Sapporo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Sapporo in 2025? Explore comprehensive Airbnb analytics for Sapporo, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Sapporo, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,329 active listings.
Whether you're considering an Airbnb investment in Sapporo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sapporo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sapporo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sapporo (2025)
Understanding the monthly revenue variations for Airbnb listings in Sapporo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sapporo is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sapporo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,944+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,178 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,856 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $918, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sapporo
Sapporo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sapporo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sapporo:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sapporo
Average Daily Rate (ADR) Airbnb Trends in Sapporo (2025)
Effective short term rental pricing strategy in Sapporo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sapporo typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Sapporo
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Airbnb Seasonality Analysis & Trends in Sapporo (2025)
Peak Season (February, January, December)
- Revenue averages $3,685 per month
- Occupancy rates average 67.2%
- Daily rates average $172
Shoulder Season
- Revenue averages $2,154 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $131
Low Season (April, October, November)
- Revenue drops to average $1,502 per month
- Occupancy decreases to average 38.7%
- Daily rates adjust to average $118
Seasonality Insights for Sapporo
- The Airbnb seasonality in Sapporo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sapporo's highest earning potential, with monthly revenues capable of climbing to $4,352, occupancy reaching a high of 72.9%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,343, occupancy could drop to 32.3%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sapporo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sapporo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sapporo (2025)
Exploring the top neighborhoods for short-term rentals in Sapporo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Susukino | The vibrant entertainment district of Sapporo, known for its nightlife, dining, and entertainment options. It attracts both tourists and locals looking for a lively atmosphere with numerous bars, restaurants, and shops. | Susukino Ice World, Ramen Yokocho, Odori Park, Nakajima Park, Sapporo City Jozankei Observatory |
| Odori Park | A central park in Sapporo that serves as a venue for various festivals and events throughout the year. It offers a scenic and relaxing environment, making it popular among tourists and locals alike. | Sapporo Snow Festival, Sapporo TV Tower, Odori Park's fountains, Summer Beer Garden, Sapporo Clock Tower |
| Sapporo Station | The main transportation hub of Sapporo, featuring shopping, dining, and easy access to public transport. It is a preferred location for business travelers and tourists wanting to explore Hokkaido. | Sapporo Station Shopping Arcade, Daimaru Sapporo, JR Tower Observation Deck, Hokkaido University, Mitsui Outlet Park Sapporo |
| Nakajima Park | A beautiful park area located near the city center, popular for its nature trails and outdoor activities. It attracts visitors for relaxation and recreational activities. | Nakajima Park Pond, Hokkaido Museum of Literature, Sapporo Concert Hall Kitara, Yosakoi Soran Festival, Cultural events |
| Maruyama | A residential area with a mix of local culture and attractions. Close to Maruyama Zoo and the famous Maruyama Park, ideal for families and nature enthusiasts. | Maruyama Zoo, Hokkaido Jingu Shrine, Maruyama Park, Natural History Museum, Shopping at Maruyama Shopping Village |
| Moerenuma Park | A large park known for its unique landscape design by Isamu Noguchi. It attracts nature lovers and those interested in art and architecture. | Moerenuma Park Art Museum, Sea Fountain, Glass Pyramid, Playgrounds, Scenic walking paths |
| Tanukikoji Shopping Street | A covered shopping arcade that offers a glimpse into local culture and shopping. It's popular among tourists looking for unique souvenirs and local delicacies. | Various local shops, Street food stalls, Souvenirs, Cafes, Clothing boutiques |
| Kita-Juni-Jo | A quieter residential area that still offers great access to the shopping and entertainment hubs of Sapporo. It provides a more local living experience while being close to main attractions. | Local restaurants, Easy transit access, Nearby parks, Cultural sites, Shopping opportunities |
Understanding Airbnb License Requirements & STR Laws in Sapporo (2025)
Yes, Sapporo, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sapporo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 93% licensed listings)
Top Performing Airbnb Properties in Sapporo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sapporobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sapporo Boukyo/Luxury house/8 pax/ Free Parking
Entire Place • 4 bedrooms
City center! 200㎡ 4BR/5toilets/4shower/Free Wi-fi
Entire Place • 4 bedrooms
THE GRANDEUR【relaxing house in the city / 150㎡】
Entire Place • 5 bedrooms
![[Susukino 120 ㎡] 2 room set!1 min walk from Nakajima Koen Station!札幌タワマン絶景！17階 AMSTower](https://a0.muscache.com/im/pictures/airflow/Hosting-1007885959004173452/original/8dc821ad-8810-46fe-9860-0cdac88f298b.jpg?im_w=480&im_format=avif)
[Susukino 120 ㎡] 2 room set!1 min walk from Nakajima Koen Station!札幌タワマン絶景！17階 AMSTower
Entire Place • 4 bedrooms
THE CITYSCAPE【Walk to Sapporo Biergarten / 120㎡】
Entire Place • 4 bedrooms
The Plaza Hotel S4W12【Stylish house/Free parking】
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sapporo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sapporo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BreakOut | 85 | $3,587,850 | 4979 | 4.73/5.0 |
| Air Global Agency | 18 | $985,620 | 773 | 4.87/5.0 |
| House Hotel | 10 | $664,789 | 1045 | 4.90/5.0 |
| Miki | 12 | $664,445 | 1038 | 4.95/5.0 |
| Rika | 17 | $641,110 | 1548 | 4.87/5.0 |
| As Travellers Co Ltd | 17 | $626,076 | 1819 | 4.87/5.0 |
| 石動 | 18 | $528,143 | 873 | 4.94/5.0 |
| Tabitabi Life | 19 | $527,798 | 556 | 4.24/5.0 |
| Taketo Stay | 16 | $516,560 | 809 | 4.71/5.0 |
| Rei | 13 | $475,130 | 1196 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sapporo.
Dive Deeper: Advanced Sapporo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sapporo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSapporo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sapporo
- The Sapporo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 1,329 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sapporo, Apartment/Condo properties are the most common (79.7%), reflecting the local real estate landscape.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 0.4%) offer potential for unique stay experiences.
Sapporo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sapporo
- The dominant room capacity in Sapporo is 1 bedroom listings, making up 51.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.2% of the active Airbnb listings in Sapporo, indicating a high concentration in these sizes.
- With over half the market (51.8%) consisting of studios or 1-bedroom units, Sapporo is particularly well-suited for individuals or couples.
Sapporo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sapporo
- The most common guest capacity trend in Sapporo vacation rentals is listings accommodating 8+ guests (19.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Sapporo STR market, accounting for 36.5% of listings.
- 39.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sapporo.
- On average, properties in Sapporo are equipped to host 4.5 guests.
Sapporo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sapporo
- The most common availability pattern in Sapporo falls within the 91-180 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 49.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sapporo (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sapporo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
970 listings
74.1% of total
2 Nights
193 listings
14.7% of total
3 Nights
18 listings
1.4% of total
4-6 Nights
4 listings
0.3% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
122 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sapporo is 1 Night, adopted by 74.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.8%) of the Sapporo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.1% of Sapporo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sapporo.
Sapporo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
15 listings
1.2% of total
Super Strict 30 Days
9 listings
0.7% of total
Flexible
97 listings
7.7% of total
Moderate
371 listings
29.6% of total
Firm
212 listings
16.9% of total
Strict
549 listings
43.8% of total
Cancellation Policy Insights for Sapporo
- The prevailing Airbnb cancellation policy trend in Sapporo is Strict, used by 43.8% of listings.
- A majority (60.7%) of hosts in Sapporo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.8% market standard in Sapporo.
- With 43.8% using Strict terms, this is a viable option in Sapporo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sapporo.
Sapporo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sapporo
- The overall average booking lead time for vacation rentals in Sapporo is 43 days.
- Guests book furthest in advance for stays during February (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Sapporo.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Sapporo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sapporo (2025)
Amenity Prevalence
Amenity Insights for Sapporo
- Essential amenities in Sapporo that guests expect include: Hair dryer, Heating, Smoke alarm, Shampoo, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sapporo: Hair dryer, Heating, Smoke alarm, Shampoo, Wifi, Kitchen.
- Prioritize adding missing essentials: Hair dryer, Heating, Smoke alarm, Shampoo, Wifi, Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sapporo to stay competitive.
Sapporo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sapporo
- The typical guest profile for Airbnb in Sapporo consists of predominantly international visitors (82%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 18.0% of guests.
- Key international markets include Japan (18%) and South Korea (14.5%).
- Top languages spoken are English (41.9%) followed by Chinese (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sapporo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kamifurano | 23 | $3,600 | $230.91 | 52% |
| Noboribetsu | 11 | $3,254 | $169.95 | 59% |
| Rusutsu | 32 | $3,177 | $444.75 | 35% |
| Niseko | 137 | $3,146 | $429.53 | 41% |
| Toyako | 60 | $2,942 | $229.16 | 45% |
| Furano | 173 | $2,775 | $308.27 | 36% |
| Kutchan | 313 | $2,728 | $437.34 | 36% |
| Shiraoi | 32 | $2,437 | $146.81 | 52% |
| Rankoshi | 19 | $2,330 | $249.62 | 43% |
| Biei | 58 | $2,126 | $178.39 | 43% |