Airbnb Market Analytics, Statistics and Data in Nago, Okinawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nago? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nago:
How much do Airbnb hosts make on average per month in Nago?
The short-term rental market in Nago shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,735 per month
- Strong performing properties (top 25%) make $3,122 or more
- Best-in-class properties (top 10%) achieve $5,654+ monthly
- Entry-level properties (bottom 25%) typically earn around $771
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nago
The market in Nago shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nago
Daily rates in Nago vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $137 per night
- Strong performing properties (top 25%) secure $232 or more
- Best-in-class properties (top 10%) pull in $372+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in Nago
Peak Season (August, July, October)
- Revenue peaks at $3736.10 per month
- Occupancy rates reach 57.50%
- Daily rates average $211.01
Shoulder Season
- Revenue averages $2601.30 per month
- Occupancy maintains 45.38%
- Daily rates hold at $189.99
Low Season (December, January, February)
- Revenue drops to $1959.58 per month
- Occupancy decreases to 35.77%
- Daily rates adjust to $179.85
Is it still profitable to do Airbnb in Nago in 2025?
Yes! Nago demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $2601 and The market's 162 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nago
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Naha | The capital city of Okinawa, known for its vibrant culture, shopping, and nightlife. A popular destination for both tourists and business travelers. | Shurijo Castle, Kokusai Street, Okinawa Prefectural Museum, Naha Great Market, Tsuboya Pottery District |
| Okinawa Churaumi Aquarium | One of the largest aquariums in the world, attracting families and tourists interested in marine life. A key attraction for those in northern Okinawa. | Churaumi Aquarium, Emerald Beach, Bise Fukugi Tree Road, Cape Manzamo, Ocean Expo Park |
| Kadena | Home to Kadena Air Base, this area appeals to military personnel and their families. Close to beaches and local Okinawan culture. | Kadena Air Base, Sunset Beach, Kadena Town Market, Yomitan Village, Cape Zampa |
| Okinawa City | Known for its entertainment, local food, and cultural events. A vibrant community with a mix of military and local residents. | American Village, Miyagi Coast, Okinawa Cultural Center, Okinawa Zoo, Kishaba Waterfall |
| Ishigaki Island | A beautiful island south of Okinawa, famous for its stunning beaches and natural scenery. Perfect for travelers seeking outdoor adventures. | Kabira Bay, Ishigaki Marine Park, Yonehara Beach, Ishigaki Sunset Beach, Taketomi Island |
| Miyako Island | Known for its pristine beaches and unique coral reefs. A popular spot for those seeking relaxation and water sports. | Maehama Beach, Yonaha Maehama Beach, Miyakojima City Tropical Plant Garden, Miyako Island Folk Museum, Shimoji Island |
| Kumejima | A lesser-known island that offers a tranquil escape with beautiful nature and local culture. Ideal for those looking for peace and quiet. | Kumejima Botanical Garden, Hama Beach, Uezu Mansion, Kumejima Sea Turtle Museum, Kume Island Stone Ruins |
| Nakijin | A rural area known for its traditional Okinawan culture and historical sites. Attracts visitors looking for an authentic experience. | Nakijin Castle Ruins, Naki-jin Village, Kouri Island, Hinja Cave, Okinawa Fruits Land |
Do you need a license for Airbnb in Nago?
Yes, Nago requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nago
![[Onna Resort] Nago City/3LDK/In front of the sea!A newly built house with ocean views that spread ou](https://a0.muscache.com/im/pictures/miso/Hosting-772750367880173581/original/846cfb96-b60b-4e59-839f-2c764b9a176b.jpeg)
[Onna Resort] Nago City/3LDK/In front of the sea!A newly built house with ocean views that spread ou
Entire Place • 3 bedrooms
Entire rental high-grade villa with ocean view bath directly connected to the precious beach!Good ac
Entire Place • 3 bedrooms
Recommended for those who want to spend a relaxing time surrounded by Okinawa's sea of up to 6 peopl
Entire Place • 2 bedrooms
Okinawa wooden architecture with private pool, entire house, old house style, open-air bath,
Entire Place • 3 bedrooms
![[BBQ OK] It is a short drive to Kouri Beach!A single-family rental villa facing the sea where you ca](https://a0.muscache.com/im/pictures/miso/Hosting-947634299128621333/original/b02c74f3-411b-45ce-a300-5c6c63428dba.jpeg)
[BBQ OK] It is a short drive to Kouri Beach!A single-family rental villa facing the sea where you ca
Entire Place • 3 bedrooms
NewOpen/Costa YOFUKE | Walking distance to beach | Fast WiFi |
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Nago
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nanako | 5 | $361,505 | 720 | 4.95/5.0 |
| Ryukyu Breeze | 7 | $327,262 | 30 | 2.79/5.0 |
| 久生 | 1 | $240,628 | 13 | 5.00/5.0 |
| Kazoo & Hasmik | 5 | $156,085 | 520 | 4.88/5.0 |
| NagoNago | 1 | $152,939 | 28 | 4.93/5.0 |
| Yoshihito | 2 | $148,089 | 128 | 4.87/5.0 |
| ジョイ | 3 | $117,743 | 97 | 4.77/5.0 |
| Kokia | 5 | $113,573 | 1094 | 4.71/5.0 |
| DAICHI OKINAWA Villa M | 1 | $105,013 | 14 | 5.00/5.0 |
| ｱﾀﾞﾝﾘｿﾞｰﾄ | 3 | $91,543 | 190 | 4.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nago
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.1%), with house and apartment & condo properties comprising 90.1% of inventory
- Untapped potential in outdoor & mobile, unique stays, others segments (4.3% combined)
Room Capacity Distribution
Analysis of 162 properties in Nago shows that 1 bedroom properties are most prevalent, making up 28.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.6% of all listings.
Key Insights
- Most common: 1 bedroom (28.4%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 55.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 162 properties in Nago reveals that 8+ guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 55.6% of the market.
Key Insights
- Most common capacity: 8+ guests (36.4% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 55.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 162 properties in Nago, the most common availability pattern is 271-366 days (37% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (37%)
- Most common booking duration: 181-270 days (29%)
- Properties with high availability (180+ days): 61.7%
- Properties with long-term bookings (180+ days): 39.5%
Minimum Stay Distributions
1 Night
138 listings
86.8% of total
2 Nights
18 listings
11.3% of total
3 Nights
1 listings
0.6% of total
30+ Nights
2 listings
1.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 98.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.3%) suggest a stable extended-stay market
- High market flexibility with 98.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.4% of total
Flexible
12 listings
8.3% of total
Moderate
59 listings
40.7% of total
Firm
24 listings
16.6% of total
Strict
48 listings
33.1% of total
Key Insights
- Moderate is the preferred policy at 40.7% of listings
- The market shows a balanced distribution between guest-friendly (49.0%) and strict (49.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Apr, averaging 57 days
- Shortest booking windows are in Sep, Oct, Dec, averaging 44 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Dec when lead times are shortest
Popular Airbnb Amenities in Nago
Below is the distribution of amenities across listings in Nago:
Traveler Demographics
Key Insights
- Domestic travelers make up 25.4% of total guests, indicating a moderate local market presence.
- Primary international markets: Taiwan (21%) and Hong Kong (16%)
- English is the top language at 48.2%, followed by Chinese (19.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Taipei and Seoul markets
- Develop localized content for Taiwan and Hong Kong
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nago. These nearby markets offer diverse opportunities for property investors and hosts:
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