Nakijin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Nakijin in 2025? Explore comprehensive Airbnb analytics for Nakijin, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Nakijin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 111 active listings.
Whether you're considering an Airbnb investment in Nakijin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nakijin Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nakijin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nakijin (2025)
Understanding the monthly revenue variations for Airbnb listings in Nakijin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nakijin is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nakijin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,803+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,226 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,150 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $907, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nakijin
Nakijin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nakijin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nakijin:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nakijin
Average Daily Rate (ADR) Airbnb Trends in Nakijin (2025)
Effective short term rental pricing strategy in Nakijin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nakijin typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $487+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $267 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Nakijin
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Airbnb Seasonality Analysis & Trends in Nakijin (2025)
Peak Season (August, July, September)
- Revenue averages $4,350 per month
- Occupancy rates average 52.8%
- Daily rates average $249
Shoulder Season
- Revenue averages $3,320 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $225
Low Season (January, February, March)
- Revenue drops to average $2,384 per month
- Occupancy decreases to average 43.6%
- Daily rates adjust to average $204
Seasonality Insights for Nakijin
- The Airbnb seasonality in Nakijin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nakijin's highest earning potential, with monthly revenues capable of climbing to $4,765, occupancy reaching a high of 55.0%, and ADRs peaking at $255.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,328, occupancy could drop to 39.4%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nakijin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nakijin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nakijin (2025)
Exploring the top neighborhoods for short-term rentals in Nakijin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kouri Island | Famous for its beautiful beaches and clear waters, Kouri Island is a prime location for tourists looking for a relaxing getaway. The scenic Kouri Bridge connects it to the main island, making it easily accessible. | Kouri Beach, Kouri Ocean Tower, Kouri Bridge, Heart Rock, local cafes and restaurants |
| Nakamoto Beach | A serene and picturesque beach area that attracts visitors looking for a peaceful stay. Its shallow waters are ideal for families and snorkeling, making it a great spot for Airbnb hosting. | Nakamoto Beach, snorkeling spots, local fish markets, scenic walking trails, beachfront restaurants |
| Nakijin Castle Ruins | A UNESCO World Heritage site, Nakijin Castle offers a cultural experience with stunning historical architecture and views of the surrounding area. Tourists often seek nearby accommodations for easy access. | Nakijin Castle Ruins, scenic views of the ocean, Nakijin Village, traditional Okinawan culture exposure |
| Motobu Port | A lively area with ferry services to nearby islands, Motobu Port is bustling with activity and attracts travelers eager to explore Okinawa's diverse attractions, making it an attractive Airbnb locale. | Motobu Port, Okinawa Churaumi Aquarium, Emerald Beach, Dolphin encounter experiences, Various dining options |
| Sesoko Island | Known for its stunning beaches and coral reefs, Sesoko Island is perfect for those looking for outdoor adventures. Its tranquility and natural beauty make it a sought-after location for tourists. | Sesoko Beach, Sesoko Island’s coral reefs, water sports activities, local eateries with fresh seafood |
| Yanbaru National Park | Ideal for nature enthusiasts, Yanbaru National Park offers hiking trails and rich biodiversity. Hosting an Airbnb nearby can attract eco-tourists and adventure seekers looking to explore the great outdoors. | Hiking trails, wildlife spotting, forest bathing experiences, beautiful waterfalls, scenic viewpoints |
| Okinawa War Memorial | This historic site attracts visitors interested in World War II history and Okinawa's cultural heritage. Proximity to this memorial can draw guests interested in educational tourism. | Okinawa War Memorial, historical exhibitions, guided tours, cultural workshops |
| Churaumi Ocean Expo Park | One of Okinawa's most famous attractions, this park features the world-renowned aquarium and beautiful gardens. Being near this site is ideal for Airbnb hosts aiming to cater to families and tourists. | Okinawa Churaumi Aquarium, Tropical Dream Center, Emerald Beach, Omoro Botanical Garden |
Understanding Airbnb License Requirements & STR Laws in Nakijin (2025)
Yes, Nakijin, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nakijin to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 87% licensed listings)
Top Performing Airbnb Properties in Nakijin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nakijinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
15 people maximum allowed / Most luxurious villa!
Entire Place • 4 bedrooms
Up to 9 people!OceanView with a stunning view of Kouri Island!Soak up the sunshine and the glow of t
Entire Place • 5 bedrooms
L'ETOILE, Kouri Island, Oceanfront Pool Villa, Private Hidden Lodging
Entire Place • 1 bedroom
SHINMINKA Villa TAMASHIRO with pool
Entire Place • 2 bedrooms
【VILLA LUXE】Have amazing sunset view for yourself.
Entire Place • 3 bedrooms
Fully equipped with a private pool!Villa with BBQ equipment!The hot sauna is also popular!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nakijin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nakijin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emil | 3 | $310,757 | 337 | 4.97/5.0 |
| Keito | 1 | $301,503 | 56 | 4.89/5.0 |
| 勝 | 1 | $141,610 | 28 | 4.75/5.0 |
| Argonauts | 1 | $132,267 | 24 | 5.00/5.0 |
| 星空の住処 Kou | 3 | $126,339 | 77 | 4.92/5.0 |
| Shinminka | 1 | $120,867 | 96 | 4.85/5.0 |
| 里知 | 1 | $117,638 | 81 | 4.94/5.0 |
| Marin | 5 | $116,458 | 282 | 4.83/5.0 |
| Kyoko | 1 | $110,372 | 267 | 4.72/5.0 |
| Ikkun | 1 | $91,476 | 279 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nakijin.
Dive Deeper: Advanced Nakijin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nakijin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNakijin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nakijin
- The Nakijin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nakijin, House properties are the most common (72.1%), reflecting the local real estate landscape.
- Houses represent a significant 72.1% portion, catering likely to families or larger groups.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.7%) offer potential for unique stay experiences.
Nakijin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nakijin
- The dominant room capacity in Nakijin is 1 bedroom listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.5% of the active Airbnb listings in Nakijin, indicating a high concentration in these sizes.
Nakijin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nakijin
- The most common guest capacity trend in Nakijin vacation rentals is listings accommodating 8+ guests (34.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Nakijin STR market, accounting for 51.3% of listings.
- 55.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nakijin.
- On average, properties in Nakijin are equipped to host 5.5 guests.
Nakijin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nakijin
- The most common availability pattern in Nakijin falls within the 181-270 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nakijin (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nakijin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
97 listings
89.8% of total
2 Nights
8 listings
7.4% of total
30+ Nights
3 listings
2.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nakijin is 1 Night, adopted by 89.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.2%) of the Nakijin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 89.8% of Nakijin hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nakijin.
Nakijin Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
3.1% of total
Flexible
15 listings
15.3% of total
Moderate
27 listings
27.6% of total
Firm
26 listings
26.5% of total
Strict
27 listings
27.6% of total
Cancellation Policy Insights for Nakijin
- The prevailing Airbnb cancellation policy trend in Nakijin is Moderate, used by 27.6% of listings.
- A majority (54.1%) of hosts in Nakijin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.6% market standard in Nakijin.
- Regularly review your cancellation policy against competitors and market demand shifts in Nakijin.
Nakijin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nakijin
- The overall average booking lead time for vacation rentals in Nakijin is 45 days.
- Guests book furthest in advance for stays during October (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Nakijin.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Nakijin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nakijin (2025)
Amenity Prevalence
Amenity Insights for Nakijin
- Essential amenities in Nakijin that guests expect include: Air conditioning, Free parking on premises, Smoke alarm, Shampoo, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Refrigerator, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nakijin: Air conditioning, Free parking on premises, Smoke alarm, Shampoo, Wifi, Hair dryer.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Shampoo, Wifi, Hair dryer.
- Consider adding popular differentiators like Essentials or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nakijin to stay competitive.
Nakijin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nakijin
- The typical guest profile for Airbnb in Nakijin consists of predominantly international visitors (67%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 33.2% of guests.
- Key international markets include Japan (33.2%) and South Korea (16.5%).
- Top languages spoken are English (39.3%) followed by Japanese (24.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nakijin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 41 | $3,317 | $170.06 | 58% |
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Urasoe | 21 | $2,885 | $189.45 | 45% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Tomigusuku | 17 | $2,443 | $141.29 | 51% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |
| Yomitan | 124 | $2,226 | $149.70 | 51% |