Airbnb Market Analytics, Statistics and Data in Sapporo, Hokkaido Prefecture, Japan
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sapporo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sapporo:
How much do Airbnb hosts make on average per month in Sapporo?
The short-term rental market in Sapporo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,735 per month
- Strong performing properties (top 25%) make $3,090 or more
- Best-in-class properties (top 10%) achieve $4,954+ monthly
- Entry-level properties (bottom 25%) typically earn around $848
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sapporo
The market in Sapporo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sapporo
Daily rates in Sapporo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $166 or more
- Best-in-class properties (top 10%) pull in $268+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Sapporo
Peak Season (January, December, February)
- Revenue peaks at $3169.46 per month
- Occupancy rates reach 60.46%
- Daily rates average $164.28
Shoulder Season
- Revenue averages $2328.29 per month
- Occupancy maintains 49.19%
- Daily rates hold at $137.59
Low Season (November, October, April)
- Revenue drops to $1705.53 per month
- Occupancy decreases to 32.30%
- Daily rates adjust to $121.51
Is it still profitable to do Airbnb in Sapporo in 2025?
Yes! Sapporo demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $2328 and As a mature market with 1314 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sapporo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Susukino | The lively entertainment district of Sapporo, packed with restaurants, bars, and nightlife. It's a prime location for tourists looking to experience Sapporo's vibrant culture and cuisine. | Susukino Nightlife District, Ramen Yokocho, Sapporo Beer Museum, Odori Park, Tanukikoji Shopping Arcade |
| Odori Park | A central park that hosts various festivals and events throughout the year. It's a favorite spot for visitors looking to relax and enjoy outdoor activities in the heart of the city. | Odori Park, Sapporo TV Tower, Sapporo Snow Festival, Cultural Events, Flower Gardens |
| Sapporo Station | The central transportation hub of Sapporo that connects travelers to various parts of Hokkaido and beyond, with shopping and dining options nearby making it ideal for tourists. | Sapporo Station, Daimaru Sapporo, Sapporo Factory, JR Tower Observatory, Underground Walkway |
| Maruyama | A residential area with lush greenery and proximity to Maruyama Park, offering a peaceful escape from the city noise. Popular with nature lovers and families. | Maruyama Park, Hokkaido Shrine, Maruyama Zoo, Mount Maruyama, Yoyogi Park |
| Nakajima Park | A serene park known for its lush green spaces and beautiful landscapes, attracting visitors who enjoy leisurely outdoor activities and cultural events. | Nakajima Park, Sapporo Concert Hall Kitara, Sapporo City Museum, Playgrounds, Parks and Walking Trails |
| Tanukikoji | A bustling shopping arcade that offers a variety of local shops, restaurants, and entertainment. It's a must-visit for tourists seeking local goods and experiences. | Tanukikoji Shopping Arcade, Sapporo Clock Tower, Local Cuisine, Souvenir Shops, Cafes |
| Hokkaido University | Known for its beautiful campus and diverse flora, it's a favorite among students and tourists looking to explore academic landscapes and nature. | Hokkaido University Botanical Gardens, Sapporo Gokoku Shrine, Science Museum, Historical Museum of Hokkaido, Campus Architecture |
| Jozankei Onsen | A popular hot spring town located just outside Sapporo, known for its relaxing ryokan (inns) and beautiful natural scenery. Great for those seeking relaxation and wellness. | Jozankei Onsen, Yukimura Ski Resort, Shikotsu-Toya National Park, Hot Springs, Nature Trails |
Do you need a license for Airbnb in Sapporo?
Yes, Sapporo requires a license for operating an Airbnb. Current market data shows 92% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Sapporo
THE GRANDEUR【relaxing house in the city / 150㎡】
Entire Place • 5 bedrooms
Sapporo Boukyo/Luxury house/8 pax/ Free Parking
Entire Place • 4 bedrooms
City center! 200㎡ 4BR/5toilets/4shower/Free Wi-fi
Entire Place • 4 bedrooms
THE CITYSCAPE【Walk to Sapporo Biergarten / 120㎡】
Entire Place • 4 bedrooms
Family welcome! - City Center/Nijo MKT/3BR/Parking
Entire Place • 3 bedrooms
5 minutes by car Sapporo center Odori Park Toyohiragawa River view Fourroom toilet x2 bathroom x1 sh
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sapporo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BreakOut | 85 | $3,373,435 | 4979 | 4.73/5.0 |
| Air Global Agency | 18 | $859,975 | 773 | 4.87/5.0 |
| Miki | 12 | $700,925 | 1038 | 4.95/5.0 |
| As Travellers Co Ltd | 17 | $635,649 | 1819 | 4.87/5.0 |
| House Hotel | 10 | $633,403 | 1045 | 4.90/5.0 |
| Rika | 17 | $557,155 | 1548 | 4.87/5.0 |
| Fumi | 9 | $493,500 | 713 | 4.72/5.0 |
| 石動 | 18 | $484,509 | 873 | 4.94/5.0 |
| Taketo Stay | 16 | $474,574 | 809 | 4.71/5.0 |
| Tabitabi Life | 19 | $447,537 | 556 | 4.24/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sapporo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.9%), with apartment & condo and house properties comprising 92.9% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (0.5% combined)
Room Capacity Distribution
Analysis of 1,314 properties in Sapporo shows that 1 bedroom properties are most prevalent, making up 51.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.0% of all listings.
Key Insights
- Most common: 1 bedroom (51.2%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 73.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,314 properties in Sapporo reveals that 8+ guests properties dominate the market, representing 20.2% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 36.8% of the market.
Key Insights
- Most common capacity: 8+ guests (20.2% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 36.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,314 properties in Sapporo, the most common availability pattern is 181-270 days (36% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.8% of properties).
Key Insights
- Most common availability window: 181-270 days (36%)
- Most common booking duration: 91-180 days (35.8%)
- Properties with high availability (180+ days): 55.5%
- Properties with long-term bookings (180+ days): 46.3%
Minimum Stay Distributions
1 Night
973 listings
76.3% of total
2 Nights
214 listings
16.8% of total
3 Nights
25 listings
2% of total
4-6 Nights
5 listings
0.4% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
57 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.1%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 95.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
15 listings
1.2% of total
Super Strict 30 Days
9 listings
0.7% of total
Flexible
101 listings
8.1% of total
Moderate
370 listings
29.8% of total
Firm
200 listings
16.1% of total
Strict
548 listings
44.1% of total
Key Insights
- Strict is the preferred policy at 44.1% of listings
- Stricter policies (Firm & Strict) dominate at 60.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 60.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jul, Mar, averaging 53 days
- Shortest booking windows are in Nov, Oct, Sep, averaging 39 days
- Winter shows the longest average booking window at 50 days, while Fall has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 50 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Sapporo
Below is the distribution of amenities across listings in Sapporo:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: South Korea (24.1%) and United States (19.4%)
- English is the top language at 47.9%, followed by Chinese (20.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Seoul and Taipei markets
- Develop localized content for South Korea and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sapporo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kamifurano | 21 | $3,973 | $234.14 | 50% |
| Noboribetsu | 11 | $3,276 | $174.25 | 58% |
| Rusutsu | 32 | $2,928 | $421.78 | 37% |
| Toyako | 64 | $2,685 | $216.34 | 44% |
| Furano | 187 | $2,574 | $299.25 | 36% |
| Shiraoi | 32 | $2,501 | $150.57 | 50% |
| Kutchan | 339 | $2,441 | $430.99 | 36% |
| Nakafurano | 26 | $2,208 | $237.01 | 33% |
| Niseko | 139 | $2,150 | $416.75 | 38% |
| Biei | 59 | $2,114 | $185.92 | 41% |
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