Okinawa (2025)
Effective short term rental pricing strategy in Okinawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Okinawa typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Okinawa
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Airbnb Seasonality Analysis & Trends in Okinawa (2025)
Peak Season (August, July, February)
- Revenue averages $1,876 per month
- Occupancy rates average 47.8%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,554 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $126
Low Season (June, September, November)
- Revenue drops to average $1,351 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $125
Seasonality Insights for Okinawa
- The Airbnb seasonality in Okinawa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Okinawa's highest earning potential, with monthly revenues capable of climbing to $1,987, occupancy reaching a high of 50.0%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,341, occupancy could drop to 32.7%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Okinawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Okinawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Okinawa (2025)
Exploring the top neighborhoods for short-term rentals in Okinawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naha | The capital city of Okinawa known for its blend of modern and traditional culture. It has lively markets, historical sites, and is a gateway to explore the rest of Okinawa. | Shurijo Castle, Kokusai Dori, Tamaudun Mausoleum, Naha's public market, Okinawa Prefectural Museum & Art Museum |
| Okinawa City | Known as the entertainment hub of Okinawa, it has a vibrant nightlife and a unique mix of local and international cultures, making it popular among tourists and locals. | Koza Music Town, Okinawa City Zoo, Mihama American Village, Tamaudun Shopping Street |
| Chatan | Famous for its beautiful beaches, American Village, and a laid-back atmosphere. Ideal for families and beach lovers looking for relaxation and fun activities. | Sunset Beach, American Village, Chatan Park, Araha Beach |
| Miyakojima | A tropical paradise known for its stunning beaches and diving spots. It attracts tourists looking for natural beauty and outdoor adventures. | Yonaha Maehama Beach, Sunayama Beach, Miyako Island Marina, Yarabu Suigen, Miyakojima Marine Park |
| Ishigaki Island | The main island of the Yaeyama Islands, famous for its gorgeous beaches and vibrant coral reefs, perfect for snorkeling and diving enthusiasts. | Kabira Bay, Ishigaki Yaima Village, Sukuji Beach, Yonehara Beach, Ishigaki Island Observatory |
| Onna Village | Known for its scenic coastal views and luxury resorts. It’s popular among those looking for high-end accommodations and tranquil surroundings. | Cape Manzamo, Renaissance Resort Okinawa, Onna Seaside Park, Blue Cave, Diving spots |
| Tokashiki Island | One of the Kerama Islands, it’s famous for its clear waters and beautiful beaches, attracting eco-tourists and those seeking isolated getaways. | Aharen Beach, Tokashiku Beach, Kerama Islands National Park, Shirijima Beach |
| Kanna Beach | A lesser-known beach area that offers tranquility and beautiful sunsets, making it a great destination for tourists looking to escape the crowds. | Kanna Beach, Local restaurants, Scenic viewpoints, Water sports activities |
Understanding Airbnb License Requirements & STR Laws in Okinawa (2025)
Yes, Okinawa, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Okinawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Okinawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Okinawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
* Secret Hidden Gem!It has a loft and Ryukyu tatami mats!Yujia on a hill * condominium red - BIN-4F
Entire Place • 3 bedrooms
Jacuzzi & Ryukyu tatami mats Japanese-style room for 10 people * condominium red - Bin - 3F *
Entire Place • 3 bedrooms
* Fully equipped with terrace jacuzzi * 11 pax secret retreat condominium red - BIN-2F
Entire Place • 3 bedrooms
Rycom is a 7-minute drive to Rycom, and it is also recommended for long-term stays of up to 8 people
Entire Place • 3 bedrooms
The Japanese garden is charmed by the sound of a waterfall, limited to one group per day "Nuchigafu"
Entire Place • 3 bedrooms
Renovated former US military housing. 4 bedrooms!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Okinawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Okinawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryota | 3 | $190,932 | 415 | 4.95/5.0 |
| Allstay | 21 | $121,146 | 491 | 4.59/5.0 |
| 田仲 | 3 | $93,577 | 14 | 5.00/5.0 |
| Atsushi | 5 | $79,125 | 34 | 4.91/5.0 |
| 孝二 | 1 | $42,351 | 21 | 4.86/5.0 |
| 留美 | 1 | $39,777 | 15 | 4.67/5.0 |
| ペンション | 1 | $37,792 | 7 | 5.00/5.0 |
| Eri | 1 | $35,475 | 28 | 4.96/5.0 |
| 誉乃 | 1 | $35,398 | 184 | 4.90/5.0 |
| コリン ドゥ ソレイユ | 1 | $34,660 | 157 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Okinawa.
Dive Deeper: Advanced Okinawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Okinawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOkinawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Okinawa
- The Okinawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Okinawa, Apartment/Condo properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 31.4% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
Okinawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Okinawa
- The dominant room capacity in Okinawa is 1 bedroom listings, making up 45.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.6% of the active Airbnb listings in Okinawa, indicating a high concentration in these sizes.
- A significant 25.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Okinawa.
Okinawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Okinawa
- The most common guest capacity trend in Okinawa vacation rentals is listings accommodating 8+ guests (30.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Okinawa STR market, accounting for 58.1% of listings.
- 68.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Okinawa.
- On average, properties in Okinawa are equipped to host 5.9 guests.
Okinawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Okinawa
- The most common availability pattern in Okinawa falls within the 271-366 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Okinawa (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Okinawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
58% of total
2 Nights
28 listings
34.6% of total
3 Nights
2 listings
2.5% of total
30+ Nights
4 listings
4.9% of total
Key Insights
- The most prevalent minimum stay requirement in Okinawa is 1 Night, adopted by 58% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Okinawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58% of Okinawa hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Okinawa.
Okinawa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
6.2% of total
Moderate
45 listings
55.6% of total
Firm
12 listings
14.8% of total
Strict
19 listings
23.5% of total
Cancellation Policy Insights for Okinawa
- The prevailing Airbnb cancellation policy trend in Okinawa is Moderate, used by 55.6% of listings.
- There's a relatively balanced mix between guest-friendly (61.8%) and stricter (38.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Okinawa.
- Regularly review your cancellation policy against competitors and market demand shifts in Okinawa.
Okinawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Okinawa
- The overall average booking lead time for vacation rentals in Okinawa is 46 days.
- Guests book furthest in advance for stays during March (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Okinawa.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Okinawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Okinawa (2025)
Amenity Prevalence
Amenity Insights for Okinawa
- Essential amenities in Okinawa that guests expect include: Smoke alarm, Wifi, Air conditioning, Hair dryer, Free parking on premises, TV, Washer, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Okinawa: Smoke alarm, Wifi, Air conditioning, Hair dryer, Free parking on premises, TV, Washer, Shampoo.
- Prioritize adding missing essentials: Air conditioning, Hair dryer, Free parking on premises, TV, Washer, Shampoo.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Okinawa to stay competitive.
Okinawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Okinawa
- The typical guest profile for Airbnb in Okinawa consists of predominantly international visitors (74%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 25.6% of guests.
- Key international markets include Japan (25.6%) and Hong Kong (17.1%).
- Top languages spoken are English (45.7%) followed by Chinese (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Okinawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 41 | $3,317 | $170.06 | 58% |
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Urasoe | 21 | $2,885 | $189.45 | 45% |
| Nakijin | 111 | $2,809 | $213.84 | 44% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Tomigusuku | 17 | $2,443 | $141.29 | 51% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |