Airbnb Market Analytics, Statistics and Data in Naha, Okinawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Naha? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Naha:
How much do Airbnb hosts make on average per month in Naha?
The short-term rental market in Naha shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,196 per month
- Strong performing properties (top 25%) make $2,331 or more
- Best-in-class properties (top 10%) achieve $4,250+ monthly
- Entry-level properties (bottom 25%) typically earn around $589
Revenue Variations by Month
Occupancy Rates Throughout the Year in Naha
The market in Naha shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Naha
Daily rates in Naha vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $85 per night
- Strong performing properties (top 25%) secure $154 or more
- Best-in-class properties (top 10%) pull in $252+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in Naha
Peak Season (March, August, June)
- Revenue peaks at $2116.79 per month
- Occupancy rates reach 52.36%
- Daily rates average $136.95
Shoulder Season
- Revenue averages $1821.24 per month
- Occupancy maintains 46.66%
- Daily rates hold at $126.32
Low Season (September, December, January)
- Revenue drops to $1543.87 per month
- Occupancy decreases to 41.75%
- Daily rates adjust to $117.62
Is it still profitable to do Airbnb in Naha in 2025?
Yes! Naha demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1821 and As a mature market with 572 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Naha
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kokusai Street | The main tourist strip in Naha, filled with shops, restaurants, and local culture. Ideal for visitors wanting to experience Okinawa's vibrant urban life and close proximity to attractions. | Kokusai Street Shopping, Makishi Public Market, Shurijo Castle, Okinawa Prefectural Museum, Naminoue Beach, Yachimun no Sato |
| Naminoue Beach | A beautiful beach area close to Naha city, perfect for tourists seeking sun, sand, and relaxation. Offers water activities and stunning sunsets. | Naminoue Beach, Naminoue Shrine, Tamaudun Shrine, Okinawa World, Shuri Castle, Sunset Beach |
| Shurijo Castle Park | The historical site of the former royal palace of the Ryukyu Kingdom, attracting history enthusiasts and tourists interested in Okinawa's rich heritage. | Shurijo Castle, Shurijo Castle Park, Ryukyu Kingdom History Museum, Kinjo Stone Road, Shuri Park, Tsuboya Pottery Museum |
| Asahibashi | A developing area in Naha with a mix of traditional and modern attractions. Close to public transport and notable sites, it caters to a diverse range of guests. | Asahibashi Station, Shiseibakumatsu Memorial Literature Museum, Tsuboya Pottery District, Fukushuen Garden, Naha City Traditional Arts and Crafts Center, Kumejima Island |
| Tomari Port | A bustling port area with ferry connections to nearby islands. Ideal for travelers planning island adventures while staying in Naha. | Tomari Port, Kume Island Ferry, Tsushima Island Ferry, Tomariimaru Shrine, Okinawa Churaumi Aquarium, Akamine Shrine |
| Omoromachi | A fashionable district that combines shopping, dining, and entertainment. Attracts both locals and tourists for its modern amenities and vibrant atmosphere. | Omoromachi Station, DFS Galleria Okinawa, Kokusaidori Street, Okinawa Prefectural Art Museum, Naha City Museum of History, Shikinaen Garden |
| Kita-nakagusuku | A quieter area on the outskirts of Naha, offering a mix of local culture and scenic views. Great for guests looking for a more relaxed stay away from the busy city center. | Nakagusuku Castle, Kita-nakagusuku Historical Site, Local markets, Nature trails, Bicycle rentals, Local food stalls |
| Akamine | A residential neighborhood with a mix of local life and accessibility to Naha's attractions. Provides a more authentic Okinawan experience for visitors. | Akamine Station, Local eateries, Shinto shrines, Marketplaces, Proximity to Kokusai Street, Scenic parks |
Do you need a license for Airbnb in Naha?
Yes, Naha requires a license for operating an Airbnb. Current market data shows 83% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Naha
Top Floor Suite with BBQ Terrace & Jacuzzi Maximum 8 people Rakuten stay Naha Mie Bridge
Private Room • 2 bedrooms
1 day 1 set limited!Close to the popular Kokusai Street!Rare BBQ available in Naha Hisense Unmanned
Entire Place • 4 bedrooms
Three bedroom luxury room!
Entire Place • 3 bedrooms
1206/Max7 ppl/ Sea view/Naha Airport/Kokusai st.
Entire Place • 3 bedrooms
1302/Max6 ppl/ Sea view/Naha Airport/Kokusai st.
Entire Place • 2 bedrooms
【1 minutes】Enjoy Kokusai Street Hot springs nearby
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Naha
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 久米 | 33 | $417,149 | 125 | 1.78/5.0 |
| ブランシエラ | 6 | $365,124 | 87 | 3.99/5.0 |
| Tenshi-Kan | 9 | $315,112 | 734 | 4.71/5.0 |
| 楽天ステイ | 4 | $267,711 | 253 | 4.64/5.0 |
| As BLD | 4 | $234,264 | 100 | 4.89/5.0 |
| Risa | 6 | $224,850 | 643 | 4.77/5.0 |
| Nobuyuki | 16 | $217,275 | 1968 | 4.85/5.0 |
| Infinty | 5 | $210,658 | 991 | 4.72/5.0 |
| Taka | 9 | $206,613 | 1461 | 4.64/5.0 |
| Residential-Miebashi | 4 | $189,221 | 200 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Naha
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.2%), with apartment & condo and boutique & hotels properties comprising 88.1% of inventory
- Untapped potential in outdoor & mobile, others segments (1.7% combined)
Room Capacity Distribution
Analysis of 572 properties in Naha shows that 1 bedroom properties are most prevalent, making up 58.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.1% of all listings.
Key Insights
- Most common: 1 bedroom (58.2%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 77.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 572 properties in Naha reveals that 2 guests properties dominate the market, representing 21.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 39.9% of the market.
Key Insights
- Most common capacity: 2 guests (21.2% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 39.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 572 properties in Naha, the most common availability pattern is 271-366 days (32.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (32.3%)
- Most common booking duration: 181-270 days (28.5%)
- Properties with high availability (180+ days): 59.1%
- Properties with long-term bookings (180+ days): 42.7%
Minimum Stay Distributions
1 Night
405 listings
74.7% of total
2 Nights
78 listings
14.4% of total
3 Nights
15 listings
2.8% of total
4-6 Nights
15 listings
2.8% of total
7-29 Nights
7 listings
1.3% of total
30+ Nights
22 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.1%
- Mid-length stays (4-6 nights) represent 2.8% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 91.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
0.8% of total
Refundable
6 listings
1.2% of total
Super Strict 60 Days
5 listings
1% of total
Flexible
59 listings
11.5% of total
Moderate
210 listings
40.9% of total
Firm
54 listings
10.5% of total
Strict
175 listings
34.1% of total
Key Insights
- Moderate is the preferred policy at 40.9% of listings
- The market shows a balanced distribution between guest-friendly (52.4%) and strict (44.6%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Mar, Apr, averaging 47 days
- Shortest booking windows are in Aug, Dec, Sep, averaging 39 days
- Spring shows the longest average booking window at 47 days, while Fall has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 47 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Naha
Every property in Naha comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 24.9% of total guests, indicating a moderate local market presence.
- Primary international markets: Taiwan (24.6%) and United States (13.9%)
- English is the top language at 45.3%, followed by Chinese (22.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Taipei and Seoul markets
- Develop localized content for Taiwan and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Naha. These nearby markets offer diverse opportunities for property investors and hosts:
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