Airbnb Market Analytics, Statistics and Data in Yomitan, Okinawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Yomitan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Yomitan:
How much do Airbnb hosts make on average per month in Yomitan?
The short-term rental market in Yomitan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,974 per month
- Strong performing properties (top 25%) make $3,393 or more
- Best-in-class properties (top 10%) achieve $5,223+ monthly
- Entry-level properties (bottom 25%) typically earn around $893
Revenue Variations by Month
Occupancy Rates Throughout the Year in Yomitan
The market in Yomitan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Yomitan
Daily rates in Yomitan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $200 or more
- Best-in-class properties (top 10%) pull in $296+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Yomitan
Peak Season (August, July, March)
- Revenue peaks at $3311.20 per month
- Occupancy rates reach 61.01%
- Daily rates average $178.02
Shoulder Season
- Revenue averages $2563.27 per month
- Occupancy maintains 50.82%
- Daily rates hold at $154.42
Low Season (September, December, January)
- Revenue drops to $1981.59 per month
- Occupancy decreases to 43.12%
- Daily rates adjust to $144.32
Is it still profitable to do Airbnb in Yomitan in 2025?
Yes! Yomitan demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2563 and The market's 125 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Yomitan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cape Zanpa | Famous for its beautiful lighthouse and stunning coastal views, Cape Zanpa attracts tourists looking for picturesque beach experiences and scenic hikes. | Zanpa Beach, Cape Zanpa Lighthouse, Zanpa Misaki Park, Local seafood restaurants, Sunset viewing points |
| Yomitan Village | A charming village known for its traditional Ryukyu culture, beautiful pottery, and local markets. Ideal for visitors seeking a cultural and authentic Okinawan experience. | Yomitan Pottery Village, Zakimi Castle, Murasaki Mura, Local craft markets, Okinawa World |
| Nirai Kanai Bridge | An iconic bridge offering breathtaking ocean views, popular among photographers and tourists who want to capture Okinawa's natural beauty. | Nirai Kanai Bridge, Beautiful coast viewpoints, Hiking trails, Beach access nearby |
| Tokashiki Island | Part of the Kerama Islands, known for pristine beaches and snorkeling opportunities. Ideal for tourists looking to relax or explore underwater beauty. | Aharen Beach, Snorkeling and diving spots, Kerama Islands National Park, Nature trails |
| Yomitan Beach | A tranquil beach area perfect for relaxation and water activities, making it a favorite for families and beach lovers. | Water sports activities, Beachside restaurants, Sunbathing spots, Picnic areas |
| Zanpa Beach | A beautiful beach with crystal clear waters, ideal for swimming and sunbathing, attracting both locals and tourists. | Swimming, Beach volleyball, Sunset views, Beachfront cafes |
| Bise Fukugi Tree Road | A picturesque walking path lined with ancient Fukugi trees, providing a serene atmosphere, perfect for leisurely strolls and nature lovers. | Fukugi trees, Photography spots, Cultural insights with nearby attractions, Local cafes and shops |
| Murasaki Mura | A cultural theme park that showcases the traditional Okinawan lifestyle, arts, and crafts, appealing to tourists interested in local culture. | Traditional crafts demonstrations, Ryukyu dance performances, Local cuisine, Pottery workshops |
Do you need a license for Airbnb in Yomitan?
Yes, Yomitan requires a license for operating an Airbnb. Current market data shows 92% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Yomitan
Onna Village Ocean View | 2 Bed Room Top Floor 118 sqm | Elevator | Family Couple
Entire Place • 2 bedrooms
Ocean View Condominium A (12 people / Non-smoking)
Entire Place • 4 bedrooms
Billiards Darts Table Tennis BBQ Kids Room 4 Beds 8 Double Beds 16 People 200sqm House
Entire Place • 4 bedrooms
3 Bedroom Villa House, Ocean View, Jacuzzi, BBQ
Entire Place • 3 bedrooms
Airport 55 min drive!Churaumi Aquarium 80 minutes by car!4 minutes by sea car!Convenience store by c
Entire Place • 4 bedrooms
Ocean view BBQ, 1-minute walk by sea 4LDK, large group accommodation, rental villa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Yomitan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yoshihito | 1 | $158,808 | 26 | 4.96/5.0 |
| 雅 | 7 | $152,516 | 675 | 4.83/5.0 |
| M'S Resort Yomitan | 3 | $139,549 | 147 | 4.77/5.0 |
| Michiru | 1 | $129,914 | 165 | 4.99/5.0 |
| 由花 | 3 | $127,094 | 62 | 4.93/5.0 |
| Yukino | 4 | $123,657 | 254 | 3.63/5.0 |
| Blue Steak Wonder | 4 | $114,906 | 320 | 4.88/5.0 |
| Tetsu | 1 | $96,459 | 84 | 4.99/5.0 |
| Sky Blue Villa | 1 | $80,842 | 53 | 4.98/5.0 |
| Jimmy | 2 | $78,821 | 188 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Yomitan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.8%), with house and apartment & condo properties comprising 89.6% of inventory
- Untapped potential in outdoor & mobile, others segments (2.4% combined)
Room Capacity Distribution
Analysis of 125 properties in Yomitan shows that 3 bedrooms properties are most prevalent, making up 28% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 49.6% of all listings.
Key Insights
- Most common: 3 bedrooms (28%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 49.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 125 properties in Yomitan reveals that 8+ guests properties dominate the market, representing 49.6% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 59.2% of the market.
Key Insights
- Most common capacity: 8+ guests (49.6% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 59.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 125 properties in Yomitan, the most common availability pattern is 91-180 days (34.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36% of properties).
Key Insights
- Most common availability window: 91-180 days (34.4%)
- Most common booking duration: 181-270 days (36%)
- Properties with high availability (180+ days): 50.4%
- Properties with long-term bookings (180+ days): 51.2%
Minimum Stay Distributions
1 Night
92 listings
76% of total
2 Nights
23 listings
19% of total
4-6 Nights
1 listings
0.8% of total
30+ Nights
5 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.0%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 95.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
12 listings
9.9% of total
Moderate
43 listings
35.5% of total
Firm
33 listings
27.3% of total
Strict
33 listings
27.3% of total
Key Insights
- Moderate is the preferred policy at 35.5% of listings
- The market shows a balanced distribution between guest-friendly (45.4%) and strict (54.6%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 9.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 56 days
- Shortest booking windows are in Dec, Jan, May, averaging 43 days
- Summer shows the longest average booking window at 56 days, while Spring has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Dec-May when lead times are shortest
Popular Airbnb Amenities in Yomitan
Every property in Yomitan comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 23.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Taiwan (22.3%) and Hong Kong (20.5%)
- English is the top language at 46.3%, followed by Chinese (25.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Taipei and Seoul markets
- Develop localized content for Taiwan and Hong Kong
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Yomitan. These nearby markets offer diverse opportunities for property investors and hosts:
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