Ginowan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Ginowan in 2025? Explore comprehensive Airbnb analytics for Ginowan, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Ginowan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Ginowan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ginowan Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ginowan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ginowan (2025)
Understanding the monthly revenue variations for Airbnb listings in Ginowan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ginowan is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ginowan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,414+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,545 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,245 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,090, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ginowan
Ginowan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ginowan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ginowan:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 66%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ginowan
Average Daily Rate (ADR) Airbnb Trends in Ginowan (2025)
Effective short term rental pricing strategy in Ginowan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ginowan typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Ginowan
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Airbnb Seasonality Analysis & Trends in Ginowan (2025)
Peak Season (August, July, September)
- Revenue averages $4,208 per month
- Occupancy rates average 65.4%
- Daily rates average $157
Shoulder Season
- Revenue averages $3,595 per month
- Occupancy maintains around 60.4%
- Daily rates hold near $152
Low Season (January, April, December)
- Revenue drops to average $3,315 per month
- Occupancy decreases to average 52.2%
- Daily rates adjust to average $161
Seasonality Insights for Ginowan
- The Airbnb seasonality in Ginowan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ginowan's highest earning potential, with monthly revenues capable of climbing to $4,575, occupancy reaching a high of 67.0%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,187, occupancy could drop to 51.6%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ginowan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ginowan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ginowan (2025)
Exploring the top neighborhoods for short-term rentals in Ginowan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Miyagi Island | A beautiful island known for its serene beaches and clear waters, perfect for tourists looking to escape the city. It offers various water sports and relaxation opportunities. | Miyagi Island Beach, Miyagi Island Resort, Shurijo Castle, Okinawa World, Gyokusendo Cave |
| Chatan | A vibrant area famous for its American Village, entertainment options, and beachfront attractions. Great for tourists seeking dining, shopping, and beach activities. | American Village, Sunset Beach, Chatan Park, Cornelius Beach, Chatan Fishing Port |
| Okinawa City | A cultural hub with a mix of modern and traditional experiences, popular with locals and tourists, especially for its unique shops, restaurants, and nightlife. | Koza Music Town, Okinawa Zoo, Okinawa Comprehensive Athletic Park, Carolina Park |
| Kadena | Home to military bases and a diverse community, Kadena offers unique cultural experiences and is close to beautiful beaches, attracting both military personnel and tourists. | Kadena Air Base, Kadena Marina, Misawa Sushi & Sake Bar, Kadena Park |
| Onna | Renowned for its stunning coastline and luxurious resorts, Onna is perfect for tourists seeking high-end experiences and beautiful natural scenery. | Cape Manzamo, Renaissance Resort Okinawa, Onna Seaside Park, Blue cave |
| Nago | Known for its natural beauty and outdoor activities, Nago attracts tourists looking for adventure and unique Okinawan culture, especially during the cherry blossom season. | Nago Pineapple Park, Okinawa Churaumi Aquarium, Shirafuneseki, Sokei Beach |
| Motobu | Offers access to the famous Okinawa Churaumi Aquarium and beautiful beaches, making it a family-friendly location with educational and recreational options. | Okinawa Churaumi Aquarium, Emerald Beach, Tropical Dream Center |
| Ginowan City | Close to the popular Ginowan Tropical Beach and hosting various events, Ginowan is a suitable location for tourists looking to enjoy local festivals and activities. | Tropical Beach, Ginowan Marina, Ginowan Public Library, Ginowan Seaside Park |
Understanding Airbnb License Requirements & STR Laws in Ginowan (2025)
Yes, Ginowan, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ginowan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 88% licensed listings)
Top Performing Airbnb Properties in Ginowan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ginowanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[6F: Lizaiseen Hotel] Up to 12 people 3LDK!!It feels like you're back at home in Okinawa!](https://a0.muscache.com/im/pictures/f62b72f8-6d7d-4be2-8f0a-483b62ac4fd8.jpg?im_w=480&im_format=avif)
[6F: Lizaiseen Hotel] Up to 12 people 3LDK!!It feels like you're back at home in Okinawa!
Entire Place • 3 bedrooms
Most suitable for families on the 7th floor!12 3LDK!Stay in your own house in Okinawa.Lizaisen Hotel
Entire Place • 3 bedrooms
Perfect for a 5F family trip!12 people 3LDK!Your own house in Okinawa.Rizozaisen Hotel5F
Entire Place • 3 bedrooms
Most suitable for families trip on the 3rd floor!12 3LDK!It's like staying in my own house in Okinaw
Entire Place • 3 bedrooms
Ideal for 2F family trip!12 people 3LDK!It's like a home in Okinawa.Rizozaisen Hotel2F
Entire Place • 3 bedrooms
![[Little Santa] Designer's House/Ginowan City/Good access/11 people/Room 402](https://a0.muscache.com/im/pictures/miso/Hosting-824328807894422695/original/3a9c5c90-c869-4e91-8fc4-b8a7be14dcc4.jpeg?im_w=480&im_format=avif)
[Little Santa] Designer's House/Ginowan City/Good access/11 people/Room 402
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ginowan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ginowan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Unitedresort Reception | 5 | $644,210 | 263 | 4.80/5.0 |
| Gostay | 4 | $228,115 | 289 | 4.78/5.0 |
| Shinobu | 2 | $156,080 | 368 | 4.92/5.0 |
| Ki | 2 | $107,007 | 165 | 4.95/5.0 |
| Jenesty | 1 | $63,059 | 75 | 4.80/5.0 |
| Noriyuki And Saki | 2 | $52,253 | 142 | 4.49/5.0 |
| Thomas | 1 | $44,693 | 228 | 4.78/5.0 |
| Kachi | 1 | $38,275 | 37 | 4.95/5.0 |
| Ayano | 3 | $36,645 | 286 | 4.68/5.0 |
| Yasuyuki | 1 | $30,724 | 355 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ginowan.
Dive Deeper: Advanced Ginowan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ginowan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGinowan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ginowan
- The Ginowan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ginowan, Apartment/Condo properties are the most common (63.4%), reflecting the local real estate landscape.
- Houses represent a significant 36.6% portion, catering likely to families or larger groups.
Ginowan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ginowan
- The dominant room capacity in Ginowan is 3 bedrooms listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.4% of the active Airbnb listings in Ginowan, indicating a high concentration in these sizes.
- A significant 63.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ginowan.
Ginowan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ginowan
- The most common guest capacity trend in Ginowan vacation rentals is listings accommodating 8+ guests (58.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Ginowan STR market, accounting for 68.3% of listings.
- 73.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ginowan.
- On average, properties in Ginowan are equipped to host 6.4 guests.
Ginowan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ginowan
- The most common availability pattern in Ginowan falls within the 31-90 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 43.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Ginowan (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 58.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ginowan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
78.4% of total
2 Nights
8 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ginowan is 1 Night, adopted by 78.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Ginowan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.4% of Ginowan hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ginowan.
Ginowan Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
2.4% of total
Flexible
6 listings
14.6% of total
Moderate
7 listings
17.1% of total
Firm
13 listings
31.7% of total
Strict
14 listings
34.1% of total
Cancellation Policy Insights for Ginowan
- The prevailing Airbnb cancellation policy trend in Ginowan is Strict, used by 34.1% of listings.
- A majority (65.8%) of hosts in Ginowan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.1% market standard in Ginowan.
- With 34.1% using Strict terms, this is a viable option in Ginowan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ginowan.
Ginowan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ginowan
- The overall average booking lead time for vacation rentals in Ginowan is 59 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Ginowan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Ginowan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ginowan (2025)
Amenity Prevalence
Amenity Insights for Ginowan
- Essential amenities in Ginowan that guests expect include: Kitchen, Air conditioning, Washer, Wifi, Shampoo, Smoke alarm, Dishes and silverware, TV, Hair dryer, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ginowan: Kitchen, Air conditioning, Washer, Wifi, Shampoo, Smoke alarm, Dishes and silverware, TV, Hair dryer, Essentials.
- Prioritize adding missing essentials: Washer, Wifi, Shampoo, Smoke alarm, Dishes and silverware, TV, Hair dryer, Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ginowan to stay competitive.
Ginowan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ginowan
- The typical guest profile for Airbnb in Ginowan consists of predominantly international visitors (84%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 15.8% of guests.
- Key international markets include Taiwan (25.7%) and Hong Kong (23.2%).
- Top languages spoken are English (43.6%) followed by Chinese (30.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ginowan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Urasoe | 21 | $2,885 | $189.45 | 45% |
| Nakijin | 111 | $2,809 | $213.84 | 44% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Tomigusuku | 17 | $2,443 | $141.29 | 51% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |
| Yomitan | 124 | $2,226 | $149.70 | 51% |