Ishigaki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Ishigaki in 2025? Explore comprehensive Airbnb analytics for Ishigaki, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Ishigaki, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 285 active listings.
Whether you're considering an Airbnb investment in Ishigaki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ishigaki Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ishigaki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ishigaki (2025)
Understanding the monthly revenue variations for Airbnb listings in Ishigaki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ishigaki is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ishigaki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,203+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,093 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,512 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $661, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ishigaki
Ishigaki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ishigaki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ishigaki:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ishigaki
Average Daily Rate (ADR) Airbnb Trends in Ishigaki (2025)
Effective short term rental pricing strategy in Ishigaki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ishigaki typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Ishigaki
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Airbnb Seasonality Analysis & Trends in Ishigaki (2025)
Peak Season (August, July, October)
- Revenue averages $3,164 per month
- Occupancy rates average 49.4%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,243 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $181
Low Season (January, February, December)
- Revenue drops to average $1,568 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $167
Seasonality Insights for Ishigaki
- The Airbnb seasonality in Ishigaki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ishigaki's highest earning potential, with monthly revenues capable of climbing to $3,685, occupancy reaching a high of 54.3%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,455, occupancy could drop to 29.4%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ishigaki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ishigaki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ishigaki (2025)
Exploring the top neighborhoods for short-term rentals in Ishigaki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kabira Bay | Famous for its stunning turquoise waters and beautiful scenery. A top destination for tourists looking for beach activities and natural beauty. | Kabira Bay, Kabira Park, Snorkeling, Glass-bottom boat tours, Ishigaki Island climate |
| Yonehara Beach | Renowned for its clear waters and excellent snorkeling opportunities. A serene location that's perfect for families and beach lovers. | Yonehara Beach, Coral reefs, Water sports, Sunset views, Nearby local eateries |
| Ishigaki Island Observatory | Offers panoramic views of Ishigaki Island and surrounding islands. A popular spot for tourists seeking breathtaking scenery. | Ishigaki Island Observatory, Observation deck, Walking trail, Photography opportunities |
| Mizuhiko Beach | A beautiful, tranquil beach known for its calm waters and soft sand. Ideal for relaxation and water activities. | Mizuhiko Beach, Swimming, Sunbathing, Family-friendly facilities |
| Tamatorizaki Observatory | One of the best spots to watch sunsets and the beauty of the Okinawan coastline. Attracts nature enthusiasts and photographers. | Tamatorizaki Observatory, Scenic views, Nature trails, Visitor center |
| Ishigaki City | The urban center of the island known for its shops, restaurants, and vibrant nightlife. Appeals to travelers looking for convenience and local culture. | Ishigaki City Public Market, Yoko Gushiken's Bar, Isolated cafes, Local shops, Cultural events |
| Banna Park | A large park with extensive walking trails and lush greenery. Great for families and outdoor activities, with options for picnics and relaxation. | Banna Park, Walking trails, Playgrounds, Viewing platforms, Botanical gardens |
| Sukuji Beach | A popular beach known for its white sand and clear waters, perfect for swimming and beach fun. Great for tourists seeking beach access and activities. | Sukuji Beach, Beach volleyball, Snorkeling, Restaurants nearby, Sunbathing spots |
Understanding Airbnb License Requirements & STR Laws in Ishigaki (2025)
Yes, Ishigaki, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ishigaki to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Ishigaki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ishigakibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fusaki Hill - Sunset Pool Villa
Entire Place • 4 bedrooms
★Ocean Front Villa Ishigakijima Ⅰ★ Pool/BBQ/Wine Cellar
Entire Place • 3 bedrooms
Late 2022!Pool, BBQ, 1 villa 2 minutes on foot on the beach "Ocean View Ishigaki Sky"
Entire Place • 3 bedrooms
Late 2022!Pool, Ocean View Seaside Villa "Ocean View Ishigaki Sea"
Entire Place • 3 bedrooms
Free car rental for 8/BBQ/wooden deck/balcony/table tennis table/darts/good location
Entire Place • 5 bedrooms
★Ocean Front Villa Ishigakijima III Infinity★ Pool BBQ
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ishigaki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ishigaki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryo | 11 | $473,044 | 507 | 4.28/5.0 |
| Ryohei | 4 | $430,122 | 237 | 4.77/5.0 |
| More | 13 | $344,870 | 628 | 4.39/5.0 |
| Hisayuki | 7 | $272,148 | 732 | 4.80/5.0 |
| Chris | 2 | $233,890 | 15 | 5.00/5.0 |
| Core | 5 | $193,454 | 198 | 4.94/5.0 |
| Ryu | 6 | $188,590 | 488 | 4.80/5.0 |
| Oase Villa | 4 | $182,872 | 143 | 4.80/5.0 |
| ICHIRO And YUKKO | 6 | $178,574 | 367 | 4.96/5.0 |
| リュクス | 6 | $151,059 | 482 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ishigaki.
Dive Deeper: Advanced Ishigaki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ishigaki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIshigaki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ishigaki
- The Ishigaki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.6% of the 285 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ishigaki, House properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 57.5% portion, catering likely to families or larger groups.
- The presence of 14% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.4%) offer potential for unique stay experiences.
Ishigaki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ishigaki
- The dominant room capacity in Ishigaki is 1 bedroom listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.9% of the active Airbnb listings in Ishigaki, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ishigaki.
Ishigaki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ishigaki
- The most common guest capacity trend in Ishigaki vacation rentals is listings accommodating 8+ guests (23.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ishigaki STR market, accounting for 42.1% of listings.
- 49.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ishigaki.
- On average, properties in Ishigaki are equipped to host 4.8 guests.
Ishigaki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ishigaki
- The most common availability pattern in Ishigaki falls within the 181-270 days range, representing 44.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ishigaki (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ishigaki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
129 listings
46.9% of total
2 Nights
109 listings
39.6% of total
3 Nights
13 listings
4.7% of total
4-6 Nights
1 listings
0.4% of total
30+ Nights
23 listings
8.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ishigaki is 1 Night, adopted by 46.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.5%) of the Ishigaki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.9% of Ishigaki hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ishigaki.
Ishigaki Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
3.5% of total
Flexible
36 listings
14.1% of total
Moderate
105 listings
41% of total
Firm
42 listings
16.4% of total
Strict
64 listings
25% of total
Cancellation Policy Insights for Ishigaki
- The prevailing Airbnb cancellation policy trend in Ishigaki is Moderate, used by 41% of listings.
- There's a relatively balanced mix between guest-friendly (55.1%) and stricter (41.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41% market standard in Ishigaki.
- Regularly review your cancellation policy against competitors and market demand shifts in Ishigaki.
Ishigaki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ishigaki
- The overall average booking lead time for vacation rentals in Ishigaki is 52 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Ishigaki.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Ishigaki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ishigaki (2025)
Amenity Prevalence
Amenity Insights for Ishigaki
- Essential amenities in Ishigaki that guests expect include: Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ishigaki: Air conditioning, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ishigaki to stay competitive.
Ishigaki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ishigaki
- The typical guest profile for Airbnb in Ishigaki consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 45.2% of guests.
- Key international markets include Japan (45.2%) and United States (10.6%).
- Top languages spoken are English (36.7%) followed by Japanese (26.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ishigaki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Miyakojima | 196 | $2,654 | $227.47 | 44% |
| Taketomi | 10 | $2,008 | $134.73 | 53% |