Uruma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Uruma in 2025? Explore comprehensive Airbnb analytics for Uruma, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Uruma, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Uruma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Uruma Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Uruma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Uruma (2025)
Understanding the monthly revenue variations for Airbnb listings in Uruma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Uruma is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Uruma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,721+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,262 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,821 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $912, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Uruma
Uruma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Uruma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Uruma:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Uruma
Average Daily Rate (ADR) Airbnb Trends in Uruma (2025)
Effective short term rental pricing strategy in Uruma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Uruma typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Uruma
Get Live Uruma Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Uruma (2025)
Peak Season (July, August, December)
- Revenue averages $2,884 per month
- Occupancy rates average 54.1%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,221 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $144
Low Season (February, September, November)
- Revenue drops to average $2,034 per month
- Occupancy decreases to average 46.3%
- Daily rates adjust to average $142
Seasonality Insights for Uruma
- The Airbnb seasonality in Uruma shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Uruma's highest earning potential, with monthly revenues capable of climbing to $3,057, occupancy reaching a high of 58.2%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,882, occupancy could drop to 42.1%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Uruma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Uruma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Uruma (2025)
Exploring the top neighborhoods for short-term rentals in Uruma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maeda Cape | A stunning natural area known for its beautiful beaches and snorkeling spots. It attracts tourists interested in marine activities and the scenic beauty of Okinawa. | Maeda Point, Blue Cave, Nago Bay, Cape Maeda Beach |
| Kinniku Beach | Known for its powdery white sand and clear waters, Kinniku Beach is a favorite spot for families and tourists looking to relax on the beach or participate in water sports. | Kinniku Beach, Water sports rentals, Beach cafes |
| Okinawa Churaumi Aquarium | One of the largest aquariums in the world, this location draws visitors from all over who want to see the diverse marine life of Okinawa. | Churaumi Aquarium, Emerald Beach, Bise Fukugi Tree Road |
| Cape Zanpa | Famous for its breathtaking sunset views and lighthouse, Cape Zanpa attracts tourists who want to enjoy stunning coastal scenery. | Zanpa Misaki Lighthouse, Zanpa Beach, Sunset views |
| Torii Station | An area known for its military presence, Torii offers unique experiences related to American and Japanese culture and is popular with both tourists and locals. | Torii Beach, Local markets, Cultural events |
| Awase | A tranquil area with local parks and access to beautiful beaches, Awase is perfect for those who want a peaceful stay while being close to urban amenities. | Awase Fishing Park, Local eateries, Scenic views |
| Uruma City Mall | A shopping hub that provides both locals and tourists with shopping, dining, and entertainment options, appealing to families and individuals alike. | Uruma City Mall, Restaurants, Cafes |
| Yaka Beach | A hidden gem known for its serene atmosphere and less crowded beaches, ideal for travelers seeking a more intimate beach experience. | Yaka Beach, Snorkeling spots, Relaxing beaches |
Understanding Airbnb License Requirements & STR Laws in Uruma (2025)
Yes, Uruma, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Uruma to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Uruma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urumabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private villa with pool, sauna, and hottub
Entire Place • 1 bedroom
Entire house with a view of the sea!Fashionable decor in harmony with the sea!Have an unforgettable
Entire Place • 4 bedrooms
〇1min to sea〇Free parking for 2〇Jacuzzi cars
Entire Place • 3 bedrooms
Private beach/stadium of stars/4BDR 200㎡/Spiritual
Entire Place • 4 bedrooms
Terrace Sauna, BBQ, and Jacuzzi, up to 16 people, Fashionable rental villa
Entire Place • 4 bedrooms
BBQ possible・2 parking spaces・max10 people2 toilet
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Uruma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Uruma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Masayuki | 2 | $135,927 | 129 | 4.92/5.0 |
| Misato | 2 | $106,281 | 105 | 4.79/5.0 |
| Keiei | 1 | $86,910 | 235 | 4.82/5.0 |
| Gostay | 5 | $83,676 | 107 | 4.50/5.0 |
| Kafuya Miyagi | 1 | $77,274 | 146 | 4.85/5.0 |
| サウスウインドハウス | 2 | $74,206 | 55 | 4.88/5.0 |
| Taichi | 1 | $69,330 | 365 | 4.93/5.0 |
| 陽子 | 1 | $64,366 | 69 | 4.91/5.0 |
| 龍司 | 1 | $58,600 | 46 | 4.70/5.0 |
| Masa | 1 | $55,751 | 13 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Uruma.
Dive Deeper: Advanced Uruma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Uruma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUruma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Uruma
- The Uruma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Uruma, House properties are the most common (74.1%), reflecting the local real estate landscape.
- Houses represent a significant 74.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 6.0%) offer potential for unique stay experiences.
Uruma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Uruma
- The dominant room capacity in Uruma is 3 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.0% of the active Airbnb listings in Uruma, indicating a high concentration in these sizes.
- A significant 56.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Uruma.
Uruma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Uruma
- The most common guest capacity trend in Uruma vacation rentals is listings accommodating 8+ guests (47.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Uruma STR market, accounting for 68.3% of listings.
- 74.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Uruma.
- On average, properties in Uruma are equipped to host 6.3 guests.
Uruma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Uruma
- The most common availability pattern in Uruma falls within the 181-270 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Uruma (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Uruma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
77.5% of total
2 Nights
14 listings
17.5% of total
30+ Nights
4 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Uruma is 1 Night, adopted by 77.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Uruma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.5% of Uruma hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Uruma.
Uruma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
8.6% of total
Moderate
26 listings
32.1% of total
Firm
23 listings
28.4% of total
Strict
25 listings
30.9% of total
Cancellation Policy Insights for Uruma
- The prevailing Airbnb cancellation policy trend in Uruma is Moderate, used by 32.1% of listings.
- A majority (59.3%) of hosts in Uruma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.1% market standard in Uruma.
- With 30.9% using Strict terms, this is a viable option in Uruma, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Uruma.
Uruma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Uruma
- The overall average booking lead time for vacation rentals in Uruma is 48 days.
- Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Uruma.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Uruma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Uruma (2025)
Amenity Prevalence
Amenity Insights for Uruma
- Essential amenities in Uruma that guests expect include: Free parking on premises, Washer, Air conditioning, Wifi, Shampoo, Essentials, Hot water, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Uruma: Free parking on premises, Washer, Air conditioning, Wifi, Shampoo, Essentials, Hot water, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Wifi, Shampoo, Essentials, Hot water, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Uruma to stay competitive.
Uruma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Uruma
- The typical guest profile for Airbnb in Uruma consists of predominantly international visitors (69%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 31.1% of guests.
- Key international markets include Japan (31.1%) and United States (14.9%).
- Top languages spoken are English (40.9%) followed by Japanese (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Uruma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 41 | $3,317 | $170.06 | 58% |
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Urasoe | 21 | $2,885 | $189.45 | 45% |
| Nakijin | 111 | $2,809 | $213.84 | 44% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Tomigusuku | 17 | $2,443 | $141.29 | 51% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |