Airbnb Market Analytics, Statistics and Data in Chatan, Okinawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Chatan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Chatan:
How much do Airbnb hosts make on average per month in Chatan?
The short-term rental market in Chatan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,608 per month
- Strong performing properties (top 25%) make $4,285 or more
- Best-in-class properties (top 10%) achieve $6,215+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,383
Revenue Variations by Month
Occupancy Rates Throughout the Year in Chatan
The market in Chatan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Chatan
Daily rates in Chatan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $188 per night
- Strong performing properties (top 25%) secure $273 or more
- Best-in-class properties (top 10%) pull in $401+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Chatan
Peak Season (August, July, October)
- Revenue peaks at $3987.30 per month
- Occupancy rates reach 58.92%
- Daily rates average $241.32
Shoulder Season
- Revenue averages $3217.70 per month
- Occupancy maintains 51.20%
- Daily rates hold at $219.07
Low Season (February, January, April)
- Revenue drops to $2651.11 per month
- Occupancy decreases to 40.90%
- Daily rates adjust to $205.90
Is it still profitable to do Airbnb in Chatan in 2025?
Yes! Chatan demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $3218 and The market's 131 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Chatan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| American Village | A lively entertainment complex with shops, restaurants, and beach access. It's popular with both tourists and locals for its vibrant atmosphere and proximity to the beach. | Mihama American Village, Sunset Beach, Chatan Park, Mihama July 4th Festival, Chatan Harbor |
| Sunset Beach | Renowned for its stunning sunsets and relaxed vibe, Sunset Beach is perfect for guests looking to unwind by the ocean and enjoy various water activities. | Sunset Beach, Chatan Beach Access, Navy Beach, Seaside Park, Beachfront Restaurants |
| Ocean Expo Park | A beautiful park featuring an aquarium and marine life, making it a great destination for families and nature lovers. Offers activities and stunning scenery. | Okinawa Churaumi Aquarium, Tropical Dream Center, Emerald Beach, Yamarin Beach, Native Forest Park |
| Chatan Town Center | Centrally located and accessible, this area has a variety of shops and local experiences, attracting both tourists and residents alike. | Chatan Town Shopping Center, Local Markets, Cafés and Restaurants, Cultural Events |
| Kadena Air Base | Proximity to this U.S. military base means a constant flow of service members and their families looking for short-term housing and accommodation. | Kadena Air Base Attractions, Local Military Community Events, Shopping in Kadena, Delicious Local Dining |
| Tomoegusuku Beach | A quieter beach with beautiful scenery, ideal for guests seeking relaxation and an escape from busier tourist areas. | Tomoegusuku Beach, Water Sports Activities, Beachfront Dining, Beautiful Sunrise Views |
| Mihama | Known for its vibrant nightlife and dining options, Mihama is perfect for young travelers looking for entertainment, food, and beach access. | Mihama American Village Nightlife, Restaurants and Cafés, Live Music Venues, Beachfront Bars |
| Cape Zanpa | Famous for its lighthouse and breathtaking coastal views, Cape Zanpa draws in nature lovers and those seeking scenic spots and outdoor activities. | Cape Zanpa Lighthouse, Snorkeling and Diving Spots, Scenic Hiking Trails, Beautiful Sunset Views |
Do you need a license for Airbnb in Chatan?
Yes, Chatan requires a license for operating an Airbnb. Current market data shows 89% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Chatan
Newly built in Chatan 277 ㎡/5-7F Entire room/Ocean view 3LDK/30-second walk to the sea/with high-end
Entire Place • 3 bedrooms
Araha Beach House Ocean View & Beach Front
Private Room • 2 bedrooms
1 Room Limited!Private outdoor jacuzzi on the oversized balcony.
Entire Place • 3 bedrooms
180° Ocean-View Araha Beach Front 【C SIDE ANEX】
Private Room • 1 bedroom
![Elsoltown Okinawa [3F Asian Suite] Bedroom 3 (220m2) 1 to 6 people](https://a0.muscache.com/im/pictures/miso/Hosting-52476880/original/e1674687-1632-4a2a-8fef-dc5e276f4ddc.jpeg)
Elsoltown Okinawa [3F Asian Suite] Bedroom 3 (220m2) 1 to 6 people
Private Room • 3 bedrooms
3 mins to American Village/12 people/BBQ available/many restaurants in Chatan area
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Chatan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arapana | 5 | $318,533 | 34 | 3.79/5.0 |
| Okinawa | 5 | $302,766 | 1310 | 4.85/5.0 |
| 和代 | 6 | $263,993 | 104 | 4.79/5.0 |
| Gostay | 5 | $261,753 | 303 | 4.93/5.0 |
| Upi | 9 | $230,559 | 342 | 4.88/5.0 |
| Go Stay | 5 | $219,935 | 193 | 4.90/5.0 |
| Kenji | 4 | $160,892 | 56 | 4.83/5.0 |
| ユナイテッドリゾートレセプション | 1 | $155,124 | 7 | 5.00/5.0 |
| Blue Steak Wonder | 6 | $135,938 | 232 | 4.84/5.0 |
| Moana | 2 | $104,241 | 225 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Chatan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.4%), with apartment & condo and house properties comprising 87.0% of inventory
- Untapped potential in unique stays segments (1.5% combined)
Room Capacity Distribution
Analysis of 131 properties in Chatan shows that 1 bedroom properties are most prevalent, making up 34.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.2% of all listings.
Key Insights
- Most common: 1 bedroom (34.4%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 67.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 131 properties in Chatan reveals that 8+ guests properties dominate the market, representing 42% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 57.3% of the market.
Key Insights
- Most common capacity: 8+ guests (42% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 57.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 131 properties in Chatan, the most common availability pattern is 91-180 days (32.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.1% of properties).
Key Insights
- Most common availability window: 91-180 days (32.1%)
- Most common booking duration: 181-270 days (32.1%)
- Properties with high availability (180+ days): 51.1%
- Properties with long-term bookings (180+ days): 50.4%
Minimum Stay Distributions
1 Night
111 listings
86.7% of total
2 Nights
13 listings
10.2% of total
3 Nights
1 listings
0.8% of total
4-6 Nights
1 listings
0.8% of total
30+ Nights
2 listings
1.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.9%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (1.6%) suggest a stable extended-stay market
- High market flexibility with 97.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
1.6% of total
Flexible
11 listings
9% of total
Moderate
37 listings
30.3% of total
Firm
23 listings
18.9% of total
Strict
49 listings
40.2% of total
Key Insights
- Strict is the preferred policy at 40.2% of listings
- The market shows a balanced distribution between guest-friendly (39.3%) and strict (59.1%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Mar, May, averaging 61 days
- Shortest booking windows are in Nov, Sep, Dec, averaging 43 days
- Summer shows the longest average booking window at 60 days, while Fall has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 60 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Chatan
Every property in Chatan comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 21.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Japan (26.7%) and Taiwan (16.3%)
- English is the top language at 52.5%, followed by Chinese (17.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Okinawa and Seoul markets
- Develop localized content for Japan and Taiwan
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Chatan. These nearby markets offer diverse opportunities for property investors and hosts:
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