Airbnb Market Analytics, Statistics and Data in Nakijin, Okinawa Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nakijin? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nakijin:
How much do Airbnb hosts make on average per month in Nakijin?
The short-term rental market in Nakijin shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,199 per month
- Strong performing properties (top 25%) make $4,515 or more
- Best-in-class properties (top 10%) achieve $8,196+ monthly
- Entry-level properties (bottom 25%) typically earn around $928
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nakijin
The market in Nakijin shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nakijin
Daily rates in Nakijin vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $263 or more
- Best-in-class properties (top 10%) pull in $474+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in Nakijin
Peak Season (August, July, September)
- Revenue peaks at $4651.59 per month
- Occupancy rates reach 54.25%
- Daily rates average $250.22
Shoulder Season
- Revenue averages $3493.62 per month
- Occupancy maintains 46.12%
- Daily rates hold at $222.73
Low Season (February, January, December)
- Revenue drops to $2443.14 per month
- Occupancy decreases to 37.35%
- Daily rates adjust to $201.12
Is it still profitable to do Airbnb in Nakijin in 2025?
Yes! Nakijin demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3494 and The market's 111 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nakijin
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Okinawa Churaumi Aquarium | One of the largest aquariums in the world, known for its impressive marine exhibits, including a giant tank with whale sharks. A major attraction for families and tourists who love marine life. | Churaumi Aquarium, Emerald Beach, Bise Fukugi Tree Road, Nago Pineapple Park, Cape Manzamo |
| Kouri Island | A picturesque island known for its beautiful beaches and scenic views. Great for tourists looking for relaxation and natural beauty. | Kouri Ocean Tower, Kouri Beach, Kouri Island Bridge, Yagaji Island, T Tower |
| Cape Hedo | The northernmost point of Okinawa Island, offering stunning views of the ocean and beautiful natural scenery. Attracts adventurous travelers and nature enthusiasts. | Cape Hedo Lighthouse, Mangrove Forest, Hedo Misaki, Scenic coastal views, Snorkeling spots |
| Nakijin Castle Ruins | A historical site providing insight into the Ryukyu Kingdom, surrounded by beautiful scenery. Attracts history buffs and tourists interested in culture. | Nakijin Castle Ruins, Cherry Blossom Festival (in season), Scenic views of the ocean, Traditional Okinawan gardens |
| Nago | A nearby city with a vibrant local culture, beaches, and dining options. Ideal for guests looking to experience authentic Okinawan life. | Nago Pineapple Park, 21st Century Forest Park, Nago Castle Ruins, Local markets, Beaches |
| Kise Beach | A beautiful beach known for its clear waters and soft sand, ideal for sunbathing and water activities. A prime location for beach lovers and water sports enthusiasts. | Kise Beach, Water sports rentals, Resorts, Restaurants with ocean views |
| Hinpun Beach | A secluded beach perfect for those looking to escape the crowds. Great for relaxation and enjoying nature. | Secluded beach access, Snorkeling spots, Scenic views, Calm waters |
| Nago Bay | A stunning bay area with wonderful sunset views, perfect for romantic getaways. Attractive to couples seeking a picturesque setting. | Nago Bay sunsets, Coastal walking paths, Waterfront restaurants, Marine sports activities |
Do you need a license for Airbnb in Nakijin?
Yes, Nakijin requires a license for operating an Airbnb. Current market data shows 86% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Nakijin
15 people maximum allowed / Most luxurious villa!
Entire Place • 4 bedrooms
Up to 9 people!OceanView with a stunning view of Kouri Island!Soak up the sunshine and the glow of t
Entire Place • 5 bedrooms
L'ETOILE, Kouri Island, Oceanfront Pool Villa, Private Hidden Lodging
Entire Place • 1 bedroom
SHINMINKA Villa TAMASHIRO with pool
Entire Place • 2 bedrooms
EMIL NAKIJlN - Superior Twin King
Private Room • 1 bedroom
【VILLA LUXE】Have amazing sunset view for yourself.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Nakijin
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emil | 3 | $327,197 | 337 | 4.97/5.0 |
| Keito | 1 | $293,454 | 56 | 4.89/5.0 |
| 勝 | 1 | $167,716 | 28 | 4.75/5.0 |
| Argonauts | 1 | $161,766 | 24 | 5.00/5.0 |
| 星空の住処 Kou | 3 | $129,614 | 77 | 4.92/5.0 |
| Shinminka | 1 | $117,784 | 96 | 4.85/5.0 |
| 里知 | 1 | $114,149 | 81 | 4.94/5.0 |
| Kyoko | 1 | $112,393 | 267 | 4.72/5.0 |
| Marin | 5 | $110,035 | 282 | 4.83/5.0 |
| エテリオル | 1 | $94,464 | 81 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nakijin
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.3%), with house and boutique & hotels properties comprising 86.5% of inventory
- Strong specialty sector (21.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.8% combined)
Room Capacity Distribution
Analysis of 111 properties in Nakijin shows that 2 bedrooms properties are most prevalent, making up 39.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 77.5% of all listings.
Key Insights
- Most common: 2 bedrooms (39.6%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 77.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 111 properties in Nakijin reveals that 8+ guests properties dominate the market, representing 36% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.3% of the market.
Key Insights
- Most common capacity: 8+ guests (36% of market)
- Least common capacity: 3 guests (3.6% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 52.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 111 properties in Nakijin, the most common availability pattern is 271-366 days (33.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (33.3%)
- Most common booking duration: 181-270 days (29.7%)
- Properties with high availability (180+ days): 62.2%
- Properties with long-term bookings (180+ days): 41.4%
Minimum Stay Distributions
1 Night
97 listings
92.4% of total
2 Nights
8 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 100.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 100.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
3.1% of total
Flexible
14 listings
14.3% of total
Moderate
27 listings
27.6% of total
Firm
26 listings
26.5% of total
Strict
28 listings
28.6% of total
Key Insights
- Strict is the preferred policy at 28.6% of listings
- The market shows a balanced distribution between guest-friendly (41.9%) and strict (55.1%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Mar, averaging 58 days
- Shortest booking windows are in Jan, Sep, Dec, averaging 44 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Nakijin
Every property in Nakijin comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 33.5% of total guests, indicating a moderate local market presence.
- Primary international markets: South Korea (19.7%) and Taiwan (13.9%)
- English is the top language at 44.8%, followed by Japanese (26.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Seoul and Okinawa markets
- Develop localized content for South Korea and Taiwan
- Prioritize English and Japanese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nakijin. These nearby markets offer diverse opportunities for property investors and hosts:
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