Airbnb Market Analytics, Statistics and Data in Ishigaki, Okinawa Prefecture, Japan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ishigaki? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ishigaki:

Average Daily Rate

$184

Occupancy Rate

39.10%

Annual Revenue

$23,269

Revenue Growth YoY

-6.26%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

293

How much do Airbnb hosts make on average per month in Ishigaki?

The short-term rental market in Ishigaki shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,544 per month
Strong performing properties (top 25%) make $3,156 or more
Best-in-class properties (top 10%) achieve $5,240+ monthly
Entry-level properties (bottom 25%) typically earn around $697

Revenue Variations by Month

Occupancy Rates Throughout the Year in Ishigaki

The market in Ishigaki shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 37% occupancy rates
Strong performing properties (top 25%) achieve 58% or higher
Best-in-class properties (top 10%) reach 78%+occupancy
Entry-level properties (bottom 25%) average around 19%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Ishigaki

Daily rates in Ishigaki vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $135 per night
Strong performing properties (top 25%) secure $214 or more
Best-in-class properties (top 10%) pull in $347+ per night
Entry-level properties (bottom 25%) earn around $78

Daily Rate Variations by Month

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Seasonality patterns in Ishigaki

Peak Season (August, July, October)

Revenue peaks at $3665.15 per month
Occupancy rates reach 54.32%
Daily rates average $202.80

Shoulder Season

Revenue averages $2378.78 per month
Occupancy maintains 40.10%
Daily rates hold at $184.05

Low Season (February, December, January)

Revenue drops to $1437.96 per month
Occupancy decreases to 26.92%
Daily rates adjust to $169.75

Is it still profitable to do Airbnb in Ishigaki in 2025?

Yes! Ishigaki demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $2379 and With 293 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Ishigaki

Area	Why Choose This Area	Key Attractions
Kabira Bay	Famous for its stunning turquoise waters and beautiful coral reefs. An ideal location for tourists looking to relax and enjoy water sports, along with scenic views.	Kabira Bay Seaside Park, Kabira Bay Glass Bottom Boat, Ishigaki Island Observatory, Yonehara Beach, Sukuji Beach
Ishigaki City	The main city on Ishigaki Island, known for its vibrant nightlife, various dining options, and cultural attractions. Great for travelers who want to experience local culture and convenience.	Ishigaki Port, Yaeyama Museum, Tamagusuku Castle Ruins, Ishigaki City Public Market, Miyara River
Taramajima Island	A serene, less crowded destination famous for its beautiful beaches and diving spots. Ideal for travelers looking for tranquility and natural beauty away from the busy city.	Taramajima Beach, Taramajima Ferry Terminal, Nakanoshima Beach, Hakurai Shrine, Kayaking opportunities
Nishi Ponta	A quiet and beautiful seaside location with access to local beaches. Perfect for families and those looking for peaceful retreats near the ocean.	Nishi Ponta Beach, Yonehara Beach, Sukuji Beach, Ishigaki Island National Park, Diving spots
Kondoi Beach	Known for its soft sandy beaches and clear waters, it's a great spot for sunbathing and swimming. Attracts beach lovers and families looking for a relaxing beach getaway.	Kondoi Beach, Taketomi Island, local eateries, snorkeling spots, bike rentals
Miyara Bay	Offers stunning views and is good for snorkeling and diving. A prime location for adventure seekers and nature lovers, providing access to marine activities.	Miyara Bay, Diving Centers, Snorkeling spots, Beaches, Yonehara Beach
Banna Park	A spacious park with walking trails and scenic views of Ishigaki Island, perfect for nature walks and family outings. Attracts outdoor enthusiasts.	Banna Park, Hiking Trails, Observation Decks, Botanical Gardens, Picnic areas
Yonehara Beach	Renowned for its beauty and ideal for beach activities. Popular among tourists looking to enjoy the sun, sand, and sea in a picturesque setting.	Yonehara Beach, Snorkeling areas, Resting facilities, Beachside rentals, Scenic viewpoints

Do you need a license for Airbnb in Ishigaki?

$373.80

Daily Rate

Top Performing Professional Hosts in Ishigaki

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Ryo	12	$496,082	531	4.32/5.0
Ryohei	4	$454,531	237	4.77/5.0
More	12	$359,740	618	4.34/5.0
Hisayuki	7	$277,899	732	4.80/5.0
Chris	2	$219,309	15	5.00/5.0
Ryu	6	$191,475	488	4.80/5.0
Oase Villa	4	$185,527	143	4.80/5.0
Core	5	$178,408	198	4.94/5.0
ICHIRO And YUKKO	6	$173,190	367	4.96/5.0
Christophe Robert	1	$157,928	19	4.79/5.0

Additional analytics on vacation rental, real estate, short term rental data in Ishigaki

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (72.4%), with house and apartment & condo properties comprising 79.9% of inventory
Strong specialty sector (19.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others segments (0.3% combined)

Room Capacity Distribution

Analysis of 293 properties in Ishigaki shows that 1 bedroom properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.5% of all listings.

Key Insights

Most common: 1 bedroom (39.2%)
Least common: 5+ bedrooms (3.4%)
Market concentration: 64.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 293 properties in Ishigaki reveals that 8+ guests properties dominate the market, representing 24.2% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 42.3% of the market.

Key Insights

Most common capacity: 8+ guests (24.2% of market)
Least common capacity: 1 guest (1.7% of market)
Average guest capacity: 4.8 guests per property
Market concentration: 42.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 293 properties in Ishigaki, the most common availability pattern is 271-366 days (38.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.2% of properties).

Key Insights

Most common availability window: 271-366 days (38.2%)
Most common booking duration: 91-180 days (39.2%)
Properties with high availability (180+ days): 75.4%
Properties with long-term bookings (180+ days): 25.3%

Minimum Stay Distributions

1 Night (48.7%)

1 Night

134 listings

48.7% of total

2 Nights (41.8%)

2 Nights

115 listings

41.8% of total

3 Nights (5.5%)

3 Nights

15 listings

5.5% of total

4-6 Nights (0.4%)

4-6 Nights

1 listings

0.4% of total

30+ Nights (3.6%)

30+ Nights

10 listings

3.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 90.5%
Mid-length stays (4-6 nights) represent 0.4% of listings
Monthly+ stays (3.6%) suggest a stable extended-stay market
High market flexibility with 96.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (3.4%)

Super Strict 30 Days

9 listings

3.4% of total

Flexible (14%)

Flexible

37 listings

14% of total

Moderate (41.3%)

Moderate

109 listings

41.3% of total

Firm (16.3%)

Firm

43 listings

16.3% of total

Strict (25%)

Strict

66 listings

25% of total

Key Insights

Moderate is the preferred policy at 41.3% of listings
The market shows a balanced distribution between guest-friendly (55.3%) and strict (41.3%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 3.4% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, May, Aug, averaging 69 days
Shortest booking windows are in Feb, Sep, Dec, averaging 48 days
Summer shows the longest average booking window at 67 days, while Winter has the shortest at 50 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Dec when lead times are shortest

Popular Airbnb Amenities in Ishigaki

Below is the distribution of amenities across listings in Ishigaki:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 46.9% of total guests, indicating a significant local market share.
Primary international markets: United States (13.6%) and France (9.1%)
English is the top language at 43.2%, followed by Japanese (32.8%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%

Recommendations

Target marketing campaigns for Tokyo and Tokyo Prefecture markets
Develop localized content for United States and France
Prioritize English and Japanese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Ishigaki. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Miyakojima	203	$2,755	$231.08	44%
Taketomi	12	$1,622	$131.65	46%

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