Miyakojima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Miyakojima in 2025? Explore comprehensive Airbnb analytics for Miyakojima, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Miyakojima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 196 active listings.
Whether you're considering an Airbnb investment in Miyakojima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Miyakojima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Miyakojima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Miyakojima (2025)
Understanding the monthly revenue variations for Airbnb listings in Miyakojima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Miyakojima is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Miyakojima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,067+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,925 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,113 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $853, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Miyakojima
Miyakojima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Miyakojima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Miyakojima:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Miyakojima
Average Daily Rate (ADR) Airbnb Trends in Miyakojima (2025)
Effective short term rental pricing strategy in Miyakojima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Miyakojima typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $441+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Miyakojima
Get Live Miyakojima Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Miyakojima (2025)
Peak Season (July, August, May)
- Revenue averages $4,437 per month
- Occupancy rates average 50.9%
- Daily rates average $194
Shoulder Season
- Revenue averages $3,494 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $195
Low Season (January, February, March)
- Revenue drops to average $2,480 per month
- Occupancy decreases to average 38.7%
- Daily rates adjust to average $228
Seasonality Insights for Miyakojima
- The Airbnb seasonality in Miyakojima shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Miyakojima's highest earning potential, with monthly revenues capable of climbing to $4,620, occupancy reaching a high of 58.6%, and ADRs peaking at $240.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,430, occupancy could drop to 34.3%, and ADRs may adjust down to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Miyakojima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Miyakojima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Miyakojima (2025)
Exploring the top neighborhoods for short-term rentals in Miyakojima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Painushima Beach | Famous for its stunning white sand beaches and crystal clear waters, Painushima is a top choice for travelers looking for a tropical paradise. It attracts both beach lovers and water sports enthusiasts. | Painushima Beach, Sunset Beach, Beach activities, Snorkeling, Diving |
| Irabu Island | A pristine island connected to Miyako Island by bridge, Irabu Island offers a serene environment with beautiful landscapes and fewer tourists, making it ideal for relaxation and exploration. | Irabu Bridge, Toriike Pond, Snorkeling spots, Quiet beaches, Local seafood restaurants |
| Yabiji Islands | This is a hidden gem for those who love nature and unspoiled beauty. The Yabiji Islands are known for their incredible coral reefs and biodiversity, appealing to eco-tourists and divers. | Yabiji Islands Coral Reefs, Diving tours, Island hopping, Snorkeling, Wildlife sightings |
| Miyako Island City Center | The bustling city center offers a taste of local culture, cuisine, and shopping. It's a great base for exploring Miyakojima with access to restaurants, shops, and transportation. | Miyakojima City Market, Local restaurants, Shopping districts, Cultural sites, Night markets |
| Kurima Island | Easily accessible from Miyako Island, Kurima features beautiful coastlines and scenic views. It's peaceful and less commercialized which draws visitors looking for tranquility. | Kurima Bridge, Scenic viewpoints, Quiet beaches, Cycling routes, Local inns |
| Kaiji Beach | Known for its unique white sand and beautiful turquoise waters, Kaiji Beach is popular for swimming and sunbathing. It’s a family-friendly spot perfect for a day of fun. | Kaiji Beach, Beach activities, Local cafes, Picnic spots, Sunbathing |
| Nishihama Beach | Regarded as one of the most beautiful beaches in Japan, Nishihama offers a perfect getaway with pristine sand and lush surroundings, attracting beach enthusiasts and photographers. | Nishihama Beach, Scenic views, Water activities, Picnic areas, Relaxation spots |
| Maehama Beach | Often called one of the best beaches in Japan, Maehama Beach is famous for its long stretch of beautiful sand and clear waters, making it ideal for leisure and water sports. | Maehama Beach, Water sports, Beachfront cafes, Scenic walking paths, Sunsets |
Understanding Airbnb License Requirements & STR Laws in Miyakojima (2025)
Yes, Miyakojima, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Miyakojima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Miyakojima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Miyakojimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![(Up to 10 people) Designer Villa/Private Pool/Free BBQ [Leo Healing Resort Sunayama]](https://a0.muscache.com/im/pictures/miso/Hosting-774826862832666924/original/ef7d4ff4-8bf9-4cea-ab4c-535b5211e805.jpeg?im_w=480&im_format=avif)
(Up to 10 people) Designer Villa/Private Pool/Free BBQ [Leo Healing Resort Sunayama]
Entire Place • 4 bedrooms
[Free 1 car rental for 8 seater!Up to 16 people can use it/High ceiling & spacious living room with
Entire Place • 5 bedrooms
![Private villa with 9m-long lit up heated pool and terrace [Limited to one group per day]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NDk0MjkwMzg%3D/original/aa1dc638-d39e-4ee1-b4da-d53762d7d991.jpeg?im_w=480&im_format=avif)
Private villa with 9m-long lit up heated pool and terrace [Limited to one group per day]
Entire Place • 2 bedrooms
VILLA ｜Max 13 people｜10 min Airport
Entire Place • 3 bedrooms
Suite with spa bath on terrace!
Private Room • 2 bedrooms
![Up to 6 people/3LDK/Dog Friendly/Pool/Dog Run/[SummerPalacemiyako]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-931520471537465446/original/62d12a87-388a-4305-86b7-9585afc60ed8.jpeg?im_w=480&im_format=avif)
Up to 6 people/3LDK/Dog Friendly/Pool/Dog Run/[SummerPalacemiyako]
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Miyakojima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Miyakojima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 明日香 | 14 | $911,989 | 511 | 4.76/5.0 |
| Voyan Hotels | 5 | $532,276 | 186 | 4.76/5.0 |
| Villa | 3 | $313,770 | 26 | 3.29/5.0 |
| ﾘｿﾞｰﾄﾗｲﾌ | 13 | $262,836 | 42 | 2.16/5.0 |
| Gostay | 14 | $258,774 | 746 | 4.33/5.0 |
| Yongi | 2 | $188,722 | 93 | 4.96/5.0 |
| Digital Nomad Work | 12 | $181,216 | 3 | 0.39/5.0 |
| Hotel Yah | 3 | $178,195 | 131 | 4.86/5.0 |
| Yoshihito | 1 | $151,635 | 6 | 4.83/5.0 |
| Host #237967716 | 2 | $140,101 | 2 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Miyakojima.
Dive Deeper: Advanced Miyakojima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Miyakojima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiyakojima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Miyakojima
- The Miyakojima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76% of the 196 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Miyakojima, House properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 60.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 4.6%) offer potential for unique stay experiences.
Miyakojima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Miyakojima
- The dominant room capacity in Miyakojima is 1 bedroom listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.1% of the active Airbnb listings in Miyakojima, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Miyakojima.
Miyakojima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Miyakojima
- The most common guest capacity trend in Miyakojima vacation rentals is listings accommodating 8+ guests (29.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Miyakojima STR market, accounting for 47.0% of listings.
- 50.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Miyakojima.
- On average, properties in Miyakojima are equipped to host 4.9 guests.
Miyakojima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Miyakojima
- The most common availability pattern in Miyakojima falls within the 271-366 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Miyakojima (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Miyakojima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
136 listings
70.5% of total
2 Nights
40 listings
20.7% of total
3 Nights
4 listings
2.1% of total
4-6 Nights
1 listings
0.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
11 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Miyakojima is 1 Night, adopted by 70.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.2%) of the Miyakojima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.5% of Miyakojima hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Miyakojima.
Miyakojima Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.6% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
18 listings
11.3% of total
Moderate
74 listings
46.3% of total
Firm
34 listings
21.3% of total
Strict
32 listings
20% of total
Cancellation Policy Insights for Miyakojima
- The prevailing Airbnb cancellation policy trend in Miyakojima is Moderate, used by 46.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.6%) and stricter (41.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.3% market standard in Miyakojima.
- Regularly review your cancellation policy against competitors and market demand shifts in Miyakojima.
Miyakojima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Miyakojima
- The overall average booking lead time for vacation rentals in Miyakojima is 47 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Miyakojima.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Miyakojima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Miyakojima (2025)
Amenity Prevalence
Amenity Insights for Miyakojima
- Essential amenities in Miyakojima that guests expect include: Wifi, Air conditioning, Smoke alarm, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Miyakojima: Wifi, Air conditioning, Smoke alarm, Washer.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Washer.
- Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Miyakojima to stay competitive.
Miyakojima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Miyakojima
- The typical guest profile for Airbnb in Miyakojima consists of a mix of domestic (55%) and international guests, often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 54.5% of guests.
- Key international markets include Japan (54.5%) and South Korea (23.2%).
- Top languages spoken are Japanese (34.5%) followed by English (33.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Miyakojima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ishigaki | 285 | $1,917 | $178.82 | 39% |