Tomigusuku Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Tomigusuku in 2025? Explore comprehensive Airbnb analytics for Tomigusuku, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Tomigusuku, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Tomigusuku, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tomigusuku Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tomigusuku Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tomigusuku (2025)
Understanding the monthly revenue variations for Airbnb listings in Tomigusuku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomigusuku is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomigusuku across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,642+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,775 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $949, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tomigusuku
Tomigusuku Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tomigusuku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomigusuku:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tomigusuku
Average Daily Rate (ADR) Airbnb Trends in Tomigusuku (2025)
Effective short term rental pricing strategy in Tomigusuku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomigusuku typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Tomigusuku
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Airbnb Seasonality Analysis & Trends in Tomigusuku (2025)
Peak Season (August, January, May)
- Revenue averages $2,932 per month
- Occupancy rates average 52.9%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,583 per month
- Occupancy maintains around 51.8%
- Daily rates hold near $141
Low Season (June, October, November)
- Revenue drops to average $2,115 per month
- Occupancy decreases to average 45.6%
- Daily rates adjust to average $134
Seasonality Insights for Tomigusuku
- The Airbnb seasonality in Tomigusuku shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tomigusuku's highest earning potential, with monthly revenues capable of climbing to $2,964, occupancy reaching a high of 60.9%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,926, occupancy could drop to 44.2%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tomigusuku.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tomigusuku seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tomigusuku (2025)
Exploring the top neighborhoods for short-term rentals in Tomigusuku? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fusaki Beach | A beautiful beach area known for its clear waters and stunning sunsets, ideal for beach lovers and families. Close proximity to a variety of water sports and relaxation options. | Fusaki Beach, Tropical Beach, Water activities, Beachfront resorts, Sunset views |
| Nirai Kanai Bridge | A stunning bridge offering breathtaking views of the ocean and the surrounding islands. Popular spot for tourists wanting great photography opportunities and scenic views. | Nirai Kanai Bridge, Panoramic views, Nature walks, Photography hotspots |
| Tomigusuku City Center | The central area of Tomigusuku, offering local shops, restaurants, and easy access to main transport routes. A great base for guests wanting to explore the local culture. | Local markets, Restaurants, Shops, Cultural sites |
| Okinawa World | An entertainment park showcasing Okinawan culture, traditional crafts, and local cuisine. Attracts tourists interested in cultural experiences and family activities. | Gyokusendo Cave, Traditional Okinawan crafts, Eisa dance performances, Local food stalls |
| Sefa Utaki | A UNESCO World Heritage site, Sefa Utaki is revered in Okinawan culture. Visitors come for spiritual experiences and the natural beauty surrounding it. | Sefa Utaki site, Landscaped gardens, Historical significance |
| Shurijo Castle | An important historical site in Okinawa, Shurijo Castle offers a glimpse into the Ryukyu Kingdom and attracts history enthusiasts and tourists alike. | Shurijo Castle ruins, Cultural exhibits, Gardens |
| Kozushima Beach | This lesser-known beach offers pristine sand and a tranquil atmosphere, perfect for those looking to escape the crowds. | Quiet beach, Snorkeling spots, Secluded relaxation |
| Okinawa Churaumi Aquarium | One of the most popular aquariums in Japan, known for its massive tanks and variety of marine life. Attracts families and tourists of all ages. | Main aquarium tank, Dolphin show, Coral reefs, Interactive exhibits |
Understanding Airbnb License Requirements & STR Laws in Tomigusuku (2025)
Yes, Tomigusuku, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tomigusuku to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 94% licensed listings)
Top Performing Airbnb Properties in Tomigusuku (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomigusukubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Entire 3-story mansion] Modern and stylish/Sleeps 16 people/Parking for 8 cars/Sauna/Many indoor am](https://a0.muscache.com/im/ml/photo_enhancement/pictures/adbbd16e-ca45-405f-9770-e1bbdc0d3492.jpg?im_w=480&im_format=avif)
[Entire 3-story mansion] Modern and stylish/Sleeps 16 people/Parking for 8 cars/Sauna/Many indoor am
Entire Place • 4 bedrooms
200SM 3BR 2toilets 2M walk to ASHIBINAA OUTLETMALL
Entire Place • 3 bedrooms
Island resort Senagajima, Near Airport, Free WIFI
Entire Place • 3 bedrooms
This is a private lodging in a luxury villa, a 10-minute drive from the airport.If you live for more
Entire Place • 3 bedrooms
Naha Airport (10 min) Naha airport, United States Village, Free car park (2 cars) OutLet Mall
Entire Place • 3 bedrooms
Best location. ASHIBINAA Mall, Beach, Onsen (温泉)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tomigusuku (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tomigusuku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Masafumi | 1 | $180,837 | 156 | 4.72/5.0 |
| Mizuki | 4 | $57,889 | 435 | 4.86/5.0 |
| Shotaro | 2 | $55,618 | 62 | 4.76/5.0 |
| Rinri | 3 | $44,545 | 265 | 4.74/5.0 |
| Yota | 1 | $43,782 | 23 | 4.91/5.0 |
| Shinji | 1 | $40,362 | 174 | 4.80/5.0 |
| 建勇 | 1 | $39,622 | 74 | 4.89/5.0 |
| 當間 | 1 | $13,790 | 18 | 4.89/5.0 |
| 日建開発 | 1 | $12,061 | 213 | 4.87/5.0 |
| Luana | 1 | $6,679 | 258 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomigusuku.
Dive Deeper: Advanced Tomigusuku STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomigusuku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTomigusuku Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tomigusuku
- The Tomigusuku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tomigusuku, Apartment/Condo properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 41.2% portion, catering likely to families or larger groups.
Tomigusuku Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tomigusuku
- The dominant room capacity in Tomigusuku is 1 bedroom listings, making up 58.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 88.2% of the active Airbnb listings in Tomigusuku, indicating a high concentration in these sizes.
- With over half the market (58.8%) consisting of studios or 1-bedroom units, Tomigusuku is particularly well-suited for individuals or couples.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tomigusuku.
Tomigusuku Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tomigusuku
- The most common guest capacity trend in Tomigusuku vacation rentals is listings accommodating 6 guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Tomigusuku STR market, accounting for 58.8% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomigusuku.
- On average, properties in Tomigusuku are equipped to host 6.1 guests.
Tomigusuku Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tomigusuku
- The most common availability pattern in Tomigusuku falls within the 91-180 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 41.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tomigusuku (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 64.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tomigusuku Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
76.5% of total
2 Nights
3 listings
17.6% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Tomigusuku is 1 Night, adopted by 76.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.1%) of the Tomigusuku Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.5% of Tomigusuku hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomigusuku.
Tomigusuku Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
25% of total
Moderate
2 listings
12.5% of total
Firm
1 listings
6.3% of total
Strict
9 listings
56.3% of total
Cancellation Policy Insights for Tomigusuku
- The prevailing Airbnb cancellation policy trend in Tomigusuku is Strict, used by 56.3% of listings.
- A majority (62.6%) of hosts in Tomigusuku utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.3% market standard in Tomigusuku.
- With 56.3% using Strict terms, this is a viable option in Tomigusuku, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tomigusuku.
Tomigusuku STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tomigusuku
- The overall average booking lead time for vacation rentals in Tomigusuku is 40 days.
- Guests book furthest in advance for stays during June (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Tomigusuku.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Tomigusuku averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tomigusuku (2025)
Amenity Prevalence
Amenity Insights for Tomigusuku
- Essential amenities in Tomigusuku that guests expect include: TV, Washer, Air conditioning, Smoke alarm, Wifi, Essentials, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Fire extinguisher, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tomigusuku: TV, Washer, Air conditioning, Smoke alarm, Wifi, Essentials, Kitchen.
- Consider adding popular differentiators like Shampoo or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tomigusuku to stay competitive.
Tomigusuku Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tomigusuku
- The typical guest profile for Airbnb in Tomigusuku consists of predominantly international visitors (79%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 21.1% of guests.
- Key international markets include Japan (21.1%) and Taiwan (21.1%).
- Top languages spoken are English (38.7%) followed by Chinese (24.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tomigusuku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 41 | $3,317 | $170.06 | 58% |
| Ginoza | 11 | $3,306 | $268.80 | 42% |
| Onna | 362 | $3,236 | $238.90 | 49% |
| Urasoe | 21 | $2,885 | $189.45 | 45% |
| Nakijin | 111 | $2,809 | $213.84 | 44% |
| Chatan | 131 | $2,799 | $204.60 | 50% |
| Nanjo | 93 | $2,684 | $213.32 | 51% |
| Kin | 47 | $2,648 | $150.24 | 57% |
| Ogimi | 10 | $2,389 | $142.23 | 47% |
| Yomitan | 124 | $2,226 | $149.70 | 51% |