Naha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Naha in 2025? Explore comprehensive Airbnb analytics for Naha, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Naha, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 559 active listings.
Whether you're considering an Airbnb investment in Naha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naha Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naha (2025)
Understanding the monthly revenue variations for Airbnb listings in Naha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naha is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,299+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,336 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,200 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naha
Naha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naha:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naha
Average Daily Rate (ADR) Airbnb Trends in Naha (2025)
Effective short term rental pricing strategy in Naha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naha typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $266+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Naha
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Airbnb Seasonality Analysis & Trends in Naha (2025)
Peak Season (February, August, May)
- Revenue averages $2,026 per month
- Occupancy rates average 52.1%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,824 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $134
Low Season (January, October, November)
- Revenue drops to average $1,610 per month
- Occupancy decreases to average 46.3%
- Daily rates adjust to average $126
Seasonality Insights for Naha
- The Airbnb seasonality in Naha shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naha's highest earning potential, with monthly revenues capable of climbing to $2,093, occupancy reaching a high of 63.5%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,565, occupancy could drop to 42.1%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naha (2025)
Exploring the top neighborhoods for short-term rentals in Naha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kokusai Street | The bustling main street in Naha, famous for shopping, dining, and local culture. It's a prime location for tourists wanting to experience Okinawan hospitality and cuisine. | Kokusai Street Shopping District, Makishi Public Market, Okinawa Prefectural Museum, Shurijo Castle, Naminoue Shrine |
| Shuri | Historic area home to the UNESCO World Heritage Site Shurijo Castle. Attracts tourists interested in Okinawa's rich history and culture, making it ideal for cultural tourism. | Shurijo Castle, Shuri Park, Tamaudun Mausoleum, Okinawa World, Nakamura House |
| Naminoue Beach | A beautiful beach located close to the city center, offering relaxation and water activities. Ideal for guests who want to enjoy sun and sea without being far from the city. | Naminoue Beach, Naminoue Shrine, Okinawa Jingu, Tomari Port, Okinawa Prefectural Art Museum |
| Tsuji | A quieter area close to the main attractions, offers a combination of local life and accessibility. Great for visitors looking for a more authentic Okinawa experience. | Tsuji Market, Kokusai Street nearby, Local eateries and shops |
| Tomari | A seaside area with a local feel, close to Tomari Port and perfect for visitors seeking a mix of urban life and marine activities. | Tomari Port, Naminoue Beach nearby, Local seafood restaurants, Makishi Public Market |
| Yogi Park | A large park in the city ideal for relaxation and outdoor activities, attracting families and nature lovers. It's a well-loved spot for local residents as well. | Yogi Park, Okinawa Prefectural Art Museum nearby, Walking trails, Play areas for children |
| Asahibashi | Accessible area with good public transport links. It's near the city center and popular for business travelers and tourists alike. | Asahibashi Station, Nearby shopping and dining, Access to transportation |
| Kinjō-shinmachi | An emerging area with a growing number of attractions and local charm. Popular with visitors who want to explore Naha beyond the tourist path. | Local markets, Unique cafes and restaurants, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Naha (2025)
Yes, Naha, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naha to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Naha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nahabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Top Floor Suite with BBQ Terrace & Jacuzzi Maximum 8 people Rakuten stay Naha Mie Bridge
Private Room • 2 bedrooms
1 day 1 set limited!Close to the popular Kokusai Street!Rare BBQ available in Naha Hisense Unmanned
Entire Place • 4 bedrooms
Three bedroom luxury room!
Entire Place • 3 bedrooms
【1 minutes】Enjoy Kokusai Street Hot springs nearby
Entire Place • 3 bedrooms
1206/Max7 ppl/ Sea view/Naha Airport/Kokusai st.
Entire Place • 3 bedrooms
Accommodates up to 6 people/Newly built 2LDK/Balcony with Okinawan breeze/Free parking/10-minute dri
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 久米 | 34 | $474,314 | 126 | 1.73/5.0 |
| ブランシエラ | 6 | $367,415 | 87 | 3.99/5.0 |
| Tenshi-Kan | 9 | $328,519 | 734 | 4.71/5.0 |
| As BLD | 4 | $303,346 | 100 | 4.89/5.0 |
| Nobuyuki | 16 | $225,201 | 1968 | 4.85/5.0 |
| Risa | 6 | $218,530 | 643 | 4.77/5.0 |
| Taka | 9 | $214,946 | 1461 | 4.64/5.0 |
| Residential-Miebashi | 4 | $213,570 | 200 | 4.74/5.0 |
| Infinty | 5 | $207,283 | 991 | 4.72/5.0 |
| 楽天ステイ | 4 | $168,411 | 253 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naha.
Dive Deeper: Advanced Naha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naha
- The Naha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.8% of the 559 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naha, Apartment/Condo properties are the most common (77.1%), reflecting the local real estate landscape.
- The presence of 10.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.8%) offer potential for unique stay experiences.
Naha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naha
- The dominant room capacity in Naha is 1 bedroom listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.4% of the active Airbnb listings in Naha, indicating a high concentration in these sizes.
- With over half the market (57.1%) consisting of studios or 1-bedroom units, Naha is particularly well-suited for individuals or couples.
Naha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naha
- The most common guest capacity trend in Naha vacation rentals is listings accommodating 2 guests (21.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Naha STR market, accounting for 40.1% of listings.
- 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naha.
- On average, properties in Naha are equipped to host 4.2 guests.
Naha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naha
- The most common availability pattern in Naha falls within the 271-366 days range, representing 32.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Naha (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
403 listings
74.2% of total
2 Nights
76 listings
14% of total
3 Nights
12 listings
2.2% of total
4-6 Nights
11 listings
2% of total
7-29 Nights
7 listings
1.3% of total
30+ Nights
34 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Naha is 1 Night, adopted by 74.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the Naha Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.2% of Naha hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naha.
Naha Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
4 listings
0.8% of total
Refundable
6 listings
1.2% of total
Super Strict 60 Days
5 listings
1% of total
Flexible
59 listings
11.7% of total
Moderate
203 listings
40.4% of total
Firm
53 listings
10.5% of total
Strict
173 listings
34.4% of total
Cancellation Policy Insights for Naha
- The prevailing Airbnb cancellation policy trend in Naha is Moderate, used by 40.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (44.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.4% market standard in Naha.
- With 34.4% using Strict terms, this is a viable option in Naha, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Naha.
Naha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naha
- The overall average booking lead time for vacation rentals in Naha is 40 days.
- Guests book furthest in advance for stays during May (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Naha.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Naha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naha (2025)
Amenity Prevalence
Amenity Insights for Naha
- Essential amenities in Naha that guests expect include: Air conditioning, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naha: Air conditioning, Wifi, Hair dryer.
- Prioritize adding missing essentials: Wifi, Hair dryer.
- Consider adding popular differentiators like Shampoo or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naha to stay competitive.
Naha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naha
- The typical guest profile for Airbnb in Naha consists of predominantly international visitors (76%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 23.9% of guests.
- Key international markets include Japan (23.9%) and Taiwan (16.3%).
- Top languages spoken are English (38.7%) followed by Chinese (18.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 41 | $3,317 | $170.06 | 58% |
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Urasoe | 21 | $2,885 | $189.45 | 45% |
| Nakijin | 111 | $2,809 | $213.84 | 44% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Tomigusuku | 17 | $2,443 | $141.29 | 51% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |