Itoman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Itoman in 2025? Explore comprehensive Airbnb analytics for Itoman, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Itoman, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Itoman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itoman Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Itoman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Itoman (2025)
Understanding the monthly revenue variations for Airbnb listings in Itoman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itoman is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itoman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,630+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,512 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,362 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $548, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itoman
Itoman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Itoman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itoman:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itoman
Average Daily Rate (ADR) Airbnb Trends in Itoman (2025)
Effective short term rental pricing strategy in Itoman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itoman typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Itoman
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Airbnb Seasonality Analysis & Trends in Itoman (2025)
Peak Season (July, March, December)
- Revenue averages $2,008 per month
- Occupancy rates average 50.7%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,779 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $113
Low Season (April, September, November)
- Revenue drops to average $1,466 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $111
Seasonality Insights for Itoman
- The Airbnb seasonality in Itoman shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Itoman's highest earning potential, with monthly revenues capable of climbing to $2,041, occupancy reaching a high of 60.1%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,447, occupancy could drop to 36.9%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itoman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Itoman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Itoman (2025)
Exploring the top neighborhoods for short-term rentals in Itoman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sunset Beach | A beautiful stretch of sandy beach popular for sunbathing and water sports. It offers a relaxed atmosphere with stunning sunset views, attracting tourists year-round. | Sunset Beach, Itoman Peace Memorial Park, Mabuni Hill, Suwakaji-Tenkaido, Tamaudun Park |
| Nirai Kanai Bridge | An iconic bridge offering picturesque views and a great spot for photography. It connects the land to scenic coastal views, making it appealing for nature lovers and travelers. | Nirai Kanai Bridge, The Blue Cave, Okinawa World, Shurijo Castle Park, Okinawa Comprehensive Park |
| Ifa Area | Known for its cultural significance and historical sites, this area attracts tourists interested in traditional Okinawan culture and heritage. | Ifa's Castle Ruins, Okinawa Prefectural Museum, Okinawan Folk Village, Yakujin Shrine, Peace Memorial Museum |
| Itoman Peace Memorial Park | A historical area that honors the victims of war, offering educational tours and peaceful surroundings. It's ideal for reflective travelers. | Itoman Peace Memorial Park, Tamagusuku Castle Ruins, Naha City Museum, Himeyuri Peace Museum, Gyokusendo Cave |
| Okinawa Enetai | A beachfront area perfect for water activities, including snorkeling and diving. The vibrant marine life is a major attraction for tourists. | Okinawa Enetai Beach, Blue Cave Snorkeling, Tropical Beach, Kaichu-Doro, Yomitan Village |
| Mubiru Beach | A lesser-known beach that offers tranquility and pristine waters, perfect for those looking to escape the busy tourist areas. | Mubiru Beach, Okinawa Churaumi Aquarium, Yasuragi Relaxation Center, Mabuni Beach, Zanpa Beach |
| Suwakaji Area | Famous for its heritage sites and beautiful coastline, attracting those interested in both culture and leisure activities like swimming and snorkeling. | Suwakaji Beach, Cape Zampa, Zampa Lighthouse, Okinawa Island Grasslands, Suwakaji-take |
| Okinawa World | A theme park showcasing Okinawan culture and history, making it an attractive destination for families and educational tourists. | Okinawa World, Gyokusendo Cave, Traditional Ryukyu Dance, Eisa Dance Performance, Craft Workshops |
Understanding Airbnb License Requirements & STR Laws in Itoman (2025)
Yes, Itoman, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itoman to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Itoman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itomanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Okinawa Stylish Seaside 1 Minute Walk to the Beach
Entire Place • 3 bedrooms
Contactless check-in! Gorgeous house on beach !SZ1
Entire Place • 2 bedrooms
15mins from airport wi-Fi free 2-3parking spaces
Entire Place • 4 bedrooms
1 new building completed in March this year.High speed Wi-Fi, free BBQ, unlimited netofri, free floa
Entire Place • 4 bedrooms
Okinawa ocean view house with free BBQ space
Entire Place • 2 bedrooms
1 day 1 set limited!All rooms have ocean views and sunsets from the open-air bath!Up to 16 people/un
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Itoman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Itoman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kazoo & Hasmik | 3 | $117,364 | 183 | 4.89/5.0 |
| いる沖縄 | 13 | $88,239 | 284 | 4.54/5.0 |
| Kotomi | 1 | $68,767 | 62 | 4.74/5.0 |
| Iku | 1 | $49,956 | 157 | 4.73/5.0 |
| Coltd | 2 | $45,346 | 63 | 4.90/5.0 |
| Fang | 1 | $42,464 | 163 | 4.87/5.0 |
| 海人 | 1 | $36,873 | 91 | 4.77/5.0 |
| Haohan | 2 | $35,586 | 114 | 4.87/5.0 |
| 藍ちゃん | 1 | $32,686 | 74 | 4.82/5.0 |
| Taichi | 1 | $28,089 | 193 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itoman.
Dive Deeper: Advanced Itoman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itoman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItoman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itoman
- The Itoman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.4% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Itoman, House properties are the most common (63.4%), reflecting the local real estate landscape.
- Houses represent a significant 63.4% portion, catering likely to families or larger groups.
Itoman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itoman
- The dominant room capacity in Itoman is 2 bedrooms listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.1% of the active Airbnb listings in Itoman, indicating a high concentration in these sizes.
- A significant 34.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itoman.
Itoman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itoman
- The most common guest capacity trend in Itoman vacation rentals is listings accommodating 8+ guests (39%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Itoman STR market, accounting for 61.0% of listings.
- 58.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itoman.
- On average, properties in Itoman are equipped to host 5.4 guests.
Itoman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itoman
- The most common availability pattern in Itoman falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Itoman (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Itoman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
61.1% of total
2 Nights
7 listings
19.4% of total
4-6 Nights
1 listings
2.8% of total
30+ Nights
6 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Itoman is 1 Night, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.5%) of the Itoman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Itoman, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.1% of Itoman hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itoman.
Itoman Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
2.4% of total
Flexible
6 listings
14.6% of total
Moderate
25 listings
61% of total
Firm
4 listings
9.8% of total
Strict
5 listings
12.2% of total
Cancellation Policy Insights for Itoman
- The prevailing Airbnb cancellation policy trend in Itoman is Moderate, used by 61% of listings.
- The market strongly favors guest-friendly terms, with 75.6% of listings offering Flexible or Moderate policies. This suggests guests in Itoman may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61% market standard in Itoman.
- Using a Strict policy might deter some guests, as only 12.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Itoman.
Itoman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Itoman
- The overall average booking lead time for vacation rentals in Itoman is 46 days.
- Guests book furthest in advance for stays during August (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Spring (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Itoman.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Itoman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Itoman (2025)
Amenity Prevalence
Amenity Insights for Itoman
- Essential amenities in Itoman that guests expect include: TV, Washer, Air conditioning, Wifi, Shampoo, Hair dryer, Smoke alarm, Free parking on premises, Hangers, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itoman: TV, Washer, Air conditioning, Wifi, Shampoo, Hair dryer, Smoke alarm, Free parking on premises, Hangers, Essentials.
- Prioritize adding missing essentials: Shampoo, Hair dryer, Smoke alarm, Free parking on premises, Hangers, Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itoman to stay competitive.
Itoman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Itoman
- The typical guest profile for Airbnb in Itoman consists of predominantly international visitors (75%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 25.5% of guests.
- Key international markets include Japan (25.5%) and Hong Kong (18%).
- Top languages spoken are English (37.5%) followed by Chinese (23.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Itoman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 41 | $3,317 | $170.06 | 58% |
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Urasoe | 21 | $2,885 | $189.45 | 45% |
| Nakijin | 111 | $2,809 | $213.84 | 44% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Tomigusuku | 17 | $2,443 | $141.29 | 51% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |