Best Places in Okinawa Prefecture, Japan to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: March 31, 2025

Discover the most lucrative short-term rental markets in Okinawa Prefecture, Japan with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2025.

Top Short-Term Rental Cities in Okinawa Prefecture, Japan

Rank:#1Market:NahaCountry:JapanProperties:559Monthly Revenue:$1535.19Daily Rate:$116.96Occupancy:45.93%Regulation:High
Rank:#2Market:OnnaCountry:JapanProperties:362Monthly Revenue:$3236.37Daily Rate:$238.90Occupancy:48.91%Regulation:High
Rank:#3Market:IshigakiCountry:JapanProperties:285Monthly Revenue:$1916.78Daily Rate:$178.82Occupancy:38.64%Regulation:High
Rank:#4Market:MotobuCountry:JapanProperties:199Monthly Revenue:$2096.87Daily Rate:$172.66Occupancy:44.38%Regulation:High
Rank:#5Market:MiyakojimaCountry:JapanProperties:196Monthly Revenue:$2653.68Daily Rate:$227.47Occupancy:44.02%Regulation:High
Rank:#6Market:NagoCountry:JapanProperties:163Monthly Revenue:$2066.83Daily Rate:$180.52Occupancy:42.13%Regulation:High
Rank:#7Market:ChatanCountry:JapanProperties:131Monthly Revenue:$2799.15Daily Rate:$204.60Occupancy:50.21%Regulation:High
Rank:#8Market:YomitanCountry:JapanProperties:124Monthly Revenue:$2226.36Daily Rate:$149.70Occupancy:51.32%Regulation:High
Rank:#9Market:NakijinCountry:JapanProperties:111Monthly Revenue:$2809.26Daily Rate:$213.84Occupancy:43.97%Regulation:High
Rank:#10Market:NanjoCountry:JapanProperties:93Monthly Revenue:$2684.28Daily Rate:$213.32Occupancy:51.00%Regulation:High
Rank:#11Market:OkinawaCountry:JapanProperties:86Monthly Revenue:$1351.68Daily Rate:$131.65Occupancy:40.33%Regulation:High
Rank:#12Market:UrumaCountry:JapanProperties:85Monthly Revenue:$2045.11Daily Rate:$142.06Occupancy:48.23%Regulation:High
Rank:#13Market:KinCountry:JapanProperties:47Monthly Revenue:$2647.69Daily Rate:$150.24Occupancy:57.02%Regulation:High
Rank:#14Market:GinowanCountry:JapanProperties:41Monthly Revenue:$3317.43Daily Rate:$170.06Occupancy:58.03%Regulation:High
Rank:#15Market:ItomanCountry:JapanProperties:41Monthly Revenue:$1328.18Daily Rate:$112.74Occupancy:42.09%Regulation:High
Rank:#16Market:UrasoeCountry:JapanProperties:21Monthly Revenue:$2885.15Daily Rate:$189.45Occupancy:44.93%Regulation:High
Rank:#17Market:TomigusukuCountry:JapanProperties:17Monthly Revenue:$2443.30Daily Rate:$141.29Occupancy:51.34%Regulation:High

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

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