Urasoe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Urasoe in 2025? Explore comprehensive Airbnb analytics for Urasoe, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Urasoe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Urasoe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Urasoe Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Urasoe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Urasoe (2025)
Understanding the monthly revenue variations for Airbnb listings in Urasoe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urasoe is typically September, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urasoe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,163+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,980 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $952, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urasoe
Urasoe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Urasoe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urasoe:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urasoe
Average Daily Rate (ADR) Airbnb Trends in Urasoe (2025)
Effective short term rental pricing strategy in Urasoe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urasoe typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Urasoe
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Airbnb Seasonality Analysis & Trends in Urasoe (2025)
Peak Season (September, April, July)
- Revenue averages $3,739 per month
- Occupancy rates average 48.5%
- Daily rates average $145
Shoulder Season
- Revenue averages $3,237 per month
- Occupancy maintains around 46.8%
- Daily rates hold near $161
Low Season (March, June, November)
- Revenue drops to average $2,480 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $161
Seasonality Insights for Urasoe
- The Airbnb seasonality in Urasoe shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Urasoe's highest earning potential, with monthly revenues capable of climbing to $3,906, occupancy reaching a high of 56.6%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,057, occupancy could drop to 31.9%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Urasoe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Urasoe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Urasoe (2025)
Exploring the top neighborhoods for short-term rentals in Urasoe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Urasoe City Center | The vibrant heart of Urasoe, offering convenient access to local shops, restaurants, and cultural sites. Ideal for travelers looking to immerse themselves in the local atmosphere. | Urasoe Art Museum, Urasoe Castle Ruins, local markets, cafe street, Shiseibyo Shrine |
| Kokusaidori | A bustling tourist street in Naha, close to Urasoe, known for its shopping, dining, and nightlife. Great for attracting visitors who want to experience Okinawan culture and cuisine. | Kokusaidori Street, Makishi Public Market, Okinawa Prefectural Museum, local izakayas, nightlife spots |
| Urasoe Seaside Park | A beautiful coastal area that offers stunning views and outdoor activities. Perfect for guests looking for leisure and family-friendly options close to the ocean. | Urasoe Seaside Park, beach access, water sports, picnic areas, scenic walking paths |
| Shurijo Castle | Located near Urasoe, this UNESCO World Heritage site attracts historians and travelers interested in Okinawa’s unique heritage. Great for cultural tourism. | Shurijo Castle, historical reenactments, gardens, Okinawa traditional crafts |
| Awase Beach | A popular beach destination that draws both locals and tourists. Ideal for those who want to enjoy sun, sand, and water activities in a serene environment. | Awase Beach, swimming, beachfront cafes, sunset views |
| Chatan | Neighboring Chatan offers a mix of local and international dining options, along with the famous American Village, making it a trendy spot for both locals and tourists. | American Village, Sunset Beach, shopping complexes, restaurants, entertainment options |
| Okinawa World | A cultural theme park located in the region, offering a glimpse into traditional Okinawan culture. Attracts families and cultural enthusiasts. | Gyokusendo Cave, traditional crafts, Okinawan dance, snakes museum, Okinawa cuisine |
| Yomitan | Famous for its pottery and beautiful beaches, Yomitan is a quiet area perfect for relaxing stays away from the hustle of major tourist spots. | Yomitan Pottery Village, Zanpa Beach, Cape Zanpa, local art shops, ocean views |
Understanding Airbnb License Requirements & STR Laws in Urasoe (2025)
Yes, Urasoe, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Urasoe to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Urasoe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urasoebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
jacuzzi, sauna, pool, 1 house rent with Prius α
Entire Place • 3 bedrooms
1 day 1 set limited!Accommodation for 14!Best for families group trip!2 Floor 5 LDK BBQ High Sense U
Entire Place • 5 bedrooms
25 minutes drive from Naha Airport!Spacious 101 ㎡ 3LDK | Accommodates up to 12 people & free parking
Entire Place • 3 bedrooms
![Up to 6 people occupy 6 large spaces! Near Station [Standard]](https://a0.muscache.com/im/pictures/miso/Hosting-48813496/original/1cccdaf7-162b-4f63-bcd3-0d222640e001.jpeg?im_w=480&im_format=avif)
Up to 6 people occupy 6 large spaces! Near Station [Standard]
Entire Place • 1 bedroom
Classical Japanese style&Modern house Chill out囲炉裏
Entire Place • 3 bedrooms
Ocean view&5min walk to the only natural beach!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Urasoe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Urasoe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sammy | 1 | $229,030 | 156 | 4.91/5.0 |
| Infinty | 1 | $122,486 | 308 | 4.82/5.0 |
| ディーアンド・ラボ | 3 | $92,864 | 86 | 4.79/5.0 |
| Jenesty | 2 | $57,566 | 203 | 4.79/5.0 |
| Yuka | 1 | $46,064 | 115 | 4.61/5.0 |
| Kimi | 1 | $35,163 | 308 | 4.66/5.0 |
| 譜久里 | 2 | $34,957 | 57 | 4.88/5.0 |
| Host #230740427 | 1 | $24,402 | 151 | 4.93/5.0 |
| 光宏 | 1 | $20,391 | 49 | 4.53/5.0 |
| Hikaru | 1 | $19,027 | 48 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urasoe.
Dive Deeper: Advanced Urasoe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urasoe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrasoe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urasoe
- The Urasoe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urasoe, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Urasoe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urasoe
- The dominant room capacity in Urasoe is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Urasoe, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Urasoe.
Urasoe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urasoe
- The most common guest capacity trend in Urasoe vacation rentals is listings accommodating 8+ guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Urasoe STR market, accounting for 66.7% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urasoe.
- On average, properties in Urasoe are equipped to host 5.8 guests.
Urasoe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urasoe
- The most common availability pattern in Urasoe falls within the 91-180 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Urasoe (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Urasoe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
57.9% of total
2 Nights
1 listings
5.3% of total
3 Nights
3 listings
15.8% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Urasoe is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.2%) of the Urasoe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Urasoe, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Urasoe hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urasoe.
Urasoe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
30% of total
Moderate
3 listings
15% of total
Firm
3 listings
15% of total
Strict
8 listings
40% of total
Cancellation Policy Insights for Urasoe
- The prevailing Airbnb cancellation policy trend in Urasoe is Strict, used by 40% of listings.
- A majority (55.0%) of hosts in Urasoe utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40% market standard in Urasoe.
- With 40% using Strict terms, this is a viable option in Urasoe, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Urasoe.
Urasoe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Urasoe
- The overall average booking lead time for vacation rentals in Urasoe is 35 days.
- Guests book furthest in advance for stays during February (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Urasoe.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Urasoe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Urasoe (2025)
Amenity Prevalence
Amenity Insights for Urasoe
- Essential amenities in Urasoe that guests expect include: Essentials, Wifi, Kitchen, Washer, Shampoo, Hair dryer, Air conditioning, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urasoe: Essentials, Wifi, Kitchen, Washer, Shampoo, Hair dryer, Air conditioning, TV, Smoke alarm.
- Prioritize adding missing essentials: TV, Smoke alarm.
- Consider adding popular differentiators like Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urasoe to stay competitive.
Urasoe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Urasoe
- The typical guest profile for Airbnb in Urasoe consists of predominantly international visitors (82%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 18.3% of guests.
- Key international markets include Hong Kong (24.1%) and Taiwan (19.4%).
- Top languages spoken are English (44.6%) followed by Chinese (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Urasoe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 41 | $3,317 | $170.06 | 58% |
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Nakijin | 111 | $2,809 | $213.84 | 44% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Tomigusuku | 17 | $2,443 | $141.29 | 51% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |
| Yomitan | 124 | $2,226 | $149.70 | 51% |