Airbnb Market Analytics, Statistics and Data in Motobu, Okinawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Motobu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Motobu:
How much do Airbnb hosts make on average per month in Motobu?
The short-term rental market in Motobu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,986 per month
- Strong performing properties (top 25%) make $3,443 or more
- Best-in-class properties (top 10%) achieve $5,439+ monthly
- Entry-level properties (bottom 25%) typically earn around $985
Revenue Variations by Month
Occupancy Rates Throughout the Year in Motobu
The market in Motobu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Motobu
Daily rates in Motobu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $222 or more
- Best-in-class properties (top 10%) pull in $341+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Motobu
Peak Season (August, July, May)
- Revenue peaks at $3736.80 per month
- Occupancy rates reach 61.27%
- Daily rates average $207.02
Shoulder Season
- Revenue averages $2607.57 per month
- Occupancy maintains 45.91%
- Daily rates hold at $176.77
Low Season (November, December, January)
- Revenue drops to $1873.36 per month
- Occupancy decreases to 37.11%
- Daily rates adjust to $155.30
Is it still profitable to do Airbnb in Motobu in 2025?
Yes! Motobu demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2608 and With 220 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Motobu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Okinawa Churaumi Aquarium | One of the largest aquariums in the world, featuring a wide array of marine life. Popular for families and nature lovers looking to explore Okinawa's rich marine biodiversity. | Kuroshio Sea, Tropical Dream Center, Ocean Expo Park, Manzamo, Bios on the Sea |
| Nago Pineapple Park | A unique theme park dedicated to pineapples, offering tasting, tours, and fun attractions. Ideal for families and tourists seeking a fun and educational experience. | Pineapple Farm Tours, Pineapple Train, Souvenir Shops, Nago City Historical Museum |
| Sesoko Island | A charming island with beautiful beaches and clear waters, great for relaxed vacations and water activities. Attracts those looking for a peaceful getaway. | Sesoko Beach, Sesoko Island Lighthouse, Coral Reefs, Marine Sports Activities |
| Cape Maeda | Famous for its beautiful blue cave and diving spots. A hotspot for adventure travelers and divers looking to explore Okinawa's underwater wonders. | Blue Cave, Snorkeling, Scuba Diving, Sunset Viewing |
| Motobu Market | A local market offering fresh produce and Okinawan culinary delights. A great spot for food lovers looking to explore local flavors. | Fresh Seafood, Okinawan Cuisine, Local Crafts, Cultural Experience |
| Pineapple Park | A fun pineapple-themed amusement park with rides and attractions. Perfect for families and those looking for a unique experience. | Pineapple Tasting, Souvenir Shops, Garden Tour, Amusement Rides |
| Bise Fukugi Tree Road | A scenic walking path lined with ancient Fukugi trees, offering a glimpse of natural beauty and local culture. Great for leisurely walks and photography. | Fukugi Trees, Ocean Views, Shurijo Castle, Cultural Demonstrations |
| Kise Beach | A beautiful beach known for its soft sand and clear waters, ideal for swimming, sunbathing, and water sports. Attracts beachgoers and water enthusiasts. | Beach Activities, Water Sports, Beachfront Cafes and Bars, Sunbathing |
Do you need a license for Airbnb in Motobu?
Yes, Motobu requires a license for operating an Airbnb. Current market data shows 84% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Motobu
Adan resort private pool BBQ available washer and dryer with gas dryer Private Pool Villa
Private Room • 1 bedroom
![Renew in July! Villa[Jacuzzi /Sauna/max13ppl]](https://a0.muscache.com/im/pictures/miso/Hosting-50490985/original/a0c6154d-c5d1-4e9e-8db2-aca7bb6e16a2.jpeg)
Renew in July! Villa[Jacuzzi /Sauna/max13ppl]
Entire Place • 3 bedrooms
Newly built villa with jacuzzi, sauna and BBQ
Entire Place • 3 bedrooms
You can see the sea of Okinawa!The entire cottage with an observation tub and private beach is avail
Entire Place • 2 bedrooms
ADAN RESORT Lana Villa Suite
Private Room • 2 bedrooms
4 minutes to Churaumi Aquarium
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Motobu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Megumi | 14 | $419,542 | 1100 | 4.84/5.0 |
| ｱﾀﾞﾝﾘｿﾞｰﾄ | 11 | $301,879 | 216 | 4.55/5.0 |
| 佳男 | 4 | $204,403 | 56 | 3.49/5.0 |
| ゆくりなリゾート | 11 | $159,807 | 34 | 1.32/5.0 |
| Machidoya | 4 | $158,234 | 144 | 4.93/5.0 |
| Yumi | 4 | $146,390 | 365 | 4.74/5.0 |
| Secret Villas By Relapool | 3 | $136,531 | 15 | 4.57/5.0 |
| 健 | 3 | $117,622 | 222 | 4.82/5.0 |
| CURION&Co. | 6 | $109,264 | 282 | 4.49/5.0 |
| Yae | 1 | $97,257 | 89 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Motobu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80%), with house and apartment & condo properties comprising 82.7% of inventory
- Strong specialty sector (17.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 220 properties in Motobu shows that 2 bedrooms properties are most prevalent, making up 33.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.5% of all listings.
Key Insights
- Most common: 2 bedrooms (33.6%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 220 properties in Motobu reveals that 8+ guests properties dominate the market, representing 39.5% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 57.3% of the market.
Key Insights
- Most common capacity: 8+ guests (39.5% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 57.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 220 properties in Motobu, the most common availability pattern is 271-366 days (36.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.5% of properties).
Key Insights
- Most common availability window: 271-366 days (36.8%)
- Most common booking duration: 91-180 days (30.5%)
- Properties with high availability (180+ days): 64.1%
- Properties with long-term bookings (180+ days): 37.7%
Minimum Stay Distributions
1 Night
181 listings
90% of total
2 Nights
17 listings
8.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
2 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 98.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 98.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
18 listings
9% of total
Moderate
80 listings
40% of total
Firm
49 listings
24.5% of total
Strict
53 listings
26.5% of total
Key Insights
- Moderate is the preferred policy at 40.0% of listings
- The market shows a balanced distribution between guest-friendly (49.0%) and strict (51.0%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 9.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Mar, Jun, averaging 56 days
- Shortest booking windows are in Dec, Sep, Nov, averaging 39 days
- Summer shows the longest average booking window at 55 days, while Fall has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 55 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Motobu
Below is the distribution of amenities across listings in Motobu:
Traveler Demographics
Key Insights
- Domestic travelers make up 26.5% of total guests, indicating a moderate local market presence.
- Primary international markets: South Korea (21.2%) and Taiwan (14.8%)
- English is the top language at 47.8%, followed by Japanese (19.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Seoul and Taipei markets
- Develop localized content for South Korea and Taiwan
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Motobu. These nearby markets offer diverse opportunities for property investors and hosts:
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