Airbnb Market Analytics, Statistics and Data in Onna, Okinawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Onna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Onna:
How much do Airbnb hosts make on average per month in Onna?
The short-term rental market in Onna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,418 per month
- Strong performing properties (top 25%) make $4,676 or more
- Best-in-class properties (top 10%) achieve $7,861+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,233
Revenue Variations by Month
Occupancy Rates Throughout the Year in Onna
The market in Onna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Onna
Daily rates in Onna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $171 per night
- Strong performing properties (top 25%) secure $289 or more
- Best-in-class properties (top 10%) pull in $473+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Onna
Peak Season (August, July, June)
- Revenue peaks at $4970.27 per month
- Occupancy rates reach 61.82%
- Daily rates average $269.13
Shoulder Season
- Revenue averages $3686.71 per month
- Occupancy maintains 47.92%
- Daily rates hold at $238.54
Low Season (November, December, January)
- Revenue drops to $2703.50 per month
- Occupancy decreases to 37.70%
- Daily rates adjust to $221.25
Is it still profitable to do Airbnb in Onna in 2025?
Yes! Onna demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3687 and With 372 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Onna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cape Maeda | A stunning natural area famous for snorkeling and diving experiences with crystal clear waters. It's ideal for outdoor enthusiasts and families looking for a vibrant marine life experience. | Blue Cave, Snorkeling tours, Scuba diving centers, Cape Maeda beach, Underwater observatory |
| Onna Village | A picturesque village known for its beautiful beaches and local culture. It attracts tourists seeking a blend of relaxation and authentic Okinawan experiences. | Manza Beach, Banshin Modern Park, Onna Village Traditional Arts and Crafts Center, Cape Manzamo, Okinawa Churaumi Aquarium |
| Kariyushi Beach | A popular beach destination known for its beautiful sandy shores and resorts. Great for families and tourists wanting a mix of beach relaxation and entertainment. | Kariyushi Beach Resort, Water sports activities, Beachfront dining, Sunset views, Family-friendly attractions |
| Zampa Cape | A scenic cape offering breathtaking views of the ocean and surrounding landscape. Ideal for couples and photographers looking for stunning backdrops. | Zampa Lighthouse, Zampa Beach, Diving and snorkeling spots, Scenic viewpoints, Local dining options |
| Busena Marine Park | A paradise for underwater activities, including snorkeling and glass-bottom boat tours. It’s great for adventure seekers and marine life lovers. | Busena Marine Park Beach, Glass-bottom boats, Snorkeling tours, Coral reefs, Beachfront cafes |
| Nago | A city known for its beautiful coastline and attractions such as the famous aquarium. It’s a bit farther but provides a blend of city life and nature. | Okinawa Churaumi Aquarium, Nago Pineapple Park, Beautiful beaches, Hiking trails, Local markets |
| Kadena | A central area with proximity to larger cities and military bases. It attracts tourists and servicemen looking for convenient accommodations. | Kadena Air Base, Kadena Marina, Local dining and shopping, Festivals, Cultural workshops |
| Yomitan | A town famous for pottery and beautiful beaches. It offers a cultural experience along with relaxing beach options. | Yomitan Pottery Village, Zakimi Castle, Beautiful beaches, Local craft markets, Cultural performances |
Do you need a license for Airbnb in Onna?
Yes, Onna requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Onna
Okinawa's highest level guarantee 1250 ㎡ 10 full Suite, large pool, beach house, max30
Private Room • 10 bedrooms
白砂Private Beach 560㎡ Elevator 7BR, 6bath Max22P M
Entire Place • 7 bedrooms
L POOL 5 BR 5toilets sea view villa
Entire Place • 5 bedrooms
7 Large suite Rooms, 10M Pool, Sea View 5000 SF
Entire Place • 7 bedrooms
海高台380sm big garden, 5 bedrooms 4 toilets
Entire Place • 5 bedrooms
8 rooms next to Qing Cave, 6 bath Okinawa up to 600 square meters pool
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Onna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Misato | 31 | $2,135,797 | 1376 | 4.77/5.0 |
| Yota | 15 | $1,933,854 | 2159 | 4.50/5.0 |
| ChingI | 7 | $630,152 | 714 | 4.94/5.0 |
| Yama | 4 | $439,007 | 66 | 4.89/5.0 |
| OneNote | 6 | $341,847 | 77 | 4.69/5.0 |
| 435264984 | 6 | $316,927 | 15 | 1.67/5.0 |
| Youki | 12 | $305,101 | 2188 | 4.88/5.0 |
| Beach.Room | 5 | $290,720 | 88 | 4.95/5.0 |
| 巧 | 3 | $273,442 | 67 | 4.97/5.0 |
| Yosi | 2 | $254,422 | 345 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Onna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.8%), with house and apartment & condo properties comprising 90.0% of inventory
- Untapped potential in outdoor & mobile segments (2.4% combined)
Room Capacity Distribution
Analysis of 372 properties in Onna shows that 3 bedrooms properties are most prevalent, making up 29% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 51.3% of all listings.
Key Insights
- Most common: 3 bedrooms (29%)
- Least common: 5+ bedrooms (7.3%)
- Market concentration: 51.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 372 properties in Onna reveals that 8+ guests properties dominate the market, representing 56.7% of all listings. The average property accommodates 6.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 70.7% of the market.
Key Insights
- Most common capacity: 8+ guests (56.7% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 6.5 guests per property
- Market concentration: 70.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 372 properties in Onna, the most common availability pattern is 91-180 days (33.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32% of properties).
Key Insights
- Most common availability window: 91-180 days (33.3%)
- Most common booking duration: 181-270 days (32%)
- Properties with high availability (180+ days): 55.4%
- Properties with long-term bookings (180+ days): 46.5%
Minimum Stay Distributions
1 Night
211 listings
62.2% of total
2 Nights
105 listings
31% of total
3 Nights
6 listings
1.8% of total
7-29 Nights
3 listings
0.9% of total
30+ Nights
14 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 95.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Flexible
30 listings
8.5% of total
Moderate
96 listings
27.4% of total
Firm
102 listings
29.1% of total
Strict
122 listings
34.8% of total
Key Insights
- Strict is the preferred policy at 34.8% of listings
- Stricter policies (Firm & Strict) dominate at 63.9% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- The market supports stricter policies, with 63.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 62 days
- Shortest booking windows are in Dec, Sep, Feb, averaging 47 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Onna
Below is the distribution of amenities across listings in Onna:
Traveler Demographics
Key Insights
- Domestic travelers make up 23.7% of total guests, indicating a moderate local market presence.
- Primary international markets: Hong Kong (23%) and Taiwan (20.5%)
- English is the top language at 47.3%, followed by Chinese (23.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Taipei and Seoul markets
- Develop localized content for Hong Kong and Taiwan
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Onna. These nearby markets offer diverse opportunities for property investors and hosts:
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