Yomitan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Yomitan in 2025? Explore comprehensive Airbnb analytics for Yomitan, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Yomitan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 124 active listings.
Whether you're considering an Airbnb investment in Yomitan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yomitan Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yomitan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yomitan (2025)
Understanding the monthly revenue variations for Airbnb listings in Yomitan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yomitan is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yomitan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,478 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,087 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $880, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yomitan
Yomitan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yomitan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yomitan:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yomitan
Average Daily Rate (ADR) Airbnb Trends in Yomitan (2025)
Effective short term rental pricing strategy in Yomitan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yomitan typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Yomitan
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Airbnb Seasonality Analysis & Trends in Yomitan (2025)
Peak Season (August, July, May)
- Revenue averages $3,025 per month
- Occupancy rates average 56.0%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,437 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $155
Low Season (January, November, December)
- Revenue drops to average $2,158 per month
- Occupancy decreases to average 48.7%
- Daily rates adjust to average $145
Seasonality Insights for Yomitan
- The Airbnb seasonality in Yomitan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yomitan's highest earning potential, with monthly revenues capable of climbing to $3,305, occupancy reaching a high of 61.0%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,112, occupancy could drop to 46.8%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yomitan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yomitan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yomitan (2025)
Exploring the top neighborhoods for short-term rentals in Yomitan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape Zampa | A stunning coastal area known for its scenic views and crystal-clear waters. Ideal for tourists seeking natural beauty and outdoor activities such as snorkeling and surfing. | Cape Zampa Lighthouse, Zampa Beach, Yomitan Pottery Village, Sunset Beach, Tropical Beach |
| Yomitan Village | A charming village that blends traditional Ryukan culture with beautiful beaches. Great for visitors looking for a peaceful retreat with local charm. | Yomitan Museum of History and Folklore, Murasakimura Village, Nirai Kanai Bridge, Yomitan Sunset Park, Okinawa World |
| Nirai Kanai Bridge | An iconic bridge connecting Yomitan to the breathtaking shores of Okinawa. A popular spot for photographers and visitors seeking picturesque views. | Nirai Kanai Bridge, Tropical Beach, Cape Maeda, Blue Cave, Beach Activities |
| Sobe Beach | A tranquil beach known for its soft sand and clear waters, perfect for sunbathing and family-friendly water activities. | Sobe Beach, Yomitan Park, Marine activities, Local eateries, Sunset views |
| American Village | A lively entertainment complex that offers a unique blend of American culture and Okinawan charm. It draws tourists looking for shopping, dining, and nightlife. | Shopping plazas, Restaurants, Amusement facilities, Live performances, Family-friendly attractions |
| Zampa Misaki | Known for its picturesque cliffs and ocean views, this area provides a relaxing environment for those who love nature and scenic landscapes. | Zampa Misaki Cliff, Scenic spots, Hiking trails, Local seafood eateries, Photography opportunities |
| Gahuna Beach | A beautiful beach known for its less crowded environment, perfect for travelers seeking serenity and relaxation by the sea. | Gahuna Beach, Snorkeling spots, Beachfront dining, Sunsets, Relaxation |
| Yomitan Craft Village | A hub for traditional crafts and local artistry, this area attracts those interested in Okinawan culture and handmade goods. | Pottery workshops, Craft shops, Cultural experiences, Local art displays, Historical insights |
Understanding Airbnb License Requirements & STR Laws in Yomitan (2025)
Yes, Yomitan, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yomitan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Yomitan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yomitanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean View Condominium A (12 people / Non-smoking)
Entire Place • 4 bedrooms
Onna Village Ocean View | 2 Bed Room Top Floor 118 sqm | Elevator | Family Couple
Entire Place • 2 bedrooms
Billiards Darts Table Tennis BBQ Kids Room 4 Beds 8 Double Beds 16 People 200sqm House
Entire Place • 4 bedrooms
Airport 55 min drive!Churaumi Aquarium 80 minutes by car!4 minutes by sea car!Convenience store by c
Entire Place • 4 bedrooms
3 Bedroom Villa House, Ocean View, Jacuzzi, BBQ
Entire Place • 3 bedrooms
Beutiful sea/For families/Water Server/Gas dryer
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yomitan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yomitan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 雅 | 7 | $157,006 | 675 | 4.83/5.0 |
| M'S Resort Yomitan | 3 | $138,866 | 147 | 4.77/5.0 |
| 由花 | 3 | $137,297 | 62 | 4.93/5.0 |
| Michiru | 1 | $130,841 | 165 | 4.99/5.0 |
| Blue Steak Wonder | 4 | $125,680 | 320 | 4.88/5.0 |
| Yukino | 3 | $118,567 | 254 | 4.83/5.0 |
| Yoshihito | 1 | $102,420 | 26 | 4.96/5.0 |
| Tetsu | 1 | $94,627 | 84 | 4.99/5.0 |
| Jimmy | 2 | $79,734 | 188 | 4.77/5.0 |
| 慧 | 1 | $78,962 | 32 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yomitan.
Dive Deeper: Advanced Yomitan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yomitan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYomitan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yomitan
- The Yomitan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 124 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Yomitan, House properties are the most common (57.3%), reflecting the local real estate landscape.
- Houses represent a significant 57.3% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.4%) offer potential for unique stay experiences.
Yomitan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yomitan
- The dominant room capacity in Yomitan is 3 bedrooms listings, making up 28.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Yomitan, indicating a high concentration in these sizes.
- A significant 47.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yomitan.
Yomitan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yomitan
- The most common guest capacity trend in Yomitan vacation rentals is listings accommodating 8+ guests (49.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Yomitan STR market, accounting for 58.9% of listings.
- 65.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yomitan.
- On average, properties in Yomitan are equipped to host 5.6 guests.
Yomitan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yomitan
- The most common availability pattern in Yomitan falls within the 91-180 days range, representing 34.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Yomitan (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yomitan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
94 listings
75.8% of total
2 Nights
22 listings
17.7% of total
30+ Nights
8 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Yomitan is 1 Night, adopted by 75.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.5%) of the Yomitan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75.8% of Yomitan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yomitan.
Yomitan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
9.9% of total
Moderate
43 listings
35.5% of total
Firm
33 listings
27.3% of total
Strict
33 listings
27.3% of total
Cancellation Policy Insights for Yomitan
- The prevailing Airbnb cancellation policy trend in Yomitan is Moderate, used by 35.5% of listings.
- A majority (54.6%) of hosts in Yomitan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.5% market standard in Yomitan.
- Regularly review your cancellation policy against competitors and market demand shifts in Yomitan.
Yomitan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yomitan
- The overall average booking lead time for vacation rentals in Yomitan is 46 days.
- Guests book furthest in advance for stays during August (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Spring (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Yomitan.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Yomitan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yomitan (2025)
Amenity Prevalence
Amenity Insights for Yomitan
- Essential amenities in Yomitan that guests expect include: Air conditioning, Hair dryer, Wifi, Smoke alarm, Free parking on premises, Refrigerator, Fire extinguisher, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yomitan: Air conditioning, Hair dryer, Wifi, Smoke alarm, Free parking on premises, Refrigerator, Fire extinguisher, Kitchen.
- Prioritize adding missing essentials: Hair dryer, Wifi, Smoke alarm, Free parking on premises, Refrigerator, Fire extinguisher, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yomitan to stay competitive.
Yomitan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yomitan
- The typical guest profile for Airbnb in Yomitan consists of predominantly international visitors (78%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 22.5% of guests.
- Key international markets include Japan (22.5%) and Hong Kong (16.4%).
- Top languages spoken are English (41.1%) followed by Chinese (21.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yomitan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 41 | $3,317 | $170.06 | 58% |
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Urasoe | 21 | $2,885 | $189.45 | 45% |
| Nakijin | 111 | $2,809 | $213.84 | 44% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Tomigusuku | 17 | $2,443 | $141.29 | 51% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |